Théâtre Bouches Décousues

What Théâtre Bouches Décousues does

Théâtre Bouches Décousues is a Montréal-based nonprofit youth theater company founded on January 9, 1986, by playwright/actress Jasmine Dubé and general manager Marc Pache. The company produces theatrical works for children ages 3 to 18 and their accompanying adults, with an active repertoire of 30+ productions, 4,000+ performances, and a cumulative audience of nearly one million spectators across Quebec, Canada, the United States, and Europe. Operations are anchored at 911 Jean-Talon Est in Villeray, Montréal, and include the 672-square-foot La 132 rehearsal space at Maison de la Culture Claude-Léveillée, which also serves as a venue-rental asset and hosts four annual artist residencies.

The company's product portfolio spans live touring productions (e.g., En attendant la cloche, Tonne de briques, Le petit Capuchon rouge, La mère merle en forêt), digital extensions including the Bouche décousue podcast on Spotify, the La fabrique à souvenirs de la couturière interactive game (built with Akufen), and the Marguerite animated film, plus the Sortir=Grandir digital platform (launched 2018) that delivers pre-, during-, and post-show teacher resources to Quebec primary schools. It also sells books, plays, and music CDs through its website and Bandcamp at unit prices between $10 and $30 CAD. No proprietary technology products, APIs, or AI capabilities are disclosed; the digital stack consists of standard web hosting (WHC.ca), digital agencies (Akufen, QuatreCentQuatre), and off-the-shelf marketing analytics.

Revenue is generated through four streams: ticket sales and performance fees from touring, book/media sales (transactional, $10-$30 CAD per item), La 132 venue rental, and donations/grants from government arts councils (CALQ, CAC, CAM) and individual donors via CanadaHelps. Distribution is primarily direct via an in-house diffusion team that books performances with school boards, theaters, and library networks across Quebec and internationally, supplemented by a recurring biblio tour program (approximately 20 library performances annually since 2019). The company is led by General Manager Peggy Allen (since 2021, succeeding Pache) and Artistic Director Liliane Boucher (since 2023, succeeding Dubé).

Name

Théâtre Bouches Décousues

Legal name

Théâtre Bouches Décousues

Website

https://theatrebouchesdecousues.com

Company type

Private

Founded year

1986

Operating status

Operating

Headcount range

1–10 employees

Short description

Théâtre Bouches Décousues is a Montréal nonprofit youth theater company, founded in 1986, that creates and tours theatrical productions for children ages 3-18 and their families across Quebec, Canada, and Europe, supported by government arts grants and digital educational platforms.

Ownership category

akta.pro rank

Product category

Youth Theater / Performing Arts

NAICS

Motion Picture and Sound Recording Industries (512)

SIC

Miscellaneous Publishing (2741)

akta.pro primary industry

Children’s & Youth Theatre (MPAGABAE)

Keywords

• Youth theater productions
• Children's performing arts
• Family theater performances
• Theatrical touring services
• Educational theater tools

Headquarters

HQ city

Montréal

HQ country

Canada

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Ticket sales and performance fees: Revenue from theatrical performances presented in schools, theaters, and community venues across Quebec, Canada, and Europe. Programming is arranged through the diffusion/booking team.
2. Book and media sales: Sale of published works including plays, children's books, and CDs. Prices range from $10 to $30 CAD. Distribution through the company's website with PayPal checkout and Bandcamp for music.
3. Venue rental: The '132' rehearsal space (672 sq ft) at Maison de la Culture Claude-Léveillée is available for rental to other artists and organizations with various pricing tiers.
4. Donations and grants: The company accepts donations through CanadaHelps and receives ongoing funding from cultural councils (CALQ, CAC, CAM) as a registered charity.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Théâtre Bouches Décousues (TBD) is a Montréal-based youth theater company that creates, produces, and tours original theatrical productions for children ages 3-18 and their families. The company also publishes related books and music, operates the Sortir=Grandir digital accompaniment platform for primary school teachers, distributes digital content (podcast, interactive game, animated film), and rents out its rehearsal space (La 132) to other artists.

Product overview

Théâtre Bouches Décousues is a youth theatre company (compagnie de théâtre jeunesse) founded in 1986 that creates theatrical performances for children and their families. The company produces a diverse portfolio including live theatre productions (such as En attendant la cloche, Le petit Capuchon rouge, Tonne de briques, La mère merle en forêt), digital content products (the Bouche décousue podcast, La fabrique à souvenirs interactive game, and Marguerite animated film), the Sortir=Grandir digital accompaniment platform for schools, merchandise (books and music), and offers rehearsal space rental through La 132 venue. The company operates from a unified artistic vision focused on creating meaningful encounters between children and theatre, with all products serving the mission of reaching young audiences and their adults.

Differentiator

Problem solved

Functional benefit

Brands

• Sortir=Grandir: Digital accompaniment platform initiated by Théâtre Bouches Décousues in 2018, providing resources for primary school teachers and students before, during, and after artistic outings.
• Bouche décousue
• La fabrique à souvenirs de la couturière

Products and services

• En attendant la cloche A theatre production for children ages 8-12 exploring preparation for transitioning to secondary school through comedy and absurdity.
• Le petit Capuchon rouge A theatre production for children 3 years and older, inspired by Perrault's tale, telling the story of a goldfish named Capuchon who dreams of seeing the sea.
• Tonne de briques A theatre documentary and fiction hybrid production where mother and daughter create a theatre piece together, illustrating the winding paths of theatrical creation.
• La mère merle en forêt An outdoor, walkable theatrical experience in the forest where Laviat, a busy businesswoman, learns to connect with nature and others through the rhythm of seasons.
• Sortir=Grandir A digital accompaniment platform for primary school teachers, designed to enrich students' live performance experiences with resources for use before, during, and after shows.
• Bouche décousue (Podcast) A podcast featuring five stories written and narrated by founder Jasmine Dubé, available on Spotify for streaming.
• La fabrique à souvenirs de la couturière An interactive digital game created in collaboration with Akufen agency, where children and adults can create a patchwork by weaving, embroidering, sewing, and dyeing parts of their imagination.
• Marguerite : le film An animated film where Jasmine Dubé's poetry comes to life through the softness of watercolors by Patrice Charbonneau-Brunelle.
• Librairie TBD (Books and music) Online bookstore offering books from past creations and touring shows, including original stories by Liliane Boucher and Jasmine Dubé, as well as music CDs. Prices range from $10 to $30 CAD, distributed via website with PayPal checkout and Bandcamp for music.
• La 132 (Rehearsal space rental) A 672 sq ft rehearsal space nicknamed 'La 132' located on the 1st floor of Maison de la Culture Claude-Léveillée, equipped with dance floor and blackout curtains, available for rental to other artists and organizations.

Quantifiable outcome

• Nearly 1 million spectators reached over 40 years
• +2 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core and minor.

• Samsara ThéâtrecoreStrategic or Co-development PartnerCoproduction partner for La mère merle en forêt (2020) and Tonne de briques (2022). Represents a key artistic collaboration where TBD serves as delegated producer while Samsara creates and tours the productions.
• Théâtre de la Petite MaréeminorStrategic or Co-development PartnerCoproduction partner for Le merveilleux voyage de Réal de Montréal (2014) and La mère troll (2017).
• Centre national des Arts (Ottawa)minorStrategic or Co-development PartnerCoproduction partner for Le pingouin (2001) in collaboration with Théâtre français du CNA.
• Théâtre d'Aujourd'huiminorStrategic or Co-development PartnerCoproduction partner for Léon le nul (2005).
• Théâtre Maât (Bruxelles)minorStrategic or Co-development PartnerInternational coproduction partner for Ginkgo et la jardinière (2010), facilitating European presence.
• Théâtre Pupulus MordicusminorStrategic or Co-development PartnerCoproduction partner for Lascaux (2019) targeting teen audiences.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Young People's Theatre: Toronto's flagship professional theatre for young audiences, producing original work and touring to schools. Comparable to TBD in mission, professional production scale, and educational mission.
• Mermaid Theatre of Nova Scotia: Canadian professional theatre company producing work for young audiences, with international touring. Comparable to TBD in being a multi-award-winning Canadian youth theatre with a long-running repertoire.
• Imago Theatre: Portland, Oregon-based mask and visual theatre company with strong youth programming and international touring. Comparable to TBD in family/youth-focused productions and international reach.
• Geordie Productions: Montreal-based professional theatre company producing shows for young audiences in both English and French. Closely comparable to TBD as a Quebec-focused youth theatre company with touring productions and educational outreach.
• Théâtre de la Petite Marée: Quebec-based youth theatre company and prior coproduction partner of TBD. Directly comparable in scale, mission, and production format, producing work for young audiences with school and family programming.
• Samsara Théâtre: Quebec youth theatre company and current coproduction partner of TBD. Directly comparable in mission, audience, and production model, with shared creative leadership (Liliane Boucher).
• Théâtre de l'Oeil: Montreal-based theatre company specializing in puppet and object theatre for young audiences. Comparable to TBD as a long-established Quebec youth theatre with international touring and school-based programming.
• Carousel Theatre for Young People: Vancouver-based theatre company creating productions for young audiences with strong school-touring programs. Comparable to TBD in school-focused touring, educational outreach, and repertoire depth.

Regional players

• Théâtre de la Place: Quebec-based professional theatre company producing family and youth programming across multiple tour circuits. Comparable to TBD in audience and touring model, with a regional rather than Montreal-centric base.

Broad incumbents

• Théâtre français du Centre national des Arts: The French-language theatre programming arm of Canada's National Arts Centre in Ottawa, which has coproduced with TBD. Comparable as a larger institutional player in French-Canadian youth programming with broader portfolio.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubevimeo.com/theatrebouchesdecousues
• Facebookfacebook.com/theatrebouchesdecousues
• Instagraminstagram.com/theatrebouchesdecousues
• LinkedInlinkedin.com/company/th%C3%A9%C3%A2tre-bouches-d%C3%A9cousues

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Théâtre Bouches Décousues