Tellup A/S
Tellup A/S is a privately held Danish publishing company founded in 1972 that produces children's, young adult, and fantasy titles, licensing physical rights internationally while retaining digital rights for global streaming distribution across 13+ platforms.
- Company typePrivate
- Founded1972
- HeadquartersSorø, Denmark
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Tellup A/S does
Tellup A/S is a privately held Danish publishing company headquartered in Sorø, Denmark, founded in 1972. The company produces children's books, young adult titles, fantasy, science fiction, horror, and easy-reader content, distributed as physical books, e-books, and audiobooks. Its flagship property is the award-winning Nordic fantasy series The Rift to Luscuro by Julie Midtgaard, and it also operates the Foxy imprint for women-focused erotica.
The core operating model is a hybrid rights structure: Tellup licenses physical print and distribution rights to international publishers in each local market while retaining digital rights for e-books and audiobooks in the licensed languages. Digital distribution spans more than thirteen platforms, including Storytel, BookBeat, Nextory, BookMate, Spotify, Audible, Hoopla, Podimo, WeDoBooks, Pickatale, Publizon, eReolen, OverDrive, and Kobo, covering consumer streaming, audiobooks, and library channels globally.
Monetization combines licensing royalties from international publishers with revenue share from streaming platforms and digital distributors, on quote-based terms that are not publicly disclosed. Commercial leadership rests with Karoline Sloth Møller (Head of Tellup & Global Partnerships), and the firm has 18 employees. There are no subsidiaries, no parent company, no institutional funding rounds, and no public listing. The company appears to be founder- or family-owned and is in normal operating condition based on a maintained website, active product catalogue, and recent product launches.
Tellup A/S firmographics
Firmographics- Name
- Tellup A/S
- Legal name
- Tellup A/S
- Website
- https://tellup.com
- Company type
- Private
- Founded year
- 1972
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Tellup A/S is a privately held Danish publishing company founded in 1972 that produces children's, young adult, and fantasy titles, licensing physical rights internationally while retaining digital rights for global streaming distribution across 13+ platforms.
- Ownership category
- akta.pro rank
Tellup A/S industry classification
Industry- Product category
- Book Publishing
- NAICS
- Book Publishers (513130), Book Publishers (51313)
- SIC
- Books: Publishing Or Publishing & Printing (2731)
- akta.pro primary industry
- Children’s Subscription & Book Club Publishing (MPAJAFAO)
- akta.pro secondary industries
- Digital Reading Content & eBooks (Leveled Readers, Libraries) (EDAFACAH), Audiobook Rights & Licensing (Territorial/Format Rights, Agencies) (MPAJAIAG)
Keywords
Where Tellup A/S is headquartered
LocationHeadquarters
- HQ city
- Sorø
- HQ country
- Denmark
- HQ region
- Europe
Offices1 record
Markets served
Tellup A/S business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Revenue model
- Licensing and Rights: International publishers license physical rights (print and distribution) while Tellup retains digital rights for e-books and audiobooks in the licensed language. This model allows both parties to focus on their strengths.
Go-to-market motion2 records
Distribution channels4 records
Marketing channels4 records
Tellup A/S product offering
Product offeringCore offering
Tellup A/S is a Danish publishing company founded in 1972 that publishes children's books, young adult titles, fantasy, horror, science fiction, and easy-reader books in physical, e-book, and audiobook formats. The company operates a flexible B2B rights licensing model in which international publishers license physical print and distribution rights while Tellup retains digital rights for e-books and audiobooks. Digital content is distributed globally through major streaming platforms (Storytel, BookBeat, Nextory, BookMate, Spotify, Audible, Hoopla, Podimo) and library distribution channels (OverDrive, eReolen).
Product overview
Tellup A/S is a Danish publishing company founded in 1972, specializing in children's books, young adult titles, fantasy, horror, and easy-reader books. The company operates two distinct product lines: (1) the Tellup main imprint focused on children's/YA publishing, including the flagship Nordic fantasy series 'The Rift to Luscuro' by Julie Midtgaard; and (2) the Foxy imprint for erotica content. Tellup distributes its content through multiple channels: a B2B rights licensing model where international publishers license physical rights while Tellup retains digital rights, and a growing catalogue of e-books and audiobooks available in multiple languages through streaming platforms and digital distributors.
Differentiator
Problem solved
Functional benefit
Brands
- Foxy: Foxy is an erotica imprint with stories told by women — for women.
Products and services
- The Rift to Luscuro An award-nominated Nordic fantasy series by author Julie Midtgaard consisting of four books. The first book is 'The Element Trial'. The series follows 14-year-old Dawn who is accused of witchcraft in 17th century Denmark and transported to the magical world of Luscuro.
- Foxy An erotica imprint under Tellup specializing in stories told by women, for women.
- Tellup Catalogue A growing catalogue of e-books and audiobooks available in multiple languages, spanning children's books, YA titles, fantasy, horror, and easy-reader books.
- Tellup B2B Publishing Rights Licensing International publishing partnership model where Tellup licenses physical print and distribution rights to international publishers while retaining digital rights for e-books and audiobooks in the licensed language.
Companies that use Tellup A/S
Customer profileNamed customers13 records
Segments5 records
Ideal customer profiles3 records
Tellup A/S technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
Tellup A/S partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- International PublisherscoreStrategic rights partnerships with international publishers worldwide. Publishers license physical rights for print and distribution in their local markets while Tellup retains digital rights for e-books and audiobooks in the licensed language.
- Streaming Services (Storytel, BookBeat, Nextory, BookMate, Spotify, Audible, Hoopla, Podimo)coreContent distribution partnerships with major streaming platforms for audiobooks and e-books. Tellup provides content for these platforms’ catalogues in multiple languages.
- Library Distribution Partners (OverDrive, eReolen)corePartnerships with library distribution platforms to make Tellup content available through public libraries globally.
- Literary AgentsminorPartnerships with literary agents around the world to expand the reach of Tellup’s stories and identify new talent.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Tellup A/S competitors and assessment
Company assessmentBroad incumbents
- Penguin Random House Children's: Global children's/YA division of Penguin Random House. Comparable as a children's trade publisher with international rights licensing at scale Tellup is trying to enter.
- Storytel: Swedish audiobook/e-book streaming platform that is both a key Tellup distribution partner and a publisher (via acquisitions like Storyside/Norstedts). Comparable as a publisher-distributor hybrid in the audiobook/ebook space.
- Bonnier Books: Large Swedish publishing group spanning trade, children's, and educational titles across multiple imprints. Comparable as a Nordic publishing incumbent operating at much greater scale than Tellup.
- HarperCollins Children's Books: Major global children's/YA imprint of HarperCollins. Comparable as a children's/YA publisher, though operating at vastly larger scale and with global author relationships.
Direct peers
- Cappelen Damm: Largest Norwegian publisher covering trade, children's/YA, and educational content. Comparable as a Nordic trade publisher with a similar children's/YA segment and rights-licensing business model.
- Rabén & Sjögren: Swedish children's book publisher under Bonnier. Comparable as a Nordic specialist children's publisher with international co-edition and licensing experience.
- Gyldendal: One of Denmark's oldest and largest publishing houses, publishing trade fiction, children's/YA, and educational titles. Directly comparable as a Danish trade publisher with international licensing ambitions and a similar children's/YA focus.
- Lindhardt og Ringhof: Major Danish publisher (part of Egmont) producing trade, children's, and educational titles. Comparable to Tellup as a Danish-language publisher with a strong children's catalogue and international distribution partnerships.
- Albert Bonniers Förlag: One of Sweden's leading trade publishers, with strong children's/YA and fiction lists. Comparable as a Nordic peer with international rights licensing and a multi-language catalogue strategy.
- Forlaget Carlsen: Danish children's book publisher under Egmont. Closely comparable to Tellup's core children's/YA publishing segment and the same Danish-language market.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Tellup A/S social profiles
Digital presenceTellup A/S financial estimates
Financial estimateRevenue estimate
Valuation estimate
Tellup A/S leadership team
Management profileNumber of profiles
Profiles1 record
Tellup A/S funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Tellup A/S M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Tellup A/S
What does Tellup A/S do?
Tellup A/S is a Danish publishing company founded in 1972 that publishes children's books, young adult titles, fantasy, horror, science fiction, and easy-reader books in physical, e-book, and audiobook formats. The company operates a flexible B2B rights licensing model in which international publishers license physical print and distribution rights while Tellup retains digital rights for e-books and audiobooks. Digital content is distributed globally through major streaming platforms (Storytel, BookBeat, Nextory, BookMate, Spotify, Audible, Hoopla, Podimo) and library distribution channels (OverDrive, eReolen).
Is Tellup A/S a public or private company?
Tellup A/S is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Tellup A/S founded?
Tellup A/S was founded in 1972. It employs 11 to 50 people.
Where is Tellup A/S based?
Tellup A/S is headquartered in Sorø, Denmark, in the Europe region.
How does Tellup A/S make money?
One revenue line is on record: licensing and Rights.
Who are Tellup A/S's main competitors?
Broad incumbents on record are Penguin Random House Children's, Storytel, Bonnier Books and HarperCollins Children's Books. Direct peers are Cappelen Damm, Rabén & Sjögren, Gyldendal, Lindhardt og Ringhof, Albert Bonniers Förlag and Forlaget Carlsen.
Does Tellup A/S have an API?
No public API is recorded for Tellup A/S.
What industry is Tellup A/S in?
Tellup A/S's product category is Book Publishing. Its primary akta.pro industry code is MPAJAFAO, Children’s Subscription & Book Club Publishing, with a secondary code of EDAFACAH, Digital Reading Content & eBooks (Leveled Readers, Libraries). Its NAICS code is 513130 and its SIC code is 2731.