The Aviary Perth
The Aviary Perth is a privately operated open-air rooftop bar and casual dining venue in Perth CBD, serving locals and tourists with food, cocktails, weekend bottomless packages, and private event hosting under AVC Operations Pty Ltd.
- Company typePrivate
- Founded-
- HeadquartersPerth, Australia
- Headcount11–50
- GTM typeB2C
- OfferingServices
What The Aviary Perth does
The Aviary Perth is a single-site open-air rooftop bar and casual dining venue located at Level 1, 140 William Street in the Perth CBD, Western Australia. The venue is operated by AVC Operations Pty Ltd under the trading name The Aviary Perth and holds a Tavern Restricted Liquor Licence (License Number 638200210815) under the Liquor Control Act 1988 (WA). It serves a mix of locals and tourists with a menu of bar snacks, burgers, and pizzas, a signature Espresso Martini cocktail list, and late-afternoon to late-night trading hours (Monday-Wednesday until 10pm, Thursday until 10:30pm, Friday-Saturday until 1am, Sunday until 10:30pm).
The business monetizes across four streams: walk-in and reservation-based food and beverage sales, private functions and events (hens, bucks, social gatherings, corporate bookings), weekend bottomless brunch and lunch packages, and gift vouchers sold through the AusVenue Co platform. Distribution relies on a physical rooftop location, online reservations via the SevenRooms platform (which connects The Aviary with 11 other WA venues including BrewDog Perth, Market Grounds, and Royal on the Waterfront), and participation in The Pass loyalty app network spanning 200+ Australian pubs, bars, and restaurants. Customer segments are split between Social/Entertainment Seekers, Private Event Hosts, and Students (the latter receiving a 15% discount). The headcount is 16, and the entity operates as a privately held, single-asset hospitality business with no disclosed funding rounds, M&A activity, or secondary sites.
The Aviary Perth firmographics
Firmographics- Name
- The Aviary Perth
- Legal name
- AVC Operations Pty Ltd
- Website
- https://theaviaryperth.com.au
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- The Aviary Perth is a privately operated open-air rooftop bar and casual dining venue in Perth CBD, serving locals and tourists with food, cocktails, weekend bottomless packages, and private event hosting under AVC Operations Pty Ltd.
- Ownership category
- akta.pro rank
The Aviary Perth industry classification
Industry- Product category
- Rooftop Bar and Casual Dining Hospitality
- NAICS
- Drinking Places (Alcoholic Beverages) (722410), Full-Service Restaurants (722511)
- SIC
- Retail-Eating & Drinking Places (5810)
- akta.pro primary industry
- Rooftop Bars & Beach/Pool Bars (THAFAEAJ)
- akta.pro secondary industry
- Rooftop Bars & Outdoor Nightlife Venues (MPAGAIAF)
Keywords
Where The Aviary Perth is headquartered
LocationHeadquarters
- HQ city
- Perth
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
The Aviary Perth business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales, Others
Revenue model
- Food and Beverage Sales: The primary revenue stream comes from selling food and beverages including bar snacks, burgers, pizzas, cocktails, wine, and beer. The venue operates as both a daytime restaurant and nighttime bar.
- Function and Event Hosting: Revenue generated from hosting private events including hens parties, bucks parties, social gatherings, corporate functions, and special occasions. Packages include dedicated spaces and catering options.
- Gift Vouchers: Sale of gift vouchers through the AusVenue Co platform, providing upfront revenue and driving future customer acquisition.
- Bottomless Brunch and Lunch Packages: Special-priced package deals offering unlimited drinks (spritzes, house wine, beer) with shared plates during specified time slots on weekends.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Bottomless Lunch Package |
| Other | Pay-as-you-go | Student Discount |
| Unit Pricing | Pay-as-you-go | Gift Vouchers |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
The Aviary Perth product offering
Product offeringCore offering
The Aviary Perth operates a single open-air rooftop bar and casual dining venue in Perth CBD, serving a menu of bar snacks, burgers, pizzas, and a signature cocktail program. The venue also hosts private functions, hens and bucks parties, corporate gatherings, and recurring weekend entertainment including bottomless brunch and bottomless lunch packages, with online table reservations via SevenRooms and gift voucher sales through the AusVenue Co platform.
Product overview
The Aviary Perth operates as a single rooftop bar venue offering food, beverages, and entertainment services. The core offering includes the main rooftop bar with city skyline views, an Eat & Drink menu (burgers, pizzas, bar snacks, cocktails), and Functions & Events services for private celebrations. Additional offerings include regular weekend events (Bottomless Brunch, Bottomless Lunch), a Gift Voucher program, and participation in The Pass loyalty app network.
Differentiator
Problem solved
Functional benefit
Products and services
- Eat & Drink (Food and Beverage Service) Full-service food and beverage offering at the rooftop venue, including bar snacks, burgers, pizzas, a signature Espresso Martini cocktail menu, wine, beer, and late afternoon cocktails. Targeted at walk-in patrons, table-booking customers, and private event guests.
- Functions & Events (Private Event Hosting) Private event and function hosting service covering intimate celebrations, rooftop sundowners, hens and bucks packages, corporate functions, and social gatherings. Includes dedicated venue spaces and catering options for group bookings.
- Bottomless Brunch Weekend bottomless brunch package featuring shared plates paired with bottomless spritzes, house wine, and beer, held every Saturday and Sunday. Targeted at groups seeking a set-price daytime social dining experience.
- Bottomless Lunch Saturday and Sunday bottomless lunch package from 2:30PM to 4:30PM at Level 1, The Aviary, including shared plates and bottomless spritzes, house wine, and beer. Targeted at groups seeking an afternoon social dining slot.
- Hens & Bucks Packages Curated party packages for hens and bucks celebrations, combining venue space, food, and beverage offerings into a single bundled experience. Targeted at groups planning pre-wedding or milestone celebrations.
- Gift Vouchers Fixed-denomination gift vouchers redeemable at The Aviary Perth, sold online through the AusVenue Co storefront. Provides upfront revenue and drives future customer acquisition.
- Fridays Night Event Weekly Friday night entertainment event at the rooftop venue featuring R&B, house music, and anthems. Targeted at adults seeking late-night weekend socialising.
Companies that use The Aviary Perth
Customer profileSegments3 records
Ideal customer profiles3 records
The Aviary Perth technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
The Aviary Perth partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- SevenRoomscoreTable reservation and booking platform integration allowing customers to book tables at The Aviary and other affiliated venues including Market Grounds, The Globe, Durty Nelly's, BrewDog Perth, Royal on the Waterfront Perth, The Court Perth, Generous Squire WA, Lil's Rooftop and Bar WA, J. B. O'Reilly's WA, Paddington Perth, Duke Bar Perth, and Ansi Bin WA.
- The Pass Loyalty AppcoreLoyalty program partner offering $10 off first order and point accumulation for purchases. The Pass connects 200+ pubs, bars, and restaurants across Australia, providing cross-venue loyalty rewards.
- AusVenue CocoreParent company and venue operator managing The Aviary Perth along with other Western Australian venues. Handles gift voucher sales, careers, and corporate policies including privacy, terms, and responsible service of alcohol.
Scale indicators1 record
Recent moves5 records
Expansion highlights3 records
The Aviary Perth competitors and assessment
Company assessmentDirect peers
- Lil's Rooftop and Bar: Perth-based rooftop bar offering a comparable open-air rooftop experience. Explicitly listed as an affiliated venue within the same SevenRooms booking widget as The Aviary, likely a sister venue under AusVenue Co, targeting the same Perth CBD rooftop social market and customer segment.
- BrewDog Perth: Craft beer bar in Perth listed in the same SevenRooms booking network. Competes for similar CBD social/entertainment spend with a craft beer focus, overlapping The Aviary's customer segments of young adults and professionals seeking after-work and weekend social experiences.
- Generous Squire Perth: Perth CBD bar listed in the same SevenRooms booking network. Direct competitor for casual nighttime drinks, social gatherings and weekend trade in the Perth CBD market targeting similar young-adult and professional customer bases.
- Royal on the Waterfront Perth: Perth CBD waterfront bar within the same SevenRooms booking network. Direct competitor for casual dining, drinks and event bookings in the Perth CBD with a waterfront location offering a differentiated physical setting for similar customer segments.
- The Court Perth: Perth CBD bar and entertainment venue within the same SevenRooms booking network. Direct competitor for nighttime social spend, group bookings and private events in the Perth CBD catchment area.
- Durty Nelly's Perth: Perth CBD pub/bar within the same SevenRooms booking network. Direct competitor for casual nighttime drinks, group gatherings and weekend trade in the Perth CBD market with comparable pricing tier.
- J. B. O'Reilly's Perth: Perth CBD pub/bar accessible through the same SevenRooms booking widget. Competes for similar social nighttime spend, group gatherings and weekend trade in the Perth CBD market.
- Market Grounds Perth: Perth CBD bar and social venue accessible through the same SevenRooms booking widget. Targets similar social/entertainment customer segments and event bookings within the Perth CBD night-economy.
- Duke Bar Perth: Perth CBD bar listed in the same SevenRooms booking network. Direct competitor for nighttime drinks, social gatherings and event hosting bookings within the Perth CBD precinct, targeting overlapping customer segments.
- The Globe Perth: Perth CBD bar and event venue accessible through the same SevenRooms booking widget. Competes for similar casual dining, drinks and event bookings within the Perth CBD precinct.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
The Aviary Perth social profiles
Digital presenceThe Aviary Perth compliance and trust
Trust signalCompliance1 record
The Aviary Perth financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Aviary Perth leadership team
Management profileNumber of profiles
The Aviary Perth funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Aviary Perth M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Aviary Perth
What does The Aviary Perth do?
The Aviary Perth operates a single open-air rooftop bar and casual dining venue in Perth CBD, serving a menu of bar snacks, burgers, pizzas, and a signature cocktail program. The venue also hosts private functions, hens and bucks parties, corporate gatherings, and recurring weekend entertainment including bottomless brunch and bottomless lunch packages, with online table reservations via SevenRooms and gift voucher sales through the AusVenue Co platform.
Is The Aviary Perth a public or private company?
The Aviary Perth is a private company. It is classified as corporate owned and is currently operating.
When was The Aviary Perth founded?
The Aviary Perth was founded in -1. It employs 11 to 50 people.
Where is The Aviary Perth based?
The Aviary Perth is headquartered in Perth, Australia, in the Oceania region.
How does The Aviary Perth make money?
Four revenue lines are on record. Food and Beverage Sales are the primary driver. The others are function and Event Hosting, gift Vouchers and bottomless Brunch and Lunch Packages.
Who are The Aviary Perth's main competitors?
Direct peers on record are Lil's Rooftop and Bar, BrewDog Perth, Generous Squire Perth, Royal on the Waterfront Perth, The Court Perth, Durty Nelly's Perth, J. B. O'Reilly's Perth, Market Grounds Perth, Duke Bar Perth and The Globe Perth.
Does The Aviary Perth have an API?
No public API is recorded for The Aviary Perth.
What industry is The Aviary Perth in?
The Aviary Perth's product category is Rooftop Bar and Casual Dining Hospitality. Its primary akta.pro industry code is THAFAEAJ, Rooftop Bars & Beach/Pool Bars, with a secondary code of MPAGAIAF, Rooftop Bars & Outdoor Nightlife Venues. Its NAICS code is 722410 and its SIC code is 5810.