Theater Het Speelhuis

What Theater Het Speelhuis does

Theater Het Speelhuis is a municipal performing arts venue located at Speelhuisplein 2 in Helmond, Netherlands, operating as part of Gemeente Helmond (the municipality of Helmond). Founded in 1977 with a current headcount of 32, the venue is branded as 'Het mooiste Theater van Brabant' and operates across multiple spaces including the main Theaterzaal, the intimate Pleinzaal, Foyer, and the Trudokerk Stiphout. It programs a diverse portfolio spanning musical, cabaret, dance, theater, youth, classical, and literary genres, with ticket prices ranging from €19.50 to €48.50 per show.

The theater generates revenue through three primary streams: individual ticket sales (transaction-based via the Ticketmatic online platform, telephone box office, and on-site box office), subscription bundles such as the Spotlicht series (8 performances for €80) and Binnenpret cabaret series (5 performances for €75), and venue rental for corporate and cultural events. Earned revenue is augmented by direct grants from Provincie Noord-Brabant, Gemeente Tilburg, and Gemeente Breda, and by sponsor contributions through the Leden van de Spelerij ambassador program. Non-paying audience channels include the Rabobank Rabo JongerenTheaterDeal (free tickets for youth aged 12–18), Stichting Vier het Leven (organized senior visits), We Are Public membership, and CultuurContact (school group visits).

The theater operates within a dense regional ecosystem: the Wonka Podia consortium of five Brainport venues (including Parktheater Eindhoven), the HART cultural alliance of Helmond institutions, and recurring partnerships with national touring companies such as Theater Rotterdam, Het Zuidelijk Toneel, Panama Pictures, Compagnie Tiuri, and artists like Igone de Jongh and Suzan Seegers. It increasingly acts as a co-producer alongside these partners, with public funding matched by Fonds Podiumkunsten on selected productions. Distribution is omnichannel but emphasizes owned digital surfaces (Ticketmatic widget, newsletter, social media), with a 4.6/5 visitor rating serving as the primary brand-strength signal.

Name

Theater Het Speelhuis

Legal name

Het Speelhuis

Website

https://theaterspeelhuis.nl

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Theater Het Speelhuis is a municipal performing arts venue in Helmond, Netherlands (founded 1977, 32 staff), owned by Gemeente Helmond. It programs musical, cabaret, dance, theater, youth, and classical productions for the Brainport region via direct ticket sales, subscription bundles, and a network of community and institutional partnerships.

Ownership category

akta.pro rank

Product category

Performing Arts Venue

NAICS

Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131), Performing Arts Companies (7111), Performing Arts, Spectator Sports, and Related Industries (711)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Theater & Performing Arts Venue Operations (Playhouses, Opera Houses) (MPAGALAB)

akta.pro secondary industries

Performing Arts & Cultural Event Venues (Theaters, Museums) (THAHAAAG), Event Operations & Venue Services (Box Office, FOH/BOH, Concessions) (MPAIAFAL), Regional & Repertory Theatre Companies (MPAGABAB)

Headquarters

HQ city

Helmond

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Ticket sales: Het Speelhuis generates revenue primarily through the sale of tickets to performances across multiple genres including musical, cabaret, music, dance, theater, youth, classical, and literary. Tickets are sold online via Ticketmatic, by telephone, and at the physical box office. Individual ticket prices range from approximately €19.50 to €48.50 depending on the production.
2. Season subscriptions / series bundles: The theater packages multiple performances into subscription series sold at a bundled discount. Examples include 'Serie Binnenpret' (5 shows for €75) and 'Serie Spotlicht' (8 shows for €80). These bundles drive advance revenue commitment and higher visit frequency per subscriber.

Pricing tiers

Go-to-market motion1 record

Distribution channels7 records

Marketing channels5 records

Core offering

Theater Het Speelhuis is a municipal performing arts venue in Helmond that programs and presents a seasonal lineup of theater, dance, cabaret, music, and family productions for ticketed audiences. Beyond its own programming, it rents its halls and technical infrastructure to external producers, runs dedicated youth/education series (Spotlicht and Binnenpret), and operates a public foyer/bar for hospitality.

Product overview

Theater Het Speelhuis is a performing arts venue in Helmond, Netherlands, branded as 'Het mooiste Theater van Brabant' (The most beautiful Theater of Brabant). The company operates as a single unified venue offering individual theater performance tickets across diverse genres (musicals, cabaret, dance, theater, classical music, youth programming) and venue rental services. The product portfolio includes core ticket sales through the Ticketmatic platform, supplemented by subscription series packages (Spotlicht and Binnenpret) that bundle multiple shows at discounted prices, and youth access programs like the Rabo JongerenTheaterDeal. Additional offerings include venue rental for corporate and cultural events, accessibility tools for visitors, and touring/exterior services.

Differentiator

Problem solved

Functional benefit

Brands

• Spotlicht: Series of 8 curated performances offered as a bundle for €80 in the 2026/2027 season
• Binnenpret
• Wonka Podia
• Rabo JongerenTheaterDeal
• Leden van de Spelerij

Products and services

• Season programming (theater, dance, cabaret, music)

Quantifiable outcome

• Visitor rating of 4.6/5

Named customers8 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

Ten partnerships are on record, tiered core and minor.

• RabobankcoreGTM or Marketing PartnerRabobank and Het Speelhuis partner on the Rabo JongerenTheaterDeal, providing free tickets (Rabo JongerenTicket) for youth aged 12–18 for virtually all performances. Additional free tickets are available for select productions. This initiative is designed to remove financial barriers to cultural participation for young people in the Helmond area.
• Wonka PodiacoreStrategic or Co-development PartnerWonka is an intensive collaboration between five podia in the Brainportregio: Parktheater Eindhoven, Theater de Schalm Veldhoven, Theater de Hofnar Valkenswaard, Kattendans Bergeijk, and Het Speelhuis Helmond. The partnership covers shared experience and learning in technique, marketing, and programming. Joint initiatives focus on inclusiveness, internationalization, and education, aiming to increase impact for the Brainport region.
• We Are Public (Brabant)minorChannel Partner/ Reseller/ DistributorWe Are Public is a cultural membership platform charging €20/month. Members can visit selected performances at partner venues including Het Speelhuis unlimited times. Revenue flows to both the cultural institution and the artists, supporting venue attendance and cultural sustainability.
• Stichting Vier het LevenminorChannel Partner/ Reseller/ DistributorStichting Vier het Leven has been organizing theater and concert visits for elderly people across the Netherlands for over 12 years and has been active in Helmond and surroundings for several years. The foundation enables elderly who cannot arrange independent visits to enjoy performances at Het Speelhuis.
• Literair Café HelmondminorStrategic or Co-development PartnerHet Speelhuis programs literary performances and also partners with the Literair Café Helmond, which organizes six events per season featuring renowned authors and debutants. The initiative aims to introduce Helmond residents to literature in an accessible way.
• Stichting Lambertus ConcertenminorStrategic or Co-development PartnerSince 2007, Stichting Lambertus Concerten has brought vocal and instrumental ensembles to Helmond, hosting both amateur ensembles and internationally known names. Het Speelhuis serves as a venue for these classical concerts.
• CultuurContactminorChannel Partner/ Reseller/ DistributorCultuurContact connects cultural supply with the education and care/wellbeing sectors in Helmond. The organization manages quality cultural education and promotes cultural participation across all age groups, facilitating school visits to Het Speelhuis.
• HART — Helmonds Hart voor de KunstenminorStrategic or Co-development PartnerHART is a collaboration between the major cultural institutions of Helmond (Bibliotheek Helmond-Peel, Museum Helmond, Het Speelhuis, De Cacaofabriek, and Kunstkwartier), founded in February 2017, aiming to collectively support a vibrant, flourishing, and balanced cultural climate in Helmond.
• Stichting Openbare Basisscholen Helmond (OBS Helmond)minorChannel Partner/ Reseller/ DistributorOBS Helmond represents public primary education in the municipality of Helmond, operating seven schools with distinct identities. Het Speelhuis partners with the foundation for cultural education visits and school programs.
• Leden van de Spelerij (Ambassador program members)minorGTM or Marketing PartnerThe Leden van de Spelerij is an exclusive group of entrepreneurs and organizations that support Het Speelhuis's role in the city and region. Members receive a year arrangement and can invite relationships to performances. Current members include: Rabobank, AAE, Interrec, RSFB, Smitsprick, Kuijpers, Bussel, Blankerstools, RSW, Bouwcenter Swinkels, and Gemeente Helmond.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Tivoli Vredenburg: Large multi-hall music and performance venue in Utrecht with comparable subscription-style programming across pop, classical and theater; adjacent rather than direct due to music-first positioning.
• Stadsschouwburg Amsterdam: Iconic Dutch theater venue presenting mixed-genre programming; comparable business model as a presenting theater but operating at significantly larger scale and in Amsterdam's premier location.
• Het Nationale Theater: Major Dutch producing theater company operating multiple venues; comparable as a regional repertory/producing counterpart whose shows tour into Het Speelhuis (e.g., 'Silence of the dogs' with Het Zuidelijk Toneel).
• Internationaal Theater Amsterdam: Amsterdam-based producing and presenting theater (formerly Toneelgroep Amsterdam); comparable as a Dutch theater presenting drama, musical and dance to broad audiences, but at national-scale and with proprietary productions.
• Theater Rotterdam: Large producing theater in Rotterdam whose productions tour to Het Speelhuis; comparable as a Dutch performing-arts organization operating at much larger scale and with proprietary content.

Regional players

• Chassé Theater Breda: Major multi-hall theater in Breda (Noord-Brabant) with similar mixed-genre programming; comparable as a larger regional Dutch venue but in a different city, partly co-funding Het Speelhuis productions.

Direct peers

• Kattendans Bergeijk: Bergeijk-based theater and WONKA Podia partner; comparable regional venue with multi-genre programming and similar ticket/subscription structure for a small-town Dutch audience.
• Theater de Schalm Veldhoven: Regional theater in Veldhoven and direct WONKA Podia partner; comparable multi-genre programming model serving nearby Brainport communities with similar subscription and ticket-sale economics.
• Theater de Hofnar Valkenswaard: Mid-sized Brabant theater and WONKA Podia partner; comparable venue operating model with cabaret, music and family programming for a similar Brainport-area audience.
• Parktheater Eindhoven: Eindhoven-based theater and member of the WONKA Podia network alongside Het Speelhuis; both present multi-genre touring programming to Brainport-region audiences and share collaboration on technique, marketing and programming.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/het-speelhuis
• Instagraminstagram.com/explore/tags/HetSpeelhuis

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Theater Het Speelhuis