Sabai Thai-Massage & Spa

What Sabai Thai-Massage & Spa does

Sabai Thai-Massage & Spa is a single-location Thai massage and wellness spa operating from Augsburger Str. 24, 89231 Neu-Ulm, Germany, owned and operated by sole proprietor Nittaya Burrhee. The owner trained as a masseuse according to the traditional rules of Wat Po in Thailand, and that personal credential anchors the brand's positioning around authentic Thai massage techniques.

The service portfolio spans traditional Thai massage (Traditionelle Thai-Massage), Aromaöl-Massage, Kräutermassage, Hot-Stone-Massage, Rückenmassage, Fußreflexzonen-Massage, and a spa sub-portfolio comprising Gesichtsbehandlung (facial treatment) and three Slim-Massage variants targeting belly, arms, and legs. Sessions range from 30 minutes at 40 EUR to 120 minutes at 125 EUR, with discounted multi-session packages (5er-Karte and 10er-Karte) available for most treatments. Gift certificates for any service are sold through an Ecwid-powered online storefront, and appointments can be booked directly via the website or by phone. The location operates Mon-Fri 10:00-19:00 and Sat 10:00-17:00.

The business is a direct-to-consumer, appointment-based retail service with no proprietary technology platform beyond standard web tools (Google Analytics, Google Maps, Google AdWords, Google reCAPTCHA, Facebook/Google+ plugins) and the Ecwid e-commerce integration. Customer base is individual wellness consumers in Neu-Ulm, Ulm, and surrounding Baden-Württemberg. There are no disclosed B2B clients, no institutional customers, no funding, no partnerships, and no expansion beyond the single physical location. The 11-employee operation is structured as a sole proprietorship with no corporate suffix, and all marketing is conducted through the website, paid search, and basic social plugins.

Name

Sabai Thai-Massage & Spa

Legal name

Sabai Thai-Massage & Spa

Website

https://thai-massage-sabai.de

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Sabai Thai-Massage & Spa is a single-location Thai massage and wellness spa in Neu-Ulm, Germany, operated by sole proprietor Nittaya Burrhee, offering traditional Thai, aroma oil, herbal, hot stone, and slim massages plus facial treatments to individual consumers in the Neu-Ulm/Ulm area.

Ownership category

akta.pro rank

Product category

Massage and Spa Services

NAICS

Other Personal Care Services (81219), Hair, Nail, and Skin Care Services (81211)

SIC

Services-Nursing & Personal Care Facilities (8050)

akta.pro primary industry

Thai Massage (HSALAEAG)

akta.pro secondary industries

Shiatsu & Thai Massage (Eastern Modalities) (HSADAHAJ), Hot Stone & Thermotherapy Massage (HSADAHAK), Spa Packages & Ritual Experiences (HSALAFAN)

Keywords

• Thai massage services
• Spa wellness treatments
• Aromatherapy massage
• Foot reflexology massage
• Traditional Thai wellness

Headquarters

HQ city

Neu-Ulm

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain

Revenue model

1. Massage and Spa Services: One-time service fees for massage and spa treatments. Services include Traditional Thai-Massage, Aromaöl-Massage, Kräutermassage, Hot-Stone-Massage, Rückenmassage, Fußreflexzonen-Massage, and spa treatments such as Gesichtsbehandlung and Slim-Massage. Multi-session discount packages (5er-Karte and 10er-Karte) offer reduced per-session pricing to encourage repeat visits.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Sabai Thai-Massage & Spa is a single-location Thai massage and wellness spa in Neu-Ulm offering traditional Thai massage, aroma oil massage, herbal compress massage, hot stone massage, back, back-and-foot, foot reflexology, facial, and slim-massage services performed in person by trained therapists. In addition to walk-in and appointment-based treatments, the business sells gift certificates through an Ecwid online store on its website, and accepts bookings by phone, online form, and via its website booking flow.

Product overview

Sabai Thai-Massage & Spa is a single-location Thai massage and wellness spa in Neu-Ulm, Germany, offering a portfolio of massage and spa services. The core offering consists of traditional Thai massage therapies (traditional Thai massage, aroma oil massage, herbal massage, hot stone massage, back massage, back and foot massage, foot reflexology) and spa treatments (facial treatments, slim massage for belly, arms, and legs). All services are available as gift certificates through an integrated Ecwid e-commerce platform. The business operates as a single spa location without a multi-module software platform architecture.

Differentiator

Problem solved

Functional benefit

Products and services

• Traditional Thai Massage Classical Nuad Thai / Traditional Thai Massage performed in person at the Neu-Ulm spa, delivered by a Wat Po-trained therapist and offered at multiple session lengths for adult individual consumers seeking authentic Thai bodywork.
• Aroma Oil Massage Aromatherapy oil massage performed in person at the spa for individual consumers seeking relaxation and stress relief through scented oils combined with massage techniques.
• Herbal Compress Massage Traditional Thai herbal compress massage performed in person at the spa, using heated herbal pouches combined with massage technique for individual consumers.
• Hot Stone Massage Hot stone massage performed in person at the spa, using heated stones as part of the massage treatment for individual consumers seeking deep relaxation.
• Back Massage Focused back-only massage treatment performed in person at the spa for individual consumers seeking targeted relief for the back area.
• Back and Foot Massage Combined back-and-foot massage performed in person at the spa for individual consumers who want both upper-body and foot treatment in a single session.
• Foot Reflexology Massage Foot reflexology massage performed in person at the spa, applying pressure to specific foot zones for individual consumers seeking foot-focused relaxation.
• Facial Treatment In-person facial treatment offered at the spa for individual consumers seeking skincare and facial wellness as part of the broader spa menu.
• Slim-Massage (Bauch / Arme / Beine) Targeted slim-massage treatments for the belly (Bauch), arms (Arme) and legs (Beine), performed in person at the spa for individual consumers seeking body-contouring-style massage on specific areas.
• Gift Certificates (Gutscheine) Prepaid gift certificates / vouchers (Gutscheine) sold online via an Ecwid store on the company website, redeemable by recipients for any massage or spa service at the Neu-Ulm location.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Recent moves4 records

Expansion highlights3 records

Direct peers

• Elements Massage: US franchise specializing in therapeutic massage with a recurring-session membership model. Closely aligned with Sabai's pay-per-session and multi-session card pricing approach.
• Massage Heights: Membership-based massage and wellness franchise operating single-location studios. Comparable single-site unit economics, member pricing, and gift-card retail to Sabai's Neu-Ulm studio.
• Hand & Stone Massage and Facial Spa: North-American massage and facial spa franchise with membership-based pricing and a gift-certificate channel. Comparable business model to Sabai's package cards and Ecwid voucher store, with similar multi-modality portfolio.
• Massage Envy: US-headquartered franchise chain offering therapeutic massage and facial services through a membership/recurring model. Highly comparable to Sabai's recurring multi-session card structure and service breadth, though at much larger scale.
• The Massage Company: UK-based massage studio chain with member pricing and recurring packages. Comparable European footprint, single-studio operating model, and service bundling approach.

Others

• SpaFinder: Global spa discovery, booking and gift-voucher platform. Indirectly comparable to Sabai's gift-voucher Ecwid channel, providing distribution and voucher infrastructure for boutique spas like Sabai.

Broad incumbents

• Therme Group: European wellness complex operator (Therme Bucharest, Therme Manchester). Comparable wellness/thermal experience offering but at large-venue scale, serving as a benchmark for regional expansion of Sabai's single-site model.
• Banyan Tree Spa: Global luxury hospitality spa brand with a strong Asian/Therapeutic treatment menu. Overlaps with Sabai on authentic Asian techniques but operates as part of upscale hotel resorts rather than standalone studios.
• Six Senses: International luxury wellness operator with integrated spa programming across multiple resorts. Comparable holistic wellness menu but at the premium destination-spa end of the spectrum rather than local studio.

Regional players

• Siam Wellness Group: Thailand-headquartered spa and traditional Thai massage operator (RarinJinda, Let's Relax). Highly comparable on authentic Thai technique and treatment portfolio, but focused on Thai domestic and Asian tourism markets rather than Germany.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/sabai-thai-massage-&-spa

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sabai Thai-Massage & Spa