Name

TgMaster Group

Legal name

TgMaster SARL Pluripersonnelle

Website

https://tgmaster.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

TgMaster Group is a West African education company operating a multi-platform ecosystem for international business school admission test preparation, professional training, and a private university offering double-degree Bachelor programs. It serves students across Côte d'Ivoire, Senegal, and Ghana seeking admission to elite French business schools.

Ownership category

akta.pro rank

Product category

Test Preparation & Higher Education

NAICS

Exam Preparation and Tutoring (611691)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Learning Strategy, Instructional Design & Content Development (BPACANAG)

akta.pro secondary industry

Course Bundle Subscriptions & Learning Membership Marketplaces (EDAFAIAI)

Keywords

• Test preparation services
• Business school admissions coaching
• Higher education programs
• Online learning platform
• International exam preparation

Headquarters

HQ city

Abidjan

HQ country

Côte d’Ivoire

HQ region

Africa

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Coaching & Training Programs: TgMaster Coaching provides personalized in-person and online test preparation (Tage Mage, GMAT, GRE, TOEIC, TOEFL, IELTS) with coaches drawn from top international institutions. Revenue is generated through coaching session fees. The company also runs TgMaster Academy (initial formation) and TgMaster University (Bachelor degree programs), which charge tuition fees.
2. Online Course & Content Sales: The TgMaster Learning platform sells individual courses and preparation materials. Courses are priced per unit (e.g., Coaching Support 10,000 FCFA, TOEIC Student Book 20,000 FCFA, TOEIC Professor Book 40,000 FCFA, TAGE MAGE sub-test courses 5,000 FCFA each, Financial Analysis course 50,000 FCFA).
3. Exam Test Fees: The TgMaster Training & Tests platform charges fees for practice and mock exams. Paid tests range from 5,000 FCFA (GBAKI Mock Tests) to 10,000 FCFA (TgMaster Academy entrance tests). Free tests are available to generate leads and platform engagement.
4. University Tuition (TgMaster University): TgMaster University charges annual tuition for Bachelor programs. For academic year 2025-2026: 2,865,100 FCFA for Years 1-2 and 3,080,000 FCFA for Year 3. Need-based inclusion bursaries cover up to 90% of tuition. International double-degree track (Year 3 in France) incurs additional fees.
5. Book Sales (Le Gbaki): Sale of the proprietary 'Le Gbaki' Tage Mage preparation book at 15,000 FCFA per copy, ordered via mobile money (Orange Money). Revenue generated from direct book sales to students.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels7 records

Core offering

TgMaster Group is a privately held education group based in Abidjan, Côte d'Ivoire, providing personalized coaching and preparation for competitive international entrance exams (TAGE MAGE, GMAT, GRE, TOEIC, TOEFL, IELTS, INPHB, ENSEA, MSTCF), online self-serve courses and mock tests, and dual-degree Bachelor programs in Business Management and Digital Management in partnership with French business schools (Audencia, LA Business School, SupDeWeb). The group operates a digital ecosystem spanning TgMaster Coaching (in-person coaching), TgMaster Learning (paid online courses), TgMaster Training & Tests (online mock exams), TgMaster University (degree programs), and TgMaster Academy / Actinobis (career services), complemented by proprietary preparation books (Le Gbaki, Livre TOEIC).

Product overview

TgMaster Group is an education technology company operating multiple integrated platforms for test preparation and higher education in Africa. The core product is TgMaster Coaching (launched 2013), providing preparation for TAGE MAGE, GMAT, GRE, TOEIC, TOEFL, IELTS, and national competitions via both online platform (30,000+ questions) and in-person coaching. The product portfolio spans: TgMaster University (private university with double-diploma Bachelor programs in Business Management and Digital Management), TgMaster Academy/Actinobis (professional training and career services), TgMaster Learning (online course platform with books like Le Gbaki and Livre TOEIC), and TgMaster Training & Tests (testing platform). All programs are delivered through a centralized LMS SaaS platform, with mix-learning approach combining digital content and in-person sessions.

Differentiator

Problem solved

Functional benefit

Brands

• Le Gbaki: A preparation book for the TAGE MAGE test, sold at 15,000 FCFA. Published by TgMaster Learning.
• TgMaster POC
• Bourse d'Inclusion TgMaster University (BIT)
• Apéro Binguiste
• TgMaster University

Products and services

• TgMaster Coaching Test preparation coaching service for competitive exams including TAGE MAGE, GMAT, GRE, TOEIC, TOEFL, IELTS, and national competitions (INPHB, ENSEA, MSTCF). Offers both an online platform with over 10,000 questions and in-person coaching sessions with coaches drawn from top international institutions, targeted at West African students seeking admission to elite French business schools.
• TgMaster Academy Full-time initial training program (formation initiale) for students preparing for business school admissions, running weekday sessions and complementing the weekend TgMaster Coaching service. Designed for students who want intensive, structured preparation alongside their other studies.
• TgMaster University Private university offering dual-degree Bachelor programs (French and Ivorian diplomas) in Business Management (with Audencia Business School) and Digital Management (with SupDeWeb/Mediaschool Group). Three-year programs with 36 modules, 12 Master Classes, internships, and the Bourse d'Inclusion (Inclusion Scholarship) covering up to 90% of tuition for vulnerable students.
• TgMaster Learning Self-serve online course platform offering paid and free courses, books, and study materials for test preparation (TAGE MAGE, TOEIC) and finance topics. Includes hundreds of documents, video-based coaching support, and interactive exercises with pay-as-you-go unit pricing.
• TgMaster Training & Tests Online testing and training platform with free and paid practice tests for TAGE MAGE sub-tests, English, Mathematics, General Culture, and INPHB preparation. Includes GBAKI Mock Tests (5,000 FCFA), TgMaster Academy entrance tests (10,000 FCFA), and free lead-generation tests.
• Actinobis Excellence center offering practical training (Excel, marketing tools, English), professional networking events (Master Classes), internship placement, and career development services for young West African graduates with BTS or DTS diplomas.
• Le Gbaki (TAGE MAGE Preparation Book) Proprietary preparation book for the TAGE MAGE exam covering all six sub-tests (Calcul, Expression, Condition Minimale, Raisonnement et Argumentation, Logique, Compréhension de texte). Available as a free version and as a paid corrected edition (15,000 FCFA) with mock test walkthroughs.
• Livre TOEIC Comprehensive TOEIC preparation book offered in two editions: student version (20,000 FCFA) and professor version (40,000 FCFA), sold through the TgMaster Learning platform.
• Bachelor in Business Management (BAC+3) Three-year Bachelor program in Business Management with 36 modules, 12 Master Classes, and 9 months of internships. Students earn a dual diploma from TgMaster University and Audencia Business School (France), with Years 1-2 in Côte d'Ivoire and Year 3 in Nantes, France. Annual tuition: 2,865,100 FCFA (Years 1-2) and 3,080,000 FCFA (Year 3).
• Bachelor in Digital Management (BAC+3) Three-year Bachelor program in Digital Management with 36 modules, 12 Master Classes, and 3 digital innovation projects. Students earn a dual diploma from TgMaster University and SupDeWeb (Mediaschool Group), France. Annual tuition: 2,865,100 FCFA (Years 1-2) and 3,080,000 FCFA (Year 3).

Quantifiable outcome

• 342 students admitted to top international business schools, including 30 to HEC Paris, with a 93% admission rate among coached students.
• +3 more outcomes

Named customers17 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature5 records

Partnerships

Eleven partnerships are on record, tiered core, secondary and minor.

• Audencia Business SchoolcoreStrategic or Co-development Partner · 4 October 2021Audencia Business School (top 10 in France, triple-accredited) is TgMaster University's primary academic partner for double-diploma Bachelor programs. Students spend Years 1-2 in Côte d'Ivoire with TgMaster and Year 3 at Audencia in Nantes, France, completing a dissertation, internship, or incubation project. This flagship partnership provides French accreditation, international mobility, and co-branded program delivery.
• Mediaschool Group (LA Business School & SupDeWeb)coreStrategic or Co-development Partner · 4 October 2021Mediaschool Group, a French higher education leader with 40+ schools, partners with TgMaster University for double-diploma Bachelor programs. LA Business School delivers the Business Management track and SupDeWeb delivers the Digital Management track. Students spend 1-2 semesters in France during their final year, with options for dissertation, internship, or incubation at the partner's incubator.
• emlyon business schoolcoreStrategic or Co-development Partner · 9 March 2021Emlyon business school signed a partnership with TgMaster in March 2021 to expand into Sub-Saharan Africa. The collaboration aims to co-create management training programs aligned with market needs, enhance youth employability, and launch hybrid executive education programs for managers and leaders. Emlyon brings international accreditation and academic rigor to the partnership.
• HEC Paris (PACT Afrique Program)coreStrategic or Co-development Partner · 1 January 2019HEC Paris partnered with TgMaster in 2019 under the PACT Afrique (Programme d'Accompagnement des Talents Africains) initiative, which provides 16 Ivorian students annually with intensive preparation including English language training and Tage Mage coaching via TgMaster. TgMaster supports the program's test preparation component while HEC provides direct admissions support, alumni mentorship, and oral interview preparation.
• HEC PariscoreStrategic or Co-development PartnerHEC Paris has admitted 30 TgMaster alumni over 8 years, representing the most prestigious admission outcome for TgMaster. The partnership includes the HEC Africa Bureau, alumni community in Côte d'Ivoire, and PACT Afrique scholarship support for Ivorian students.
• Institut National Polytechnique Félix Houphouët-Boigny (INPHB)secondaryStrategic or Co-development PartnerINPHB Yamoussoukro serves as a partner institution for TgMaster's national concours preparation programs (INPHB, ENSEA, MSTCF). TgMaster runs coaching sessions on INPHB campus and leverages the partnership to reach students preparing for engineering and statistics entrance exams.
• École Nationale Supérieure de Statistique et d'Économie Appliquée (ENSEA)secondaryStrategic or Co-development PartnerENSEA Abidjan partners with TgMaster for preparation courses for its competitive entrance exam, with coaching sessions offered on the ENSEA campus and TgMaster providing specialized mathematics and statistics test preparation.
• Fondation Benianh InternationalsecondaryStrategic or Co-development PartnerFondation Benianh International collaborates with TgMaster on community outreach and educational initiatives, including the Apéro Binguiste event series and student mentorship programs. The Foundation's Director of Operations serves as a faculty member at TgMaster University.
• Join a School in France (SAI)secondaryChannel Partner/ Reseller/ DistributorJoin a School in France is an official admissions pathway to HEC Paris and other French business schools that TgMaster prepares students for. TgMaster coaches students through the SAI application process, including written tests, oral interviews, and visa support.
• Société Ivoirienne de Banque (SIB)minorStrategic or Co-development PartnerSIB has been acknowledged by TgMaster as a local partner supporting educational initiatives. The bank's leadership (notably Daouda Coulibaly, formerly DG of SIB) participates in Apéro Binguiste events as keynote speakers and mentors.
• Attijari West AfricaminorStrategic or Co-development PartnerAttijari West Africa (UEMOA regional holding of Attijariwafa Bank group) supports TgMaster through the participation of its DG, Daouda Coulibaly, as a keynote speaker at Apéro Binguiste events, lending institutional credibility to TgMaster's brand.

Scale indicators12 records

Recent moves9 records

Expansion highlights6 records

Regional players

• PrepClass: Nigerian edtech platform offering test preparation (JAMB, WAEC, IELTS, TOEFL, GMAT, SAT) and university admissions support. Comparable African edtech peer focused on African student preparation for international admissions, though focused on Anglophone West Africa.

Broad incumbents

• OpenClassrooms: France-based online education platform offering vocational degree programs and courses. Comparable as a French-focused online education platform with similar target audience of French-speaking professionals seeking credentials, though broader scope than TgMaster's test prep focus.
• Coursera: Global online course platform offering MOOCs and credential programs from top universities. Comparable as a digital learning platform serving adult learners seeking international credentials, though vastly larger scale and different target market.
• Magoosh: Online test preparation company specializing in GMAT, GRE, TOEFL, IELTS, and SAT prep. Comparable as a digital test prep platform with content libraries and self-serve courses, though English-language focus vs. TgMaster's French test focus.
• uLesson: Pan-African EdTech platform delivering video-based learning for secondary school students across multiple African countries. Comparable African edtech peer in scale and digital delivery approach, though focused on K-12 rather than tertiary test prep.

Direct peers

• PrepMyFuture: French online test preparation platform specializing in TAGE MAGE, GMAT, GRE and other competitive exams for French business school admissions. Direct competitor to TgMaster in the same niche test prep category serving international applicants.
• ISC Paris: French business school partnering with TgMaster for certificate programs (e.g., Management International des Établissements de Santé). Comparable as a French business school with programs targeting international and African students, with direct commercial partnership with TgMaster.
• MyTageMage: Online TAGE MAGE preparation platform offering practice tests and coaching for the exam. Directly comparable to TgMaster's TgMaster Training & Tests platform in content and target audience (prospective French business school applicants).

Emerging players

• African Leadership University (ALU): Pan-African higher education institution offering undergraduate and graduate programs with a focus on developing African leaders. Comparable as an African-focused private higher education player serving similar student demographics, though with different delivery model (in-person campuses vs. TgMaster's mix-learning).
• Kepler (Kigali): Rwandan higher education program partnering with Southern New Hampshire University to offer accredited American degrees in Africa. Comparable as an African higher education player partnering with international institutions for credential recognition, similar to TgMaster University's French double-degree model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/tgmaster
• LinkedInlinkedin.com/company/tgmaster

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Subsidiaries6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TgMaster Group