1964
1964 is a Toronto-based, bootstrapped DTC women's fashion brand founded by Kunmi in 2017/2018 as a tribute to her late mother. It sells limited-edition elevated everyday apparel and accessories through Shopify e-commerce and a small network of international wholesale stockists.
- Company typePrivate
- Founded2018
- HeadquartersNot specified, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What 1964 does
1964 is a direct-to-consumer women's fashion brand founded in 2017/2018 in Toronto, Canada, by Kunmi as a tribute to her late mother, who was born in November 1964. The brand designs and sells "effortless elevated everyday" apparel — including statement shirt dresses (Sestra, Sephora), two-piece sets (Eden), wide-leg pants, fringed maxi skirts, and tops — alongside a small line of accessories such as silk scarves and sculptural bookmarks. Products are primarily made from natural materials (100% cotton, cotton-linen blends, mulberry silk) with signature artisanal details like fringed hems, embroidered curves, wooden buttons, and hand-rolled edges, and are produced in limited quantities to reinforce exclusivity.
The business operates on a Shopify-hosted e-commerce storefront (the1964brand.com) with global shipping from USA and Canada warehouses, supplemented by a curated network of international wholesale stockists in New York City (The Canvas), West Africa (Nahyel in Abidjan/Dakar, Aga Culture in Lagos), and the UAE (Aniya). Pricing ranges from $45 for accessories to $209 for flagship dresses, with free shipping on orders above $400. The brand markets primarily through Instagram and TikTok organic content, seasonal lookbooks (SS25 Good Earth, FW25 The Gift is You, SS26 A Life Well Worn, Oaxaca Escape Edit), a community UGC section ("Shop Community Looks"), and an email newsletter under the tagline #FROM1964WITHLOVE. Strategic co-branded collaborations with RUAHH (Bloommark bookmark) and Renaêtre (Marrakech Collector Scarf) extend the line into higher-margin accessory categories.
The company is a privately held, bootstrapped operation with 15 employees, incorporated as the 1964 Brand Limited in Nigeria, with no disclosed external funding, acquisitions, or executive hires beyond founder Kunmi. The business model is unit-pricing transactional sales with no subscription layer, and revenue is not publicly disclosed.
1964 firmographics
Firmographics- Name
- 1964
- Legal name
- the 1964 Brand Limited
- Website
- https://the1964brand.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- 1964 is a Toronto-based, bootstrapped DTC women's fashion brand founded by Kunmi in 2017/2018 as a tribute to her late mother. It sells limited-edition elevated everyday apparel and accessories through Shopify e-commerce and a small network of international wholesale stockists.
- Ownership category
- akta.pro rank
1964 industry classification
Industry- Product category
- Women's Ready-to-Wear Apparel
- NAICS
- Clothing and Clothing Accessories Retailers (458110)
- SIC
- Retail-Apparel & Accessory Stores (5600)
- akta.pro primary industry
- Luxury & Designer Apparel Retail (CRAAABAI)
- akta.pro secondary industry
- Luxury Fashion (Ready-to-Wear & Couture) (CRAKAFAE)
Keywords
Where 1964 is headquartered
LocationHeadquarters
- HQ city
- Not specified
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
1964 business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Marketing or Sales, Operations, Technology or R&D
Revenue model
- Direct Product Sales (E-commerce): The primary revenue stream is direct-to-consumer sales of apparel and accessories through the brand's Shopify-powered e-commerce website. Products include dresses, two-piece sets, tops, pants, skirts, and accessories.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Ready-to-wear apparel and accessories |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels6 records
1964 product offering
Product offeringCore offering
1964 is a direct-to-consumer womenswear brand that designs and sells limited-quantity, artisanal ready-to-wear garments and accessories. Its core product range includes dresses (Sestra Shirt Dress, Sephora Smocked Maxi), coordinated two-piece sets (Eden Set), tops, wide-leg pants, fringed skirts, silk scarves, and collaborative accessories. The brand differentiates itself with signature design details (bottom drip hem, embroidered curve detail, open-back cuts, wooden buttons) and a founder-led storytelling narrative built around a tribute to the founder's mother.
Product overview
1964 is a fashion brand offering effortless elevated everyday garments. The product portfolio centers on the Signature 1964 collection featuring unique statement shirts and dresses (Sestra Shirt, Sephora Dress), coordinated two-piece sets (Eden Set in Ivory and Olive), and bottoms (Eden Denim Pants, Jouri Skirt). The brand also offers tops (Eywa T-Shirt), accessories (Collector Scarf, Cataleya BookMark), and seasonal collections (Oaxaca Escape Edit, SS26 A Life Well Worn, SS25 Good Earth, FW25 The Gift is You). Products are crafted primarily from natural materials like 100% cotton, cotton-linen blends, and silk, with signature design elements including open-back details, embroidered curves, fringed hems, and wooden buttons. The brand ships worldwide from USA and Canada warehouses.
Differentiator
Problem solved
Functional benefit
Products and services
- Sestra Shirt (White) An oversized white open-back shirt dress made from 100% cotton, featuring puffy sleeves, wooden buttons, fringed hem with the brand's signature bottom drip detail, and a camp-style collar. Designed for women seeking elevated everyday wear.
- Sestra Shirt (Pink) Fuschia pink version of the sculptural Sestra shirt with signature bottom drip hem in airy cotton, floral wooden buttons, and camp-style collar.
- Sephora Smocked Drop Waist Dress A sleeveless maxi dress with smocked top, drop waist corset-style bodice, and flowing full maxi skirt with pockets, crafted from cotton with ruched bodice and asymmetrical hip gathering.
- Jouri Cotton Linen Fringed Maxi Skirt A cotton-linen blend skirt with fringes from thighs to ankle, side zipper closure, true to size fit, with outer shell in 100% cotton and a viscose-lined secondary fabric.
- Eywa T-Shirt A minimalist crew-neck tee crafted from premium cotton with artistic embroidered pocket detail, designed as an everyday essential with an understated aesthetic.
- Eden Denim High Waist Wide Leg Pants Wide-leg denim pants made from 100% cotton with the brand's signature embroidered curve detail, featuring high waist design and tall-girl-friendly sizing.
- Eden Set (Ivory) A two-piece set made from 100% cotton featuring open-back detail and signature embroidered curve detail, with relaxed oversized styling.
- Eden Set (Olive) A luxurious two-piece set in olive/matcha color, made from 100% cotton with oversized styling, front button down with cover buttons, and signature embroidered curve detail on pants.
- Collector Scarf (Marrakech Inspired 100% Silk) A 100% mulberry silk scarf inspired by Marrakech, with double-sided print, 18mm silk twill, 90x90cm dimensions, hand-rolled edges, and a geometric architecture-inspired design.
- Cataleya BookMark A RUAHH x 1964 collaboration floral bookmark with sculpted acrylic flower top featuring 18K gold pearl, attached to an 18K gold-plated brass body with high-shine polished finish, measuring 4.5 inches.
Companies that use 1964
Customer profileNamed customers4 records
Segments1 record
Ideal customer profiles1 record
1964 technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
1964 partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered minor and core.
- RUAHHminorRUAHH x 1964 collaboration resulted in the Bloommark series of sculptural acrylic bookmarks with gold pearl and brass details. This is the first collaboration in an evolving series to collect and grow with.
- RenaîtreminorRenaître collaborated with 1964 on the Marrakech Collector Scarf, born from a trip to Morocco. The second chapter of their collaboration, turning travel memories into silk accessories.
- Shopify Inc.coreThe store is hosted on Shopify Inc., which provides the online e-commerce platform enabling 1964 to sell products and services to customers worldwide.
Scale indicators2 records
Recent moves6 records
Expansion highlights4 records
1964 competitors and assessment
Company assessmentDirect peers
- Show Me Your Mumu: Show Me Your Mumu is a contemporary women's brand specializing in dresses, matching sets, and flowy separates — nearly identical category mix to 1964 (Sestra shirt dresses, Eden sets, Jouri skirts). Comparable price points and a similar social-media-driven DTC model make it a direct competitor.
- Lisa Says Gah: Lisa Says Gah is a small-batch contemporary women's apparel brand selling dresses, tops, and sets with signature design details at comparable price points. Its focus on small runs, community-driven content, and Shopify-based DTC mirrors 1964's positioning closely.
- Christy Dawn: Christy Dawn is a women's contemporary apparel brand selling limited-run cotton dresses, sets, and separates with artisanal details and a founder-led brand narrative. Comparable to 1964 in small-batch production ethos, natural materials, and elevated everyday positioning.
- Reformation: Reformation is a leading DTC contemporary women's apparel brand offering elevated everyday dresses, sets, and staples with a sustainability narrative. Like 1964, it sells directly via Shopify-style e-commerce, markets through Instagram, and emphasizes natural materials and signature design details at the contemporary price tier.
- Doen: Doen is a DTC contemporary women's brand focused on romantic dresses, blouses, and separates with artisanal details and inclusive sizing. It is directly comparable to 1964 in target customer (women seeking elevated everyday pieces), price band, signature design vocabulary, and direct e-commerce go-to-market.
- Sleeper: Sleeper is a DTC women's brand offering elevated loungewear, dresses, and sets with artisanal detailing and natural fabrics. Overlaps with 1964 in the loungewear-to-everyday wear continuum and the contemporary price band ($100-$300 dresses).
- Réalisation Par: Réalisation Par is a contemporary women's brand built around statement dresses and silk pieces, sold DTC and through select global stockists — closely mirroring 1964's hero-product focus on dresses and silk scarves plus its hybrid DTC/wholesale distribution model.
Broad incumbents
- Staud: Staud is a larger, well-established contemporary brand spanning dresses, ready-to-wear, and accessories with a strong DTC and wholesale presence. Comparable in category breadth (dresses, sets, accessories) and contemporary positioning, but materially larger in scale and team.
Emerging players
- Marle: Marle is a New Zealand-based contemporary women's brand offering elevated everyday essentials in natural fibers with a quiet-luxury aesthetic. Comparable to 1964 in target customer, natural materials, and small-team founder-led model, though focused more on basics than statement pieces.
- Alemais: Alemais is an Australian contemporary womenswear label known for statement dresses, hand-crafted embellishments, and limited-edition drops. Comparable to 1964 in artisanal design vocabulary and small-batch production ethos, though positioned at a higher price tier.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights7 records
Customer concentration
1964 social profiles
Digital presence1964 financial estimates
Financial estimateRevenue estimate
Valuation estimate
1964 leadership team
Management profileNumber of profiles
Profiles1 record
1964 funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
1964 M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about 1964
What does 1964 do?
1964 is a direct-to-consumer womenswear brand that designs and sells limited-quantity, artisanal ready-to-wear garments and accessories. Its core product range includes dresses (Sestra Shirt Dress, Sephora Smocked Maxi), coordinated two-piece sets (Eden Set), tops, wide-leg pants, fringed skirts, silk scarves, and collaborative accessories. The brand differentiates itself with signature design details (bottom drip hem, embroidered curve detail, open-back cuts, wooden buttons) and a founder-led storytelling narrative built around a tribute to the founder's mother.
Is 1964 a public or private company?
1964 is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was 1964 founded?
1964 was founded in 2018. It employs 11 to 50 people.
Where is 1964 based?
1964 is headquartered in Not specified, United States, in the North America region.
How does 1964 make money?
One revenue line is on record: direct Product Sales (E-commerce).
Who are 1964's main competitors?
Direct peers on record are Show Me Your Mumu, Lisa Says Gah, Christy Dawn, Reformation, Doen, Sleeper and Réalisation Par. Staud is listed as a broad incumbent. Emerging players are Marle and Alemais.
Does 1964 have an API?
No public API is recorded for 1964.
What industry is 1964 in?
1964's product category is Women's Ready-to-Wear Apparel. Its primary akta.pro industry code is CRAAABAI, Luxury & Designer Apparel Retail, with a secondary code of CRAKAFAE, Luxury Fashion (Ready-to-Wear & Couture). Its NAICS code is 458110 and its SIC code is 5600.