Testlands

What Testlands does

Testlands is a registered UK charity (Charity Commission No. 1195023), founded in 2020 and headquartered at Testlands Wellbeing Hub, Green Lane, Southampton, focused on improving wellbeing for children, young people, and families in Southampton and the surrounding Hampshire area. The organisation operates two physical community hubs — Testlands Wellbeing Hub (Green Lane, SO16 9FQ) and Coxford Wellbeing Hub — alongside off-site service delivery at eight or more partner primary schools and the Hamble Sports Complex.

The service portfolio spans physical wellbeing (gym with Technogym cardio/strength equipment; membership tiers of Bronze pay-as-you-go at £5/session, Silver at £20/month, and free Under-18 memberships for ages 11–17), childcare (Ofsted-registered Holiday Club at multiple sites with HAF-funded places; After School Clubs; free Youth Club for ages 8–19), education services (PPA cover, lunchtime and after school clubs, sports day coordination, team teaching via its TEL Services arm), sports programmes (Testlands School of Sport basketball sessions at £2 per session, partner-run classes across boxing, martial arts, netball, and athletics), facility hire (sports hall up to 500 people, studios up to 60, lounges up to 30, football pitches, and outdoor fields for 1,000+), children's party packages (Bouncy Castle from £250, Disco from £350), and — via the SO Energy Wise subsidiary launched with a £490,000 DESNZ/South West Net Zero Hub grant in 2024 — free home energy assessments, thermal surveys, and Monergy workshops targeting fuel-poor households in Southampton and the Isle of Wight.

The business model blends individual consumer revenue (memberships, classes, parties, facility hire), B2B/ institutional revenue (school PE and wraparound services), and grant/charitable funding (HAF, DESNZ, Southampton City Council Community Fund, Sport England). Technology is utility-grade: third-party booking platforms (eola.co, ezfacility.com, bookwhen.com, succeedin.co.uk) and thermal imaging software for energy surveys — no proprietary tech, no AI/ML capability, no patents. The customer base is concentrated in Southampton and adjacent Hampshire, with Southampton City Council functioning as both a strategic partner and a major funder, creating moderate revenue concentration risk against a diversified individual-consumer tail.

Name

Testlands

Legal name

Testlands (registered with Charity Commission No. 1195023)

Website

https://testlands.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Community Wellbeing Services

NAICS

Fitness and Recreational Sports Centers (713940), Sports and Recreation Instruction (611620), Child and Youth Services (62411)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Child Day Care Services (8351), Services-Amusement & Recreation Services (7900), Services-Social Services (8300)

akta.pro primary industry

Youth Multi-Sport Camps (General Athletics, Summer Camps) (MPAKAJAA)

Keywords

• Community wellbeing services
• Leisure and fitness facilities
• Holiday childcare clubs
• School sport delivery
• Home energy advisory

Headquarters

HQ city

Southampton

HQ country

United Kingdom

HQ region

Europe

Offices9 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Membership Fees: Gym and leisure memberships including Bronze (pay as you go at £5/session), Silver (£20/month unlimited access), and free memberships for 11-17 year olds. Concession rates available for NHS workers, students, SCC employees, and over 65s.
2. Pay-as-you-go Gym Sessions: One-time £5 gym session fees for non-members including access to gym facilities and fitness classes
3. Holiday Club Fees: Ofsted registered childcare service for 6-13 year olds during school holidays. Combines paid spaces with HAF (Holiday Activities and Food) funded places for children eligible for free school meals.
4. Facility Hire: Rental revenue from sports hall (up to 500 people), studio spaces, lounges (up to 30 people), football pitches (9v9 and 11v11), and outdoor fields for events. Bookings via ezfacility.com.
5. Children's Party Packages: Bouncy castle parties starting at £250 (up to 30 children, £5 per extra child) and disco parties starting at £350 (up to 50 people). Includes entertainment, food, and decorations.
6. Education & Learning Services: PPA (Planning, Preparation and Assessment) lessons, lunchtime clubs, after school clubs, sports day coordination, and team teaching services delivered in partnership with local schools.
7. Government Grants & Funding: Grant funding from Southampton City Council, Department for Energy Security and Net Zero, and South West Net Zero Hub for community wellbeing and energy advice programs. SO Energy Wise received £490,000 grant for energy advice pilot.
8. Sports Classes & Programs: Revenue from fitness classes (£5 per class), Testlands School of Sport sessions (£2 for basketball), and various sports programs for children and adults.

Pricing tiers

Go-to-market motion1 record

Distribution channels9 records

Marketing channels8 records

Core offering

Testlands operates community wellbeing hubs delivering gym and fitness services, Ofsted-registered holiday and after-school childcare, youth clubs, school PE/sport delivery (TEL Services), children's party packages, facility hire, and the SO Energy Wise environmental wellbeing programme providing free home energy advice and thermal surveys. The charity serves children, young people, families, schools, and broader South Carolina/Southampton residents through direct service at two hubs and via partnerships with schools, sports clubs, and Southampton City Council.

Product overview

Testlands is a community wellbeing organization offering a multi-facility platform focused on health, fitness, education, and environmental services. The portfolio includes two physical hubs (Testlands Wellbeing Hub at Green Lane and Coxford Wellbeing Hub) providing fitness facilities with Technogym equipment, alongside childcare services (Holiday Club, Youth Club, After School Clubs), educational programs (TEL Services, Testlands School of Sport), facility rentals, children's parties, and environmental wellbeing initiatives via SO Energy Wise. The services are designed to serve children, young people, families, and the broader Southampton community through sports, fitness, and community engagement activities.

Differentiator

Problem solved

Functional benefit

Products and services

• Testlands Wellbeing Hub, Green Lane Main community wellbeing hub featuring Technogym-equipped gym, sports hall, studios, lounges, and outdoor facilities, serving children, young people, families, and broader Southampton residents with sport, education, health, and wellbeing activities.
• Coxford Wellbeing Hub Secondary Testlands wellbeing hub providing community health, fitness, and wellbeing services to residents in the Coxford area of Southampton.
• The Gym Fitness facility at Testlands Wellbeing Hub featuring Technogym cardio and strength equipment, with Bronze pay-as-you-go access (£5/session), Silver monthly membership (£20/month), fitness classes (Box-Fit, HIIT, Stretch & Mobility, Full Body Fit, Burn Build & Lift, Still Got It Over 50s), and concession rates for NHS staff, students, SCC employees, and over-65s.
• Holiday Club Ofsted-registered childcare during school holidays for children aged 6-13, offering sports activities, arts & crafts, and health education at multiple partner sites (Oasis Academy Lordshill, Tanners Brook, St Denys Primary, Chamberlayne Leisure Centre), combining paid places with HAF-funded places for children eligible for free school meals.
• Youth Club Free youth club for 8-19 year olds featuring activities including gaming consoles, multi-sports simulator, dance, dodgeball, and football, with free gym access for accompanying parents, bookable through succeedin.co.uk.
• After School Clubs Sports and activity clubs delivered at partner school locations (Oakwood Primary, Banister Primary, Shirley Warren Learning Campus, Bevois Town School) for primary school children, bookable through bookwhen.com and succeedin.co.uk.
• TEL Services (Education & Learning) School educational services delivered to primary schools in Southampton including PPA cover, lunchtime clubs, after school clubs, Personal Best Days, Sport 4 All, residential trip support, team teaching, and sports day coordination with assessment and curriculum planning.
• Testlands School of Sport (TSOS) Sports skill development programme offering coached basketball sessions for 8-13 year olds at £2 per session, with fully qualified coaches and free gym access for parents/carers during sessions.
• Facility Hire Rental of sports and event spaces including sports hall (up to 500 people), Studio One (up to 60 people), Steve Newman Lounge and Cecela Lounge (up to 30 people, sports simulator), football pitches (9v9 and 11v11), and field hire (1,000+ people), booked via ezfacility.com.
• Children's Parties Turnkey celebration packages including Bouncy Castle Party (up to 30 children, from £250) with inflatable assault course, soft play, ball pit, and party amenities, and Disco Party (up to 50 people, from £350) with DJ, disco light show, and tables.
• Environmental Wellbeing / SO Energy Wise Community energy advice service providing free home energy assessments, thermal surveys using thermal imaging, Monergy workshops, frontline-worker training, and helpline support for households in Southampton and Isle of Wight, aiming to help 4,700+ people improve home energy efficiency with average savings of £200 per year.
• Under 18 Wellbeing Memberships Free gym and sports hall membership for 11-17 year olds requiring photo ID, offering cardio equipment access with 11-15 year olds needing accompaniment by a paying Bronze or Silver member at all times for gym usage.
• External Classes/Clubs Hosted partner-run fitness and sports classes at Testlands facilities including Max Performance athletic training, Superstar Football Academy, Superstar Basketball Academy, Matt Fiddes Martial Arts, AIM Netball Academy, Neon Martial Arts, British Taekwondo Schools, and Studio Red Fitness.
• Empowerment Through Sport Programme 12-week sports initiative for 7-18 year olds partnering with local clubs (FunkyFit Boxing, Golden Ring Boxing, Matt Fiddes, BTS, Neon Martial Arts), funded by Southampton City Council Safer Neighbourhood Team, providing free YP wellbeing membership to participants targeting 50 young people with emphasis on those at risk.

Quantifiable outcome

• Households save £200+ per year on energy bills through SO Energy Wise programme
• +4 more outcomes

Named customers10 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

24 partnerships are on record, tiered core and minor.

• Southampton City Council Stronger Communities TeamcoreStrategic or Co-development Partner · 1 January 2025Collaborative partnership for Empowerment through Sport initiative - a 12-week sports programme targeting youth aged 7-18. The council team supports and funds the programme working with Testlands and five local sports clubs to inspire positive life choices, enhance physical health, and build self-confidence.
• FunkyFit BoxingminorStrategic or Co-development Partner · 1 January 2025Local sports club participating in Empowerment through Sport programme, providing boxing sessions for youth aged 7-18.
• Golden Ring BoxingminorStrategic or Co-development Partner · 1 January 2025Local boxing club participating in Empowerment through Sport programme offering youth engagement through boxing.
• Matt Fiddes TrainingminorStrategic or Co-development Partner · 1 January 2025Award-winning martial arts programme participating in Empowerment through Sport initiative. Provides martial arts instruction for children and families.
• British Taekwondo Schools (BTS)minorStrategic or Co-development Partner · 1 January 2025Taekwondo school participating in Empowerment through Sport programme. Preferred organisation in South of England for professional martial arts instruction.
• Neon Martial ArtsminorStrategic or Co-development Partner · 1 January 2025Martial arts and fitness centre hosting Freestyle Wrestling, Brazilian Jiu Jitsu, Judo, MMA classes. Only wrestling club in South of England affiliated with BWA. Participant in Empowerment through Sport.
• South West Net Zero HubcoreStrategic or Co-development Partner · 1 January 2024Partnered with Department for Energy Security and Net Zero to award £490,000 funding for SO Energy Wise programme. Programme aims to help 4,700+ people improve home energy efficiency over two years.
• Luke Newman (Testlands Wellbeing Hub)coreOthers · 1 January 2024Named spokesperson for Testlands Wellbeing Hub, representing the organisation in media and partnerships including the SO Energy Wise grant announcement.
• Southampton City CouncilcoreStrategic or Co-development PartnerCore partner providing funding, community support, and programme collaboration. Partnered for Empowerment through Sport, Christmas events, HAF programme, and community wellbeing initiatives.
• Sport EnglandcoreStrategic or Co-development PartnerNational body supporting sport and physical activity. Partnership supports Testlands' mission to empower local young people through sports and wellbeing-focused activities.
• Public Health EnglandcoreStrategic or Co-development PartnerPartnership focused on community health and wellbeing improvement, aligning with Testlands' physical and mental wellbeing services.
• DCMS (Department for Digital, Culture, Media & Sport)minorStrategic or Co-development PartnerGovernment department partnership supporting community sport and wellbeing initiatives.
• HAF (Holiday Activities and Food Programme)coreStrategic or Co-development PartnerPartnership to provide HAF-funded holiday club places for children eligible for free school meals. Testlands is Ofsted registered HAF provider.
• Connect4CommunitiesminorStrategic or Co-development PartnerCommunity partnership supporting connectivity and wellbeing services for local communities.
• Oasis Community FarmminorStrategic or Co-development PartnerPartner for Christmas at Green Lane event. Oasis Community Farm hosts Santa's Grotto experience for HAF-eligible children as part of the Christmas celebration.
• Redbridge Community SchoolminorStrategic or Co-development PartnerPartner for Community Clothes Swap events, promoting sustainable fashion and community engagement.
• Blake EntertainmentminorChannel Partner/ Reseller/ DistributorEntertainment partner providing mascots, character meet & greets, laser quest, and party props for Halloween events and children's parties. Recommended third-party provider for party extras.
• Max PerformanceminorStrategic or Co-development PartnerAthletic training programme operating at Testlands. Focuses on producing strong, robust, powerful athletes while minimising injury risk.
• Superstar SportsminorStrategic or Co-development PartnerGrass roots sports academy offering football and basketball programmes for children at Testlands. Coaches work with small groups for tailored skill development.
• AIM Netball AcademyminorStrategic or Co-development PartnerPerformance-based netball academy led by former England & Team Bath player Mia Ritchie. Operates at Testlands for netball development.
• Oasis Academy LordshillminorStrategic or Co-development PartnerHoliday club location partner for Testlands. Also offers extended hours (8am-6pm) compared to standard 9am-3pm sessions.
• Tanners Brook Primary SchoolminorStrategic or Co-development PartnerHoliday club location partner serving local children during school holidays.
• St Denys Primary SchoolminorStrategic or Co-development PartnerHoliday club location partner providing community access for childcare during school holidays.
• Chamberlayne Leisure CentreminorStrategic or Co-development PartnerHoliday club location partner expanding Testlands' reach in the Hampshire area.

Scale indicators10 records

Recent moves1 record

Expansion highlights6 records

Broad incumbents

• The Gym Group: UK low-cost gym chain competing directly for Testlands' Bronze/Silver gym members, but without the charity/childcare/community-hub dimension.
• PureGym: National low-cost gym operator competing on price for casual and membership users in the Southampton catchment, but with no community-hub or youth services overlay.
• Nuffield Health: Larger UK charity operating fitness centres, wellbeing services and clinical programmes nationwide — overlaps with Testlands' wellbeing and fitness offering but operates at much greater scale and broader scope.

Direct peers

• Everyone Active: Operates council-leisure facilities across the UK offering gyms, fitness classes, children's activities and community programmes on behalf of local authorities — directly comparable operating model to Testlands' multi-service community hub.
• Parkwood Leisure: Operates leisure facilities in partnership with local authorities, offering gyms, classes and community programmes — comparable multi-service council-affiliated operating model.
• Active Nation: Charitable leisure trust operating fitness facilities, sports programmes and community engagement initiatives — directly comparable to Testlands' charity-led community wellbeing model.
• Places Leisure: Community-focused leisure trust delivering gyms, swimming, children's activities and wellbeing services on behalf of local councils — closely mirrors Testlands' mission-driven, multi-service facility approach.
• 1610 Trust: Non-profit leisure trust running sports centres, gyms and community programmes in the South West/West of England — comparable mission, governance and multi-service community leisure structure.
• GLL (Better): Social-enterprise leisure operator running council leisure facilities on a charitable basis, with gyms, classes, children's programmes and community wellbeing services — the closest direct comparison to Testlands' community-hub, charity-led model.

Emerging players

• Superstar Sports: Grass-roots sports academy running football and basketball coaching for children — operates at Testlands as a partner and is comparable as a youth-sports coaching provider in the same Southampton market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/testlandsso
• Facebookfacebook.com/testlands
• Instagraminstagram.com/testlands/?hl=en-gb
• LinkedInlinkedin.com/company/testlands

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Testlands