TNC Podcasting
TNC Podcasting (That's Not Canon Productions) is a Brisbane-based independent podcast network and collective of 100+ podcasts, offering hosting, cross-promotion, and Patreon monetization without claiming creator IP or revenue.
- Company typePrivate
- Founded2015
- HeadquartersBrisbane, Australia
- Headcount1–10
- GTM typeB2B
- OfferingDigital Commerce or Content
What TNC Podcasting does
TNC Podcasting (legally That's Not Canon Productions) is an independent podcast network and collective founded in 2015 in Brisbane, Australia by Zane C Weber. The company operates as a platform for independent podcasters, offering community support, cross-promotion across 100+ member podcasts, and infrastructure for content creation and distribution. Its core differentiator is a value-for-value operating model in which TNC does not claim member podcasts' intellectual property or revenue.
The company's product stack centers on the TNC Podcast Network, with hosting and dynamic ad insertion delivered through a core partnership with Acast, enabling member podcasts to monetize from launch. Distribution is multi-platform via Apple Podcasts, Spotify, Stitcher, and RSS feeds. Revenue is generated from three streams: tiered Patreon subscriptions ($1-$50/month across Listener, Fan, Super-Fan, and VIP tiers), dynamic ad insertion via Acast, and direct listener donations and merchandise sales through RedBubble and TeePublic. TNC also operates a Podcast Advertising Network selling aggregated reach (100,000+ weekly downloads across Australia, US, UK, and globally) to enterprise sponsors, plus a TNC Consulting service and a secure Podcaster Portal for member resources.
TNC is privately held with no disclosed external funding, no parent company, and 5 employees. The company is community-led, recruiting new podcasts through an open pitch form and cross-promotion within the network. The combined product surface positions TNC as an indie-friendly alternative to conventional podcast networks, with emphasis on creator ownership and transparency.
TNC Podcasting firmographics
Firmographics- Name
- TNC Podcasting
- Legal name
- That's Not Canon Productions
- Website
- https://thatsnotcanon.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- TNC Podcasting (That's Not Canon Productions) is a Brisbane-based independent podcast network and collective of 100+ podcasts, offering hosting, cross-promotion, and Patreon monetization without claiming creator IP or revenue.
- Ownership category
- akta.pro rank
TNC Podcasting industry classification
Industry- Product category
- Podcast Network and Independent Creator Media
- NAICS
- Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (51621)
- akta.pro primary industry
- Podcast Networks & Studio Platforms (MPAIADAC)
- akta.pro secondary industries
- Podcast Networks & Multi-Show Publishers (MPACADAB), Podcast Ad Sales Networks & Monetization Platforms (MPACADAD), Creator Tools & Monetization Platforms (Podcasts/Audio) (MPAIADAG)
Keywords
Where TNC Podcasting is headquartered
LocationHeadquarters
- HQ city
- Brisbane
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
TNC Podcasting business model
Business model- GTM type
- B2B
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Patreon Patronage: Monthly subscription support from listeners with tiered rewards ($1-$50/month) including patron-only content, merchandise, behind-the-scenes access, and live show perks. Members contribute what they can to support the collective.
- Podcast Advertising: Dynamic ad insertion through Acast partnership generating revenue from podcast downloads. Ad impressions are calculated based on episode downloads.
- Direct Donations: Direct monetary donations accepted for supporters who prefer not to use Patreon.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | $1/month - Listener Tier |
| Subscription | Monthly | $5/month - Fan Tier |
| Subscription | Monthly | $10/month - Super-Fan Tier |
| Subscription | Monthly | $50/month - VIP Tier |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels4 records
TNC Podcasting product offering
Product offeringCore offering
TNC Podcasting (That's Not Canon Productions) operates an independent podcast network and collective that aggregates 100+ independent podcasts under shared hosting, distribution, cross-promotion, and monetization infrastructure. The network provides dynamic ad insertion through its Acast partnership, Patreon-backed supporter tiers, merchandise sales, consulting, and direct advertising sales to sponsors, while explicitly refraining from claiming member podcasts' intellectual property or revenue.
Product overview
TNC Podcasting (That's Not Canon Productions) is an independent podcast network and collective that operates as a platform for independent podcasters to find support, community, and infrastructure to create independent content. The network operates on a value-for-value model without claiming intellectual property or revenue from creators. Core offerings include the TNC Podcast Network for hosting and distribution via Acast for dynamic ad insertion, Patreon support tiers for patron engagement, a podcast advertising network with 100,000+ weekly downloads, and merch stores through RedBubble and TeePublic. The network provides a secure Podcaster Portal for members and offers consulting services through TNC Consulting. The collective encompasses hundreds of individual podcasts across diverse genres.
Differentiator
Problem solved
Functional benefit
Products and services
- TNC Podcast Network An independent podcast network and collective that provides community, infrastructure, and cross-promotional support for 100+ independent podcasters to create and distribute content without surrendering intellectual property or revenue.
- Podcast Hosting & Distribution Hosting and multi-platform distribution of member podcasts to Apple Podcasts, Spotify, Stitcher, and via RSS feeds, provided as part of TNC's network services.
- Dynamic Ad Insertion (via Acast) Revenue-enabling advertising service for member podcasts, delivered through the Acast partnership, enabling targeted ads based on listener download location from launch day.
- Podcast Advertising Network A unified advertising offering sold to brands and agencies across the entire TNC network of 100+ podcasts, claiming 100,000+ weekly downloads and global audience reach.
- Patreon Support Tiers Recurring monthly Patreon-based supporter program with four tiers ($1, $5, $10, $50) that delivers rewards including behind-the-scenes content, merchandise, audio messages, live show tickets, and podcast guest or topic requests.
- TNC Merchandise Store Branded TNC merchandise sold through third-party print-on-demand platforms RedBubble and TeePublic.
- TNC Consulting Consulting services provided to podcasters under the TNC Consulting brand at tncpodcasting.com.
Companies that use TNC Podcasting
Customer profileSegments1 record
Ideal customer profiles2 records
TNC Podcasting technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
TNC Podcasting partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- AcastcoreTNC partners with Acast for podcast hosting and dynamic ad insertion services. This partnership enables member podcasts to earn revenue from targeted advertising from day one of launch through dynamic ad insertion based on download location.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
TNC Podcasting competitors and assessment
Company assessmentDirect peers
- Radiotopia (from PRX): Curated podcast network of independent, high-production shows distributed and monetized collectively. Directly comparable to TNC's collective-network model, though backed by PRX (public radio) rather than community/patronage.
- Maximum Fun: Independent podcast network and collective built around a member-supported model with multiple shows across genres. Highly comparable to TNC's community-funded, multi-show network approach, though Maximum Fun is US-based and larger scale.
- Relay FM: Independent podcast network founded by Myke Hurley and Stephen Hackett, hosting multiple tech and creator-focused shows with member/sponsor support. Closely comparable business model to TNC: indie network, multi-show, sponsor and listener-supported.
Broad incumbents
- Earwolf: Comedy-focused podcast network under SiriusXM, hosting multiple shows with shared ad sales and cross-promotion. Comparable as a multi-show podcast network with collective monetization, though specializes in comedy.
- PodcastOne: Established podcast network offering hosting, ad sales, and distribution to a roster of shows. Directly comparable as a podcast network/advertising platform, but operates at much larger scale with salesforce-driven monetization.
- Gimlet Media: Well-known podcast network producing narrative and topical shows, now part of Spotify. Operates as a multi-show hub with advertising-driven monetization - comparable network+ad business to TNC's Acast-backed model, but at much larger scale.
- The Ringer: Large multi-show podcast network producing sports, pop culture, and entertainment shows with house advertising and cross-promotion. Comparable network model at significantly larger scale, owned by Spotify.
- Stitcher (SiriusXM): Podcast platform and network under SiriusXM, hosting and distributing multiple shows including originals. Comparable distribution/network role to TNC's distribution layer across Apple, Spotify, and Stitcher, but at much larger scale.
Others
- Acast: Podcast hosting and monetization platform powering TNC's dynamic ad insertion. Not a direct competitor but a critical infrastructure partner and adjacent peer whose open-platform model enables indie networks like TNC.
- Midroll Media:
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks1 record
Key highlights1 record
Customer concentration
TNC Podcasting social profiles
Digital presenceTNC Podcasting financial estimates
Financial estimateRevenue estimate
Valuation estimate
TNC Podcasting leadership team
Management profileNumber of profiles
Profiles1 record
TNC Podcasting funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
TNC Podcasting M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about TNC Podcasting
What does TNC Podcasting do?
TNC Podcasting (That's Not Canon Productions) operates an independent podcast network and collective that aggregates 100+ independent podcasts under shared hosting, distribution, cross-promotion, and monetization infrastructure. The network provides dynamic ad insertion through its Acast partnership, Patreon-backed supporter tiers, merchandise sales, consulting, and direct advertising sales to sponsors, while explicitly refraining from claiming member podcasts' intellectual property or revenue.
Is TNC Podcasting a public or private company?
TNC Podcasting is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was TNC Podcasting founded?
TNC Podcasting was founded in 2015. It employs 1 to 10 people.
Where is TNC Podcasting based?
TNC Podcasting is headquartered in Brisbane, Australia, in the Oceania region.
How does TNC Podcasting make money?
Three revenue lines are on record. Patreon Patronage is the primary driver. The others are podcast Advertising and direct Donations.
Who are TNC Podcasting's main competitors?
Direct peers on record are Radiotopia (from PRX), Maximum Fun and Relay FM. Broad incumbents are Earwolf, PodcastOne, Gimlet Media, The Ringer and Stitcher (SiriusXM). Others are Acast and Midroll Media.
Does TNC Podcasting have an API?
No public API is recorded for TNC Podcasting.
What industry is TNC Podcasting in?
TNC Podcasting's product category is Podcast Network and Independent Creator Media. Its primary akta.pro industry code is MPAIADAC, Podcast Networks & Studio Platforms, with a secondary code of MPACADAB, Podcast Networks & Multi-Show Publishers. Its NAICS code is 516210.