Bookie

Bookie is a Dallas, Texas-based technology company founded in 2016 that operates a consumer application at thebookieapp.com. With approximately 25 employees, the privately-held firm has no disclosed product details, pricing model, or customer base in available source material.

Company typePrivate
Founded-
Headquarters—
Headcount11–50
GTM typeB2C
OfferingSoftware

Bookie firmographics

Firmographics

Name: Bookie
Website: https://thebookieapp.com
Company type: Private
Headcount range: 11–50 employees
Short description: Bookie is a Dallas, Texas-based technology company founded in 2016 that operates a consumer application at thebookieapp.com. With approximately 25 employees, the privately-held firm has no disclosed product details, pricing model, or customer base in available source material.
Ownership category
akta.pro rank

Bookie industry classification

Industry

Product category: Sports Betting
NAICS: Gambling Industries (7132)
akta.pro primary industry: Sportsbooks (Online & Mobile Operators) (MPAEACAA)
akta.pro secondary industries: Odds, Trading & Risk Management Services (MPAEACAD), Sportsbook Retail Technology (Terminals, POS, Self-Service Betting) (MPAEACAN)

Keywords

Sports betting app
Bookmaker platform
Mobile wagering
Betting odds tracker
Consumer betting app

Bookie business model

Business model

GTM type: B2C
Offering type: Software
Cost components: Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations

Bookie product offering

Product offering

Core offering

Bookie operates a consumer-facing mobile application under the domain thebookieapp.com. Based on the brand name "Bookie" and the "app" framing of its domain, the company appears to deliver a software-based sports-betting or bookmaking product to individual end users. No specific product features, bet types, or supported markets are documented in the provided source material. [Inferred from brand and domain]

Differentiator

Problem solved

Functional benefit

Products and services

Bookie App

Companies that use Bookie

Customer profile

Ideal customer profiles1 record

Bookie technology and API

Technology

Technology focussed Yes

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Bookie competitors and assessment

Company assessment

Direct peers

FanDuel: Market-leading US mobile sportsbook, owned by Flutter Entertainment. Operates an identical mobile-first sportsbook app model targeting the same bettor demographic and competing for the same state licenses.
ESPN BET: Mobile sportsbook operated by Penn Entertainment in partnership with ESPN. Competes in the exact same US mobile sportsbook category with strong brand-driven customer acquisition advantages.
DraftKings: Largest US-focused mobile sportsbook and online gaming operator. Direct competitor offering the same product (mobile sports betting) to the same US consumer base; serves as the primary scale benchmark against which any small operator like Bookie is measured.
BetRivers (Rush Street Interactive): Mid-scale US mobile sportsbook and online casino operator. More closely comparable in size to a 25-person peer than DraftKings/FanDuel, making it the most relevant scale benchmark for a small operator like Bookie.
BetMGM: Joint-venture sportsbook between MGM Resorts and Entain. Directly comparable mobile sportsbook offering competing in the same US states and against the same consumer wallet.
Caesars Sportsbook: National US mobile sportsbook operated by Caesars Entertainment. Same product (mobile sports betting), same target market, and a similar omni-channel heritage that smaller operators must compete against.
Hard Rock Bet: Mobile sportsbook operated by the Seminole Tribe / Hard Rock Digital. Direct competitor in US mobile sports betting with growing state footprint; relevant comparable for a smaller, regionally focused operator.

Broad incumbents

bet365: Global sportsbook incumbent expanding into the US. Operates in the same mobile sportsbook category globally but is broader in scope (international markets, casino, poker); serves as a competitive ceiling rather than a direct US-head-to-head matchup.

Emerging players

Underdog Fantasy: US pick'em and DFS operator with a mobile-first, app-led brand strategy. Comparable to Bookie as a smaller, mobile-native sports-betting-adjacent operator competing for the same consumer attention with limited capital versus the majors.
PrizePicks: US-based daily fantasy sports / pick'em product that operates in a partially overlapping niche of sports wagering. Comparable as a smaller, app-native US sports-betting-adjacent operator that has scaled without DraftKings/FanDuel-level funding.

Market position

Customer concentration

Bookie financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Bookie leadership team

Management profile

Number of profiles

Bookie funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Bookie M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bookie

What does Bookie do?

When was Bookie founded?

Bookie was founded in -1. It employs 11 to 50 people.

Who are Bookie's main competitors?

Direct peers on record are FanDuel, ESPN BET, DraftKings, BetRivers (Rush Street Interactive), BetMGM, Caesars Sportsbook and Hard Rock Bet. bet365 is listed as a broad incumbent. Emerging players are Underdog Fantasy and PrizePicks.

Does Bookie have an API?

No public API is recorded for Bookie.

What industry is Bookie in?

Bookie's product category is Sports Betting. Its primary akta.pro industry code is MPAEACAA, Sportsbooks (Online & Mobile Operators), with a secondary code of MPAEACAD, Odds, Trading & Risk Management Services. Its NAICS code is 7132.