Tese Cursos Direcionados

What Tese Cursos Direcionados does

TESE CURSOS DIRECIONADOS LTDA., operating commercially as Tese Concursos, is a Brazilian private limited company headquartered in Goiânia, Goiás, that provides preparatory courses (cursos preparatórios) for public service entrance examinations (concursos públicos). The company was founded to serve candidates for federal, state, and municipal government positions across Goiás and adjacent regions, with documented course offerings spanning state courts (TJGO, TCE-GO), civil and military police forces (PCGO, PMGO, PCTO in Tocantins), state-owned enterprises (SANEAGO), state tax authorities (SEFAZ-GO), municipal governments (Aparecida de Goiânia, Trindade, Senador Canedo), and the national teaching exam (PND). Tese also publishes subject-area question-resolution courses aligned to external exam banks such as FGV and Instituto Verbena/UFG.

The underlying technology is a proprietary e-learning platform hosted at teseconcursos.eadplataforma.app that delivers video lessons, live-streamed classes, downloadable PDFs, simulated tests, and student progress tracking. Course delivery is offered in three formats: in-person classroom instruction at the Goiânia headquarters, a hybrid model that streams live classes and posts recordings for limited periods, and fully online courses. Student communication is conducted primarily through WhatsApp groups organized by class. The platform does not expose public APIs or SDKs and operates as a self-contained, third-party-hosted LMS.

The business model is product-led and self-serve: individual students purchase courses directly through the e-commerce platform, with payment via credit card (with installment billing), PIX, or cash. Revenue is generated almost entirely from one-time course purchases rather than subscriptions, with full preparatory courses priced at R$550-R$1,490 and short intensive review sessions (Aulão) priced at R$19.90-R$99. A free-content tier (Conteúdos Gratuitos) across five subject areas functions as the top of the acquisition funnel. Marketing relies on documented student approval stories, WhatsApp distribution, and organic website traffic rather than paid acquisition or field sales.

Name

Tese Cursos Direcionados

Legal name

TESE CURSOS DIRECIONADOS LTDA.

Website

https://teseconcursos.com.br

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Tese Cursos Direcionados is a Goiânia-based private company offering hybrid and online preparatory courses for Brazilian public service exams, primarily serving candidates for state and municipal positions in Goiás through a self-serve e-learning platform with WhatsApp-based student support.

Ownership category

akta.pro rank

Product category

Test Preparation Services

NAICS

Exam Preparation and Tutoring (611691), Educational Support Services (61171)

SIC

Services-Educational Services (8200)

akta.pro industry

PRIMARYEDANAGAH

Test Prep Tutoring Platforms (SAT/ACT/GRE/GMAT, etc.)

Education/Tutoring & Test Preparation/Online/Virtual Tutoring Platforms & Marketplaces

SECONDARYEDANAHAH

Test Prep Learning Centers (SAT/ACT, AP/IB, State Exams)

Education/Tutoring & Test Preparation/Small-Group Tutoring & Learning Centers

Keywords

• Exam preparation courses
• Public service training
• Online learning platform
• Civil service tutoring
• Professional certification prep

Headquarters

HQ city

Goiânia

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Course Sales (One-time Purchase): Students purchase individual courses for specific public service exams. Each course has a fixed price and provides access for a defined period (typically 2-3 months for regular courses, up to 6 months for some recorded courses). Payment via credit card (installments), PIX, or cash.
2. Aulão (Intensive Review Sessions): Single-session intensive review courses at lower price points (R$19.90-R$99.00) focused on specific subjects or exam preparation. Short-term access (3-10 days).
3. Free Content: Free courses providing study materials, sample lessons, and introductory content to attract students and build trust before purchasing full courses.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Tese Cursos Direcionados sells preparatory courses (cursos preparatórios) for Brazilian public service entrance examinations, delivered through in-person classroom instruction, live-streamed classes, recorded video lessons, and downloadable study materials. Course portfolios target specific exams such as TJGO, TCE-GO, PCGO, PMGO, PCTO, SEFAZ-GO, Saneago, and municipal competitions across Goiás. Pricing is per-course, with full preparatory courses ranging from R$550 to R$1,490 and short intensive review sessions (Aulões) from R$19.90 to R$99, supplemented by free content modules used for acquisition.

Product overview

Tese Cursos Direcionados is a public service exam preparation company based in Goiânia, Goiás, Brazil. The company offers a multi-format learning platform comprising three main product categories: (1) In-Person and Hybrid Courses (Cursos Presenciais + Online) featuring live classroom instruction with simultaneous live streaming and recorded video access; (2) Online-Only Courses (Cursos Online) delivered through video recordings and live broadcasts; and (3) Free Content (Conteúdos Gratuitos) providing study materials, practice quizzes, and sample lessons. Their course portfolio spans preparation for state courts (TJGO, TCE-GO), civil and military police forces (PCGO, PMGO, PCTO), municipal governments (Prefeitura de Aparecida de Goiânia, Senador Canedo, Trindade), state utilities (SANEAGO), education exams (PND), and various other public service examinations. The company also offers specialized question resolution workshops and intensive review marathons targeting specific exam banks like FGV and Instituto Verbena. Students can access course materials through printed handouts (in-person) and PDF downloads (online), with recorded content available for limited periods after enrollment.

Differentiator

Problem solved

Functional benefit

Products and services

• In-person and hybrid preparatory courses (Cursos Presenciais + Online) Hybrid classroom and online exam-preparation courses delivered live at the Goiânia headquarters with simultaneous live streaming and recorded access for online students; targeted at candidates preparing for Goiás state and municipal public service examinations.
• Online preparatory courses (Cursos Online) Recorded and live-streamed exam preparation courses hosted on the eadplataforma.app platform, covering subjects such as Constitutional Law, Administrative Law, Criminal Law, Accounting, Portuguese, and Pedagogy for various Brazilian public service exams.
• Free content (Conteúdos Gratuitos) Free study materials, sample video lessons, and practice quizzes across Administrative, Health, Courts, Public Security, Education, and Portuguese Language areas, serving as a top-of-funnel acquisition channel.
• Aulão intensive review sessions Short-duration intensive review sessions (3-10 days access) targeting specific subjects or exam banks, priced from R$19.90 to R$99; examples include SEFAZ-GO Direito Financeiro and FGV question-resolution workshops.

Quantifiable outcome

• 43+ documented successful approvals across various public service exams from 2014 to 2026

Named customers5 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Gran Cursos Online: Leading Brazilian online preparatory course platform for public service exams, with extensive coverage across all major bancas and states. Competes directly with Tese for the same individual student buyer purchasing courses for concursos, with a national content library and similar online/in-person hybrid model.
• CERS Cursos Online: Brazilian online prep platform specializing in legal and public service exam preparation, with strong focus on judicial and police exam verticals that overlap with Tese's TJGO, PCGO, and PMGO course offerings.
• Curso Damásio: Established Brazilian educational institution offering preparatory courses for legal careers and public service exams. Directly comparable to Tese for judicial exam preparation (law-focused verticals) and shares the same concursando target customer.
• Estratégia Concursos: One of Brazil's largest online public service exam preparation platforms, offering courses for federal, state, and municipal concursos. Directly competes with Tese in the same online prep category and overlapping target customers (concursandos), though operating at vastly greater national scale.
• LFG: Brazilian preparatory course brand focused on legal exam preparation (OAB, magistratura, Ministério Público) and broader public service exams. Competitively positioned against Tese's legal-focused course offerings, particularly the TJGO Analista Jurídico track.
• Nova Concursos: Brazilian online public service exam preparation platform with extensive course catalog covering concursos across multiple states and verticals. Directly comparable to Tese in product type, delivery model, and target customer segment.
• Direcion Concursos: Brazilian online public service exam prep platform focused on concursos for federal, state, and municipal positions. Directly comparable to Tese's product offering, business model, and target customer, with a similar emphasis on structured exam-specific courses.
• AlfaCon: Brazilian online preparatory course provider for public service exams, offering courses across multiple verticals and bancas. Directly competes with Tese for the same concursando customer base with a comparable online course catalog and pricing structure.

Emerging players

• Curso Ênfase: Smaller Brazilian public service exam prep platform with similar course structure to Tese. Comparable as a regional-focused competitor targeting concursando candidates, though with less brand recognition than the leading national platforms.

Others

• Instituto Verbena: Exam organization (banca) affiliated with UFG that administers public service exams in Goiás and surrounding states. While not a direct competitor, Verbena is the source of exam content that Tese's courses prepare students for, and Tese even offers exam-specific preparation courses for Instituto Verbena-organized concursos.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/tese-cursos-direcionados

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tese Cursos Direcionados