The Generous Squire
The Generous Squire is a Perth CBD pub and restaurant featuring an on-site microbrewery (Shafto Brews), James Squire craft beer range, and a signature burger menu, serving casual diners, corporate function clients, and private event hosts within the AusVenue Co group.
- Company typePrivate
- Founded-
- HeadquartersPerth, Australia
- Headcount1–10
- GTM typeB2C
- OfferingServices
What The Generous Squire does
The Generous Squire is a single-venue pub and restaurant located at 397 Murray St in the Perth CBD, operated by AVC Operations Pty Ltd under the AusVenue Co hospitality group. The venue's defining feature is a fully functioning on-site microbrewery producing the Shafto Brews craft beer range, complemented by the full James Squire craft beer portfolio and a signature burger menu designed specifically for beer pairing. It operates under a Tavern Restricted liquor licence (6020122987) with seven-day trading from 10:30am until late.
The business generates revenue across four streams: dine-in food and beverage sales (its core), venue hire across seven distinct function spaces accommodating 15 to 450 guests for corporate and private events, third-party delivery via Uber Eats, and gift voucher sales. Commercial levers include a 10% public holiday surcharge and a 1.1%+GST surcharge on card transactions, with EFTPOS surcharge-free options. Customer segments span social diners and casual guests (primary), corporate and event bookers (primary), and celebration/private event hosts.
Distribution and marketing leverage the parent group's shared infrastructure: the venue sits within AusVenue Co's portfolio of approximately 13 venues and participates in The Pass loyalty app (200+ pubs, bars and restaurants Australia-wide), offering $10 off first orders and ongoing reward points. Operational integrations include SevenRooms for table reservations (shared with sister venues), Uber Eats for delivery, Me&u for counter lunch pre-orders, and Surreal Live for live music event listings. Weekend live music, live sport screenings, and the function/event hire programme diversify the revenue base beyond standard pub F&B.
The Generous Squire firmographics
Firmographics- Name
- The Generous Squire
- Legal name
- AVC Operations Pty Ltd
- Website
- https://thegeneroussquire.com.au
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- The Generous Squire is a Perth CBD pub and restaurant featuring an on-site microbrewery (Shafto Brews), James Squire craft beer range, and a signature burger menu, serving casual diners, corporate function clients, and private event hosts within the AusVenue Co group.
- Ownership category
- akta.pro rank
The Generous Squire industry classification
Industry- Product category
- Pub & Restaurant with Microbrewery
- NAICS
- Drinking Places (Alcoholic Beverages) (722410), Food Services and Drinking Places (722)
- SIC
- Retail-Eating & Drinking Places (5810), Beverages (2080)
- akta.pro primary industry
- Brewpubs & Taprooms (On-site Beer Service) (THAFALAA)
- akta.pro secondary industries
- Craft Beer Bars & Taprooms (THAFAEAG), Beer, Brewery & Craft Beverage Tastings (THAJAGAE)
Keywords
Where The Generous Squire is headquartered
LocationHeadquarters
- HQ city
- Perth
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
The Generous Squire business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure
Revenue model
- Food & Beverage Sales: Primary revenue from selling signature burgers, craft beers brewed on-site, cocktails, wines and other beverages for dine-in customers
- Venue Hire & Functions: Revenue from hosting private events and functions in various spaces accommodating 20-450 guests, including corporate events, celebrations, and gatherings
- Delivery Orders: Revenue from takeaway and delivery orders placed through Uber Eats platform
- Gift Vouchers: Sale of gift vouchers through The Pass app and AusVenueCo platform
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
The Generous Squire product offering
Product offeringCore offering
The Generous Squire is a pub and restaurant in the Perth CBD that operates a fully functioning on-site microbrewery producing the Shafto Brews craft beer range, complemented by a signature brewhouse burger menu designed for beer pairing. The venue also offers seven function spaces for corporate and private events ranging from 15 to 450 guests, plus live music and sports viewing entertainment.
Product overview
The Generous Squire is a single-venue pub and restaurant operated by AusVenue Co (AVC Operations Pty Ltd) in Perth's CBD. The venue features a fully functioning microbrewery producing Shafto Brews craft beers on-site, alongside a signature burger menu designed to pair with the beer range. The venue operates as a hospitality destination offering food and beverage service, live music entertainment, sports viewing, and private event hire through seven distinct function spaces including the North & South Hall, Lucy's Lounge, and Kissing Point Rooftop. The venue integrates with third-party platforms for online ordering (Uber Eats, Me&u), reservations (SevenRooms), loyalty rewards (The Pass), and live music listings (Surreal Live).
Differentiator
Problem solved
Functional benefit
Products and services
- Restaurant and Bar Service Full dining experience featuring burgers, beer snacks, salads, desserts, cocktails, wines, and craft tinnies for dine-in customers at the Perth CBD venue.
- Shafto Brews Craft Beer Range On-site brewed craft beers from the Shafto Brews range, alongside the James Squire craft beer selection, available to venue patrons.
- Signature Burgers Menu Specialty brewhouse burger menu specifically designed to pair with the craft beer range.
- Function Spaces and Venue Hire Seven distinct function spaces available for corporate events, celebrations, and parties ranging from intimate gatherings of 15 guests to exclusive venue hire for 100+ attendees.
- Lucy's Lounge Private Event Space Semi-private upstairs event space accommodating up to 70 guests with private bar and versatile seating, popular for corporate functions.
- Kissing Point Rooftop Private Functions Rooftop garden space available exclusively for intimate private functions or cocktail soirees for up to 80 guests, featuring its own private bar.
- Venue Exclusive Hire Full venue exclusive hire option for large-scale events and parties accommodating up to 450 guests.
- Live Music Events Weekend entertainment featuring local bands performing at the venue, listed through the Surreal Live platform.
- Sports Viewing Service Live sport screenings for patrons to watch sporting events at the venue.
- Gift Vouchers Sale of gift vouchers through The Pass app and AusVenueCo platform for use at the venue.
Companies that use The Generous Squire
Customer profileSegments3 records
Ideal customer profiles3 records
The Generous Squire technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
Feature1 record
The Generous Squire partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- James SquirecoreJames Squire is Australia's first brewer and the namesake of The Generous Squire. The venue features a fully functioning microbrewery producing Shafto Brews and serves the complete James Squire craft beer range. Signature burgers are specifically designed to pair with James Squire beers.
- Uber EatsminorThird-party food delivery platform enabling takeaway and delivery orders from The Generous Squire.
- The PasscoreThe Pass is a loyalty app connecting 200+ pubs, bars and restaurants across Australia. The Generous Squire participates in the program offering $10 off first orders and reward points for repeat visits. Gift vouchers are also sold through The Pass platform.
- AusVenueCocoreParent company operating The Generous Squire. AusVenueCo manages the venue's website, careers page, privacy policy, terms & conditions, and gift voucher sales. Responsible Service of Alcohol compliance and liquor licence (6020122987) held by AVC Operations Pty Ltd.
- Surreal LiveminorLive event listing platform through which The Generous Squire promotes its live music events featuring local bands.
Scale indicators3 records
Recent moves5 records
Expansion highlights4 records
The Generous Squire competitors and assessment
Company assessmentDirect peers
- The Crafty Squire: Melbourne CBD pub operating as a craft beer house with paired food menu and live entertainment. Highly comparable on craft-beer-led menu, sports viewing, live music programming, and large CBD function/event offering.
- BrewDog Perth: Sibling AusVenueCo-operated craft beer bar in Perth CBD serving the BrewDog brand. Directly comparable on craft-beer-led hospitality, Perth CBD location, function/event capability, and shared loyalty (The Pass) integration.
- Little Creatures Brewery: Fremantle-based brewpub operating a working brewery with on-site dining and tours. Closest Australian comparable on the 'brewery + restaurant' experiential model that drives The Generous Squire's positioning.
- Sail and Anchor Brewery: Fremantle brewpub with on-site microbrewery and pub dining room. Directly comparable on the brewpub dining concept, craft beer-led menu, and large function-area capability in the WA market.
- Market Grounds: AusVenueCo-operated Perth CBD pub with a large bar, food menu, and event spaces. Comparable as a sister venue sharing back-of-house systems, The Pass loyalty integration, and overlapping corporate-event target market.
- Royal on the Waterfront Perth: AusVenueCo-operated Perth pub with bar, dining, and event spaces sharing The Pass loyalty integration. Comparable as a sister venue on function-hire model and operational structure.
- The Globe Perth: AusVenueCo-operated Perth pub with multi-level bar, food, and live music offering. Comparable as a sibling venue on live-entertainment programming, casual dining, and CBD function/event trade.
- The Court Perth: AusVenueCo-operated Perth pub with multiple bars, function spaces, and live entertainment. Directly comparable as a sister venue on operations, loyalty integration, and event-programming approach.
Regional players
- The Camfield: Large-scale Perth pub and sports bar with multiple bars, function spaces, and live entertainment. Comparable on Perth-market scale, multi-function-space venue hire, and sports viewing-driven traffic.
Broad incumbents
- Coopers Brewery Hotel: Adelaide heritage brewery operating an on-site hotel/pub with brewery tours and full dining. Comparable on the brewery-as-hospitality-anchor model with tour, tasting, and food pairing components.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
The Generous Squire social profiles
Digital presenceThe Generous Squire compliance and trust
Trust signalCompliance1 record
The Generous Squire financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Generous Squire leadership team
Management profileNumber of profiles
The Generous Squire funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Generous Squire M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Generous Squire
What does The Generous Squire do?
The Generous Squire is a pub and restaurant in the Perth CBD that operates a fully functioning on-site microbrewery producing the Shafto Brews craft beer range, complemented by a signature brewhouse burger menu designed for beer pairing. The venue also offers seven function spaces for corporate and private events ranging from 15 to 450 guests, plus live music and sports viewing entertainment.
Is The Generous Squire a public or private company?
The Generous Squire is a private company. It is classified as corporate owned and is currently operating.
When was The Generous Squire founded?
The Generous Squire was founded in -1. It employs 1 to 10 people.
Where is The Generous Squire based?
The Generous Squire is headquartered in Perth, Australia, in the Oceania region.
How does The Generous Squire make money?
Four revenue lines are on record. Food & Beverage Sales are the primary driver. The others are venue Hire & Functions, delivery Orders and gift Vouchers.
Who are The Generous Squire's main competitors?
Direct peers on record are The Crafty Squire, BrewDog Perth, Little Creatures Brewery, Sail and Anchor Brewery, Market Grounds, Royal on the Waterfront Perth, The Globe Perth and The Court Perth. The Camfield is listed as a regional player. Coopers Brewery Hotel is listed as a broad incumbent.
Does The Generous Squire have an API?
No public API is recorded for The Generous Squire.
What industry is The Generous Squire in?
The Generous Squire's product category is Pub & Restaurant with Microbrewery. Its primary akta.pro industry code is THAFALAA, Brewpubs & Taprooms (On-site Beer Service), with a secondary code of THAFAEAG, Craft Beer Bars & Taprooms. Its NAICS code is 722410 and its SIC code is 5810.