The Barber Club

What The Barber Club does

The Barber Club is a family-owned premium barbershop chain founded in 2006 by Alex Tabakman in Melbourne, Australia, operating as The Barber Club Pty Ltd. The company delivers men's grooming services—haircuts, skin fades, beard sculpting, and traditional wet shaves—across seven owned retail storefronts: five in Melbourne (Port Melbourne, Bentleigh, Richmond, Ringwood, Yarraville), one on the Gold Coast (Bundall), and one international flagship in Canggu, Bali, with a second Bali site reportedly planned for Uluwatu. The 27-person organisation is led by second-generation Director Jordan Tabakman, who services a celebrity clientele including Nick Kyrgios, Snoop Dogg, Dusty Martin, Bobby Hill, and Virat Kohli.

The business monetises through four streams: transaction-fee barbering services at each location, in-store sales of the proprietary Jukes Grooming hair styling and beard care range priced at A$25-$30, a Certificate III in Barbering training program delivered in partnership with The Barber Academy (RTO), and branded merchandise sold online. Customer acquisition runs through Instagram, organic search via the Fresha booking platform (which also hosts the bulk of customer reviews), and community-driven events such as the recurring Flipside Fridays at the Gold Coast location. There is no proprietary technology platform; the operating stack is entirely third-party—Fresha for scheduling, Squarespace for the website, and PayPal plus standard credit card processing for payments.

Recent strategic activity has been unusually concentrated: in 2025 the company launched the Richmond education hub and opened the Yarraville and Gold Coast locations, while in 2026 it debuted the Bali international store, spun off The Tattoo Club Bali as a co-located sub-brand, and collected six major wins at the Australian Modern Barber Awards from eleven finalist nominations—including a Hall of Fame induction for founder Alex Tabakman. The model is asset-heavy but high-touch, with family ownership preserving full strategic control and no disclosed institutional investment.

Name

The Barber Club

Legal name

The Barber Club Pty Ltd

Website

https://thebarberclub.com.au

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Short description

The Barber Club is a family-owned premium barbershop chain operating seven locations across Melbourne, the Gold Coast, and Bali, offering men's haircuts and beard grooming, the Jukes Grooming product line, and a Certificate III in Barbering education program. Founded 2006.

Ownership category

akta.pro rank

Product category

Barbershop & Men's Grooming Services

NAICS

Barber Shops (812111), Cosmetology and Barber Schools (611511), Cosmetics, Beauty Supplies, and Perfume Retailers (456120)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Luxury/High-End Barber Lounges (HSALABAH)

akta.pro secondary industries

Barber & Professional Men’s Grooming Products (CRABAGAK), Hot Towel Shaves & Straight-Razor Shaving (HSALABAC), Barbering (EDAOALAC)

Keywords

• Men's barber services
• Premium haircuts
• Beard grooming
• Barbering education
• Men's grooming products

Headquarters

HQ city

Melbourne

HQ country

Australia

HQ region

Oceania

Offices7 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D

Revenue model

1. Barbering Services: Core revenue from haircut, beard, and grooming services at premium barbershop locations. Transaction-based pricing for individual services including skin fades, classic cuts, beard sculpting, and wet shaves.
2. Product Sales: Sale of Jukes Grooming products (hair styling and beard care) in-store at all locations. Products range from $25-30 AUD. Clients can purchase without a service appointment.
3. Education Programs: Certificate III in Barbering program delivered in partnership with The Barber Academy. Nationally recognised qualification for aspiring barbers, training delivered at Richmond location.
4. Merchandise: Branded garments and merchandise available for purchase on the website. Licensed for personal use only; commercial resale prohibited.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

The Barber Club operates a multi-location premium men's grooming business delivering haircuts (skin fades, classic and scissor cuts), beard sculpting and traditional wet shaves through owned barbershops across Melbourne, the Gold Coast and Bali. The offering is complemented by retail sales of the proprietary Jukes Grooming hair styling and beard care product line, branded merchandise, and a nationally recognised Certificate III in Barbering education program delivered in partnership with The Barber Academy.

Product overview

The Barber Club is a family-owned barbershop chain offering premium grooming services across 6 Australian locations (Port Melbourne, Bentleigh, Richmond, Ringwood, Yarraville, Gold Coast) plus international locations in Bali. The core offering centers on expert haircuts (skin fades, scissor cuts, textured styles), beard services, and traditional wet shaves, complemented by the proprietary Jukes Grooming hair styling and beard care product line. Beyond traditional barbershop services, the portfolio extends into education (Certificate III in Barbering program with The Barber Academy), tattoo services (The Tattoo Club Bali), and lifestyle events (Flipside Fridays at Gold Coast). All locations feature online booking via Fresha, complimentary beverages, and operate within a premium barbershop environment with professional consultation, precision cutting, and hot towel finishing.

Differentiator

Problem solved

Functional benefit

Brands

• The Tattoo Club Bali: Premium tattoo studio located directly above The Barber Club Bali, designed as part of a lifestyle hub in Berawa and Canggu, Bali.
• The Barber Club Education

Products and services

• Haircut Services Professional haircut services including classic trims, modern cuts, skin fades, low/mid/high fades, classic scissor cuts, textured modern styles, professional corporate haircuts, and textured crop styles, delivered at each The Barber Club storefront.
• Beard & Face Services Specialised beard sculpting, grooming, and face services including beard shaping, detailing, and traditional wet shaves with hot towel neck finish.
• Jukes Grooming Hair Styling Range Australian-made men's hair styling products including Matte Clay, Texture Paste, Chrome Paste, Styling Cream, Texture Sea Salt Spray, and Texture Powder, priced at $25-30 AUD and designed for all-day hold with a natural finish and no greasy residue.
• Jukes Grooming Beard & Facial Care Australian-made beard grooming products including All Natural Beard Oil, Beard Balm, and Moisture+, designed for softer facial hair, moisturised skin, long-lasting fragrance, and a neat groomed look.
• Certificate III in Barbering Education Program Nationally recognised Certificate III in Barbering qualification delivered in partnership with The Barber Academy (RTO), covering advanced skin fade development, clipper-over-comb techniques, structured scissor cutting, beard shaping, client consultation skills, and speed development, with training delivered at the Richmond location under Lead Educator Lorenzo Manuele.
• The Tattoo Club Bali Premium tattoo studio located above The Barber Club Bali in Canggu, featuring experienced artists, modern design, and a focus on creativity and self-expression within a broader lifestyle hub combining barbering, tattoo artistry, fashion and culture.
• Branded Merchandise Barber Club branded garments and merchandise available for purchase on the company website; licensed for personal use only with commercial resale prohibited.

Quantifiable outcome

• 4,647 five-star reviews on Fresha at Bentleigh location alone
• +4 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature1 record

Partnerships

Seven partnerships are on record, tiered core and minor.

• The Barber Academy (RTO)coreStrategic or Co-development PartnerEducation partnership delivering nationally recognised Certificate III in Barbering. The Barber Academy provides RTO compliance and certification while The Barber Club Education provides hands-on training and mentorship. Training delivered at Richmond location in professional barbershop environment. Partnership enables transfer students from other providers.
• Jukes GroomingcoreOthersAustralian-made men's grooming product line created by founder Alex Tabakman. Products stocked at all Barber Club locations including hair styling (matte clay, texture paste, chrome paste, styling cream, sea salt spray, powder) and beard care (beard oil, balm, moisture+). Prices $25-30. The Barber Club is both distributor and brand licensee.
• Queensland Luxury Car HirecoreStrategic or Co-development PartnerVenue partnership hosting The Barber Club Gold Coast location inside Queensland Luxury Car Hire in Bundall. Enables Flipside Fridays events combining premium barbering with car culture. Over 200 attendees per event with luxury cars, supercars, and street builds.
• Flipside EnergyminorGTM or Marketing PartnerEvent sponsorship of Flipside Fridays at Gold Coast location. Provides complimentary energy drinks to event attendees. Aligns brand with lifestyle and energy drink culture.
• M9 Media House (Guy Holliday)coreStrategic or Co-development PartnerPhotography partnership for brand visual storytelling. Guy Holliday recognised as Australia's Best Barber Photographer at 2026 AMBAs. Captures detail shots, full collections, and behind-the-scenes content for digital platforms.
• The Tattoo Club BalicoreStrategic or Co-development PartnerCo-located tattoo studio located directly above The Barber Club Bali. Creates lifestyle hub combining barbering, tattoo artistry, fashion, and culture. Shares creative vision for Berawa and Canggu lifestyle scene.
• FreshacoreTechnology or IntegrationOnline booking platform integration. Each location has dedicated Fresha booking page with service menus and real-time availability. Platform also hosts customer reviews (4,647+ five-star reviews for Bentleigh).

Scale indicators10 records

Recent moves9 records

Expansion highlights6 records

Direct peers

• Blind Barber: Premium US barbershop with integrated grooming product line and hospitality/lifestyle crossover, mirroring The Barber Club's services-plus-products-plus-events model.
• Truefitt & Hill: Historic luxury barbershop brand offering premium grooming services and men's products, comparable in luxury positioning and heritage-led brand storytelling.
• Fellow Barber: US-based premium barbershop chain with retail products and lifestyle branding, closely aligned with The Barber Club's premium experience, community events, and proprietary product strategy.
• Barber Industries: Australian barbershop chain operating multiple locations across major cities with premium positioning, comparable to The Barber Club's Australian multi-location premium model.
• Sharp Cuts for Men: Australian barbershop brand with multi-location presence and men's grooming services, offering a similar trade-up positioning to The Barber Club.
• Kennedy's Barbers: Multi-location Australian barbershop chain offering men's haircuts, beard services, and traditional shaves with a similar premium positioning and education partnerships.

Broad incumbents

• Aesop: Australian-founded luxury men's grooming and personal care brand with retail distribution; comparable as a premium Australian men's product peer rather than as a direct service competitor.
• The Art of Shaving: Established global men's grooming brand combining barbershop services with proprietary retail products, comparable in premium positioning and product-led extension strategy.

Regional players

• Frank's Barber Shop: Australian men's grooming chain with traditional and contemporary barbering services, operating in similar geographies as The Barber Club's Melbourne and Gold Coast footprint.

Others

• Suitsupply Barber Shop: Premium men's lifestyle brand with integrated barbershop services in flagship locations; comparable as a brand-extension model pairing grooming with broader premium men's lifestyle positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/thebarberclubmelbourne
• LinkedInlinkedin.com/company/the-barber-club

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Barber Club