Market Grounds
Market Grounds is an award-winning single-venue inner-city pub in Perth CBD serving local professionals, function bookers, and experience-seeking diners via food and beverage service, private event hire, and recurring ticketed dining experiences.
- Company typePrivate
- Founded-
- HeadquartersPerth, Australia
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Market Grounds does
Market Grounds is an award-winning inner-city pub operating from a single venue at 10 Telethon Avenue, Perth, Western Australia, positioned near Yagan Square and RAC Arena as the first hospitality link between the Perth CBD and Northbridge in over a century. The venue is operated by parent company AVC Operations Pty Ltd and trades Tuesday through Sunday, with extended late-night hours on Friday and Saturday. The core offering is a food-and-beverage program built around local Western Australian produce, share plates, signature cocktails, and an in-house DJ program.
The business model is multi-streamed: walk-in food and beverage service generates base revenue, private function hire (beer garden, semi-private upstairs level, exclusive booths; capacity 20–200+ guests) drives corporate and celebration bookings, and a growing calendar of recurring ticketed experiences — Sunset Supper Club at A$75 per person, Sip Sip Sessions at A$85 per person, and Cinema Supper Club at A$120 per person, plus Tightarse Tuesdays and a Saturday Night Market — supplies event-driven revenue at premium per-cover price points. The venue uses SevenRooms for table, function, and ticket reservations, and participates in The Pass loyalty network spanning 200+ Australian venues to drive acquisition and repeat visitation.
Market Grounds sits within a wider AVC Operations venue portfolio (the SevenRooms widget references at least 14 venues under common management), suggesting shared back-office, loyalty, and procurement infrastructure across the group. No external investors, funding rounds, M&A activity, or headcount figures are disclosed. The competitive position rests on a hard-to-replicate inner-city location, an established award-winning brand in the Perth market, and a programmed events calendar that differentiates the venue from generic CBD pubs.
Market Grounds firmographics
Firmographics- Name
- Market Grounds
- Legal name
- AVC Operations Pty Ltd
- Website
- https://marketgrounds.com.au
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Market Grounds is an award-winning single-venue inner-city pub in Perth CBD serving local professionals, function bookers, and experience-seeking diners via food and beverage service, private event hire, and recurring ticketed dining experiences.
- Ownership category
- akta.pro rank
Market Grounds industry classification
Industry- Product category
- Pub & Restaurant Hospitality
- NAICS
- Drinking Places (Alcoholic Beverages) (722410)
- SIC
- Retail-Eating & Drinking Places (5810), Retail-Eating Places (5812)
- akta.pro primary industry
- Pubs & Gastropubs (CRANACAB)
Keywords
Where Market Grounds is headquartered
LocationHeadquarters
- HQ city
- Perth
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
Market Grounds business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Others
Revenue model
- Food & Beverage Sales: Core revenue from selling food, beverages, cocktails, wine, and beer to dine-in customers. The menu features local and seasonal produce with share plates and signature cocktails.
- Special Events & Experiences: Ticketed events including Sunset Supper Club ($75pp), Sip Sip Sessions ($85pp), and Cinema Supper Club ($120pp) generate revenue through per-person pricing for curated dining experiences.
- Private Functions: Revenue from booking private event spaces including beer garden, semi-private level upstairs, and exclusive booths for celebrations and corporate events.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | One time/ perpetual license | Sunset Supper Club - Bottomless drinks + share plates |
| Unit Pricing | One time/ perpetual license | Sip Sip Sessions - Spanish-inspired bottomless experience |
| Unit Pricing | One time/ perpetual license | Cinema Supper Club - Themed dining experience |
| Unit Pricing | One time/ perpetual license | Tightarse Tuesdays |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels3 records
Market Grounds product offering
Product offeringCore offering
Market Grounds is a single inner-city pub in Perth offering dine-in food and beverage service featuring fresh local and seasonal Western Australian produce, share plates, cocktails, wine, and beer. It supplements its core menu with ticketed recurring dining events (bottomless brunches, themed suppers) and private function hire across beer garden, semi-private, and booth spaces. Revenue is generated primarily from on-premises F&B sales, per-person event tickets, and private function bookings.
Product overview
Market Grounds is an award-winning inner-city pub offering a unified hospitality experience centered on food, beverages, and entertainment. The core offering is its Eat & Drink service featuring local Western Australian produce, cocktails, and shared plates. The venue operates a modular events business with recurring bottomless brunch programs (Sunset Supper Club, Sip Sip Sessions), private function spaces, and periodic special events (Night Market, Tightarse Tuesdays, Cinema Supper Club). All offerings are integrated through a common booking and loyalty system.
Differentiator
Problem solved
Functional benefit
Companies that use Market Grounds
Customer profileSegments3 records
Ideal customer profiles3 records
Market Grounds technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Market Grounds partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- The PasscoreThe Pass is a loyalty program app offering $10 off first orders and points on every purchase across 200+ Australian pubs, bars, and restaurants. Market Grounds participates in this network, driving customer acquisition and retention.
- SevenRoomscoreSevenRooms provides the integrated booking and reservation system used for table bookings, function enquiries, and event ticket purchases at Market Grounds.
- Plateful PerthminorPlateful Perth collaborated on the Cinema Supper Club event featuring themed dining experiences paired with film screenings.
- AVC Operations Pty LtdcoreParent company operating the venue. Licensed entity under Liquor Control Act 1988 (Licence Number: 638208126015, Class: Tavern Restricted). Also manages privacy policy, terms, responsible service, and gift vouchers.
Scale indicators1 record
Recent moves6 records
Expansion highlights3 records
Market Grounds competitors and assessment
Company assessmentDirect peers
- Australian Venue Co. Operating parent and broader hospitality portfolio that runs Market Grounds via AVC Operations Pty Ltd. Australian Venue Co. operates a network of pubs, bars, and restaurants across Australia with shared loyalty (The Pass) and booking infrastructure, making it the most directly comparable peer at the group level.
- Durty Nelly's: Inner-city Perth pub appearing in Market Grounds' shared SevenRooms booking widget. Comparable urban pub with food, drinks, and live entertainment positioning in the same competitive set.
- The Aviary Perth: Perth rooftop bar/restaurant in the same SevenRooms booking network as Market Grounds. Targets a similar inner-city, after-work and weekend experience-seeking crowd with premium cocktails and shared plates.
- JB O'Reilly's: Perth inner-city pub listed in Market Grounds' shared SevenRooms booking widget. Similar urban pub product (food, drinks, functions) targeting overlapping CBD customer segments.
- BrewDog Perth: Outpost of the BrewDog craft beer chain in Perth, sharing Market Grounds' SevenRooms booking integration. Competes directly on craft beer, casual dining, and inner-city trade.
- The Court: Perth CBD bar/venue that shares Market Grounds' SevenRooms booking integration and is part of the same AVC portfolio cluster. Same inner-city Perth customer base, similar food and beverage plus events model.
- Generous Squire: Perth CBD bar/restaurant in Market Grounds' shared SevenRooms booking network. Comparable premium inner-city venue targeting food-and-cocktails occasion visits and functions.
- Lil's Rooftop and Bar: Perth rooftop bar in the AVC/SevenRooms network alongside Market Grounds. Competes for the same CBD and Northbridge late-night and weekend experience-driven customers.
- Royal on the Waterfront: Perth waterfront venue included in Market Grounds' shared SevenRooms booking widget. Overlaps on inner-city casual dining, drinks, and event-led positioning.
Broad incumbents
- ALH Group: One of Australia's largest pub operators (owned by Endeavour Group), running hundreds of venues across the country. While not a single-venue peer, ALH represents the broader incumbent scale model against which single premium venues like Market Grounds are benchmarked.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Market Grounds social profiles
Digital presenceMarket Grounds financial estimates
Financial estimateRevenue estimate
Valuation estimate
Market Grounds leadership team
Management profileNumber of profiles
Market Grounds funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Market Grounds M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Market Grounds
What does Market Grounds do?
Market Grounds is a single inner-city pub in Perth offering dine-in food and beverage service featuring fresh local and seasonal Western Australian produce, share plates, cocktails, wine, and beer. It supplements its core menu with ticketed recurring dining events (bottomless brunches, themed suppers) and private function hire across beer garden, semi-private, and booth spaces. Revenue is generated primarily from on-premises F&B sales, per-person event tickets, and private function bookings.
Is Market Grounds a public or private company?
Market Grounds is a private company. It is classified as corporate owned and is currently operating.
When was Market Grounds founded?
Market Grounds was founded in -1. It employs 1 to 10 people.
Where is Market Grounds based?
Market Grounds is headquartered in Perth, Australia, in the Oceania region.
How does Market Grounds make money?
Three revenue lines are on record. Food & Beverage Sales are the primary driver. The others are special Events & Experiences and private Functions.
Who are Market Grounds's main competitors?
Direct peers on record are Australian Venue Co., Durty Nelly's, The Aviary Perth, JB O'Reilly's, BrewDog Perth, The Court, Generous Squire, Lil's Rooftop and Bar and Royal on the Waterfront. ALH Group is listed as a broad incumbent.
Does Market Grounds have an API?
No public API is recorded for Market Grounds.
What industry is Market Grounds in?
Market Grounds's product category is Pub & Restaurant Hospitality. Its primary akta.pro industry code is CRANACAB, Pubs & Gastropubs. Its NAICS code is 722410 and its SIC code is 5810.