Old Town Temecula Community Theater

What Old Town Temecula Community Theater does

The Old Town Temecula Community Theater is a municipally-owned performing arts venue operated by the City of Temecula's Community Services Department, located at 42051 Main Street in Old Town Temecula, California. It serves Temecula-area residents, regional visitors, and wine country tourists through a programmed season of live theater, dance, classical music, big band concerts, cultural presentations, and tribute performances under the Temecula Presents series, and additionally operates The Merc, a multi-purpose performance and event space with an attached art gallery called The Gallery at the Merc. The venue hosts three resident performing arts organizations (Temecula Valley Players, Fine Arts Network Theater Company, and Southwest Women's Chorus) and is supported by the Temecula Theater Foundation.

The theater's product surface centers on an online ticketing platform (tickets.temeculatheater.org) and a facility rental program that serves performing arts organizations, community groups, and private event planners through the City's rental inquiry process. Ancillary offerings include a community dance class program and the annual season brochure (e.g., OTTCT_2026_Brochure). The website is built on the CivicPlus civic content management system and is designed to comply with WCAG 2.0 AA and Section 508 accessibility standards. Marketing is conducted through the City website, social media (Facebook, Instagram, X/Twitter, YouTube, Flickr), an email newsletter segmented by interest category, and partnerships with Visit Temecula Valley and Old Town cultural district venues.

The business model is municipal and transaction-based: revenue is generated from ticket sales (transaction fees) and facility rentals (one-time license/usage fees), supplemented by foundation fundraising. The organization operates with a 5-employee staff and has no private shareholders, external investors, or acquisition vulnerability. Distribution channels include the self-serve online ticketing platform, a physical box office with Wed-Sun hours, and direct venue rental inquiries. Pricing varies by performance and is not publicly disclosed.

Name

Old Town Temecula Community Theater

Legal name

City of Temecula (Old Town Temecula Community Theater)

Website

https://temeculatheater.org

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

The Old Town Temecula Community Theater is a municipally-owned performing arts venue operated by the City of Temecula that hosts theater, music, and dance programming, sells tickets via its online platform, and rents space to resident companies, community groups, and event planners in Old Town Temecula's wine country cultural district.

Ownership category

akta.pro rank

Product category

Performing Arts Venue

NAICS

Theater Companies and Dinner Theaters (71111)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Performing Arts & Cultural Event Venues (Theaters, Museums) (THAHAAAG)

akta.pro secondary industry

Regional & Repertory Theatre Companies (MPAGABAB)

Keywords

• Performing arts venue
• Live theater productions
• Venue rental services
• Community entertainment programming
• Event ticketing services

Headquarters

HQ city

Temecula

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Ticket Sales: Revenue generated from sale of tickets to theatrical performances, concerts, dance recitals, and other events held at the venue. Ticket office operates with specific hours Wed-Sun with extended evening hours on Thu-Sat during shows.
2. Venue Rentals: The theater generates revenue through rental of its facilities to outside organizations, resident companies (Temecula Valley Players, Fine Arts Network Theater Company, Southwest Women's Chorus), and private event planners. Rental information is available through the City's rental inquiry process.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

Old Town Temecula Community Theater is a city-operated performing arts venue that presents ticketed live programming including theater, comedy, concerts, dance, tribute acts, family shows, and seasonal productions. It also operates a Curated Performance Series at its secondary venue, The Merc, and offers the theater, The Merc, and the Gallery at the Merc for private venue rentals such as weddings, receptions, and corporate events.

Product overview

Old Town Temecula Community Theater is a performing arts venue operated by the City of Temecula offering a portfolio of products and services centered on live entertainment and community arts programming. The core offering consists of the ticketing platform for theater events and venue rental services for The Merc multi-purpose space. The theater's curated programming includes the Temecula Presents performance series featuring diverse genres (classical, dance, big band, cultural shows, tribute acts). Supporting offerings include dance instruction classes, a resident theater companies program supporting local arts organizations, and seasonal programming documentation. The venue operates under the broader Temecula Theater brand alongside The Merc and The Gallery at the Merc.

Differentiator

Problem solved

Functional benefit

Products and services

• Ticketed Live Performances

Quantifiable outcome

• Old Town Community Theater Ticket Sales: Goal to increase

Named customers4 records

Segments4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Nine partnerships are on record, tiered core and minor.

• Temecula Valley PlayerscoreStrategic or Co-development PartnerResident theater company performing regularly at the Old Town Temecula Community Theater. The partnership provides diverse theatrical programming including plays and dramatic performances for the community.
• Fine Arts Network Theater CompanycoreStrategic or Co-development PartnerResident theater company utilizing the Old Town Temecula Community Theater for productions. Provides theatrical programming and supports the theater's performance schedule.
• Southwest Women's ChoruscoreStrategic or Co-development PartnerResident performing arts group performing musical programs at the theater. Partnership provides choral and musical entertainment for the community.
• Temecula Theater FoundationcoreStrategic or Co-development PartnerNonprofit foundation supporting the Old Town Temecula Community Theater. Provides fundraising, community support, and advocacy for the theater's operations and programming.
• Pennypickle's Workshop Children's MuseumminorGTM or Marketing PartnerPartner venue in the Old Town Cultural District. Cross-promotional relationship with the theater for visitors interested in arts and cultural activities in Old Town.
• Temecula Valley MuseumminorGTM or Marketing PartnerPartner venue in the Old Town Cultural District. Collaborative cultural destination marketing with the Old Town Temecula Community Theater.
• Visit Temecula ValleyminorGTM or Marketing PartnerRegional tourism marketing organization promoting Temecula Valley including Old Town attractions, wine country, and entertainment venues like the theater.
• Shakespeare in the VinesminorStrategic or Co-development PartnerRegional theater company listed as a local theater provider. May utilize the venue for Shakespearean performances and outdoor theater productions in the area.
• California Chamber OrchestraminorStrategic or Co-development PartnerRegional performing arts organization listed as a theater company in the area. May provide classical music performances at the theater venue.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Chance Theater: A community-based professional theater in Anaheim Hills, California, producing plays and musicals in its own venue with a resident company model similar to Old Town Temecula Community Theater's resident theater partnerships.
• Lamb's Players Theatre: A long-running professional community/resident theater in Coronado, California, of comparable scale to Old Town Temecula Community Theater, producing year-round theatrical programming for a Southern California audience with a similar resident-company-plus-touring-show model.
• North Coast Repertory Theatre: A small professional nonprofit theater in Solana Beach, California, operating a single intimate venue with a season of plays and musicals — closely analogous in scale, mission, and Southern California community-theater positioning to Old Town Temecula Community Theater.
• Candlelight Pavilion: A dinner theater in Claremont, California, combining theatrical performances with meal service in a single suburban venue, comparable to Old Town Temecula Community Theater in scale and in the combination of ticketed shows with ancillary venue revenue.

Broad incumbents

• South Coast Repertory: A larger and more established regional professional theater in Costa Mesa, California, presenting multi-stage season programming — overlaps with Old Town Temecula Community Theater's resident-company theatrical model but at materially greater scale and brand reach.
• Broadway San Diego: A presenting organization that brings touring Broadway productions to San Diego venues, comparable to Old Town Temecula Community Theater as a Southern California presenter of theatrical performances but operating at much larger scale with national touring content.
• La Jolla Playhouse: A Tony Award-winning regional theater in La Jolla, California, producing world-premiere and touring theatrical productions; shares Southern California community-facing theater programming but operates at substantially larger scale and prestige than Old Town Temecula Community Theater.
• Segerstrom Center for the Arts: A major multi-venue performing arts campus in Costa Mesa, California, hosting Broadway tours, classical music, dance, and opera; comparable to Old Town Temecula Community Theater as a multi-genre performing arts venue but at a vastly larger scale and broader programming footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/temeculatheater
• YouTubeyoutube.com/c/cityoftemecula
• Facebookfacebook.com/TemeculaTheater
• Instagraminstagram.com/temeculatheater
• LinkedInlinkedin.com/company/old-town-temecula-community-theater

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Old Town Temecula Community Theater