What Terre Vaudoise does

Terre Vaudoise, operated by Proterroir Sàrl under the institutional backing of Prométerre (the Vaud association for the promotion of agricultural professions), is a Lausanne-based artisanal food company dedicated to promoting products sourced exclusively from the canton of Vaud. Originally launched in 2011 as Halle Romande and rebranded in November 2013, the company operates four revenue streams: a direct-to-consumer e-commerce gift basket range of 17+ curated products (CHF 15 to CHF 350) assembled from a network of 30+ named Vaud producers; a full-service traiteur offering events of 30 to 1,500 guests with pricing from CHF 12 to CHF 55 per person; the La Buvette du Parlement Vaudois, a sit-down restaurant in the Lausanne Parliament building opened to the general public in 2023; and an institutional school catering contract with the Ville de Lausanne under the APEMS-Bon Goût program since 2015. Gift baskets sell nationwide via the company's WordPress storefront with delivery from CHF 10, while traiteur and pop-up restaurants at festivals such as Bô Noël (Lausanne) and Vevey Riviera Noël drive event-led customer acquisition across Vaud.

The business model combines one-time transactional e-commerce sales, quote-based professional catering services, and managed-services revenue from municipal school meals. Marketing is community- and event-driven, relying on active Facebook, Instagram, and LinkedIn presence, an email newsletter, and high-visibility festival pop-ups rather than paid acquisition. The technology stack is deliberately lightweight — a standard WordPress e-commerce site with no proprietary platforms, AI/ML systems, or app products — consistent with a curation and logistics business rather than a software business.

In 2023, the company executed a strategic refocus, shedding the Epicerie de Pully (already operating independently since 2021) and concentrating on catering, gift baskets, the restaurant, and APEMS catering to sustain support for Vaud agriculture. The company is privately held, nonprofit-driven through its Prométerre affiliation, and reports no external funding activity.

Name

Terre Vaudoise

Legal name

Proterroir Sàrl

Website

https://terre-vaudoise.ch

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

1–10 employees

Short description

Terre Vaudoise is a Lausanne-based artisanal food company, backed by Prométerre, that sells Vaudois gift baskets, traiteur event catering, a Parliament-building restaurant, and municipal school meals — serving consumers, event hosts, and institutions across canton of Vaud.

Ownership category

akta.pro rank

Headquarters

HQ city

Lausanne

HQ country

Switzerland

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Others

Revenue model

1. Gift Basket Sales (Paniers Cadeaux): Direct-to-consumer and corporate sales of curated gourmet gift baskets containing Vaud artisanal products (sachets, coffrets, corbeilles). Products range from CHF 15 to CHF 350 per unit. Individual consumers purchase for personal gifting occasions; corporate clients purchase for employee gifts, client appreciation, and business gifting. Sales are made through the company's e-commerce website.
2. Traiteur / Catering Services: Full-service artisanal catering for private and corporate events. Services include Vaudois apéritifs (from CHF 12/person), buffets (from CHF 39/person), cocktail receptions (from CHF 34/person), seated menus (from CHF 34–55/person), brunches (from CHF 41/person), lunches (from CHF 17.50/person), and live cooking stations. Minimum 30 guests per event. Events can scale to 1,500 attendees.
3. Restaurant — La Buvette du Parlement Vaudois: Sit-down restaurant operated by Terre Vaudoise, located in Lausanne and open to the general public since 2023. Offers Vaudois terroir specialties including fondue and seasonal dishes. Walk-in dining as well as group reservations for events.
4. School Catering (APEMS): Since 2015, Terre Vaudoise has partnered with the Ville de Lausanne (APEMS-Bon Goût pilot project) to supply school-age children with healthy, locally sourced food. The APEMS (Accueil Para-scolaire et Mercredi) program provides meals aligned with seasonal, local, and sustainable principles.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels8 records

Core offering

Terre Vaudoise curates and sells Vaudois-terroir gift baskets (paniers cadeaux) via an online storefront, provides full-service traiteur catering for events of 30 to 1,500 guests featuring local Vaudois specialties, and operates a public sit-down restaurant (La Buvette du Parlement Vaudois) in Lausanne. The company also runs an institutional school catering program (APEMS-Bon Goût) in partnership with the Ville de Lausanne. All offerings source at least 80% of raw materials from Vaud producers within the canton.

Product overview

Terre Vaudoise is a Vaudois food and catering company offering three main service lines: gift baskets (paniers cadeaux), catering services (service traiteur), and a restaurant (La Buvette du Parlement). The gift basket range spans 17+ products from CHF 15 to CHF 350, including sachets, coffrets, and corbeilles featuring regional artisanal products. The catering service handles events from 30 to 1,500 people with offerings including apéritifs, buffets, brunches, and themed menus. La Buvette du Parlement is a public restaurant opened in 2023 featuring VAUD CERTIFIÉ D'ICI labeled cuisine. All offerings emphasize local Vaudois products, seasonal ingredients, and proximity to regional producers.

Differentiator

Problem solved

Functional benefit

Products and services

• Paniers Cadeaux (Gift Baskets)

Quantifiable outcome

• Events up to 1,500 people served by traiteur services.
• +2 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered minor and core.

• Maison des vins de La CôteminorGTM or Marketing Partner · 23 October 2024Terre Vaudoise provided traiteur services for the inauguration of the Maison des vins de La Côte at Mont-sur-Rolle in October 2024. The Maison des vins features 206 wines from 81 partner wine producers (vignerons-encaveurs) across the AOC La Côte region. This partnership positions Terre Vaudoise at a key regional wine institution.
• Association des Paysannes VaudoisescoreStrategic or Co-development Partner · 1 January 2006Partnership initiated in 2006 to create the traiteur service promoting Vaudois terroir products. The Association des Paysannes Vaudoises provides access to artisanal products and agricultural producers, enabling Terre Vaudoise's traiteur and gift basket offerings.
• Proterroir SàrlcoreOthersTerre Vaudoise operates as a brand under Proterroir Sàrl, which is in turn backed by Prométerre, the Association vaudoise de promotion des métiers de la terre. Proterroir Sàrl manages Terre Vaudoise, La Buvette du Parlement Vaudois, and APEMS school catering.
• Ville de Lausanne (APEMS-Bon Goût)coreStrategic or Co-development PartnerSince summer 2015, Terre Vaudoise has partnered with the Ville de Lausanne for the APEMS-Bon Goût pilot project, providing healthy, locally sourced meals to children in after-school care. This institutional partnership supports the company's mission of promoting local agriculture to future generations.
• Bô NoëlcoreGTM or Marketing PartnerTerre Vaudoise operates the 'En Terre Vaudoise' pop-up restaurant at Bô Noël, Lausanne's primary Christmas market at Place Saint-François. This annual event (November–December) provides major brand visibility and direct customer acquisition. Group dining reservations are handled through bo-noel.ch.
• Vevey Riviera NoëlcoreGTM or Marketing PartnerTerre Vaudoise participates in Vevey Riviera Noël (second edition 2025), operating a pop-up restaurant showcasing 100% local Vaudois cuisine including fondue, papet vaudois, and Vacherin Mont-d'Or. The event draws large festive crowds to Vevey's lakefront Christmas market.
• Vaud Promotion (Prométerre)coreOthersTerre Vaudoise is backed by Prométerre (Association vaudoise de promotion des métiers de la terre), the official Vaud cantonal association for promoting agricultural and earth-related professions. Prométerre's institutional backing provides Terre Vaudoise with official recognition and the VAUD CERTIFIÉ D'ICI certification.

Scale indicators2 records

Recent moves7 records

Expansion highlights4 records

Others

• Association des Paysannes Vaudoises: Terre Vaudoise's original partner (since 2006) for traiteur services and access to artisanal producers. It functions as a key supplier network rather than a competitor, but its role as a Vaud agricultural promotion association parallels Prométerre's institutional support structure.

Direct peers

• Farmy: Farmy is a Swiss online farmers' market that curates and delivers regional and artisanal food products directly to consumers nationwide. It directly parallels Terre Vaudoise's e-commerce gift basket model with regional provenance and Vaud-adjacent producer sourcing.

Broad incumbents

• Betty Bossi: Betty Bossi is the dominant Swiss food and recipe brand (Coop-owned), offering recipe kits, food products, and culinary content. It is much broader than Terre Vaudoise but operates in the same Swiss foods ecosystem with similar terroir positioning and reach to Swiss consumers.
• Migros: Migros is Switzerland's largest retailer, with regional terroir product lines and gift basket offerings. While not a direct competitor in the catering space, it competes with Terre Vaudoise at the consumer end for local food purchases and corporate gifting accounts.
• Coop: Coop is one of Switzerland's two major retailers, with extensive local and regional food sourcing initiatives (e.g., Pro Montagna, TerraSuisse) and seasonal gift basket offerings that compete with Terre Vaudoise's gift basket and local-food positioning across multiple Swiss channels.
• Manor: Manor is a major Swiss department store chain with food halls and seasonal gift offerings. It overlaps with Terre Vaudoise on the corporate and consumer gifting segment and on regional Swiss specialty food positioning.

Emerging players

• Maison des vins de La Côte: Maison des vins de La Côte is a recently inaugurated (October 2024) regional wine promotion institution in Mont-sur-Rolle (Vaud), where Terre Vaudoise already provides traiteur services. It represents a complementary regional partner and growth vector in Vaud food and wine tourism.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/TerreVaudoise
• LinkedInlinkedin.com/company/terre-vaudoise
• Instagraminstagram.com/terre_vaudoise

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Terre Vaudoise