Te Mania Angus

What Te Mania Angus does

Te Mania Angus is a privately held, family-owned Angus stud cattle breeding business headquartered at Merrang Farm in Hexham, Victoria, Australia. Founded in Australia in 1971 by Andrew and Mary Gubbins from a New Zealand gene pool established in 1928, the company operates a 1500-head stud female herd plus 400 recipient cows across two Victorian properties (Hexham and Warncoort). The core technology stack is built on continuous Breedplan performance recording since 1971, independent BEEFXCEL structural assessment of all sale bulls and breeding females, and large-scale progeny testing through the Team Te Mania alliance of 40+ commercial herds spanning South Australia, Victoria, New South Wales and Queensland. The herd reportedly produces more than twice the number of Angus Group Breedplan trait leaders of any other Australian stud, with documented metrics including +4.1% average IMF, +3.1 birth weight, +122kg 600-day weight, and 119 of 206 bulls in the 2026 Autumn catalogue exceeding breed-average docility.

Name

Te Mania Angus

Legal name

Te Mania Angus

Website

https://temaniaangus.com.au

Company type

Private

Founded year

1971

Operating status

Operating

Headcount range

1–10 employees

Short description

Te Mania Angus is a family-owned Australian Angus stud breeding company that sells performance-recorded bulls, semen and commercial females through on-property auctions, AuctionsPlus online bidding, and the Team Te Mania alliance of 40+ commercial herds.

Ownership category

akta.pro rank

Product category

Stud Cattle Breeding & Beef Genetics

NAICS

Beef Cattle Ranching and Farming (112111)

SIC

Agricultural Prod-Livestock & Animal Specialties (200)

akta.pro primary industry

Seedstock/Purebred Beef Cattle Breeding (AFAEABAD)

akta.pro secondary industries

Stud Services & Managed Mating Programs (AFAEAJAG), Breeding Program Design & Genetic Consulting (Mating Plans, EPD/Index Selection) (AFACAEAD), Genetic Trait Selection (e.g., polled, disease resistance) Services (AFAEAJAJ)

Keywords

• Angus cattle genetics
• Stud cattle breeding
• Bull sales
• Beef cattle genetics
• Performance recording

Headquarters

HQ city

Mortlake/Hexham

HQ country

Australia

HQ region

Oceania

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Bull Sales: Te Mania Angus conducts regular bull sales including Autumn On-Property Sale (March), Northern Spring Bull Sale at Walgett (August), and Southern Spring Bull Sale at Mortlake (September). Volume lines of bulls also sold by private sale.
2. Semen Sales: Semen from proven Te Mania sires is available through AI Resellers. Bulls are available for lease through the Team Te Mania progeny test and marketing alliance.
3. Female Sales: Senior stud cows including ET donors representing some of the herd's most successful maternal lines are available for sale.
4. Team Te Mania Commercial Female Sales: The Team Te Mania alliance sells premium lines of steers to backgrounders and lot feeders, and highly efficient females through feature online sales on AuctionsPlus.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels8 records

Core offering

Te Mania Angus is a family-owned stud cattle breeding business that produces and sells Angus cattle genetics, including stud bulls, semen from proven sires, and commercial breeding females. The operation spans 1500 stud females and 400 recipient cows managed under a structured performance recording program (Breedplan) and independent structural assessment, with products sold via on-property auctions, the AuctionsPlus online platform, and authorized AI resellers.

Product overview

Te Mania Angus operates as a stud cattle breeding company offering Angus bulls, bull semen, and commercial female cattle. The core product portfolio includes stud bulls sold at on-property and regional bull auctions, Team Te Mania commercial females marketed through AuctionsPlus, and bull semen from proven reference sires available through AI resellers. The company also offers the RawAg Podcast as an educational resource and runs an annual scholarship program for agricultural students. All breeding stock is backed by Breedplan performance recording, independent structural assessment by BEEFXCEL, and extensive progeny testing through the Team Te Mania alliance. Sales are conducted through AuctionsPlus online bidding and on-property auctions at Mortlake and Walgett venues.

Differentiator

Problem solved

Functional benefit

Brands

• Team Te Mania: A progeny test and marketing alliance coalition of 40+ herds across SA, Vic, NSW and Qld that sell premium lines of steers to backgrounders and lot feeders, and highly efficient females through feature online sales.
• Te Mania Angus

Products and services

• Te Mania Angus Stud Bulls Stud Angus bulls sold through on-property auctions (Autumn and Southern Spring Bull Sales at Mortlake, Northern Spring Bull Sale at Walgett) and by private treaty. Bulls are performance recorded with Breedplan EBVs, structurally assessed under the Beef Class Structural Assessment Program, and genomic tested. Target buyers are commercial beef producers, restockers, and feedlotters.
• Te Mania Bull Semen Semen from proven Te Mania reference sires available through authorized AI Resellers. Includes sires such as Te Mania Nebo VTM N424, Te Mania Legend VTML646, Te Mania Gaskin VTMG555, and Te Mania Berkley VTMB1. Used by commercial breeders for artificial insemination programs.
• Team Te Mania Commercial Females Commercial breeding females and steers marketed through the Team Te Mania alliance of 40+ herds across SA, Victoria, NSW, and Queensland. Sold via coordinated online sales on AuctionsPlus (1000+ Te Mania blood females annually) and to backgrounders, lot feeders, and processors. Includes senior stud cows and ET donors sold by private sale.

Quantifiable outcome

• More than double the Angus Group Breedplan trait leaders of any other stud
• +4 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature5 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Team Te Mania AlliancecoreStrategic or Co-development Partner · 1 January 1995Progeny test and marketing alliance of 40+ herds across SA, Vic, NSW and Qld. Coalition sells premium lines of steers to backgrounders and lot feeders, and highly efficient females through feature online sales. Members contribute valuable progeny data to increase accuracy of Te Mania genetics.
• BEEFXCELcoreTechnology or IntegrationIndependent assessor Jim Green from BEEFXCEL provides structural assessment services for Te Mania Angus herd, analyzing structural composition including feet angle, claw set, and leg structure. Program involves annual assessment of all sale bulls and breeding females.
• AuctionsPluscoreChannel Partner/ Reseller/ DistributorOnline livestock marketplace partner for over 25 years. Provides real-time online bidding interface for bull and female sales, making auctions accessible to buyers across Australia.
• Nutrien/Clemson Hiscox & CocoreChannel Partner/ Reseller/ DistributorAgricultural agents managing bull sales at Walgett, NSW location. Provide sales management, agent rebates, and buyer introductions for Northern Spring Bull Sale.
• ElderscoreChannel Partner/ Reseller/ DistributorNational agricultural agency providing sales management for Autumn On-Property Bull Sale at Mortlake. Agents include Ross Milne and Clarke Roycroft with Camperdown office.
• AI ResellerscoreChannel Partner/ Reseller/ DistributorAuthorized resellers distributing Te Mania Angus semen for artificial insemination. Bulls also available for lease through Team Te Mania program.
• StoneX (Ripley Atkinson)minorGTM or Marketing PartnerMarket analysis provider presenting Australian cattle and beef market outlook at Southern Spring Bull Sale Preview event, providing market intelligence to attendees.

Scale indicators9 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Waitara Angus: Established Australian Angus stud selling bulls through annual on-property sales with performance and structural data. Direct competitor in the eastern Australian seedstock market.
• Booroomooka Angus: One of Australia's largest Angus seedstock operations based in NSW, selling high-volume bull lines at on-property auctions. Comparable in scale, performance-recording approach, and bull-sale distribution model to Te Mania.
• Gilmandyke Angus: NSW-based performance-recorded Angus stud operating annual bull sales. Comparable to Te Mania as a peer in the Angus breedplan rankings and shared southern/eastern Australian customer base.
• Gardiner Angus Ranch: Large US-based commercial Angus seedstock operation known for performance recording, bull sales, and branded beef programs. Comparable to Te Mania in scale, data-driven genetics focus, and end-to-end supply chain integration.
• Kenny's Creek Angus: NSW-based Angus stud focused on performance recording and high-quality bull genetics. Direct peer in the eastern Australian premium bull market, similar bull sale model and customer base.
• Mandayen Angus: South Australian Angus and Limousin seedstock stud with on-property sales and AI services. Comparable to Te Mania as a multi-breed seedstock competitor with performance-recorded bull offerings.
• Banquet Angus: Well-known Victorian/NSW Angus stud running a significant cow herd and annual bull sales. Directly comparable as a competitor in the southern Australian premium Angus seedstock market.
• Hazeldean Angus: Long-established South Australian Angus seedstock stud offering performance-recorded bulls and genetics through on-property sales. Directly comparable to Te Mania as a multi-generational Australian Angus stud competing for premium bull buyers and breedplan rankings.

Broad incumbents

• ABS Global: Global cattle genetics company distributing semen and providing reproductive services across beef and dairy. Comparable to Te Mania's semen distribution and AI reseller model but at much larger scale and broader breed coverage.
• Genetics Australia: Australian farmer-owned cooperative providing AI services and semen from multiple beef and dairy sires. Comparable as a domestic channel for AI genetics, though positioned as a distributor/aggregator rather than a single stud.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks1 record

Key highlights7 records

Customer concentration

• Facebookfacebook.com/TeManiaAngus
• LinkedInlinkedin.com/company/te-mania-angus
• Instagraminstagram.com/temaniaangus

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Te Mania Angus