What Brownstone Boys does

Brownstone Boys is a Brooklyn-based design and renovation firm founded in 2018 by Jordan Slocum and Barry Bordelon, specializing in the restoration of historic brownstones, townhouses, and row houses across Brooklyn and Manhattan. The firm operates a full-service practice that combines architectural layout reconfiguration, mechanical systems updates, and historic feature preservation (woodwork, stained glass, plasterwork) with modern interior design — serving homeowners who have purchased or are purchasing historic properties that require renovation. Core service offerings include Full-Service Design & Renovation Project Management, Furnishings & Decor Interior Design, Virtual or In-Person Consultation, and Real Estate Services delivered through the Compass 'BE NYC Team,' embedding the firm in the full property-acquisition-to-completion journey. Pricing is quote-based per project scope, with custom engagement structures and multi-year contracts typical on renovation engagements.

The firm monetizes through three distinct revenue streams: professional services (the primary revenue driver), published media (the Rizzoli book 'For the Love of Renovating' distributed at Amazon, Barnes & Noble, Target, and Rizzoli), and licensed product collaborations sold via the Stoop Sale e-commerce marketplace — including co-branded lighting with Blueprint Lighting, peel-and-stick wallpaper with WallPops, and hand-crafted rugs with NuStory. Go-to-market is content-driven and community-led, anchored by a large Instagram and YouTube following, a Substack newsletter ('Beyond the Pocket Doors'), a 200+ post blog, and extensive earned media across Domino, Architectural Digest, New York Times, Vogue, Elle Decor, House Beautiful, Forbes, and Magnolia Network. The firm is privately held, bootstrapped, founder-owned, and operates with a team of seven from a studio in Clinton Hill, Brooklyn. Service delivery is geographically concentrated in NYC, while product and book distribution extend globally through retail and e-commerce partners.

Name

Brownstone Boys

Legal name

The Brownstone Boys

Website

https://thebrownstoneboys.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

Brownstone Boys is a Brooklyn-based design and renovation firm that specializes in historic brownstone restoration and modern interior design for homeowners in Brooklyn and Manhattan, complemented by licensed real estate services, a published book, and co-branded product lines.

Ownership category

akta.pro rank

Product category

Residential Home Renovation and Interior Design Services

NAICS

Architectural Services (541310)

akta.pro primary industry

Custom Cabinet Design & Build (HSAPAIAA)

Keywords

• Historic home renovation
• Brownstone restoration
• Residential interior design
• Real estate brokerage
• Home decor products

Headquarters

HQ city

Brooklyn

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain, Others

Revenue model

1. Full-Service Design & Renovation Project Management: Comprehensive service managing every aspect of renovation projects from conceptualization through completion. Includes design, layout reconfiguration, mechanical systems updates, historic feature restoration, outdoor/exterior work, and additions. This is the primary revenue driver.
2. Furnishings & Decor Interior Design: Interior design service for clients redesigning existing or recently renovated spaces, including layout, furniture selection, rugs, window coverings, paint colors, lighting, and styling.
3. Real Estate Services: As licensed real estate agents on the Compass team, they help clients buy and sell brownstones and townhouses throughout Brooklyn and NYC. Earn commissions on transactions.
4. Book Sales - 'For the Love of Renovating': Published book available at Amazon, Barnes & Noble, Bookshop, Books A Million, Target, and Rizzoli (signed copies). Revenue from book sales and potentially speaking engagements tied to book tours.
5. Product Collaborations and E-commerce: Revenue from branded product lines including Blueprint Lighting collection (sconces, chandeliers), WallPops wallpaper collection, NuStory rug collection, and merchandise sold through their Shopify store.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels8 records

Core offering

Brownstone Boys is a Brooklyn-based design and renovation firm that provides full-service design and renovation project management for historic brownstones, townhouses, and residential properties in Brooklyn and Manhattan. The firm also offers interior design, furnishings and decor services, virtual and in-person consultations, and licensed real estate services through Compass. Beyond services, the company sells branded product collaborations (wallpaper, lighting, rugs), a published book, and curated home goods through its Stoop Sale e-commerce platform.

Product overview

Brownstone Boys is a Brooklyn-based home renovation and design firm founded by Jordan Slocum and Barry Bordelon in 2018, offering a suite of interconnected services centered on historic brownstone restoration and modern interior design. Their core offerings include Full-Service Design & Renovation Project Management, Furnishings & Decor Interior Design, Virtual or In-Person Consultations, and Real Estate Services through Compass. Beyond their service business, they have expanded into consumer products through brand collaborations including the Brownstone Boys x WallPops Peel-and-Stick Wallpaper Collection, the Brownstone Boys x Blueprint Lighting Collection, and the Brownstone Boys x NuStory Rug Collection—all available through their Stoop Sale e-commerce platform. They also published a book, 'For the Love of Renovating,' cementing their position as renovation experts.

Differentiator

Problem solved

Functional benefit

Brands

• Stoop Sale: The company's curated marketplace for home goods, antiques, and design finds featured in their renovation projects.
• The Boroughs Collection
• Brownstone Blooms Wallpaper Collection
• NuStory Rugs Collection

Products and services

• Full-Service Design & Renovation Project Management Comprehensive renovation service managing every aspect from conceptualization through completion, including design based on lifestyle and goals, layout reconfiguration, mechanical systems updates, historic feature restoration, natural light optimization, outdoor/exterior work, and structural additions. Targeted at homeowners of historic brownstones and townhouses in Brooklyn and Manhattan.
• Furnishings & Decor Interior Design Interior design service for redesigning existing or recently renovated spaces, covering layout, furniture selection, rugs, window coverings, paint colors, decorative lighting, subcontractor management, procurement, and final styling. For homeowners seeking a refresh without full renovation scope.
• Virtual or In-Person Consultation Tailored guidance sessions for renovation or design projects covering scope, priorities, budgets, layouts, and construction details. Virtual consultations available worldwide; in-person visits offered within NYC. Currently paused.
• Real Estate Services Real estate agent services helping clients buy or sell brownstones and townhouses throughout Brooklyn and NYC, with renovation expertise used to assess renovation costs and negotiate prices. Earns commissions on transactions.
• For the Love of Renovating Book Book by Jordan Slocum and Barry Bordelon offering design inspiration, practical how-to guidance, and essential renovation checklists for DIY, redesign, and historic home renovation. Published by Rizzoli.
• Stoop Sale Online shop offering curated home goods, antiques, and products from their renovation projects, including favorites like paint colors, wallpapers, and wood stripping essentials. Operated as their own e-commerce storefront via Shopify.

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered core.

• Compass (The BE NYC Team)coreChannel Partner/ Reseller/ DistributorJordan and Barry are licensed real estate agents on the Compass 'BE NYC Team.' They help clients buy and sell brownstones and townhouses throughout Brooklyn and NYC, using their renovation expertise to help clients understand renovation costs and possibilities.
• deVOL KitchenscoreStrategic or Co-development PartnerCollaboration with deVOL Kitchens on the Hattie Kolp Upper West Side kitchen project. The partnership combines deVOL's classic British kitchen design with Brownstone Boys' NYC brownstone renovation expertise.
• Blueprint LightingcoreStrategic or Co-development PartnerThe Brownstone Boys x Blueprint Lighting collaboration created an NYC-inspired lighting collection including Manhattan chandeliers (available in small, medium, large, 2-tier, and 3-tier options), Bronx sconce, Queens sconces, and Staten Island sconce. Featured at NYCxDESIGN 2025.
• WallPopscoreStrategic or Co-development PartnerThe Brownstone Boys x WallPops wallpaper collaboration features NYC-inspired peel-and-stick wallpaper designs including Brownstone Blooms (Brick, Sky, Forest, Clay, Ochre), Brooklyn Delft (Navy, Ivy), Toile de New York (Graphite, Brick), and Townhouse Stripe patterns.
• NuStorycoreStrategic or Co-development PartnerThe Brownstone Boys x NuStory rug collection features hand-crafted rugs inspired by NYC architecture and brownstones. Includes Tea Room rugs (Ivory, Indigo), Bodega Flatweave rug, Study rugs (Juniper, Gray), Speakeasy rugs (Burgundy, Natural), Foyer runners (Ochre, Juniper), Lounge rugs (Ivory, Navy), and Parlor rugs (Ochre, Jade, Brick, Ivory).
• Two West EntertainmentcoreGTM or Marketing PartnerManagement company handling Brownstone Boys' partnership and business inquiries.
• DADA GoldbergcoreGTM or Marketing PartnerPublicity and PR agency representing Brownstone Boys for press and media inquiries.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Studio McGee: Designer-founded interior design firm built on a personal brand (Shea McGee), offering residential design services, a product line (McGee & Co.), and a Netflix show — the closest analog to Brownstone Boys' services-plus-media-plus-products model.
• Modsy: Virtual interior design platform offering 3D room renderings and designer recommendations, addressing homeowner demand for design help without full renovation — overlapping with Brownstone Boys' consultation and design refresh offerings.
• Decorilla: Online interior design marketplace connecting homeowners with vetted designers for consultations and full room designs — a direct competitor in the design services space, particularly for non-NYC clients.
• Havenly: Online interior design service that pairs homeowners with professional designers for virtual and in-person consultations, competing for the same 'design refresh' client segment Brownstone Boys serves.
• The Jungalow: Justina Blakeney's creator-led design brand combining interior design services, a product line (Target, CB2, Loloi rugs), and a content/media presence — a structural analog to Brownstone Boys' brand-collaboration and media strategy.

Broad incumbents

• Nate Berkus Associates: Established celebrity-designer-led interior design practice with a Target product line and broad media footprint — a more mature, broader incumbent operating a similar services-plus-products-plus-media model.
• Magnolia (Chip and Joanna Gaines): Lifestyle/home brand spanning TV network, product lines, real estate, and renovation content — the broader incumbent whose Magnolia Network has featured Brownstone Boys and whose endorsement (Joanna Gaines) the firm leverages.
• One Kings Lane: Large home furnishings and decor retailer that bridges content, e-commerce, and design services — adjacent to Brownstone Boys' e-commerce and brand-collaboration channels, though at much larger scale.

Emerging players

• Chairish: Online marketplace for pre-owned and vintage home furnishings founded by a design-world insider, intersecting with Brownstone Boys' Stoop Sale curated marketplace and broader design commerce strategy.

Others

• Architectural Digest: Premier home design media publication that has repeatedly featured Brownstone Boys — not a direct competitor but the primary media platform shaping the same homeowner audience the firm targets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UC5OJXUbPjR8JqoE099QwUOw
• Instagraminstagram.com/brownstoneboys
• Facebookfacebook.com/brownstoneboys
• LinkedInlinkedin.com/company/brownstone-boys

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Brownstone Boys