The Bradley Hare

What The Bradley Hare does

The Bradley Hare Inn is a single-location country pub with rooms operated by Bradley Hare Inn Ltd (Company Number 16559221), part of The Beckford Group's portfolio of South West hospitality venues. Established in 1865 as a Victorian coaching inn and later elegantly renovated, the property sits in Maiden Bradley, Wiltshire, within the Cranborne Chase area of outstanding natural beauty, positioned 15 minutes from Frome, 40 minutes from Bath, and under two hours from London. The venue offers twelve individually designed bedrooms across Small, Medium, and Large categories, set within the original pub building and an adjacent Coach House, plus a full-service restaurant and bar serving seasonal British cuisine shaped by the South West larder. Design-led differentiation is central to the proposition: rooms feature 18th- and 19th-century furniture curated by interior designer James Thurstan Waterworth, roll-top baths with Bramley natural products, and in-room 'little larders' stocked with Somerset produce. The food programme is built around named heritage suppliers including Walter Rose & Sons (butchery), Longmans Cheese, and ChalkStream Trout, alongside a drinks programme offering local ales (including the venue's own Hare Ale), 300+ wines sourced via The Beckford Bottle Shop, and classic cocktails.

The business operates a direct-to-consumer model with no proprietary technology platform beyond standard booking widgets. Accommodation is booked via the venue's own website with full prepayment at reservation, while restaurant reservations run on the SevenRooms third-party platform. Additional revenue streams include gift vouchers sold through a Beckford Group-wide platform (beckford.rezgift.com), retail of Bramley bath products at the bar, and event programming under the 'Bradley Hare Talks' series. Distribution is wholly domestic and physical; no app, no API, and no digital product surface exists. Marketing is conducted through a content-led website (with Journal editorial on Somerset and Wiltshire attractions), organic Instagram and Facebook presence, email newsletter, and editorial listings including Mr & Mrs Smith. The customer base is split between weekend leisure travellers from London and the surrounding region seeking countryside accommodation, and local residents using the pub as a community hub, with secondary segments attending events or exploring regional attractions such as Longleat, Frome Independent Market, and Higher Farm. The venue is part of a broader Beckford Group ecosystem that includes The Beckford Arms, The Talbot Inn, The Bath Arms, The Lord Poulett Arms, The Beckford Canteen, The Beckford Bottle Shop, Bramley Products, Teffont House, and Corsham House, providing shared resources and cross-promotional reach.

Name

The Bradley Hare

Legal name

Bradley Hare Inn Ltd

Website

https://thebradleyhare.co.uk

Company type

Private

Founded year

1865

Operating status

Operating

Headcount range

1–10 employees

Short description

The Bradley Hare Inn is a single-location country pub with twelve bedrooms in Maiden Bradley, Wiltshire, serving weekend leisure travellers and local residents with seasonal British cuisine, curated heritage interiors, and a Beckford Group wine and ale programme.

Ownership category

akta.pro rank

Product category

Pub with Rooms (Country Pub Hospitality)

NAICS

Bed-and-Breakfast Inns (721191), Drinking Places (Alcoholic Beverages) (7224)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Inn with Pub / Tavern (Gastropub Inns) (THAGAHAL)

akta.pro secondary industries

Boutique Inns (THAGAHAB), Pet-Friendly B&Bs & Inns (THAGAHAJ)

Keywords

• Country pub hospitality
• Pub with rooms
• British cuisine dining
• Boutique inn accommodation
• South West dining

Headquarters

HQ city

Maiden Bradley

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Accommodation (Rooms): Twelve bedrooms are available for booking, with full payment taken at time of reservation. Rooms are priced based on size category (Small, Medium, Large) and include amenities such as Bramley products and little larders stocked with Somerset produce.
2. Food & Beverage: The pub serves traditional British cuisine shaped by the South West larder. Lunch is served 12:00-15:00 (until 16:00 on Sundays), dinner 18:00-21:00 (until 21:30 on Fridays and Saturdays). Includes bar with local ales, their own Hare Ale, world-class wines, and classic cocktails.
3. Gift Vouchers: Gift vouchers are sold through a third-party platform (beckford.rezgift.com), valid for 12 months from issue. These can be redeemed for lunch, supper, drinks, or overnight stays.
4. In-room Products: Revenue from Bramley Products (bath products) consumed or removed from rooms, and items from the Little Larder. Full-size Bramley products are available for purchase and take-home at the bar.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

The Bradley Hare Inn is a country pub with rooms located in Maiden Bradley, Wiltshire, providing accommodation in twelve bedrooms (Small, Medium, and Large categories) and a restaurant and bar serving seasonal British cuisine shaped by the South West larder, local ales (including its own Hare Ale), wines, and cocktails. Additional offerings include gift vouchers, take-home Bramley bath products, and a curated events programme such as Bradley Hare Talks.

Product overview

The Bradley Hare Inn is a single-location country pub with rooms offering a unified hospitality service. The core product combines dining (Wine & Dine) and accommodation (Stay & Unwind), with its own branded Hare Ale. Additional revenue streams include Gift Vouchers. All offerings are operated from one property in Maiden Bradley, Wiltshire, under the Beckford Group parent company.

Differentiator

Problem solved

Functional benefit

Products and services

• The Bradley Hare Inn (country pub with rooms) The overall country pub with rooms experience in Maiden Bradley, combining dining, accommodation, and bar service under a single heritage property. For individual leisure travellers, couples, and local residents seeking countryside hospitality.
• Wine & Dine (Restaurant and Bar) Restaurant and bar service offering traditional British dishes shaped by the South West larder, with locally sourced meat, freshwater fish and day-boat catches from Devon and Cornwall, seasonal vegetables, bar snacks, and traditional puddings. Includes breakfast (08:00–10:00), lunch (12:00–15:00, Sundays until 16:00), and dinner (18:00–21:00, Fridays and Saturdays until 21:30), plus local ales, the pub's own Hare Ale, world-class wines, and classic cocktails. For guests staying at the inn and walk-in diners.
• Stay & Unwind (Accommodation) Twelve individually styled bedrooms set within the Pub and the Coach House, furnished with 18th- and 19th-century pieces and fabrics by award-winning interior designer James Thurstan Waterworth. Rooms feature countryside or village views, crisp cotton sheets, roll-top baths with natural Bramley products, and little larders stocked with Somerset produce. Three categories (Small, Medium, Large) with some dog-friendly and ground-floor options. For overnight leisure travellers and weekend-break guests.
• Hare Ale The pub's own branded traditional local ale, served on draught at the bar. For pub guests, diners, and walk-in customers.
• Gift Vouchers Physical gift vouchers valid for 12 months from issue, redeemable across Beckford Group inns for lunch, supper, drinks, or overnight stays. Purchased via the third-party Rezgift platform. For gift buyers and recipients.

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered core, minor and supporting.

• The Beckford GroupcoreStrategic or Co-development PartnerThe Bradley Hare Inn is part of The Beckford Group, a collection of country pubs providing traditional English hospitality in the South West. The group includes The Beckford Arms, The Talbot Inn, The Bath Arms, The Lord Poulett Arms, The Beckford Canteen, The Beckford Bottle Shop, and other venues. Shared resources include marketing, booking systems, and brand identity.
• The Beckford Bottle ShopcoreStrategic or Co-development PartnerProvides wines for The Bradley Hare Inn, offering over 300 wines from around the world plus craft beer, cider and spirits. Located in Bath, The Beckford Bottle Shop curates the wine programme at the inn.
• Walter Rose & SonscoreOthersFounded in 1847 by the Cook family, four generations of butchery tradition. Brothers Jack and Charlie Cook supply meat from livestock grazing in Wiltshire countryside. Supplier of meat to The Bradley Hare Inn.
• Longmans CheesecoreOthersBased in the Vale of Camelot with over two centuries of cheese making experience. The Longman family supplies cheese directly to The Bradley Hare Inn from the beginning of the partnership, winning numerous industry awards.
• ChalkStream TroutcoreOthersFounded by Hugo over a decade ago to revive sustainable trout farming on the Test and Itchen rivers. ChalkStream supplies trout to The Bradley Hare Inn, grown slowly over two years for lean, healthy, low-fat fish.
• Bramley ProductscoreOthersProvides natural Bramley bath products for all bathrooms at The Bradley Hare Inn. Full-size bottles are complimentary during stays and available for purchase at the bar. Bramley Products is part of The Beckford Group.
• Higher FarmminorOthersRegenerative farm in Somerset featuring a wild swimming lake, wood-fired sauna, outdoor bar, farm shop and courtyard serving seasonal small plates. Recommended as a local attraction near The Bradley Hare Inn.
• SevenRoomssupportingTechnology or IntegrationThird-party reservation platform used for restaurant table bookings at The Bradley Hare Inn. Guests can book dining via sevenrooms.com/explore/bradleyhareinn.

Scale indicators4 records

Recent moves4 records

Expansion highlights5 records

Direct peers

• The Bell at Skenfrith: Independently owned historic inn with rooms in Monmouthshire, Wales. Comparable as a small heritage country inn emphasising local food and a curated wine/ale programme; useful benchmark for non-Beckford operator performance.
• The Wild Rabbit: Boutique pub with rooms in Kingham, Cotswolds, part of the Daylesford estate. Targets the same premium London weekender and foodie segment with a similar local-provenance F&B proposition; a leading non-Beckford comparable.
• The Pointer: Award-winning boutique pub with rooms in Brill, Buckinghamshire, operating on a similar small-team, food-led, design-conscious model. Comparable on customer profile and rural-weekender positioning.
• The Talbot Inn: Another Beckford Group country pub with rooms. Shares the same group booking systems, gift voucher programme, and curated F&B philosophy, providing direct comparison on room pricing, occupancy, and F&B mix.
• The Lord Poulett Arms: Beckford Group property in Somerset operating the same heritage pub-with-rooms model. Directly comparable in scale, target customer (London weekenders, rural tourists), and supplier partnerships.
• The Bath Arms: Beckford Group sister venue with rooms plus an additional Bramley Treatment Cabin wellness offering. Particularly relevant as it demonstrates an upsell pathway (spa/wellness) that The Bradley Hare cross-references but does not yet operate.
• The Beckford Arms: Sister property within The Beckford Group offering a country pub with rooms in Wiltshire/Somerset. Operates under identical brand architecture, supplier network (Bramley, Beckford Bottle Shop), and guest profile, making it the closest comparable unit.
• The Bull at Great Totham: Essex-based boutique pub with rooms operated by the same ownership ethos (small, design-led, food-and-drink focused). Useful direct comparable for occupancy and ADR benchmarking in the southeast England catchment.

Broad incumbents

• Fuller, Smith & Turner: Large UK pub and hotel operator (FTSE-listed, recently taken private). Competes broadly for the same premium pub-with-rooms segment at greater scale, with established loyalty, distribution, and pricing power — sets the ceiling on category economics.

Others

• Daylesford Organic: Gloucestershire-based organic farm and lifestyle brand whose The Wild Rabbit inn is a comparable. Daylesford is not a direct competitor but its retail/hospitality ecosystem models how provenance brands can extend into lodging — relevant to The Bradley Hare's supplier-led growth thesis.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/thebradleyhare
• Instagraminstagram.com/thebradleyhare/?hl=en
• LinkedInlinkedin.com/company/the-bradley-hare

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Bradley Hare