What TERRITORY MEDIA does

TERRITORY MEDIA GmbH is a German full-service media agency headquartered in Munich with additional offices in Hamburg and Cologne, operating as a wholly-owned subsidiary of Bertelsmann SE & Co. KGaA within Bertelsmann Marketing Services. Founded as part of the Bertelsmann ecosystem with over 20 years of media industry experience, the company employs approximately 65 people and serves a B2B enterprise client base of 60+ organizations. Its client roster spans healthcare and pharma (Bayer, Merck, Novo Nordisk, Helios, BG-Klinheiten), tourism and travel (Deutsche Zentrale für Tourismus, Lufthansa, SunExpress, Deutsche Bahn), retail and e-commerce (Globus, Intersport, ALDI SÜD, HAIX, BORA), HR-marketing (Commerzbank, Mainova, IHK München), infrastructure, and professional services (Ernst & Young, Penguin Random House). Long-tenured relationships include HAIX and Globus since 2013 and SunExpress since 2017.

The company operates a proprietary technology platform anchored by a suite of branded tools: T-Fusion for AI-powered, cross-channel dynamic ad automation; T-Video for integrated total-video campaign management; TVP4G for real-time TV attribution via machine learning; T-MEP (Bayesian Media Mix Modeling) for marketing-mix optimization; T-Data for centralized data access; GMEP for geo-media planning; T-Careerhub for recruiting multiposting; T-Brand for brand-performance measurement; T-SERP for search optimization; and Digitales Prospekt for hybrid print-digital offer communication. These tools are built on exclusive Bertelsmann anonymized household data covering 40M+ households, 70M+ persons, and 21M+ buildings, and integrate AI modalities across text, image, video, and structured data for generative creative, predictive analytics, optimization, and process automation.

TERRITORY MEDIA generates revenue through professional-services fees, media commissions, and performance-based compensation across consulting, planning, buying, and research engagements. It runs a Key Account model with dedicated central consultants per client and operates exclusively as a B2B business (no consumer-facing offering). Distribution is direct enterprise sales supplemented by content marketing, whitepapers, case studies, social channels, and free consultation appointments. The firm reports approximately €1B in managed media volume for 2025 and emphasizes network-independent, 100% objective media planning.

Name

TERRITORY MEDIA

Legal name

TERRITORY MEDIA GmbH

Website

https://territorymedia.de

Company type

Private

Operating status

Operating

Headcount range

51–100 employees

Short description

TERRITORY MEDIA GmbH is a Munich-based, Bertelsmann-owned full-service B2B media agency operating in Germany with offices in Munich, Hamburg, and Cologne. It delivers AI-powered 360° media consulting, planning, buying, and performance optimization across healthcare, tourism, retail, HR, and infrastructure verticals for 60+ enterprise clients.

Ownership category

akta.pro rank

Product category

Media Agency Services

NAICS

Media Buying Agencies (54183), Media Buying Agencies (541830), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Full-Service Media Planning & Buying (MPAAABAA)

akta.pro secondary industry

Data Platform & Audience Insights (CDP, Data Warehouse, Attribution) (MPAHAJAN)

Keywords

• Media agency services
• Performance marketing
• Media planning buying
• Digital advertising automation
• Cross-media campaigns

Headquarters

HQ city

Munich

HQ country

Germany

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Media Consulting: Full-service media agency offering comprehensive consulting including needs analysis, full support before/during/after campaign implementation, individual consulting, continuous coordination, and full transparency.
2. Media Planning & Buying: Holistic media planning (classical, digital, cross-media), strategic development, concept work, efficient media purchasing at top conditions, and performance media steering.
3. Media Research: Media target group definition, derivation of media usage behavior, market, media, and competitive analyses.
4. Performance Media: Data-driven media planning and campaign steering with clear measurable goals including leads, sales, website traffic, conversion rate, ROAS, or cost per lead across all channels including digital and classical media.
5. HR-Marketing & Recruiting: Employer branding, talent acquisition campaigns, and recruiting media services with tool-based job posting management through Careerhub.
6. Healthcare Marketing: Specialized media services for pharma, medical, and life-science companies with compliant HWG-focused campaigns.
7. Tourism Marketing: Tourism sector-specific media solutions with geo-marketing and video campaigns for travel companies.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels8 records

Core offering

TERRITORY MEDIA is a full-service B2B media agency providing 360° media consulting, planning, buying and research across classical and digital channels for enterprise clients. It combines proprietary AI-powered automation tools (T-Fusion, T-Video, TVP4G, T-MEP) with exclusive Bertelsmann household-level data assets to deliver data-driven performance media, healthcare marketing, tourism marketing, retail/e-commerce campaigns, infrastructure marketing, and HR/employer branding services through a Key Account model.

Product overview

TERRITORY MEDIA is a full-service media agency offering a platform-plus-modules architecture centered around AI-powered media automation and data-driven campaign optimization. The core platform provides 360° media consulting, planning, and execution across all media channels. Key proprietary modules include T-Fusion (AI-powered dynamic ad automation), T-Video (total video campaign management), TVP4G (TV attribution and performance), and T-MEP (media efficiency measurement). Supporting tools include Careerhub (recruiting multiposting), Digitales Prospekt (digital offer communication), GMEP (geo media planning), T-Brand (brand measurement), T-SERP (search optimization), DMP (data management), and customized Real-Time Dashboards for campaign monitoring. The portfolio is built on exclusive Bertelsmann data assets and integrates AI capabilities for automation, prediction, and optimization across all services.

Differentiator

Problem solved

Functional benefit

Brands

• T-Fusion: KI-basiertes 360° Tool für digitale Werbemitteldistribution und Dynamic Ads Automation
• T-DATA
• T-MEP
• T-Video
• TVP4G
• Digitales Prospekt
• T-Careerhub
• T-Brand
• T-SERP
• T-Green Media Flow

Products and services

• T-Fusion 360° AI tool that automates the entire digital advertising workflow for AI-powered, fully automated and cross-platform Dynamic Ads in all relevant channels including Social, Search, Programmatic, DOOH, ATV/CTV. Provides real-time, multichannel distribution with claimed 50-70% budget savings.
• T-Video (TERRITORY Total Video) Total Video tool for holistic video campaign planning and execution across TV, CTV, ATV and digital video channels with measurement of incremental reach, brand KPIs and sales/performance KPIs via customized real-time dashboards.
• TVP4G (TV-Performance for Business Growth) TV attribution tool that makes TV a performance channel, combining traditional TV metrics with response metrics (reactions, visits, sales, immediate activation) using machine learning and real-time data analysis.
• Digitales Prospekt Innovative solution for digital 360° offer communication with a hybrid approach combining print and digital channels, using geo marketing expertise for precise targeting and tracking capabilities for retail and trade communication.
• Careerhub Agency-developed recruiting tool serving as a multiposting solution enabling centralized job listing management, publishing, performance monitoring and optimization across multiple channels with real-time campaign performance measurement.
• Healthcare Marketing Specialized media services for pharma, medical, and life-science companies with HWG-compliant campaigns, HCP and patient targeting, omnichannel 360° execution and social media marketing for healthcare brands.
• Tourism Marketing Tourism sector-specific media solutions including intelligent tech- and data-driven strategies, geo-marketing and total video campaigns for airlines, travel companies, tourism boards and hospitality businesses.
• HR-Marketing / Employer Branding Strategic employer positioning, HR media campaigns, employer branding and recruiting media services for companies seeking to strengthen employer brands and attract qualified talent, supported by the Careerhub tool.
• Infrastructure Marketing Data-driven media concepts for stakeholder targeting, employer branding and project communication for transportation, energy & utilities, environment & sustainability, security, social infrastructure and digital systems companies.
• Performance Media Data-driven media planning and campaign steering with clear measurable goals including leads, sales, website traffic, conversion rate, ROAS or cost per lead across digital and classical media channels.

Quantifiable outcome

• Managed media volume of approximately 1 billion EUR in 2025
• +3 more outcomes

Named customers21 records

Segments6 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability9 records

Feature10 records

Partnerships

Six partnerships are on record, tiered core and flagship.

• DigisegcoreTechnology or IntegrationPartnership with Digiseg, specialist for household-based audience measurement. TERRITORY MEDIA implemented Digiseg measurement tags to compare Browsers (website visitors) vs. Buyers (post-purchase users) for SunExpress Airlines, enabling evidence-based persona validation and programmatic targeting strategy.
• GooglecoreTechnology or IntegrationGoogle Partner certification - certified partner status with Google advertising platforms including Google Ads, YouTube, and Google Analytics.
• MicrosoftcoreTechnology or IntegrationMicrosoft Partner certification - certified partner status for Microsoft advertising and technology solutions including Microsoft Clarity for analytics.
• Meta (Facebook/Instagram)coreTechnology or IntegrationMeta Business Partner - certified business partner status for advertising on Meta platforms including Instagram and Facebook.
• BertelsmannflagshipStrategic or Co-development PartnerParent company relationship providing TERRITORY MEDIA with exclusive Bertelsmann data assets (40M+ households, 70M+ persons), access to Bertelsmann AI Hub ecosystem, AI Circle, AI Space, and partnerships with technology leaders like OpenAI. Also provides access to Futurepresent VC fund for AI investments.
• OpenAIcoreTechnology or IntegrationPartnership with OpenAI referenced in context of Bertelsmann's AI ecosystem and responsible AI usage.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• WPP plc: World's largest advertising holding company and parent of GroupM; competes for the same enterprise media accounts globally and in Germany with significantly larger scale, proprietary tech (e.g., Xaxis, Choreograph) and global reach.
• Publicis Groupe: Global advertising holding company with major media agency brands (Starcom, Zenith, Mediavest) operating across Germany; a broader incumbent that competes for multinational enterprise RFPs where TERRITORY MEDIA also bids.
• Omnicom Group: Global holding company whose media brands (OMD, PHD, Hearts & Science) compete for large enterprise media mandates in Germany and globally; a broader incumbent whose scale and global tools rival TERRITORY's proprietary suite.

Direct peers

• Serviceplan Group: Largest independent German agency group with integrated media, performance and digital capabilities; competes with TERRITORY MEDIA for cross-channel enterprise mandates and offers a comparable full-service media offering in DACH.
• Havas Media: Global media agency network with growing German operations; competes directly for cross-channel enterprise media planning, programmatic buying and analytics-driven campaigns in the same verticals TERRITORY MEDIA serves.
• Jung von Matt: Leading German independent agency group with strong digital and media capabilities; competes for cross-channel enterprise mandates and brand campaigns in the DACH market alongside TERRITORY MEDIA's full-service offering.
• GroupM Germany: WPP-owned media agency network with deep German operations (GroupM Germany); the dominant full-service media planning and buying competitor in the DACH market, covering the same enterprise client base TERRITORY MEDIA targets.
• Dentsu Germany: German arm of global agency holding company Dentsu; competes for the same enterprise clients with full-service media, creative and CX capabilities, backed by Dentsu's global data and tech stack.
• Mediaplus Group: Germany-headquartered independent media agency within the House of Communication; competes directly with TERRITORY MEDIA in cross-media planning, performance media and data-driven campaign optimization for German enterprise clients.
• Ströer SE: German digital and out-of-home media heavyweight with significant media planning and programmatic buying operations; a directly comparable German media services competitor with deep publisher relationships and proprietary digital ad tech.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/territorymediagmbh
• LinkedInlinkedin.com/company/territorymedia
• Instagraminstagram.com/territory_media

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TERRITORY MEDIA