Terra Group Event

What Terra Group Event does

Terra Group Event is a privately held B2B event management company headquartered in Warsaw, Poland, operating since approximately 2010. The company organizes corporate events (company jubilee celebrations, parties, team-building activities), business events (conferences, summits, presentations, seminars), and special events (festivals, sports events, BTL activations), complemented by a Creation and Design service covering creative concept development, visualization, branding, and stage design. The firm positions itself as a KPI-driven partner that works with companies operating on strategic planning systems, aiming to deliver measurable business outcomes such as employee loyalty, brand image strengthening, and marketing goal achievement.

The company serves a diversified enterprise client base that includes Mastercard, Audi, EPAM, Andersen, Godel Technologies, Wargaming, SoftSwiss, Astek, Paralect, and Gurtam, spanning financial services, automotive, IT services, gaming, and technology verticals. Terra Group holds no proprietary technology platform; its offering is entirely service-based, relying on creative expertise, production management, and project execution capabilities. The firm is a member of the Business Centre Club and Stowarzyszenie Agencji Reklamowych SAR (Association of Advertising Agencies), and has received Eventex Awards recognition for industry excellence.

Terra Group operates on a project-based professional services revenue model with custom quote-based pricing dependent on event scope, complexity, and client requirements. Its go-to-market is sales-led, relying on direct B2B engagement, a company website (terra-group.pl, available in Polish and English), and organic social channels (LinkedIn, Facebook, Instagram) for top-of-funnel awareness, with direct phone and email contact for conversion. The company maintains a lean team of approximately 9 employees, has no disclosed funding or external investors, and is registered in Poland under NIP 7252325662.

Name

Terra Group Event

Legal name

Terra Group Event

Website

https://terra-group.pl

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1–10 employees

Short description

Terra Group Event is a Warsaw-based B2B event management company that organizes corporate, business, and special events for enterprise clients across financial services, IT, gaming, and automotive sectors, offering full-service event execution and creative design.

Ownership category

akta.pro rank

Product category

Event Management Services

NAICS

Convention and Trade Show Organizers (56192), Convention and Trade Show Organizers (561920)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Customer/User Conferences & Client Advisory Boards (THAHAMAD)

akta.pro secondary industries

Corporate Retreats, Team-Building & Offsite Experiences (THAHAIAH), Trade Shows & Exhibitions (Booths, Show Management) (BPAFAGAD)

Keywords

• Corporate event management
• Business event organization
• Special event production
• Creative event design
• B2B event services

Headquarters

HQ city

Warsaw

HQ country

Poland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Event Management Services: Professional services revenue generated through organizing and managing corporate events, business events, and special events. Services include creative concept development, event production, branding, stage design, and technical production management. Revenue is project-based and tailored to client specifications.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Terra Group Event is a B2B event management company that designs, organizes, and produces corporate events (jubilees, parties, team-building), business events (conferences, summits, seminars, presentations), and special events (festivals, sports events, BTL activations) for enterprise and mid-market clients. The portfolio is complemented by an in-house Creation and Design service covering creative concepts, visualization, branding, stage design, and technical production management, enabling full-service delivery from idea to execution.

Product overview

Terra Group Event is an event management company offering a unified portfolio of four interconnected services. The core offerings include Corporate Events (celebrations, parties, team-building), Business Events (conferences, summits, seminars), and Special Events (festivals, BTL events, sports events). These are complemented by a Creation and Design service that provides creative concepts, visual branding, stage design, and technical production to ensure all events deliver cohesive, engaging experiences. The company positions itself as a B2B expert team that delivers measurable results aligned with client KPIs.

Differentiator

Problem solved

Functional benefit

Products and services

• Corporate Events End-to-end management of corporate events including company jubilee celebrations, parties, and team-building activities for enterprise and mid-market clients. Designed to build employee loyalty, enhance brand image, and help achieve business goals through professionally organized, KPI-aligned experiences.
• Business Events
• Special Events
• Creation and Design

Named customers10 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered minor.

• Business Centre ClubminorOthersMembership in Business Centre Club (BCC), a Polish business association that supports and represents Polish entrepreneurs. Terra Group is a member, indicating affiliation with the business community.
• Stowarzyszenie Agencji Reklamowych SARminorOthersMembership in SAR (Association of Advertising Agencies), a professional association for advertising agencies in Poland. Membership demonstrates industry standing and adherence to professional standards.
• Polish Baseball and Softball AssociationminorOthersTerra Group supports the development of sports as a partner of the Polish Baseball and Softball Association. This is a sponsorship/partnership to support sports development.
• Legia Warsaw Rugby SectionminorOthersTerra Group supports sports development as a partner of the rugby section of Legia Warsaw. Sponsorship/partnership for sports development initiatives.

Scale indicators2 records

Recent moves5 records

Expansion highlights3 records

Direct peers

• MKG: Experiential marketing and event agency serving enterprise brands with corporate events, conferences, and brand activations. Comparable B2B-focused model combining creative concept, production, and on-site execution for corporate clients.
• Pico: Global experiential marketing and event services agency specializing in brand experiences, exhibitions, and corporate events. Comparable to Terra Group across service categories (corporate events, business events, special events) and in-house creative + production capabilities.
• Jack Morton Worldwide: Global brand experience agency (IPG/Interpublic) creating corporate events, conferences, summits, and brand activations for enterprise clients. Direct competitor in the corporate/B2B event space with comparable end-to-end creative and production service model.
• MCI Group: Global association, congress, and event management company with full-service meetings, events, and association management. Closely comparable to Terra Group as a professional services event organizer serving enterprise and association clients with end-to-end event execution, though at significantly larger scale.
• Sparks: Experiential marketing agency focused on corporate events, conferences, and brand experiences for enterprise clients. Closely comparable to Terra Group's corporate event management and Creation & Design offerings, including creative concept through execution.
• BCD Meetings & Events: Global corporate meetings and events management agency serving enterprise clients across industries. Directly comparable business model: B2B event management with end-to-end planning, sourcing, and on-site delivery for corporate meetings, conferences, and incentive programs.
• George P. Johnson Experience Marketing: Global experience marketing agency specializing in corporate events, conferences, exhibitions, and brand activations. Directly comparable service portfolio covering corporate/business events plus creative and production services for enterprise clients.

Emerging players

• Cvent: Event management technology platform providing registration, venue sourcing, and event software to corporate event organizers and PCOs. Adjacent rather than direct competitor — a technology supplier to the same corporate event category Terra Group operates in.
• Bizzabo: Event experience and management platform offering registration, engagement, and analytics tools for corporate events and conferences. Adjacent — provides technology infrastructure used by corporate event agencies like Terra Group rather than directly competing with creative/production services.

Broad incumbents

• Live Nation Corporate Events: Global live entertainment and corporate events group (operates Ticketmaster and corporate event services). Adjacent broader incumbent — operates in live events at massive scale but has B2B/corporate event offerings competing for parts of Terra Group's addressable market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/15pNDFi4Gt
• LinkedInlinkedin.com/company/terra-group-event
• Instagraminstagram.com/terra_group.pl?igsh=MWVkYjViNXF4MDI2Zg==

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Terra Group Event