THE ART FARM IN THE CITY

What THE ART FARM IN THE CITY does

The Art Farm NYC is a privately held, nature-focused children's educational center headquartered at 431 E. 91st Street in Manhattan, founded in 2002 by owner Valentina. The company operates NYC's only USDA-licensed indoor petting zoo and delivers a vertically integrated suite of programs for children ages 14 months through 11 years, including semester-long and drop-in classes (Rock Smocks and Animals, Animal Exploration, Farm Friends, Farm Foodies Cooking, Art for Busy Kids, Babes on the Farm), a year-round preschool for 2-4 year olds with a 1:4 teacher-to-student ratio and 100% advanced-degree educators, an NYC-licensed summer day camp (capacity 150 campers/day) hosted at Trevor Day School's East Campus, themed birthday parties ($995-$2,045), afterschool enrichment delivered directly in 80+ NYC public and private schools, family memberships ($325-$895/year), a retail toy shop, and virtual preschool and summer camp programs launched during COVID-19. The technology stack is predominantly operational — an Amilia-powered self-serve booking platform, virtual live-class delivery, and content-marketing SEO — with the proprietary moat centered on the licensed petting zoo, the hand-curated nature-based curriculum, and a 9-year average educator tenure supporting differentiated early-childhood programming in an urban setting.

The Art Farm generates revenue through a hybrid mix of recurring subscriptions (preschool tuition, semester classes, annual memberships, virtual preschool), one-time event fees (birthday parties, gift cards, toy retail), seasonal programs (summer and break camps), and B2B service contracts (in-school afterschool programs). Distribution is direct-to-consumer via the website, Amilia booking platform, social channels (Facebook, Instagram, YouTube, Twitter), free-trial funnels, and referral-driven 'Bring a Friend' membership passes, with community credibility reinforced by memberships in ISAAGNY and Parents League of New York. The business is privately held with no disclosed external funding, no parent company, and no subsidiaries, operating from three primary Manhattan locations (91st Street headquarters with petting zoo, Trevor Day School for summer camp, and additional Upper East/West Side sites).

Name

THE ART FARM IN THE CITY

Legal name

The Art Farm NYC

Website

https://theartfarms.org

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

1–10 employees

Short description

The Art Farm NYC is a privately held, nature-focused children's educational center operating NYC's only USDA-licensed indoor petting zoo, serving urban families with semester classes, preschool, summer camp, themed birthday parties, afterschool programs, memberships, and toy retail across multiple Manhattan locations.

Ownership category

akta.pro rank

Product category

Children's Education and Enrichment Services

NAICS

Zoos and Botanical Gardens (71213), Nature Parks and Other Similar Institutions (712190)

SIC

Services-Child Day Care Services (8351), Retail-Hobby, Toy & Game Shops (5945)

akta.pro primary industry

Outdoor / Nature-Based Childcare Centers (EDACAAAO)

akta.pro secondary industries

Outdoor / Nature-Based Nursery & Forest Playgroups (EDACACAH), Educational & Edutainment Parks (Science/Discovery/Children’s Parks) (THAJAEAG), Early Childhood & Playground Equipment (Play Structures, Soft Play, Safety Surfacing) (EDAEAIAF)

Keywords

• Nature-based children's education
• Indoor petting zoo programs
• Preschool and early learning
• Kids summer day camp
• Birthday party venue

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Family Membership Programs: Two-tier membership program (Friendly Farmer Club $325/year, Elite Farmer Club $895/year) offering unlimited/priority access to classes, play spaces, petting zoo visits, and discounts on all services
2. Semester Classes and Drop-In Classes: Semester-long classes for ages 14 months to 8 years covering Rock Smocks and Animals, Animal Exploration, Art for Busy Kids, Farm Friends, Farm Foodies cooking, and Babes on the Farm. Drop-in class options available at $30/child for Animal Encounters
3. Birthday Party Packages: Themed birthday party packages ranging from $995-$1,895 for 10 guests with themes including Exotic Animal, Princess & Knights, Treasure Hunt, Mad Science, Tie Dye, Farm Foodies, and DIY options. Additional fees per extra child
4. Summer and Seasonal Camps: NYC-licensed summer day camp with capacity of 150 campers per day. Full-day and half-day options for ages 3-11. Extended hours available from 8am-6pm. Includes swimming lessons at 92nd St. Y
5. Toy Shop Retail: Physical and potentially online toy retail featuring Fisher-Price, Wild Republic, mudpuppy, Melissa & Doug, and other educational toy brands. Open Monday-Friday 9am-4pm, Weekends 8am-4pm
6. Virtual Programming: Virtual preschool at $600/month (4 weeks) or $200/week, and virtual summer camp at $200/week for ages 3-7
7. Gift Cards: Digital gift cards available in $25, $50, and $100 denominations for purchase online or in-store
8. School Afterschool Programs: Afterschool enrichment programming delivered in NYC public and private schools (80+ schools) covering live animal science, art, and nature education

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels8 records

Core offering

The Art Farm NYC is a nature-focused children's educational center operating around NYC's only USDA-licensed indoor petting zoo. It sells semester and drop-in classes, full-time preschool, summer day camps, themed birthday parties, afterschool enrichment, and virtual preschool and summer camp programs for children ages 3 months to 11 years. The company also operates a retail toy shop and tiered family memberships, with all in-person programs including direct interaction with animals.

Product overview

The Art Farm NYC is a nature-focused children's educational center offering a break from city life. The company operates as a single unified facility offering multiple integrated programs: semester and drop-in classes (including Rock Smocks and Animals, Farm Friends, Farm Foodies Cooking, and Animal Exploration), a full preschool program for ages 2-4, summer day camp for ages 3-11, themed birthday parties, afterschool enrichment, and virtual versions of preschool and summer camp. The company also runs a retail toy shop and offers family membership tiers. All in-person programs include access to their USDA-licensed indoor petting zoo. The service portfolio covers ages 3 months through 11 years, with programs emphasizing hands-on animal interaction, art, music, cooking, and nature-based learning.

Differentiator

Problem solved

Functional benefit

Products and services

• Classes for Kids (Semester Programs) Semester-long educational classes for children ages 14 months to 8 years covering nature, art, music, cooking, and animal science, held at The Art Farm's Manhattan facility with all programs including indoor petting zoo time.
• Drop-In Classes Flexible single-session classes for children offering spontaneous educational activities including Open Play Time, Farm Foodies Cooking, Fun Fridays, Animal Encounters ($30/child), and Babes on the Farm for infants.
• Preschool Program Full-time year-round preschool for children ages 2-4 years with a 1:4 teacher-to-student ratio, programs for Two's, Three's, and Four's Pre-K, integrating daily animal interaction, art, music, cooking, and nature-based learning aligned with NY State Common Core Standards.
• Summer Camp NYC-licensed summer day camp for children ages 3-11, held at Trevor Day School East Campus, featuring animal science, farm-to-table cooking, music, art, swimming lessons at 92nd St. Y, Mad Science programs, and weekly themed activities; capacity of 150 campers per day with extended hours 8am-6pm.
• Themed Birthday Parties All-inclusive themed birthday party packages ($995-$2,045 for 10 guests) including Exotic Animal, Princess & Knights, Treasure Hunt, Mad Science, Tie Dye, and Farm Foodies themes with customizable DIY options, accommodating 25-30 children with party coordinators, food, decorations, and entertainment.
• Virtual Preschool Live online preschool program for children ages 3-5 with small group sessions, same teachers, and the Art Farm curriculum (morning circle, arts & crafts, snack time, music, animal science, cooking), priced at $600/month (4 weeks), $200/week, or $150/week (3 days).
• Virtual Summer Camp Online summer camp for children ages 3-7 years featuring weekly themed programming including animal science, science experiments, music, art, and edible art/cooking activities delivered via live video sessions at $200/week.
• Afterschool Programs After-school enrichment programs offered both at The Art Farm's facility and delivered directly in NYC public and private schools, featuring live animal science, art, and nature activities for partner schools including PS 171, PS 6, PS 290, and PS 527.
• Group Animal Science Programs (Outreach) In-person and virtual animal science programming for schools and groups, bringing live animal encounters and educational presentations to venues across NYC.
• Toy Shop Physical retail toy store featuring interactive, educational toys from brands including Fisher-Price, Wild Republic, mudpuppy, and Melissa & Doug, with gift-wrapping services; open Mon-Fri 9am-4pm and weekends 8am-4pm.
• Membership Programs (Friendly Farmer & Elite Farmer Clubs) Two-tier annual family membership offering complimentary indoor farm access, open play space passes, class discounts, birthday party discounts ($75-$100 off), camp discounts, 15-20% toy store savings, and exclusive member events including Bring a Friend passes; Friendly Farmer Club $325/year, Elite Farmer Club $895/year.
• Gift Cards Digital gift cards available in $25, $50, and $100 denominations for purchase online or in-store, applicable across classes, camps, birthday parties, and toy shop purchases.

Quantifiable outcome

• Over 620,500 children have experienced The Art Farm programs
• +4 more outcomes

Named customers8 records

Segments6 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

14 partnerships are on record, tiered core and minor.

• Patrick Henry School (PS 171)coreChannel Partner/ Reseller/ Distributor · 23 March 2026Primary afterschool program partner school. Art Farm delivers branded programming in live animal science and art at PS 171. Spring Pilot Program runs April 20 - June 15, 2026 on Mondays and Fridays for Grades 3K-PreK.
• Mad ScienceminorStrategic or Co-development PartnerPartnership with Mad Science (world's leading provider of fun science for children) to offer interactive science programming for older campers entering Grades 1-5. Includes themes like 'Crazy Chemworks' and 'Phreaky Physics' with hands-on experiments blended with education and entertainment.
• 92nd St. YminorStrategic or Co-development PartnerSwimming lessons provider for summer camp full-day campers. Campers attend swimming lessons at 92nd St. Y facility as part of comprehensive day camp programming.
• Party PetsminorStrategic or Co-development PartnerExotic animal show provider for birthday parties. Delivers 45-minute interactive and educational exotic animal presentations featuring snakes, prairie dogs, hedgehogs, alligators, and other exotic creatures.
• Bella PrincessminorChannel Partner/ Reseller/ DistributorPrincess and character entertainment provider for Princess & Knights themed birthday parties. Provides princess characters for music time and character appearances.
• Sammie & TudieminorChannel Partner/ Reseller/ DistributorFace-painting and balloon animal entertainment provider available as add-on services for birthday party packages.
• Eli Zabar CateringminorChannel Partner/ Reseller/ DistributorPreferred catering partner for birthday party events. Provides food and beverage options for adult guests. Partnership includes 20% discount at Eli's Vinegar Factory for members.
• BebeBakesminorChannel Partner/ Reseller/ DistributorPreferred birthday cake vendor providing custom children's birthday cakes with flavor and frosting options. $25 delivery fee included in pricing.
• PS 6 (Lillie D. Blake School)coreChannel Partner/ Reseller/ DistributorAfterschool programming partner school. Art Farm delivers enrichment programs at this Upper East Side public school.
• PS 290 (Manhattan New School)coreChannel Partner/ Reseller/ DistributorAfterschool programming partner school. Art Farm delivers enrichment programs at this Manhattan public school.
• East Side School (PS 527)coreChannel Partner/ Reseller/ DistributorAfterschool programming partner school. Art Farm delivers enrichment programs at this NYC public school.
• Trevor Day SchoolcoreChannel Partner/ Reseller/ DistributorSummer camp host location at East Campus, 312 East 95th Street. Provides state-of-the-art facility with gym, private terrace for outdoor play, and classroom space for camp activities.
• ISAAGNY (Independent Schools Admissions Association of Greater New York)minorGTM or Marketing PartnerProfessional membership organization for independent school admissions. The Art Farm Preschool is a member, providing credibility and access to parent networks seeking preschool placements.
• Parents League of New YorkminorGTM or Marketing PartnerParent resource organization. The Art Farm Preschool is a member, providing visibility and credibility within NYC parent community.

Scale indicators13 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Tinkergarten: Nature-based outdoor learning program for children 18 months to 8 years, with nationwide outdoor classes. Conceptually aligned with Art Farm's nature-based curriculum and similar target parent demographic.
• The Little Gym: Franchised children's enrichment program offering movement, gymnastics, and social skills classes for ages 4 months to 12 years. Highly comparable to Art Farm in audience, age range, and recurring class/membership model.
• Kids at Art: Manhattan-based art and enrichment studio for young children, offering classes, camps, and birthday parties. Competes with Art Farm in NYC children's art/creativity programming.
• Gymboree Play & Music: Long-running children's play, music, and art program for infants through age 5. Closest historical analog to Art Farm's combined classes/preschool/membership structure with similar urban-family positioning.
• Apple Seeds: NYC-based children's enrichment center offering classes, camp, and birthday parties with similar Upper East Side presence. Directly competes for the same affluent NYC family demographic.

Broad incumbents

• The Learning Experience: National preschool/childcare franchise with 1,000+ locations. Comparable in preschool/childcare delivery but broader incumbent without Art Farm's nature/petting-zoo specialization.
• Imagine Early Learning Centers: Multi-state preschool operator serving ages 6 weeks to 12 years. Overlaps with Art Farm's preschool program as a larger, more standardized incumbent competitor.

Regional players

• 92nd Street Y: NYC Upper East Side community center where Art Farm summer campers take swimming lessons. Functions as a venue partner and broader programming peer for family/youth activities.
• BumbleBee Yoga: NYC-based children's yoga, art, and enrichment studio serving ages 2-10. Competes for similar Upper East Side families seeking enrichment classes and birthday party venues.

Others

• Melissa & Doug: Educational toy brand stocked in Art Farm's retail shop. Adjacent ecosystem player whose products anchor the on-site toy store and reinforce Art Farm's nature/educational positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/TheArtFarmNYC
• YouTubeyoutube.com/channel/UCscARukBCyHt1zzjizOq6PQ
• Facebookfacebook.com/TheArtFarmintheCity
• Instagraminstagram.com/artfarminthecity
• LinkedInlinkedin.com/company/the-art-farm-in-the-city

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about THE ART FARM IN THE CITY