What Terra Viva Cisl does

Terra Viva Cisl (legal name: Terra Viva - Associazione Liberi Produttori Agricoli) is an Italian non-profit, second-level association founded in 2019 and affiliated with FAI CISL, which is part of the broader CISL trade union confederation. It represents 32,000 free agricultural producers across all 19 Italian regions, organized through 19 regional associations and more than 50 CAA (Centro di Assistenza Agricola) territorial offices. Its core service offering comprises two digital platforms — Coltiva il Gusto, an e-commerce showcase and booking site connecting producers with consumers of Made in Italy agri-food products, and CAA degli Agricoltori, an accredited agricultural assistance center — alongside three categories of in-person support services: Sindacali/Prevdenziali/Legali (union, welfare, legal), Fiscali (tax compliance), and Tecnici Economici (technical-economic, including CAP applications and rural development programs).

The association is governed by President Claudio Risso (also Vice President of CNEL since September 2023) and four Vice Presidents, with national headquarters in Rome at Via Piave, 66. Revenue is generated through membership subscriptions, trade union dues (trattenute sindacali), and CAA professional service fees for regulatory and EU subsidy assistance; no public financial statements are disclosed. Distribution is delivered domestically through the regional association network, the CAA territorial offices, the Coltiva il Gusto digital platform, and annual participation in trade fairs such as Vinitaly in Verona. Customer segments are uniformly SMB agricultural producers segmented vertically by sector (olive oil, wine, dairy, citrus, horticulture, rural development), and the organization does not operate mobile applications, public APIs, or disclosed AI/ML capabilities.

Name

Terra Viva Cisl

Legal name

Terra Viva - Associazione Liberi Produttori Agricoli

Website

https://terravivacisl.it

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

Terra Viva Cisl is an Italian non-profit agricultural association affiliated with FAI CISL that represents 32,000 free agricultural producers across all 19 Italian regions through union representation, CAA administrative assistance, and the Coltiva il Gusto e-commerce platform.

Ownership category

akta.pro rank

Headquarters

HQ city

Montecchia di Crosara, Vr

HQ country

Italy

HQ region

Europe

Offices19 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Membership dues and association fees: Terra Viva generates revenue through membership subscriptions from associated free agricultural producers. The association also collects union dues (trattenute sindacali) from members.
2. CAA Service Fees: The Centro di Assistenza Agricola (CAA) charges fees for administrative, fiscal, and technical services provided to agricultural producers including document preparation, EU subsidy applications, and regulatory compliance services.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Terra Viva Cisl is a second-level non-profit association affiliated with FAI CISL that represents free agricultural producers in Italy. It delivers union representation, administrative and fiscal assistance through its CAA degli Agricoltori network of qualified technicians, and a digital showcase platform (Coltiva il Gusto) that promotes and books Made in Italy agricultural products from its 32,000 associated producers across 19 Italian regions.

Product overview

Terra Viva Cisl operates as a multi-service agricultural producers' association affiliated with FAI CISL. The organization provides two primary digital service platforms: 'Coltiva il Gusto' (a digital showcase and e-commerce booking website for agricultural products from associated producers) and 'CAA degli Agricoltori' (an Agricultural Assistance Center supporting producers with administrative, fiscal, and regulatory procedures). Additionally, the organization offers a portfolio of support services organized into three main categories: Sindacali/Prevdenziali/Legali (trade union, welfare, and legal), Fiscali (tax), and Tecnici Economici (technical-economic). The 'Coltiva il Gusto' platform also includes a gift box product line ('I Pacchi Regalo') featuring curated regional agri-food selections. The overall offering is centered on supporting free agricultural producers through advocacy, digital promotion tools, and administrative assistance services.

Differentiator

Problem solved

Functional benefit

Brands

• Coltiva il Gusto: Digital promotion platform for agricultural products that allows booking of agri-food products from Terra Viva's associated producers. Also includes 'I Pacchi Regalo di Coltiva il Gusto' - gift packages of regional Italian agri-food products.
• CAA degli Agricoltori

Products and services

• Coltiva il Gusto
• CAA degli Agricoltori (Centro di Assistenza Agricola)
• Sindacali, Previdenziali e Legali Services
• Fiscali Services
• Tecnici Economici Services
• I Pacchi Regalo di Coltiva il Gusto

Quantifiable outcome

• 32,000 associated agricultural producers represented
• +2 more outcomes

Named customers2 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Four partnerships are on record, tiered core and minor.

• FAI CISL (Federazione Agricola Alimentare Ambientale Industriale Italiana - CISL)coreStrategic or Co-development PartnerTerra Viva is a second-level association (associazione di secondo livello) affiliated with FAI CISL. FAI CISL is the Italian Federation of Agricultural, Food, Environmental and Industrial Workers affiliated with the CISL trade union confederation. Terra Viva's President Claudio Risso was appointed as Reggente (Acting Secretary) of FAI CISL Latina in June 2019, and the FAI CISL Secretary General Antonio Castellucci regularly meets with Terra Viva leadership to coordinate services for agricultural producers and workers.
• FISAR (Federazione Italiana Sommelier Albergatori Ristoratori) - TrevisominorGTM or Marketing PartnerTerra Viva collaborates with FISAR of Treviso for guided wine tasting events at its Vinitaly trade fair stand. FISAR sommeliers conduct professional tastings of Terra Viva's associated winery products, enhancing the quality of the event experience for visitors and buyers.
• Agrilavoro EdizioniOthersAgrilavoro Edizioni is featured at Terra Viva's Vinitaly stand, where Terra Viva displays publications from this publisher that can be consulted at the stand. This is a minor partnership for content/library sharing.
• CISL (Confederazione Italiana Sindacati Lavoratori)coreStrategic or Co-development PartnerTerra Viva is part of the broader CISL confederation ecosystem. It benefits from access to CISL's territorial infrastructure, training resources, institutional relationships, and the CNEL (Consiglio Nazionale dell'Economia e del Lavoro) representation. Terra Viva's President Claudio Risso was elected Vice President of CNEL in September 2023. Terra Viva participates in CISL congresses and initiatives.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Coldiretti: Italy's largest agricultural producers' association representing hundreds of thousands of farmers, providing CAA services, union representation, and commercial platforms. Directly comparable to Terra Viva in mission and service model, but at substantially greater scale.
• Copagri: Italian Confederation of Agricultural Producers, representing farmers through advocacy and member services. Comparable in structure and mission to Terra Viva, competing for the same free-producer demographic.
• FLAI CGIL: Federation of Agro-Food and Environmental Workers of CGIL, the rival Italian trade union to CISL. FLAI CGIL competes with FAI CISL (Terra Viva's parent) for representation of agricultural workers, making it a parallel institutional competitor.
• Confagricoltura: General Confederation of Italian Agriculture, representing agricultural entrepreneurs and providing policy advocacy, technical assistance, and member services. Competes with Terra Viva for representation of independent producers at institutional tables.
• CIA - Agricoltori Italiani: Italian Farmers' Confederation, a major trade association representing agricultural producers across Italy with similar service portfolio (CAA, advocacy, training). Directly competes with Terra Viva for member affiliation and institutional representation.

Broad incumbents

• Copa-Cogeca: The combined voice of European farmers and agricultural cooperatives at the EU level. Comparable in advocacy function to Terra Viva but operates at the EU scale, influencing the same CAP and subsidy frameworks that drive Terra Viva's CAA service demand.

Emerging players

• Legacoop Agroalimentare: Italian cooperative federation representing agricultural cooperatives in the food and beverage sector. While its member structure (cooperatives) differs from Terra Viva's individual producer focus, it competes for institutional voice and representation of Italian agricultural supply chains.

Others

• Confcooperative: Italian cooperative confederation representing agricultural, social, and consumer cooperatives. Not a direct member-level competitor, but competes for institutional voice in agricultural policy and supply chain representation.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights5 records

Customer concentration

• Xtwitter.com/TerraVivaCisl
• YouTubeyoutube.com/channel/UC7U7gfaGG-njCZMXIa9q1cA
• Facebookfacebook.com/profile.php?id=100028835242806
• Instagraminstagram.com/terraviva_cisl?igshid=MzRlODBiNWFlZA==
• LinkedInlinkedin.com/company/terra-viva-cisl

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Terra Viva Cisl