What Tendances.sport does

Tendances.sport is a Nice-based sports-marketing and communication agency founded in September 2021 by Thibauld Carriere and Anthony Bassi as a dedicated sports vertical of the parent Tendances.Group (formerly Groupe Linkibe, established 2011). The firm delivers a six-pillar service stack — Sponsoring & Activation, Marketing & Communication, Design & Video, Conseil & Gestion (talent management and consulting), Relations Presse, and a Partenaires ecosystem — alongside a newer esports service line. Its clients span professional and amateur athletes (Olympians, Vendée Globe sailors, world-champion rally drivers, handball and rugby internationals), sports clubs and federations (notably A.S. Monaco Rugby), and non-sports brands seeking sports-activation leverage (e.g., Cit'hotel/Groupe Logis). Differentiated offerings include the co-organized Monaco Water Games 2023 (with the Gouvernement Princier and A.S. Monaco Rugby at the Yacht Club de Monaco), the "Un objectif, votre histoire" podcast, the Business Club Sportif Monaco membership, and an annual program of self-sponsored athlete talents.

The business model is professional-services revenue: quote-based, tailored engagements with no publicly disclosed pricing, no software product, and no proprietary technology platform. The agency is a pure services operation — its "technology" stack consists of standard marketing tooling plus partner-supplied capabilities such as HUDL-based video analysis through Eleven Analys and mental/physical preparation via named experts. The Tendances.Group sister agencies (Tendances.media, Tendances.dev, Novalytiks) provide cross-discipline digital, web-development, and brand-positioning capacity that Tendances.sport bundles into client solutions. Go-to-market is sales-led and event-driven: direct consultations, networking at agency-organized events, athlete referrals, and content marketing through Instagram, TikTok, YouTube, the podcast, and case studies on the corporate website.

The firm is privately held, self-funded, with €200,000 registered capital and no disclosed external investment, revenue, or ARR. Headcount is approximately 5, augmented by the broader Tendances.Group ecosystem. Operating geographies are France and Monaco. Strategic posture is content-and-events-led with a regional French Riviera / Monaco concentration rather than a national or international rollout.

Name

Tendances.sport

Legal name

Tendances.Group

Website

https://tendances.sport

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

Tendances.sport is a Nice-based sports-marketing and communication agency that provides sponsorship activation, personal branding, press relations, design, video, and talent management to athletes, clubs, federations, and brands, operating as the sports vertical of Tendances.Group.

Ownership category

akta.pro rank

Product category

Sports Marketing Services

NAICS

Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (7114), Promoters of Performing Arts, Sports, and Similar Events (7113)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Athlete & Talent Representation (Agents, Managers) (MPAKAKAA)

akta.pro secondary industries

Sponsorship Sales, Valuation & Analytics Services (Rights Sales, Measurement, Consulting) (MPAKALAK), Sports Business Consulting & Advisory (Strategy, Valuation, Due Diligence) (MPAKAKAL)

Keywords

• Sports marketing services
• Athlete brand management
• Sponsorship activation
• Sports communication agency
• Athlete public relations

Headquarters

HQ city

Nice

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Others

Revenue model

1. Professional Services - Sports Marketing Agency: Full-service sports marketing agency providing communication, marketing, design, video production, press relations, sponsorship activation, and talent management services to athletes, clubs, federations, brands, and sports projects.

Go-to-market motion3 records

Distribution channels3 records

Marketing channels9 records

Core offering

Tendances.sport is a sports marketing and communication agency based in Nice, France, offering integrated service pillars including sponsoring and activation, marketing and communication, design and video production, talent consulting and management, press relations, and partner services. The agency serves athletes, sports clubs, federations, brands, and sports projects across France and Monaco. It also operates the annual Monaco Water Games event, the Business Club Sportif Monaco networking club, and the podcast 'Un objectif, votre histoire!'.

Product overview

Tendances.sport is a sports marketing agency based in Nice, France, offering a comprehensive suite of six integrated service pillars: Sponsoring & Activation, Marketing & Communication, Design & Video, Consulting & Management, Press Relations, and Partner Services. The agency also operates specialized offerings including esports services, the Monaco Water Games annual event, a business club, and a podcast series. The company supports athletes (professional and amateur), clubs, federations, equipment brands, and sports projects through its ecosystem of partner services including mental preparation, physical training, technical analysis using HUDL software, and legal support. Founded in 2021 as part of the Linkibe Group (10+ years experience), the agency manages a roster of athletes across multiple sports disciplines and organizes major sporting events.

Differentiator

Problem solved

Functional benefit

Products and services

• Sponsoring & Activation Sponsorship activation service connecting brands with athletes and sports events. Identifies appropriate sponsors for athletes, builds strategic partnerships, develops advertising messages, and establishes activation plans for optimal brand visibility during major sporting events.
• Marketing & Communication Marketing strategy and communication service covering brand content, social media presence management, fan engagement, marketing campaigns, sponsorship strategy consultation, market audits, visual identity creation, and event promotion across physical and digital channels.
• Design & Video Graphic design and video production service including brand identity development, print and digital tool creation, video production, scenography, and visual content creation for athletes, clubs, federations, and sports brands.
• Conseil & Gestion (Consulting & Management)
• Relations Presse (Press Relations)
• Esports Services
• Monaco Water Games

Quantifiable outcome

• 200+ projects completed across the Tendances.Group ecosystem
• +4 more outcomes

Named customers16 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

Eleven partnerships are on record, tiered core, flagship and minor.

• A.S. Monaco RugbycoreStrategic or Co-development Partner · 1 July 2023Co-organizer of Monaco Water Games 2023 with A.S. Monaco Rugby and Government Princier. Rugby club serves as key partner for event execution and sports expertise.
• Gouvernement Princier de MonacoflagshipStrategic or Co-development Partner · 1 July 2023Official patron of Monaco Water Games, providing governmental support and legitimacy for flagship sports event in the Principality.
• Yacht Club de MonacoflagshipStrategic or Co-development Partner · 1 July 2023Host venue for Monaco Water Games floating rugby field in the prestigious marina setting.
• Les Voiles de l'EspoirminorStrategic or Co-development Partner · 1 January 2022Charitable nautical event for children in cancer remission. Agency provides expertise and support for this humanitarian initiative.
• Thierry LauretminorStrategic or Co-development PartnerMental preparation consultant and PNL/Hypnosis specialist working with athletes. Former French Athletics team member, Olympic competitor, and INSEEC.U program director.
• PoscartmindminorStrategic or Co-development PartnerCustom illustration partner offering personalized sports illustrations for athletes and clients.
• The Butterfly Help ProjectminorStrategic or Co-development PartnerNepalese charity for which athlete Thibaut Wadowski purchased school supplies during his Manaslu expedition, with agency support.
• Tendances.mediacoreStrategic or Co-development PartnerSister agency within Tendances.Group providing digital marketing and web development services for integrated client solutions.
• NovalytikscoreStrategic or Co-development PartnerBrand positioning expert within Tendances.Group ecosystem, contributing to comprehensive marketing strategy capabilities.
• Cit'hotel / Groupe LogiscoreGTM or Marketing PartnerHotel network sponsor for Vikings Forever sailing team (Sacha Daunar), with full social media strategy and Route du Rhum activation support.
• Sponsors of Monaco Water GamesflagshipGTM or Marketing PartnerMultiple sponsors including Monaco Government, Monaco City Hall, Yacht Club Monaco, Groupe Chopard, Monte-Carlo SBM, Princess Charlene Foundation, and others supporting the flagship water rugby event.

Scale indicators11 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Stellar Sports (Stellar Collective): Boutique sports marketing agency offering athlete representation, brand activation, and event creation. Highly comparable operating model to Tendances.sport, particularly its event-driven (Sports Awards type) flagship approach and athlete-led content strategy.
• M&C Saatchi Sport & Entertainment: Creative-led sports and entertainment marketing agency offering sponsorship strategy, athlete partnerships, and brand activation. Directly comparable to Tendances.sport's integrated marketing and communication services for sports clients.
• Two Circles: Sports marketing agency combining data, analytics, and creative services for sports rights holders, brands, and athletes. Comparable integrated marketing offering, though with stronger data/technology layer than Tendances.sport.
• Webedia Sports: French digital media group with significant sports content and athlete influencer marketing capabilities. Comparable French-market positioning and overlap with Tendances.sport's athlete social media management and content services.

Broad incumbents

• Octagon: Global sports marketing agency specializing in sponsorship consulting, athlete management, and event marketing. Directly comparable service mix to Tendances.sport, with deeper resources and global reach.
• SPORTFIVE (formerly Lagardère Sports): Global sports marketing agency with deep rights-holder, sponsorship, and athlete marketing capabilities. Directly comparable to Tendances.sport's sponsorship activation and athlete services but at vastly larger scale across multiple geographies and sports.
• Endeavor (IMG): Global sports and entertainment conglomerate with athlete representation, sponsorship, and event management. Competes with Tendances.sport for elite athlete representation and brand sponsorship mandates, particularly in Olympic sports and rugby.
• Wasserman: Major athlete representation and sports marketing firm operating in football, basketball, and Olympic sports. Comparable to Tendances.sport's athlete talent management and sponsorship activation services, particularly its French rugby presence.
• CAA (Creative Artists Agency): Major talent agency with significant sports division representing elite athletes across football, baseball, basketball, and Olympic sports. Comparable in athlete representation and endorsement work, with broader Hollywood entertainment synergies.

Others

• Sporsora: French sport business network bringing together brands, agencies, athletes, and rights holders. Adjacent ecosystem player to Tendances.sport's sponsorship activation work and provides industry networking/access in France.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks1 record

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@tendancessport77
• Facebookfacebook.com/tendances.sport
• LinkedInlinkedin.com/company/tendances-sport
• Instagraminstagram.com/tendances.sport
• TikToktiktok.com/@tendances.sport

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tendances.sport