The Apprenticeship Factory
The Apprenticeship Factory is a not-for-profit Group Training Organization based in Shepparton, Victoria, that employs apprentices and trainees and places them with host businesses across the Goulburn Valley and Murray Valley regions while managing all payroll, superannuation, workers compensation, and training coordination.
- Company typePrivate
- Founded1984
- HeadquartersShepparton, Australia
- Headcount1–10
- GTM typeB2B
- OfferingServices
What The Apprenticeship Factory does
The Apprenticeship Factory (legal entity Goulburn Murray Group Training) is a not-for-profit community-based Group Training Organization (GTO) founded in 1984 and headquartered at 44 Wyndham Street, Shepparton, Victoria. The company recruits, employs under training contract, and places apprentices and trainees with host employers across the Goulburn Valley and Murray Valley regions, acting as the legal employer of record and managing all employment administration including payroll, taxation, superannuation, workers compensation, leave management, and coordination with Registered Training Organisations for off-the-job training. Its core technology is a GTO platform that administers apprenticeship contracts, payroll, training coordination, and host-employer placement workflows. The company also operates the Monarch Personnel brand, which appears to share the underlying operational platform.
The core product is Australian Apprenticeships delivered across 14 trade profiles, including automotive, beauty, bricklaying, cabinet making, carpentry, electrical, engineering, horticulture, metal fabrication, painting and decorating, plastering, plumbing, refrigeration, and tiling. Two supplementary programs extend the offering: the Retrenched Apprentices and Trainees Program, launched in 2020 in response to COVID-19 to place displaced apprentices with new host employers, and the Giving Back Program, a community sponsorship initiative running since 1986 that distributes funds twice yearly to schools, sporting clubs, and community groups in the region. The company is regulated by the Victorian Registration and Qualifications Authority (VRQA) and operates as a member of the Apprenticeship Employment Network (AEN) Victoria.
The business model combines small service fees paid by host employers for managed-services administration with government contract revenue channeled through AEN Victoria and the Retrenched Apprentices and Trainees Program. Government employment incentives are passed through to host employers consistent with the not-for-profit structure. Go-to-market is direct: field-based officers and a regional website drive apprentice registrations and host-employer acquisition, with partnerships anchored on GOTAFE (the primary RTO for trade training) and word-of-mouth referrals. Governance is provided by a volunteer Board of Directors that includes host employers such as Moretto Building Pty Ltd founder Frank Moretto. The company is privately held, with no parent, funding rounds, acquisitions, or M&A activity disclosed in the source material.
The Apprenticeship Factory firmographics
Firmographics- Name
- The Apprenticeship Factory
- Legal name
- Goulburn Murray Group Training
- Website
- https://theapprenticeshipfactory.com.au
- Company type
- Private
- Founded year
- 1984
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- The Apprenticeship Factory is a not-for-profit Group Training Organization based in Shepparton, Victoria, that employs apprentices and trainees and places them with host businesses across the Goulburn Valley and Murray Valley regions while managing all payroll, superannuation, workers compensation, and training coordination.
- Ownership category
- akta.pro rank
The Apprenticeship Factory industry classification
Industry- Product category
- Apprenticeship and Traineeship Services
- NAICS
- Apprenticeship Training (611513), Professional Employer Organizations (561330), Technical and Trade Schools (6115)
- SIC
- Services-Employment Agencies (7361)
- akta.pro primary industry
- Apprenticeships, Internships & Work-Based Learning Programs (BPACANAK)
- akta.pro secondary industries
- Apprenticeships, Pre-Apprenticeships & Work-Based Learning (EDAAAOAC), Career Coaching, Mentoring & Placement Support Services (EDAAAKAO)
Keywords
Where The Apprenticeship Factory is headquartered
LocationHeadquarters
- HQ city
- Shepparton
- HQ country
- Australia
- HQ region
- Oceania
Offices2 records
Markets served
The Apprenticeship Factory business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Revenue model
- Host Employer Service Fees: The Apprenticeship Factory charges a small service fee to host employers for managing all employment administration, payroll, superannuation, workers compensation, and training coordination. As a not-for-profit organization, government employment incentives are passed on to host employers.
- Government Contract Revenue: As a registered Group Training Organization part of the Apprenticeship Employment Network (AEN), the company receives government funding to support Australian Apprenticeships and traineeships, including the Retrenched Apprentices and Trainees Program created in response to COVID-19.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom employer service fee |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
The Apprenticeship Factory product offering
Product offeringCore offering
The Apprenticeship Factory is a not-for-profit Group Training Organization (GTO) that recruits, employs, and places apprentices and trainees with host employers in the Goulburn Valley and Murray Valley regions of Victoria, Australia. The company manages all employment administration including payroll, taxation, superannuation, workers compensation, training contract coordination, and induction programs, while host employers provide on-the-job workplace training.
Product overview
The Apprenticeship Factory is a not-for-profit community-based Group Training Company that operates as a single unified service: employing Australian Apprentices (trainees and apprentices) and placing them with host businesses while managing all employment administration and on-the-job training coordination. The core offering consists of Australian Apprenticeships across 14 trade profiles (including automotive, electrical, plumbing, carpentry, and more), supplemented by a Retrenched Apprentices and Trainees Program for displaced workers and a Giving Back Program for community sponsorship. The company handles all employer responsibilities including payroll, taxation, superannuation, Workers Compensation, and training contract management.
Differentiator
Problem solved
Functional benefit
Products and services
- Australian Apprenticeships
Quantifiable outcome
- Government incentives claimed and passed to host employers
- +2 more outcomes
Companies that use The Apprenticeship Factory
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles3 records
The Apprenticeship Factory technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
The Apprenticeship Factory partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered core and minor.
- Apprenticeship Employment Network (AEN) VictoriacoreThe Apprenticeship Factory is part of the Apprenticeship Employment Network (AEN) Victoria, which provides support for group training organizations. The AEN co-sponsored awards including Best 2nd Year Apprentice, Best 3rd Year Apprentice, and Best 4th Year Apprentice at the 2018 Annual Awards Night. The AEN also runs the Retrenched Apprentices and Trainees Program website.
- GOTAFE (Goulburn Ovens Institute of TAFE)coreGOTAFE is a major Registered Training Organisation (RTO) partner that provides off-the-job training for apprentices and trainees. GOTAFE sponsored the Apprentice of the Year award and Best Trainee awards in Certificate II/III and Education Sector categories at the 2018 Annual Awards Night. They provide training for automotive mechanics, refrigeration, and other trade qualifications.
- Wangaratta GOTAFEminorWangaratta GOTAFE provides Certificate III in Air Conditioning & Refrigeration training for refrigeration apprentices, with block training at their facility.
- Camerons LawyersminorSponsored the Trainee of the Year award at the 2018 Annual Awards Night.
- Moretto Building Pty LtdcoreLong-term host employer partner that has employed 30 apprentices with The Apprenticeship Factory over nearly 30 years. Founder Frank Moretto has served as a Director on the company's Board for over 5 years. Won Host Employer of the Year at the 2018 Awards Night.
- Shepparton Workwear & SafetyminorSponsored the Best 1st Year Apprentice award at the 2018 Annual Awards Night.
- Alan Roe AutomotiveminorCo-sponsored the Best 1st Year Apprentice award at the 2018 Annual Awards Night.
- Griffiths Goodall Insurance BrokersminorSponsored the Best 2nd Year Apprentice award at the 2018 Annual Awards Night.
- VECCI (Victorian Employers Chamber of Commerce and Industry)minorSponsored the Best 3rd Year Apprentice award at the 2018 Annual Awards Night.
- Hip Pocket Workwear and SafetyminorSponsored the Best 4th Year Apprentice award at the 2018 Annual Awards Night.
- Sarina RussominorCo-sponsored the Best Trainee in Certificate II and III award at the 2018 Annual Awards Night.
- City of Greater SheppartonminorCo-sponsored the Best Trainee in Certificate III Education Sector award at the 2018 Annual Awards Night.
- GMCU (Goulburn Murray Credit Union)minorSponsored the Best Trainee in Certificate IV award at the 2018 Annual Awards Night.
- Crowe HorwathminorCo-sponsored the Best Trainee in Certificate IV award at the 2018 Annual Awards Night.
Scale indicators3 records
Recent moves5 records
Expansion highlights4 records
The Apprenticeship Factory competitors and assessment
Company assessmentBroad incumbents
- GOTAFE (Goulburn Ovens Institute of TAFE): Major Registered Training Organisation in northern Victoria that delivers the off-the-job training for The Apprenticeship Factory's apprentices. Adjacent rather than directly competitive, but its broader vocational training portfolio overlaps with the skills-acquisition side of TAF's offering.
Direct peers
- Tursa Employment & Training: Australian employment, Group Training, and apprenticeship services provider serving regional communities. Closely comparable model as a regional GTO competing for host employers and apprentices in non-metropolitan areas.
- BUSY At Work: Not-for-profit Group Training Organisation delivering apprenticeship, traineeship, and employment services across multiple Australian regions. Operates the same legal employer / host employer placement model as The Apprenticeship Factory, with broader geographic reach.
- AtWork Australia: Disability employment services and apprenticeship/traineeship placement provider with national Australian footprint. Competes for similar host employer relationships in regional markets and operates adjacent workforce placement models.
- MEGT (Australia): One of Australia's largest not-for-profit Group Training Organisations, operating nationally across apprenticeships and traineeships. Directly comparable to The Apprenticeship Factory in employer-of-record model, government incentive pass-through, and host employer placement, but at materially larger scale.
- CVGT Australia: Victorian-based employment services and Group Training Organisation providing apprenticeship placement and host employer support. Highly comparable in geographic focus and target customer (regional SMBs and apprentices), competing for the same Goulburn Valley / Murray Valley host employers.
- Sarina Russo Group: Australian employment, training, and apprenticeship services provider operating as a Job Active and Group Training contractor. Overlaps directly with The Apprenticeship Factory's apprenticeship placement, RTO coordination, and host employer services, and is also referenced in TAF's own award sponsorships.
- MAX Solutions: Australian employment services provider operating across apprenticeship, traineeship, and workforce programs under government contracts. Comparable to The Apprenticeship Factory in mission (placing job seekers with host employers) and reliance on government funding.
Others
- Apprenticeship Employment Network (AEN) Victoria: Industry association representing Victorian Group Training Organisations including The Apprenticeship Factory. Not a competitor, but a critical ecosystem partner that co-funds programs such as the Retrenched Apprentices and Trainees Program and influences GTO regulatory policy.
- Victorian Registration and Qualifications Authority (VRQA): State regulator that oversees GTO registration and apprenticeship contract compliance in Victoria. Not a peer, but the regulatory authority whose framework both constrains and protects The Apprenticeship Factory's operating model.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
The Apprenticeship Factory social profiles
Digital presenceThe Apprenticeship Factory compliance and trust
Trust signalCompliance2 records
The Apprenticeship Factory financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Apprenticeship Factory leadership team
Management profileNumber of profiles
Profiles1 record
The Apprenticeship Factory funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Apprenticeship Factory M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Apprenticeship Factory
What does The Apprenticeship Factory do?
The Apprenticeship Factory is a not-for-profit Group Training Organization (GTO) that recruits, employs, and places apprentices and trainees with host employers in the Goulburn Valley and Murray Valley regions of Victoria, Australia. The company manages all employment administration including payroll, taxation, superannuation, workers compensation, training contract coordination, and induction programs, while host employers provide on-the-job workplace training.
Is The Apprenticeship Factory a public or private company?
The Apprenticeship Factory is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was The Apprenticeship Factory founded?
The Apprenticeship Factory was founded in 1984. It employs 1 to 10 people.
Where is The Apprenticeship Factory based?
The Apprenticeship Factory is headquartered in Shepparton, Australia, in the Oceania region.
How does The Apprenticeship Factory make money?
Two revenue lines are on record. Host Employer Service Fees are the primary driver. The others are government Contract Revenue.
Who are The Apprenticeship Factory's main competitors?
GOTAFE (Goulburn Ovens Institute of TAFE) is listed as a broad incumbent. Direct peers are Tursa Employment & Training, BUSY At Work, AtWork Australia, MEGT (Australia), CVGT Australia, Sarina Russo Group and MAX Solutions. Others are Apprenticeship Employment Network (AEN) Victoria and Victorian Registration and Qualifications Authority (VRQA).
Does The Apprenticeship Factory have an API?
No public API is recorded for The Apprenticeship Factory.
What industry is The Apprenticeship Factory in?
The Apprenticeship Factory's product category is Apprenticeship and Traineeship Services. Its primary akta.pro industry code is BPACANAK, Apprenticeships, Internships & Work-Based Learning Programs, with a secondary code of EDAAAOAC, Apprenticeships, Pre-Apprenticeships & Work-Based Learning. Its NAICS code is 611513 and its SIC code is 7361.