Temps 2 Sport

What Temps 2 Sport does

Temps 2 Sport (legal entity: Sport Co & Marquage SARL) is a French privately-held sports equipment retailer and customizer founded in 2003, headquartered in Richwiller (Grand Est). The company operates a hybrid distribution model combining four company-owned physical retail stores (Richwiller, Niederhausbergen, Montbéliard, Colmar) with a network of 14 affiliated independent agencies, totaling 16 points of presence across 29 departments in eastern France, and an e-commerce website at temps2sport.fr. Its core offering is customizable sports equipment and textiles for amateur clubs, associations, schools, local governments, and businesses, with a specialized goalkeeper sub-brand (Univers du Gardien) and dedicated branded club shops powered by Kalisport.

The company's technical capability centers on in-house textile personalization workshops mastering sublimation, screen printing (sérigraphie), flex, DTF (Direct to Film), and embroidery, enabling truly custom apparel (jerseys, socks, bags, caps, flip-flops, water bottles) without minimum design restrictions. It distributes major sports brands (Nike, Adidas, Puma, Hummel, Erima, Uhlsport, Spalding, Under Armour, Le Coq Sportif, Eldera) alongside its own branded lines, and offers workwear/safety footwear (U-POWER) and promotional objects as an adjacent B2B offering. Certified protective masks (UNS 1 Category 1) demonstrate a regulated-product competence.

Revenue is generated through unit-priced hardware sales (sports equipment, apparel, accessories), customization services bundled with product orders, promotional objects and point-of-sale materials, workwear/safety footwear, and discounted club-packaged offers (Packs Licences) with volume discounts up to 47%. The go-to-market is sales-led, combining physical showrooms, a field sales/account management team with a 24-hour 'Devis Express' quote system, and digital channels. The customer base is predominantly long-tail SMB (amateur clubs, associations, schools, municipalities) with episodic larger engagements (LAFAcademy, Madagascar national football team) and event sponsorships (Tour Alsace, Tour du Jura). Headcount is disclosed at 7 employees, with the company operating as a franchise-style network of independently owned affiliates rather than a corporate chain.

Name

Temps 2 Sport

Legal name

Sport Co & Marquage SARL

Website

https://temps2sport.fr

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

1–10 employees

Short description

Temps 2 Sport is a French regional retailer and customizer of sports equipment and textiles, operating 4 owned stores and 14 affiliated agencies across 29 eastern-France departments. It serves amateur clubs, associations, schools, businesses, and local governments with in-house sublimation, screen printing, DTF, and embroidery personalization.

Ownership category

akta.pro rank

Product category

Sports Equipment Retail & Customization Services

NAICS

Sporting Goods Retailers (45911), Sporting and Athletic Goods Manufacturing (33992), Apparel Accessories and Other Apparel Manufacturing (31599)

akta.pro primary industry

Team Sports Equipment & Uniforms Retail (CRAMABAE)

akta.pro secondary industries

Team & School Athletic Uniforms Retail (CRAMACAJ), Team Sports & On-Field Performance Apparel (CRAAAEAE), Sports & Outdoor Accessories Manufacturing (Performance Gloves/Headwear) (IMAOAFAI)

Keywords

• Sports equipment retail
• Custom textile printing
• Team sports apparel
• Promotional merchandise
• Workwear safety footwear

Headquarters

HQ city

Richwiller

HQ country

France

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Sports Equipment & Textile Retail: Sale of sports equipment, apparel, footwear, and accessories through 4 physical retail stores (open to public) and the temps2sport.fr e-commerce website, as well as via affiliated agency locations.
2. Customization / Marking Services: In-house textile personalization services (sublimation, screen printing, flex, DTF, embroidery) applied to club, association, corporate, and individual orders. Revenue generated per-customization job, often bundled with product sales.
3. Promotional Objects & PLV: Sale of custom-branded promotional items (goodies, gadgets, signage, banners, Roll-ups) and point-of-sale display materials (PLV) targeting corporate clients and event organizers.
4. Workwear & Safety Footwear: Sale of professional workwear and safety shoes (e.g., U-POWER brand) to businesses and professionals, distinct from the sports equipment core business.
5. Club Packaged Offers (Packs Licences): Bundled equipment packages (match kits + training wear) sold to sports clubs at negotiated 'club prices' with volume discounts, distributed through the affiliated agency network.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

Temps 2 Sport is a French sports equipment retailer and customizer that sells team and individual sports apparel, footwear, and accessories from major brands, complemented by in-house textile personalization services (sublimation, screen printing, DTF, flex, embroidery). It serves sports clubs, associations, businesses, local governments, schools, event organizers, and individual athletes through 4 owned retail stores, a network of 14 affiliated independent agencies, and e-commerce channels, while also offering promotional objects, workwear/safety footwear, sports awards, and protective equipment as bundled one-stop solutions.

Product overview

Temps 2 Sport is a French sports equipment retailer and customizer operating as a network of 16 independent affiliated agencies across 29 departments in France. The company offers a unified portfolio combining physical retail stores with online e-commerce. Core offerings include customizable sports textiles and equipment for team sports (football, handball, basketball, rugby, volleyball), individual sports (cycling, pétanque, combat sports, racket sports), and corporate communication objects. Key product lines include personalized sports socks, reusable cups, customizable bags, flip-flops, caps, water bottles, and World Cup 2026 merchandise. The company provides marking and personalization services (sublimation, screen printing, flex, DTF, embroidery) through integrated workshops. A specialized sub-brand, Univers du Gardien, operates a dedicated goalkeeper e-commerce store. The offering also includes work clothing, safety footwear, sports awards, nets, and protective equipment.

Differentiator

Problem solved

Functional benefit

Brands

• Univers du Gardien: Specialized online boutique for football goalkeepers offering gloves, equipment, and goalkeeper-specific apparel.

Products and services

• Marquage et Personnalisation Textile (Custom Textile Marking & Personalization) In-house textile customization service for clubs, associations, and businesses using sublimation, screen printing (sérigraphie), flex, DTF, and embroidery techniques.
• Chaussettes Sport Personnalisées (Custom Sports Socks) Custom sports socks for football, rugby, running, and multisport; various materials and heights; minimum 50 pairs for first order; starting at €7.90 per pair.
• Gobelet Personnalisé Réutilisable (Reusable Custom Cup) Eco-friendly reusable personalized cup/glass for sports clubs and events.
• Sac 100% Personnalisable (Fully Customizable Sports Bag) 30L fully customizable sports bag for clubs and businesses to showcase their brand.
• Claquettes Personnalisées (Custom Flip-Flops)

Named customers10 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

17 partnerships are on record, tiered minor, secondary and core.

• CSGSA Hockey StrasbourgminorStrategic or Co-development Partner · 28 September 2021Hummel / Temps 2 Sport partnership equipping the club's youth teams since the 2021-2022 season.
• Basket Club de Souffelweyersheim (BCS)minorStrategic or Co-development Partner · 1 May 2019Equipment supplier and Spalding partner to BCS, who became N1 Basketball French Champions 2018-2019 and were promoted to Pro B.
• LAFAcademysecondaryStrategic or Co-development Partner · 1 January 2019Partnership with LAFA football academy and Puma. Provides complete Puma-branded kits to hundreds of young footballers attending LAFAcademy camps across Alsace. Since January 2019.
• Tour AlsacecoreStrategic or Co-development Partner · 26 July 2017Official partner for 14 consecutive years (as of 2017) of the Tour Alsace cycling race. Supplier of official reward jerseys (Maillot Rouge, Maillot Rose, Maillot Jaune, Maillot Vert, Maillot Arlequin). Operates event boutique at each stage departure/arrival. Present in the advertising caravan.
• Tour du Jura CyclistecoreStrategic or Co-development Partner · 21 April 2016Official jersey supplier for the Tour du Jura cycling event.
• NikecoreTechnology or IntegrationPremier equipment partner. Temps 2 Sport distributes the full Nike Teamwear range including match jerseys, training wear, and referee kits (2026-27 collection). Products available in-store and online with personalization services.
• AdidascoreTechnology or IntegrationMajor equipment partner. Stocks the Adidas Teamwear collection (including CONDIVO20 range) for club and association customers.
• PumacoreTechnology or IntegrationEquipment partner since January 2019. Puma provides kits for the LAFAcademy football camps. Puma Teamsport catalog distributed through Temps 2 Sport.
• UhlsportcoreTechnology or IntegrationOfficial distributor of Uhlsport in eastern France. Uhlsport is the historical partner of French pétanque federation (FFPJP). Temps 2 Sport offers Uhlsport's full pétanque textile range with customization.
• ErimacoreTechnology or IntegrationEquipment partner. Exclusive club licensing packs (up to 47% discount) negotiated through the network. Custom jersey and shorts offers at -40% from 10 units.
• SpaldingcoreTechnology or IntegrationEquipment partner for basketball. Supplier of official basketballs to the Basket Club de Souffelweyersheim (BCS) during their 2018-2019 championship season.
• HummelcoreTechnology or IntegrationEquipment partner for multiple clubs. Partnership includes youth equipment supply to CSGSA Hockey Strasbourg since 2021-2022 season, and club supply to Cernay Wattwiller Handball.
• Under ArmoursecondaryTechnology or IntegrationDistributed in stores, particularly at the Niederhausbergen (Strasbourg area) and Richwiller (Mulhouse) locations. Dedicated Under Armour corners set up in select stores.
• Le Coq SportifsecondaryTechnology or IntegrationBrand partner added in 2020. French heritage brand (est. 1882) offering an alternative for clubs seeking differentiated styling.
• ElderacoreTechnology or IntegrationExclusive licensing pack partner for Football/Indoor (Hand/Volley) and Basketball. Offers up to 47% discount for clubs ordering 50+ packs. Valid for the 2026-2027 season.
• KalisportsecondaryTechnology or IntegrationTechnology platform powering the Temps 2 Sport branded online club shop solution. Allows clubs to have their own e-commerce storefront under the Kalisport ecosystem.
• U-POWERsecondaryTechnology or IntegrationItalian brand for safety footwear and workwear. Temps 2 Sport distributes U-POWER products (shoes, work clothing) through its stores and catalogs.

Scale indicators5 records

Recent moves9 records

Expansion highlights5 records

Broad incumbents

• Go Sport: Historic French sporting-goods chain with national store coverage and a strong focus on team-sports equipment and footwear. While broader in assortment and bigger in scale, Go Sport competes for the same regional club and association buyers that Temps 2 Sport serves, particularly in the teamwear and football categories.
• Intersport: Global sporting-goods retail cooperative with dense French store coverage including eastern France. Competes for the same club, association, and family customers on team-sports equipment and apparel, but operates a franchise model similar in spirit to Temps 2 Sport's affiliate network without the integrated textile personalization workshop.
• Uhlsport: German sporting-goods brand with deep presence in football goalkeeping equipment, teamwear, and pétanque (official partner of the French Pétanque Federation). Both a partner and a potential competitor of Temps 2 Sport, given Uhlsport's direct relationships with federations and clubs overlapping with Temps 2 Sport's customer base.
• Decathlon: World's largest sporting-goods retailer with vertically integrated private-label brands across virtually every sport category. Operates a French retail footprint (including Alsace/Lorraine stores) and an aggressive e-commerce platform, competing with Temps 2 Sport on price, assortment breadth, and brand authority while lacking its in-house customization edge.
• Sport 2000: International sporting-goods retailer with a significant French store network organized as an affiliated retailer cooperative. Targets the same team-sports and individual-sports club market, with regional stores often serving as local equipment partners for amateur clubs — directly overlapping with Temps 2 Sport's value proposition.
• Erima: German team-sports apparel and equipment brand offering competitive club licensing packs (Packs Lizenz) at discounted prices to amateur clubs — currently a core partner of Temps 2 Sport. Also operates its own direct-to-club distribution channels, partially competing with Temps 2 Sport for the same French club buyers.

Direct peers

• Squadra: French custom teamwear specialist focused on personalized jerseys, shorts, and sportswear for amateur clubs across football, rugby, handball, and basketball. Mirrors Temps 2 Sport's core club-kit value proposition and customization workflow, though without the regional multi-store retail and workwear diversification.
• Subli Sports: European custom sublimation sportswear producer serving amateur clubs with made-to-order jerseys, socks, and accessories. Competes head-to-head on the customization layer of Temps 2 Sport's offer, leveraging similar sublimation technology but without the regional agency and store distribution infrastructure.
• Owayo: European custom sports apparel manufacturer specializing in fully customizable team kits, shorts, and socks with no minimum-order restrictions and in-house sublimation production. Directly comparable to Temps 2 Sport's customization offering but operates as a pure e-commerce/online customizer with no physical retail footprint.

Others

• Kalisport: French white-label e-commerce platform powering branded online club shops (used by Temps 2 Sport for Palente Besançon Hand, FC Hirtzfelden, FC Seltz, etc.). Functions as an enabling technology partner; could also be a long-term competitor if it expands into direct club-shop services that bypass the Temps 2 Sport distribution layer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/temps-2-sport

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Temps 2 Sport