The Belmont Hotel

What The Belmont Hotel does

The Belmont Hotel is a single-property, family-run seaside hotel located at 299 The Promenade, Blackpool, England (FY1 6AL), operating as an independent hospitality business managed by proprietor Cordelia Whittaker. The hotel offers en-suite accommodation across three room tiers — Superior Four Poster Seaview, Seaview Double, and Superior Non-Smoking Rear-Facing — alongside an on-site Seaview bar lounge, breakfast service, mobility equipment hire, and gift certificates. Its core differentiator is a portfolio of inclusive festive house party packages (Christmas, Twixmas, New Year, and a 10-day Christmas Cracker) bundling accommodation with full or half board meals and entertainment, which anchor winter demand and generate a disproportionate share of annual revenue.

The business operates a direct-to-consumer model with no disclosed third-party distribution partnerships; bookings flow through the hotel's own website via a Beds24 integration and telephone reservations, with free car parking used as a direct-booking incentive. Marketing is multi-channel but owned: a content-heavy blog covering Blackpool attractions and events, organic social (Facebook, LinkedIn, Pinterest, Twitter), email newsletter, and SEO targeting Blackpool hotel keywords. The customer base spans families, couples, solo travellers, and over-55s — with a dedicated 25% midweek discount for the senior segment and accessibility provisions for guests with reduced mobility.

The company is privately held with no disclosed funding rounds, parent company, subsidiaries, M&A activity, or institutional ownership. There are 10 employees and no app, no public API, no AI/ML capability disclosed, and no certifications or regulatory actions on record. Revenue is not publicly disclosed and the firm has operated continuously as a single Blackpool property, with no geographic expansion, chain rollout, or structural corporate moves identified in the available data.

Name

The Belmont Hotel

Legal name

Belmont Hotel

Website

https://thebelmonthotel.co.uk

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

The Belmont Hotel is a family-run, single-property seaside hotel on Blackpool Promenade offering en-suite rooms, festive house party packages, and ancillary services to leisure travellers including families, couples, solo guests, and over-55s.

Ownership category

akta.pro rank

Product category

Hotel and Hospitality Services

NAICS

Hotels (except Casino Hotels) and Motels (72111)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Hotels & Motels (7011)

akta.pro primary industry

Resort-Area Full-Service Hotels (Non–All-Inclusive) (THAGAAAD)

Keywords

• Seaside hotel accommodation
• Festive house parties
• Bed and breakfast
• Holiday packages
• Blackpool hotels

Headquarters

HQ city

Blackpool

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Accommodation (Room Bookings): Primary revenue stream from hotel room bookings. Offers various room types including standard doubles, seaview rooms, four-poster rooms, superior rooms, and deluxe rooms. Room-only or bed & breakfast options available.
2. Festive Package Deals: Specialized holiday packages including Christmas House Party (23rd-27th December from £350pp), Twixmas House Party (27th-30th December from £150pp), New Year House Party (30th Dec-2nd Jan from £250pp), and 10-Day Christmas Cracker (23rd Dec-2nd Jan from £650pp). Packages include full board or half board meal plans with entertainment.
3. Food & Beverage: Revenue from on-site bar lounge (Seaview bar lounge) and dining services. Breakfast add-ons at £9.50pp, in-room champagne/wine service. Meal times are pre-arranged as part of package deals.
4. Gift Certificates: Gift vouchers sold in multiples of £25 (£25, £50, £75, £100, £250), with personalized message options. Christmas-specific gift certificates also available. Valid for 12 months.
5. Ancillary Services: Add-on services including early check-in (from £20), late check-out (£5/hour), mobility equipment hire (walkers £10/day, wheelchairs £15/day, scooters £20/day), and additional cleaning services.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

The Belmont Hotel is a family-run seafront hotel on Blackpool's Promenade offering en-suite guest accommodation across multiple room categories (Standard, Seaview Double, Superior Rear-Facing, and Superior Four Poster Seaview). Its core commercial offering is overnight stays sold individually or bundled into inclusive festive house party packages during the Christmas, Twixmas, and New Year periods, with full board or half board dining, on-site bar service, and evening entertainment included.

Product overview

The Belmont Hotel is a seafront hospitality business in Blackpool, UK offering accommodation and inclusive holiday packages. The core product portfolio centers on en-suite room accommodations across three tiers—Superior Four Poster Seaview Non Smoking (premium), Seaview Double Non Smoking Rooms (mid-tier with sea views), and Superior Non-Smoking Rear Facing Rooms (standard superior)—complemented by Festive House Party packages that bundle accommodation with full/half board dining, entertainment, and activities across Christmas, Twixmas, and New Year periods. Add-on services include mobility equipment hire, optional breakfast, car parking, and gift certificates.

Differentiator

Problem solved

Functional benefit

Products and services

• Superior 4 Poster Seaview Non Smoking Room The hotel's most popular premium room, featuring a traditional four-poster bed with Romantica mattress, unrivalled sea and Promenade views from a bay window, en-suite bathroom, and optional in-room champagne or wine service. Targeted at couples and guests seeking luxury accommodation.
• Seaview Double Non Smoking Room Mid-tier double bedrooms with spectacular sea views, Romantica full-size double beds, en-suite bathrooms, mini fridge, refreshment tray, and 100+ channel HD televisions. Sold to couples and individual leisure guests seeking sea views.
• Superior Non-Smoking Rear Facing Room Larger non-smoking rooms with quieter rear views, Romantica mattresses with 12-inch deep multi-pocket sprung construction, and en-suite bathrooms with showers. Located on first and second floors and marketed toward guests preferring quieter rooms over views.
• Christmas House Party Package

Named customers6 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Third-party Mobility Equipment SuppliersminorOthersArranges mobility equipment including walkers, wheelchairs, and mobility scooters for guests through external suppliers. Equipment delivered to hotel on arrival day, recharged nightly by hotel staff, and secured after hours.

Scale indicators3 records

Recent moves5 records

Expansion highlights3 records

Broad incumbents

• Premier Inn Blackpool: UK's largest budget hotel chain with multiple Blackpool locations, competing on price for value-conscious leisure travellers across the same demand periods.
• Hilton Blackpool: Major international brand operating in Blackpool, offering full-service accommodations and event space to leisure and business travellers in the same market.
• Travelodge Blackpool: National budget hotel chain operating in Blackpool, competing for the lower end of the same leisure demand pool with standardized rooms and online booking.

Direct peers

• The Imperial Hotel Blackpool: Historic full-service Victorian seafront hotel on Blackpool's North Shore offering similar mid-market rooms, dining, and live entertainment targeting families, couples, and seniors. Direct competitor in the same seaside full-service category.
• The Big Blue Hotel Blackpool: Modern boutique seafront hotel adjacent to Pleasure Beach, Blackpool. Competes for similar family and couple segments with comparable room tiers and on-site dining.
• Ruskin Hotel Blackpool: Independent seafront hotel on Blackpool's South Shore serving families and groups with room-and-board packages similar to Belmont's festive offerings.
• The Savoy Hotel Blackpool: Independent mid-market seafront hotel on Blackpool's Promenade, comparable room/board package offerings and a similar family-couple-senior customer mix.
• Mode Hotel Blackpool: Independent boutique seafront hotel offering en-suite rooms and entertainment packages, directly competing for Blackpool's weekend and festive leisure guests.

Others

• Beds24: Booking engine and channel management technology provider that powers Belmont's direct online reservations. Enabling vendor rather than a direct hospitality competitor.
• Booking.com Blackpool listings: Global OTA aggregating Blackpool accommodation supply; while Belmont does not actively promote on it, it remains a channel through which competitors capture leisure demand that Belmont would otherwise book direct.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/sharer/sharer.php?u=https%3A%2F%2Fwww.thebelmonthotel.co.uk%2F
• LinkedInlinkedin.com/company/the-belmont-hotel

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Belmont Hotel