The Bended Elbow

What The Bended Elbow does

The Bended Elbow is a privately operated hotel pub located at 480 Dean Street in Albury, New South Wales, Australia. The venue spans two levels and offers a contemporary Australian hospitality experience centred on three distinct dining and drinking areas: a Bistro, a Melbourne-style alfresco Laneway, and an open-air Rooftop Beer Garden. It serves two primary customer segments: the local Albury community seeking casual dining, drinks, and entertainment (including live music, trivia nights, and weekly specials), and event hosts (individuals and organisations) planning private functions such as weddings, corporate events, conferences, and birthdays across 8 function spaces accommodating 1–400 guests.

The business operates on a multi-revenue-stream model combining unit-priced food and beverage sales (weekday lunch specials at $22 per person, Monday burger nights at $20, Tuesday steak nights at $30–$37, daily happy hour drinks at $8) with variable-budget function/banquet packages ranging from under $1,000 to over $20,000. The venue is operated within the AusVenueCo portfolio and uses a suite of third-party SaaS platforms for operations: SevenRooms for online reservations (shared with sibling venues The Albion Hotel NSW, Beer DeLuxe Albury NSW, and Birralee Tavern), The Pass loyalty app network (200+ Australian venues), Surreal for event ticketing, Meandu for digital menus, and MyGuestlist for enquiry forms. Distribution is primarily physical (walk-in service) supplemented by online reservations and an Excel-based lunch pre-order system. Marketing is driven by event listings, weekly specials, email newsletter, and social media.

The company employs 8 staff and serves the New South Wales regional market. No external funding, public listing, or third-party investor involvement is disclosed. Ownership and capital structure are not publicly detailed beyond the AusVenueCo operating relationship, which links functions, careers, gift vouchers, privacy, and terms. The business model is asset-heavy (single physical venue) and operationally traditional, with no disclosed AI, proprietary technology, or platform expansion beyond the shared SaaS integrations.

Name

The Bended Elbow

Legal name

The Bended Elbow

Website

https://thebendedelbow.com.au

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

The Bended Elbow is a privately operated Australian hotel pub in Albury, NSW, offering casual dining, drinks, live entertainment, and private function hosting across a multi-level venue with 8 staff, serving the local community and regional event market.

Ownership category

akta.pro rank

Product category

Pub and Function Venue

NAICS

Drinking Places (Alcoholic Beverages) (722410)

SIC

Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Neighborhood & Sports Bars (THAFAEAA)

akta.pro secondary industries

Lounge Bars & Hotel Bars (THAFAEAI), Rooftop Bars & Beach/Pool Bars (THAFAEAJ), Cocktail Bars & Lounges (CRANACAD)

Keywords

• Hospitality venue operations
• Food and beverage service
• Private event hosting
• Live music entertainment
• Table reservation services

Headquarters

HQ city

Albury, New South Wales

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales

Pricing tiers

Distribution channels4 records

Marketing channels5 records

Core offering

The Bended Elbow operates a two-level Australian-style hotel pub with a bistro, Melbourne-style alfresco Laneway, open-air Rooftop Beer Garden, and bar service. It sells food and drinks, recurring dining and entertainment events, lunch pre-orders, gift vouchers, and private function hosting across eight spaces.

Product overview

The Bended Elbow is a contemporary Australian hotel venue offering a unified hospitality experience centered on its multi-level venue in Albury. The core product consists of the main venue with distinct dining areas (Bistro, Laneway, Rooftop Beer Garden) complemented by private event hosting services across 8 function spaces. Supporting food and beverage sub-products include bistro dining, weekday lunch specials ($22), Tuesday steak nights ($30-$37), Monday burger nights ($20), and daily Happy Hour drink specials (4-6pm, $8). Entertainment products include weekend live music and trivia nights. Additional services include gift vouchers and lunch pre-order functionality.

Differentiator

Problem solved

Functional benefit

Products and services

• The Bended Elbow Venue A contemporary Australian-styled hotel venue in Albury spread over two levels, with a Bistro, Melbourne-style Laneway, open-air Rooftop Beer Garden, and spaces for dining, drinks, entertainment, and functions.
• Private Events & Functions Event hosting for cocktails, weddings, birthdays, engagements, conferences, meetings, and corporate events across eight function spaces, including the Laneway, Rooftop Bar, and Function Room, for groups of 1-400 guests.
• Bistro Dining Restaurant dining featuring shareable starters, hearty mains, a lunch selection, and a children's menu prepared by in-house chefs.
• Lunch Specials A $22 weekday lunch menu offered Monday to Friday from 11:30am to 3pm, including Moroccan Chicken Strips, Fish and Chips, and Thai Beef Salad.
• Burger Night A weekly Monday promotion offering $20 burgers from 5:30pm and unavailable on public holidays.
• Steak Night A weekly Tuesday promotion offering a $30 Porterhouse or $37 Steak and Guinness from 5:30pm to 9pm.
• Happy Hour Selected schooners, house wines, prosecco, and basic spirits offered for $8 Monday to Friday from 4pm to 6pm.
• Live Music Weekend live music held every Saturday from 8pm and Sunday from 1pm, supplemented by ticketed gig events.
• Trivia Night A weekly trivia event providing scheduled entertainment and social engagement for venue patrons.
• Gift Vouchers Digital gift vouchers available for purchase through the AusVenueCo platform.
• Lunch Pre-Order A pre-order lunch service that lets customers download a form, submit their order, and have food ready upon arrival.

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Partnerships

Three partnerships are on record, tiered core.

• The Pass Loyalty AppcoreGTM or Marketing PartnerThe Pass is a loyalty app partnership covering 200+ pubs, bars & restaurants Australia-wide. The Bended Elbow participates, offering customers $10 off first order and the ability to earn points and perks across the network. Customers can download via App Store or Play Store.
• SevenRoomscoreTechnology or IntegrationSevenRooms provides the online reservation and booking system for The Bended Elbow. The platform links multiple venues including The Bended Elbow, The Albion Hotel NSW, Beer DeLuxe Albury NSW, and Birralee Tavern for consolidated booking management.
• AusVenueCocoreStrategic or Co-development PartnerAusVenueCo is the parent company/operator of The Bended Elbow. They manage careers, gift vouchers, privacy policies, and terms and conditions for the venue. The site is branded 'Site by Sod' and powered by MyGuestlist for forms.

Recent moves5 records

Expansion highlights3 records

Broad incumbents

• AusVenueCo: Parent operator of The Bended Elbow and a portfolio of similar hotel pubs across Australia. AusVenueCo's broader portfolio and shared back-office functions (gift vouchers, careers, T&Cs) make it the most direct incumbent peer at the group level.
• ALH Group (Australian Leisure & Hospitality): Australia's largest pub operator (~330 venues), now part of Endeavour Group. Operates a broad portfolio of hotel pubs with dining, gaming, and entertainment functions across metro and regional Australia, competing for the same shared customer occasions.
• Solotel: Sydney-headquartered hospitality group with a portfolio of pubs, bars, and event venues. Comparable in combining multi-area venue design with strong food, beverage, and private event programming.
• Endeavour Group: ASX-listed parent of Dan Murphy's, ALH Group, and other hospitality assets. Operates the largest hotel pub network in Australia and sets benchmarks on loyalty, F&B procurement, and venue operations relevant to The Bended Elbow.
• Merivale: Large Sydney-based hospitality group operating pubs, bars, restaurants, and event venues. Comparable multi-venue operator with strong function and entertainment programming; serves as a benchmark for venue positioning and F&B curation.
• Redcape Hospitality Group: ASX-listed owner and operator of a portfolio of hotel pubs across NSW and Queensland. Comparable community-pub-plus-functions model with diversified F&B, gaming, and event revenue streams.

Direct peers

• Birralee Tavern: Another AusVenueCo-affiliated tavern in the same SevenRooms booking cluster. Comparable pub-format hospitality venue operating in the regional NSW market with similar food, beverage, and entertainment programming.
• Beer DeLuxe Albury: Affiliated Albury venue linked via the same SevenRooms reservation network. Focused on craft beer and casual dining in the same Albury catchment, directly competing for the same discretionary occasion visits.
• The Albion Hotel NSW: Albury hotel pub also operated under the AusVenueCo umbrella and linked through the shared SevenRooms booking widget. Same regional market, similar hotel-pub format with dining, drinks, and functions, making it the closest day-to-day comparable.

Others

• Hospitality Nation (PFD Food Services / TEG-style regional operators): Adjacent ecosystem participant providing events, ticketing, and hospitality services that overlap with venue-side event programming. Relevant as a comparator for the ticketed entertainment and function layers of The Bended Elbow's offering.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/the-bended-elbow

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Bended Elbow