NOVA concursos

What NOVA concursos does

NOVA concursos, operated by Nova Educação LTDA (CNPJ 31.072.703/0001-59), is a Brazilian online education platform specializing in preparation for public service examinations (concursos públicos). Founded over 10 years ago and headquartered in Alfenas, Minas Gerais, the company serves candidates targeting federal, state, and municipal positions across all 27 Brazilian states and the Federal District, covering career tracks including administrative, police, judicial, military, health, educational, fiscal, legal, and banking sectors. Its core customer base consists of working professionals preparing part-time for exams such as INSS, PRF, Banco do Brasil, Caixa Econômica, TJ-SP, PM-SP, and PC-SP, with secondary coverage of ENEM exam preparation for university entrance.

The platform combines an online learning environment (video courses, digital and printed apostilas, mind maps, 500,000+ practice questions, and simulated exams) with three proprietary AI-driven features: Plano do Especialista (a personalized daily study planner), Mapa da Prova (an exam-pattern analyzer), and Mapa de Questões (a banca-organized question database). Content is aligned to all major Brazilian exam boards (CEBRASPE, FGV, FCC, VUNESP, Instituto Quadrix), delivered by 90+ specialized teachers, and hosted on a platform built with technology partner Eduqi. The company claims 100,000+ approved alumni and 100,000+ active students, supported by RA1000 and 9.3/10 ratings on Reclame Aqui and Ebit 'Excelente' certification in 2023.

NOVA concursos operates a digital-first, direct-to-consumer model. Primary revenue comes from a Premium subscription tier (12-month at R$298.80 à vista, 18-month at R$334.80, or lifetime Premium Vitalícia at R$1,198.80) sold in 12 monthly installments of R$24.90 to R$99.90, supplemented by one-time individual course sales (R$197), digital and printed apostilas (R$70–R$155), books (R$13–R$77), and discounted Combos. Distribution is exclusively through the company's own e-commerce site (www.novaconcursos.com.br) with WhatsApp sales support and an affiliate partner program, accepting credit card, PIX, and boleto bancário. There is no disclosed external funding; the company is privately held and profitable on its own capital.

Name

NOVA concursos

Legal name

Nova Educação LTDA

Website

https://novaconcursos.com.br

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

101–250 employees

Short description

NOVA concursos is a Brazilian online education platform that prepares individual candidates for federal, state, and municipal public service exams via video courses, digital/printed apostilas, 500,000+ practice questions, and AI-driven study planning and exam-pattern tools, distributed through a direct-to-consumer subscription and one-time purchase model.

Ownership category

akta.pro rank

Product category

Online Test Preparation

NAICS

Exam Preparation and Tutoring (611691), Educational Support Services (61171)

SIC

Services-Educational Services (8200)

akta.pro industry

PRIMARYEDANAGAH

Test Prep Tutoring Platforms (SAT/ACT/GRE/GMAT, etc.)

Education/Tutoring & Test Preparation/Online/Virtual Tutoring Platforms & Marketplaces

SECONDARYMPAJABAF

Assessment, Testing & Exam Prep Publishing

Media, Entertainment & Sports/Publishing (Books, News, Magazines)/Educational & Academic Publishing (Textbooks, Scholarly, STM)

SECONDARYEDAFACAO

Exam Prep & Standards-Aligned Review Courseware (Within Curriculum)

Education/Education Technology (EdTech) & Digital Learning/Digital Curriculum, Courseware & Interactive Learning Content

Keywords

• Exam preparation courses
• Public service exams
• Online study platform
• Practice question banks
• Test prep subscription

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Supply Chain

Revenue model

1. Premium Subscription: Annual, 18-month, and lifetime subscription plans giving unlimited access to all courses, tools, and resources on the platform. Primary revenue driver. Sold at R$24.90/month (12x), R$27.90/month (12x), or R$99.90/month (12x) depending on plan length. Annual plans from R$298.80 to R$334.80 à vista.
2. Individual Course Sales: One-time purchase of specific video courses for individual exams. Prices typically R$197.00 per course with 12x installment options. Discounts of 63-78% off list prices. Revenue from students who prefer individual courses over full subscriptions.
3. Apostilas (Study Guides): Sale of digital (PDF) and printed study guides. Digital versions range R$70-R$155, printed versions R$99-R$155. Available as individual purchases per exam or subject. Parceling options (7-12x).
4. Books and Question Banks: Physical and digital books with solved questions, including 1,000+ question compilations. Prices range R$13-R$77 per book, sold individually. Also includes mapas mentais (mind maps) and questão maps with question banks.
5. Combos and Bundles: Bundled packages combining courses, apostilas, and question banks at discounted rates (typically 20-61% off). Targets students seeking comprehensive preparation at better value.
6. Affiliate Program: Partners (afiliados) earn commissions for referring students. Part of revenue sharing ecosystem for third-party promoters.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels9 records

Core offering

NOVA concursos sells an online exam-preparation platform that delivers video courses, digital and printed study guides (apostilas), mind maps, a 500,000+ question bank, simulated exams, and bundles targeted at Brazilian public service competitive exams (concursos públicos). It also operates a premium subscription (Assinatura Premium) that unlocks all courses plus AI-driven study planning, an AI exam-pattern tool, and human tutoring. Free courses are offered as a freemium entry point, and physical study guides are shipped nationally within Brazil.

Product overview

NOVA concursos operates as an integrated exam preparation platform offering a comprehensive suite of products for Brazilian public service exam candidates. The core offering centers on online video courses and digital/printed study guides (apostilas) aligned with specific exam syllabi from major Brazilian exam boards including CEBRASPE, FGV, FCC, VUNESP, IBFC, Quadrix, and others. The platform is organized around a Premium subscription model (12, 18 months, or lifetime) that provides unified access to all courses, complemented by standalone products including Mapas Mentais (visual mind maps), Mapa de Questões (AI-powered question database), Simulados (practice exams), Combos (bundled packages), and Livros (published question books). Key technology features include the Plano do Especialista AI study planning tool that creates personalized daily schedules based on student availability and weak areas, and the Mapa da Prova AI platform that analyzes exam patterns to select high-probability questions. The portfolio also includes a freemium tier with free courses for initial exam exposure.

Differentiator

Problem solved

Functional benefit

Brands

• Premium: Subscription service offering access to all courses, the Specialist Plan tool, Question Map, Specialized Tutoring, Exam Map Platform, and mock exams with durations of 12, 18, or 24 months, or lifetime access.
• Mapa da Prova
• Plano do Especialista

Products and services

• Cursos Online (Online Courses) Online video courses for public service exam preparation covering multiple subjects aligned with specific exam syllabi from major Brazilian bancas, sold individually or included in the premium subscription.
• Apostilas (Study Guides) Digital and printed study guides covering exam-specific content with theory, exercises, and exam-focused tips aligned with official exam notices (editais). Available as individual purchases per exam or subject.
• Mapa de Questões (Question Map) Question database platform with AI-powered selection that identifies questions with the highest probability of appearing on specific exams, organized by exam board and topic.
• Simulados (Simulated Exams) Original diagnostic simulated exams that replicate the format and difficulty of official Brazilian public service exams.
• Assinatura Premium (Premium Subscription) Premium subscription (12 months, 18 months, or lifetime) offering unlimited access to all courses, the Plano do Especialista study planner, Mapa de Questões, Tutoria Especializada, Mapa da Prova, and simulated exams, with a 7-day money-back guarantee.
• Combos (Bundled Packages) Pre-packaged bundles combining courses, study guides, and practice materials at discounted prices for specific Brazilian public service exams.
• Livros (Books) Published books containing practice questions with answer keys for specific Brazilian public service exams, sold individually.
• Cursos Gratuitos (Free Courses) Free introductory video courses available without subscription for initial exposure to the platform and teaching quality before paid conversion.
• Mapas Mentais (Mind Maps) Visual mind map study materials that organize exam content for quick review and memory retention.

Quantifiable outcome

• 88% of students rate materials as 'Ótimo' or 'Excelente' (4 or 5 stars)
• +4 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature5 records

Partnerships

Five partnerships are on record, tiered minor.

• Instituto QuadrixminorOthersInstituto Quadrix is a Brazilian exam organizing body (banca) that conducts public service exams. Nova Concursos creates specific study materials aligned with Quadrix exam formats and content requirements for candidates preparing for Quadrix-administered exams such as SEDES-DF.
• CEBRASPEminorOthersCEBRASPE (Centro Brasileiro de Pesquisa em Avaliação e Seleção e de Promoção de Eventos) is one of the largest exam organizing bodies in Brazil. Nova Concursos develops exam-specific content for CEBRASPE-administered exams including INSS and PRF.
• VUNESPminorOthersVUNESP (Fundação para o Vestibular da UNESP) is a major Brazilian exam board for public competitions. Nova Concursos provides study materials specifically designed for VUNESP exam format and content.
• FGVminorOthersFGV (Fundação Getulio Vargas) is a prestigious Brazilian educational institution that also organizes public exams. Nova Concursos aligns its content with FGV exam requirements and question styles.
• FCCminorOthersFCC (Fundação Carlos Chagas) is a leading Brazilian exam organizing body. Nova Concursos creates dedicated preparation materials for FCC-administered exams.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Direção Concursos: Brazilian vertical for concurso preparation covering police, fiscal, tribunais, and controle careers. Competes head-to-head with Nova on specialist tracks and uses a similar premium subscription strategy.
• Módulo Concursos: Long-standing concursos preparatory school with both online and classroom offerings in Brazil. Comparable multi-format study materials (PDF, video, livros) and pricing tiers aimed at federal and state-level careers.
• Estratégia OAB: Spin-off of Estratégia Concursos focused on OAB and carreiras jurídicas prep. Comparable AI-driven study planning tools and subscriptions model in the same Brazilian exam-prep category.
• Mega Concursos: Established Brazilian concursos platform offering courses, apostilas, and PDF material across federal, state, and municipal exams. Direct overlap on product mix, target persona, and digital distribution.
• Gran Cursos Online: Another leading Brazilian online concursos school offering video lessons, apostilas, and simulado packages for federal, state, and municipal exams. Highly comparable pricing tiers and target segments, often cited as Nova's top competitor.
• Curso Jur: Strong concursos player with notable depth in OAB (bar exam) and carreiras jurídicas. Comparable subscription model and use of digital apostilas, video, and question banks, with overlap on Nova's legal-career candidates.
• AlfaCon Concursos: Online concursos prep with course bundles, apostilas, and own banca-aligned question bank. Targets the same horizontal exam-candidate segment in Brazil, with comparable monthly subscription and per-course pricing.
• Provas e Concursos: Practiced-bank and study community emphasizing previous-exam banco de provas, with paid plans similar to Nova's lower-priced tiers. Reaches the same horizontal candidate persona across Brazilian public exams.
• Estratégia Concursos: Brazil's largest online concursos prep platform with a similarly broad catalog across bancas (CEBRASPE, FGV, FCC). Directly competes with Nova for the same working-professional candidate base and uses an analogous premium subscription plus individual-course model.

Broad incumbents

• JusBrasil: Large Brazilian legal-information and content portal that publishes curated study content, jurisprudence, and contributes to OAB and concurso study workflows. Operates across a much broader scope than Nova but overlaps in legal-career test prep traffic.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/GrupoNovaConcursos
• Facebookfacebook.com/NOVAConcursosOficial
• Instagraminstagram.com/novaconcursos
• TikToktiktok.com/@novaconcursos
• Xx.com/nova_concursos
• LinkedInlinkedin.com/company/nova-concursos

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NOVA concursos