The Bathroom Company

What The Bathroom Company does

The Bathroom Company is a family-owned, design-led residential renovation business headquartered in Perth, Scotland, operating since 1992/1993 under founder Lawrence Haddow. The company provides bespoke bathroom and kitchen renovation services to homeowners across Scotland, with showrooms in Perth (4,000+ sq ft flagship) and Edinburgh (described as the largest fully functioning bathroom showroom in the city). Service delivery follows a five-stage process: showroom visit, on-site survey, CAD-based 3D design, in-house installation, and aftercare, with all trades (electricians, joiners, plumbers, tilers) employed directly rather than subcontracted. A dedicated tile showroom and the Kitchens2 sister brand extend the proposition into adjacent product categories.

Revenue is generated through bespoke, quote-based professional services contracts covering design, supply, and installation, complemented by a supply-only product channel for self-installers. The technology stack centres on CAD 3D design visualisation augmented by Virtual Worlds 4D interactive software for customer-facing VR presentations; these are design tools rather than AI/ML systems. Customer acquisition is showroom-led with supporting digital marketing, blog content, customer testimonials, and Google/local listings. The business is privately held with no external investment and serves exclusively the Scottish market.

Name

The Bathroom Company

Legal name

The Bathroom Company

Website

https://thebathroomcompany.co.uk

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

11–50 employees

Short description

The Bathroom Company is a family-owned, design-led residential bathroom and kitchen renovation business operating two showrooms in Perth and Edinburgh, serving homeowners across Scotland with bespoke design, in-house installation, and aftercare services.

Ownership category

akta.pro rank

Product category

Home Renovation Services

NAICS

Plumbing, Heating, and Air-Conditioning Contractors (238220), Interior Design Services (54141)

SIC

Heating Equip, Except Elec & Warm Air; & Plumbing Fixtures (3430)

akta.pro primary industry

Luxury / Spa Bathroom Upgrades (Steam Showers, Saunas, Jetted Tubs) (HSAPABAO)

akta.pro secondary industries

Kitchen & Bath Installation & Project Services (Retail + Install) (CRAIAFAH), Bath Fixtures & Wellness (Showers, Tubs, Steam, Saunas) Showrooms (CRAIAFAD), Bathroom Tilework (Floor & Wall Tile Installation) (HSAPABAE)

Keywords

• Bathroom renovation services
• Kitchen design installation
• Luxury home renovation
• 3D bathroom design
• Tile showroom retail

Headquarters

HQ city

Perth

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Bespoke Bathroom Design and Installation: Complete bathroom renovation service including bespoke design, premium product supply, and expert installation. Full-service approach from concept to completion with dedicated after-sales care.
2. Bespoke Kitchen Renovation: Kitchen renovation services including design, supply, and installation through Kitchens2 sister brand. Features products from trusted manufacturers like Häcker cabinetry and Miele appliances.
3. Full Home Renovation: Comprehensive whole-home remodelling including living rooms, staircases, hallways, bathrooms, kitchens, cloakrooms, and boot rooms.
4. Product Supply Only: Supply-only service for customers who want to source high-quality products without full installation. Design team creates tailored plans with premium products from trusted brands.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

The Bathroom Company designs, supplies and installs luxury bathrooms, kitchens and full-home renovations for residential customers across Scotland. Each project is bespoke, combining in-house CAD/3D design visualisation, premium products from European manufacturers and installation by fully employed in-house tradesmen, with aftercare support after completion.

Product overview

The Bathroom Company is a family-owned luxury bathroom and kitchen renovation business operating across Scotland since 1993. Their core offering comprises three integrated service streams: Bathroom Renovation Services, Kitchen Renovation Services (including the Kitchens2 sub-brand), and Full Home Renovation. These services are supported by a dedicated Tile Showroom, 3D Design Service using CAD technology for virtual reality visualisation, and Virtual Worlds 4D software for interactive design presentations. The company operates two flagship showrooms in Perth and Edinburgh, offering complete design-through-installation services with in-house tradespeople.

Differentiator

Problem solved

Functional benefit

Brands

• Kitchens2: Sister brand dedicated to creating elegant and luxurious new kitchens personalised to style and needs. Kitchens2 studios are located in the Perth and Edinburgh showrooms.

Products and services

• Bathroom Renovation Services Complete bathroom design and installation service including bespoke design, premium product supply, expert installation, fully managed renovation and dedicated after-sales care for luxury bathrooms across Scotland. Customers progress through showroom visit, in-home survey, CAD-based 3D design, installation by in-house tradesmen and aftercare.
• Kitchen Renovation Services Bespoke kitchen renovation services combining stylish design, everyday functionality and high-quality products across Scotland, including design consultation, product supply and expert installation.
• Full Home Renovation Comprehensive home remodelling service covering redesigning layouts, living room, staircase, hallway, home exterior, cloakroom, bathroom and kitchen renovations, delivered by in-house tradesmen under a single project manager.
• Kitchens2 Sister brand dedicated to creating elegant and luxurious new kitchens personalised to style and needs, with dedicated studios operating inside the Perth and Edinburgh showrooms.
• Tile Showroom Dedicated tile showroom showcasing hundreds of options for bathroom, kitchen, indoor and outdoor tiles from UK and European manufacturers.
• Supply Only Service Supply-only service for customers who want to source high-quality products without full installation. The design team creates tailored plans with premium products from trusted brands, delivered from the Perth warehouse.

Quantifiable outcome

• UK Bathroom Retailer of the Year - 3 times
• +2 more outcomes

Named customers10 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Seven partnerships are on record, tiered core and secondary.

• HäckercoreTechnology or IntegrationGerman manufacturer providing cabinetry for kitchen renovations. Partnership enables bespoke kitchen designs with quality German craftsmanship.
• CosentinocoreTechnology or IntegrationProvider of solid surface materials including Dekton worktops for kitchen installations.
• MielecoreTechnology or IntegrationPremium appliance partnership for innovative and high-quality built-in kitchen appliances combining performance and style.
• BurbidgesecondaryTechnology or IntegrationClassic inframed kitchen design options available through this partnership.
• Mozolowski MurraysecondaryStrategic or Co-development PartnerConservatory partner for full home renovation projects.
• Kitchens2coreStrategic or Co-development PartnerSister brand dedicated to creating elegant and luxurious new kitchens, operating from Perth and Edinburgh showrooms.
• Virtual WorldscoreTechnology or IntegrationInteractive 4D software provider enabling 3D design environment with manufacturer endorsed products for virtual reality presentations.

Scale indicators6 records

Recent moves8 records

Expansion highlights5 records

Broad incumbents

• Wickes: UK home improvement retailer offering kitchens, bathrooms and trade installation services at scale; broader incumbent with overlapping kitchen and bathroom design-and-install capabilities.
• B&Q: UK-wide DIY and home improvement retailer offering bathrooms, kitchens and installation services as part of a much broader product portfolio; competes on adjacent bathroom and kitchen categories.

Direct peers

• Ripples: UK bathroom franchise showroom retailer offering bespoke design, supply and installation of luxury bathrooms with showrooms across the country; directly comparable full-service luxury bathroom model to The Bathroom Company.
• Magnet Kitchens: UK kitchen retailer and manufacturer with showrooms offering design, supply and fit services; comparable full-service kitchen renovation offering, though at broader mass-market positioning.
• CP Hart: UK luxury bathroom specialist with showrooms in London and nationwide, offering design consultation, premium product supply and installation; comparable premium positioning and full-service approach.
• Wren Kitchens: UK's largest kitchen retailer with showrooms nationwide offering design, manufacture, supply and installation of kitchens; comparable on kitchen renovation, design-led showroom model and installation service.
• VictoriaPlum.com: Major UK online and showroom bathroom retailer offering design, supply and installation services across price tiers; competes in the same bathroom renovation space, though with broader mass-market positioning.
• Howdens Joinery: UK trade kitchen supplier with depots selling kitchens to trade customers including installers; an established scale competitor in the kitchen supply and installation value chain.

Others

• Virtual Worlds: UK provider of 3D/4D bathroom and kitchen design software used by The Bathroom Company and many competing bathroom showrooms; an enabling technology partner/ecosystem participant rather than a direct competitor.

Regional players

• Simpsons (Edinburgh): Edinburgh-based bathroom and kitchen showroom retailer offering design, supply and installation services in Scotland; competes head-to-head in the same regional market with overlapping product ranges.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/thebathroomcompany

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Bathroom Company