THEATER LAB INC
- Company typePrivate
- Founded2006
- HeadquartersNEW YORK, New York, United States
- Headcount1–10
- GTM typeB2B and B2C
- OfferingServices
THEATER LAB INC firmographics
Firmographics- Name
- THEATER LAB INC
- Legal name
- THEATER LAB Inc.
- Website
- https://theatrelabnyc.com
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
THEATER LAB INC industry classification
Industry- Product category
- Performing Arts
- NAICS
- Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131), Theater Companies and Dinner Theaters (71111), Performing Arts Companies (7111)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Theater & Performing Arts Venue Operations (Playhouses, Opera Houses) (MPAGALAB)
- akta.pro secondary industries
- Performing Arts Centers & Presenters (Programming/Booking) (MPAGABAM), Regional & Repertory Theatre Companies (MPAGABAB)
Keywords
Where THEATER LAB INC is headquartered
LocationHeadquarters
- HQ city
- NEW YORK, New York
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
THEATER LAB INC business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Revenue model
- Ticket Sales: Theaterlab generates revenue through ticket sales for productions, with tiered pricing (Access, Standard, True Cost) allowing audiences to pay according to their means and level of generosity for artists.
- Production & Space Rentals: Rental programs including Theater rentals, Atelier space, Gallery space, and Space to Create (readings, rehearsals, workshops) provide revenue from independent artists and companies.
- Donations & Grants: Tax-deductible contributions from individual donors, plus grants from government entities (NYSCA, DCLA), foundations (Leon Levy Foundation, Stavros Niarchos Foundation), and special programs like IndieSpace's Little Venue That Could Grant.
- Fiscal Sponsorship Administration: Theaterlab provides fiscal sponsorship services to artists and companies like For the Fun LLC, collecting administrative fees while facilitating fundraising for sponsored projects.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Festival Single Tickets - Access/Standard/True Cost tiers |
| Transaction based/ take rate | Pay-as-you-go | Festival Passes - Multiple show packages |
| Transaction based/ take rate | Pay-as-you-go | First Look Series General Admission |
| Transaction based/ take rate | Pay-as-you-go | TLAB Shares - The Invention of Love |
| Transaction based/ take rate | Pay-as-you-go | Theaterlab Presents - score for trees |
| Transaction based/ take rate | Pay-as-you-go | Test Testimony performance |
| Transaction based/ take rate | Pay-as-you-go | First Look Series - Angels Falling |
| Transaction based/ take rate | Pay-as-you-go | Parlor Games fundraiser event |
| Transaction based/ take rate | Pay-as-you-go | Space Rental - Atelier |
| Transaction based/ take rate | Pay-as-you-go | Space Rental - Theater |
| Transaction based/ take rate | Pay-as-you-go | Space Rental - Gallery |
| Transaction based/ take rate | Pay-as-you-go | 20th Anniversary Gala |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels7 records
THEATER LAB INC product offering
Product offeringCore offering
Theaterlab operates as a nonprofit performing arts organization and three-venue performance space in Manhattan's Garment District. The organization produces and presents intimate live theater productions (Theaterlab Presents), curates rental seasons for independent producers (TLAB Shares, First Look Series, Atelier @ Theaterlab), offers flexible space rentals for rehearsals and workshops (Space to Create), and runs artist development programs (Backstitch Residency, Hotel New Work, Gallery Series). It also operates free community programs such as Round The Block! and Every Body In The House.
Product overview
Theaterlab is a not-for-profit arts organization operating as a multi-venue performance space and artist development hub in New York's Garment District. The organization offers a portfolio of interconnected programs: Theaterlab Presents hosts limited-run world premieres; TLAB Shares provides curated rental seasons for independent producers; First Look Series supports emerging artists with rapid development; Atelier @ Theaterlab offers experimental development space; and Space to Create provides flexible rentals for readings, rehearsals, and workshops. Community-facing programs include Round The Block! (free promenade performances), Every Body In The House (monthly community gatherings), and Celebrate The Artist (international artist events). The organization operates three white-box venues—The Theater (60-seat main stage), The Gallery (25-seat experimental space), and The Atelier (45-seat development space)—with all programs supporting the development and presentation of innovative live performance work.
Differentiator
Problem solved
Functional benefit
Brands
- First Look Series: A dedicated track for emerging artists and companies to get new work on its feet and in front of an audience, with feedback sessions.
- TLAB Shares
- Theaterlab Presents
- Hotel New Work
- Backstitch Residency
- Space to Create
- Round The Block!
- MINIFEST
- MeltingPlot Festival
- Gallery Series
- Mothers Myths Monsters
- Every Body In The House
- Celebrate The Artist
- Atelier @ Theaterlab
Products and services
- Theaterlab Presents Limited runs of New York and World Premieres featuring artists working at the edge of performance innovation, offering audiences intimate access to groundbreaking live performances.
- TLAB Shares Curated rental season showcasing NYC's independent producers, directors, and companies presenting full-length works in Theaterlab's Theater and Gallery spaces.
- First Look Series Dedicated track for emerging artists and companies to quickly develop new work and present it to audiences at the precipice of a production's journey, with feedback sessions included.
- Atelier @ Theaterlab Curated rental program dedicated to supporting emerging companies experimenting with theatrical forms and pre-premiere productions in development, featuring low-tech and low-stakes creative flexibility.
- Space to Create Flexible rental program providing space for individuals and companies to develop their work, including readings, rehearsals, workshops, and development of world premieres.
- MELTINGPLOT Festival Inaugural festival featuring 30 performances over two weeks presenting new participatory live performance work from 5 creators.
- MINIFEST One-day-only festival celebrating miniature performances where performers from all disciplines inhabit Theaterlab and engage audiences with fresh perspectives.
- Backstitch Residency Artist residency program inviting NYC's most interesting performance crafters to explore their own brilliance, supporting artists making significant moves across genres.
- Hotel New Work Artistic respite providing space where collaboratively-driven companies can unpack ideas and share work in early stages of development with engaged spectators.
- Gallery Series Platform for early, never-before-seen experimental solo work and new artistic territory, championing the unique potential of individual performers.
- The Theater (Venue Rental) 31' x 31' performance space with 9'2" ceiling, maximum 60 seats, featuring rigged lighting system, glossy white Marley floor, 7 movable walls, ETC Element Light board, sound system, and 2 digital projectors.
- The Gallery (Venue Rental) 20' x 21' gallery space with 9'2" ceiling, maximum 25 seats, featuring dimmable track lights, sound system, and portable projector.
- The Atelier (Venue Rental) 20' x 38.5' main space with maximum 45 seats, featuring natural light from south-facing windows, LED work lights, and separate green room.
- Fiscal Sponsorship Services Administrative and fundraising infrastructure provided to fiscally-sponsored companies such as For the Fun LLC, with Theaterlab collecting administrative fees while facilitating donations for sponsored projects.
Quantifiable outcome
- 6,700+ audience members in 2025 season
- +1 more outcomes
Companies that use THEATER LAB INC
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
THEATER LAB INC technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
THEATER LAB INC partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- For the Fun LLCminorFiscally-sponsored company producing (No) Refunds for Edinburgh Fringe 2026. Theaterlab provides administrative oversight and fundraising infrastructure as fiscal sponsor, with the production team including Katy Murphy, Grant Kennedy Lewis, Kelsey Robins, and Olivia Winn.
Scale indicators7 records
Recent moves7 records
Expansion highlights4 records
THEATER LAB INC competitors and assessment
Company assessmentDirect peers
- The Tank NYC: NYC nonprofit presenting experimental performance and supporting emerging artists through low-cost rental programming and festivals. Comparable as a small-capacity experimental venue and artist launchpad.
- Dixon Place: Lower Manhattan nonprofit theater and performance venue supporting experimental work-in-progress, residencies, and emerging artists. Operates a comparable intimate-space rental and curated season model in NYC's downtown arts ecosystem.
- HERE Arts Center: NYC-based nonprofit performing arts venue and artist incubator in SoHo with multi-space programming, residency initiatives, and a similar community-centered mission. Directly comparable as a small-to-mid-sized experimental performance hub; Managing Director Andy Lynn previously worked there.
- The Flea Theater: Downtown NYC nonprofit theater known for producing new and experimental work via its resident company and rental model. Comparable as an intimate-venue presenting nonprofit serving emerging artists in lower Manhattan.
- The Brick Theater: Brooklyn-based independent nonprofit venue focused on experimental performance and emerging artists with low-overhead, festival-driven programming. Comparable as a small-scale indie presenting/rental organization supporting new work.
- La MaMa Experimental Theatre Club: Legendary NYC nonprofit experimental theater organization supporting global artists-in-residence and presenting innovative performance. Comparable as a multi-decade, multi-program NYC performing arts incubator with international artist exchange programming.
- Soho Rep: NYC nonprofit producing and presenting organization focused on bold new work in intimate downtown spaces. Comparable in mission (experimental theater, artist development) and operational scale as a small NYC indie venue operator.
Others
- A.R.T./New York: NYC nonprofit service organization supporting small and mid-size theaters with resources, advocacy, and emergency grants. Theaterlab received COVID relief funds via A.R.T./New York; relevant as an industry-support comparator and funding intermediary.
- IndieSpace: NYC nonprofit consortium supporting independent small venues through grants, advocacy, and consulting services. Theaterlab is a grantee; relevant as the funding/ecosystem umbrella for Theaterlab's segment.
Broad incumbents
- St. Ann's Warehouse: Larger Brooklyn-based nonprofit performing arts presenter with broader resources and international programming. Board member Jolene Noelle is affiliated; comparable as a NYC presenter/venue model but at materially greater scale.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
THEATER LAB INC social profiles
Digital presenceTHEATER LAB INC compliance and trust
Trust signalCompliance2 records
THEATER LAB INC financial estimates
Financial estimateRevenue estimate
Valuation estimate
THEATER LAB INC leadership team
Management profileNumber of profiles
Profiles7 records
THEATER LAB INC funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
THEATER LAB INC M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about THEATER LAB INC
What does THEATER LAB INC do?
Theaterlab operates as a nonprofit performing arts organization and three-venue performance space in Manhattan's Garment District. The organization produces and presents intimate live theater productions (Theaterlab Presents), curates rental seasons for independent producers (TLAB Shares, First Look Series, Atelier @ Theaterlab), offers flexible space rentals for rehearsals and workshops (Space to Create), and runs artist development programs (Backstitch Residency, Hotel New Work, Gallery Series). It also operates free community programs such as Round The Block! and Every Body In The House.
Is THEATER LAB INC a public or private company?
THEATER LAB INC is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was THEATER LAB INC founded?
THEATER LAB INC was founded in 2006. It employs 1 to 10 people.
Where is THEATER LAB INC based?
THEATER LAB INC is headquartered in NEW YORK, New York, United States, in the North America region.
How does THEATER LAB INC make money?
Four revenue lines are on record. Ticket Sales are the primary driver. The others are production & Space Rentals, donations & Grants and fiscal Sponsorship Administration.
Who are THEATER LAB INC's main competitors?
Direct peers on record are The Tank NYC, Dixon Place, HERE Arts Center, The Flea Theater, The Brick Theater, La MaMa Experimental Theatre Club and Soho Rep. Others are A.R.T./New York and IndieSpace. St. Ann's Warehouse is listed as a broad incumbent.
Does THEATER LAB INC have an API?
No public API is recorded for THEATER LAB INC.
What industry is THEATER LAB INC in?
THEATER LAB INC's product category is Performing Arts. Its primary akta.pro industry code is MPAGALAB, Theater & Performing Arts Venue Operations (Playhouses, Opera Houses), with a secondary code of MPAGABAM, Performing Arts Centers & Presenters (Programming/Booking). Its NAICS code is 71131 and its SIC code is 7900.