The BTR Group
The BTR Group is a vertically integrated Build-to-Rent developer and constructor based in Atlanta, serving institutional investors and REIT operators across the US Southeast and Texas through programmatic architecture and in-house labor and materials subsidiaries.
- Company typePrivate
- Founded2022
- HeadquartersAthens, GA, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What The BTR Group does
The BTR Group is a vertically integrated Build-to-Rent (BTR) real estate development and construction firm headquartered in Atlanta, Georgia. Founded in 2022, the company operates under a programmatic architecture model that standardizes single-family rental and townhome design across multiple sites, serving institutional investors and REIT operators as its primary customer base. The firm executes projects in the Southeast US and Texas, with active expansions into the Midwest through markets such as Kansas City.
The company's core offering is end-to-end BTR development, encompassing land acquisition, entitlement, design, vertical construction, and delivery. It leverages two sister companies — MFR (a labor and general contracting subsidiary) and MFRS (a materials supply subsidiary) — to internalize labor and materials costs. Named clients include Rithm Capital (a publicly traded REIT), PPR/Center Creek Capital Group, Greystar (the largest third-party REIT manager), Landmark Properties, and Beazer Homes. The portfolio spans roughly six active projects totaling approximately 972 units across cottage, townhome, and single-family-detached formats.
The BTR Group's business model centers on a forward-sale or take-out structure in which the company develops projects on spec or through joint ventures, then sells stabilized or near-stabilized assets to institutional buyers. Revenue is generated through development fees, construction margin, and where applicable, equity gains on sale. Pricing is structured via stipulated-sum contracts, and the company's vertical integration is intended to compress construction timelines and protect margins against labor and materials inflation. The firm is led by Fiske Hopkins (CEO), Mack Furlow (CDO), and Waldo Bradley (CFO, ex-Goldman Sachs), with a headcount in the 11–50 range.
The BTR Group firmographics
Firmographics- Name
- The BTR Group
- Legal name
- BTR GROUP
- Website
- https://thebtr.group
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- The BTR Group is a vertically integrated Build-to-Rent developer and constructor based in Atlanta, serving institutional investors and REIT operators across the US Southeast and Texas through programmatic architecture and in-house labor and materials subsidiaries.
- Ownership category
- akta.pro rank
The BTR Group industry classification
Industry- Product category
- Real Estate Development
- NAICS
- New Housing For-Sale Builders (236117), Land Subdivision (23721)
- SIC
- General Bldg Contractors - Residential Bldgs (1520), Land Subdividers & Developers (No Cemeteries) (6552), Heavy Construction Other Than Bldg Const - Contractors (1600)
- akta.pro primary industry
- Build-to-Rent (BTR) Community Management (BPAJAFAC)
- akta.pro secondary industry
- Residential General Contracting (New Build) (IMAFAAAB)
Keywords
Where The BTR Group is headquartered
LocationHeadquarters
- HQ city
- Athens, GA
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
The BTR Group business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales
Revenue model
- Development Services: Fees earned from land acquisition, zoning entitlements, civil design, and project development management for Build-to-Rent communities
- General Contractor Services: Construction services provided through MFR subsidiary for wholesale subcontractor labor and materials, serving both internal projects and external clients
- Project Sales: Forward sale of completed units at Certificate of Occupancy or sale of stabilized projects to institutional buyers such as REITs and joint ventures
Go-to-market motion1 record
Distribution channels1 record
Marketing channels2 records
The BTR Group product offering
Product offeringCore offering
The BTR Group is a vertically integrated Build-to-Rent (BTR) real estate development and construction firm. It acquires land, handles zoning and civil design, and serves as both developer and general contractor for purpose-built rental communities. Through sister companies Multifamily Resources (MFR) and Multifamily Resources Supply (MFRS), it controls wholesale subcontractor labor and building material supply, enabling end-to-end control over construction costs, timelines, and quality.
Product overview
The BTR Group is a vertically integrated Build-to-Rent (BTR) real estate development and construction firm operating through three interconnected service lines: (1) BTR Development & General Contracting as the core platform, providing end-to-end development and construction management; (2) Multifamily Resources (MFR) as a wholesale subcontractor labor subsidiary; and (3) Multifamily Resources Supply (MFRS) as a wholesale building materials subsidiary. This vertical integration model enables the company to control materials procurement and labor sourcing across the building process. The portfolio includes six named BTR community projects totaling over 1,000 units across the Southeast and Midwest regions: Summerwell Parkway Village (282 units, Georgia), Highline at Knoxville Phase I (110 units) and Phase II (151 units, Tennessee), The Viewpoint at Murfreesboro (171 units, Tennessee), The Viewpoint at Vintage Hill (65 units, North Carolina), and The Viewpoint at Brookwood (193 units, Missouri).
Differentiator
Problem solved
Functional benefit
Products and services
- Build-to-Rent Development and General Contracting End-to-end Build-to-Rent development and general contracting services including land acquisition, zoning entitlements, civil design, and construction management for institutional-quality purpose-built rental communities. Serves institutional investors, REITs, and large property developers across the Southeast and Texas.
- Summerwell Parkway Village 282-unit build-to-rent community on 42.22 acres in Union City, GA (Atlanta MSA). BTR Group purchased raw land, conducted zoning entitlements and civil design, and used its programmatic architecture design in the stipulated sum contract with a Greystar joint venture. Estimated completion 2025.
- Highline at Knoxville Phase I 110-unit build-to-rent community at 5360 McCampbell Drive, Knoxville, TN 37918. BTR Group fully capitalized the project with a private family office and debt fund, then stabilized and sold it to a PPR and Center Creek Capital joint venture.
- Highline at Knoxville Phase II 151-unit build-to-rent community as a Phase II expansion in Knoxville, TN. Forward sale at Certificate of Occupancy to a PPR and Center Creek Capital joint venture, with BTR Group serving as Sponsor securing construction financing and as General Contractor. Start April 2025, estimated completion 2027.
- The Viewpoint at Murfreesboro 171-unit build-to-rent community at 4236 Veterans Pkwy, Murfreesboro, TN 37128 on 22.1 acres. BTR Group purchased raw land, conducted zoning entitlements and civil design, and used its programmatic architecture design in a stipulated sum contract with publicly traded REIT Rithm Capital as buyer. Start March 2024, estimated completion July 2026.
- The Viewpoint at Vintage Hill 65-unit build-to-rent community at Vintage Hill Parkway, Durham, NC 27712 on 20.96 acres. Estimated start Q2 2025, estimated completion 2026.
- The Viewpoint at Brookwood 193-unit build-to-rent community in Kansas City, MO with average 1,626 square feet per unit. Estimated start Q1 2026, estimated completion Q3 2027.
Quantifiable outcome
- 3,000+ rental units completed across the portfolio
- +3 more outcomes
Companies that use The BTR Group
Customer profileNamed customers5 records
Segments2 records
Ideal customer profiles2 records
The BTR Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
The BTR Group partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- Multifamily Resources (MFR)coreSister company providing wholesale subcontractor labor for BTR projects. Co-founded by Waldo Bradley. Responsible for over 4.8 million square feet of SFR-style construction across 11 states.
- Multifamily Resources Supply (MFRS)coreSister company supplying wholesale building materials for BTR construction projects, enabling cost control and supply chain integration within the vertical model.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
The BTR Group competitors and assessment
Company assessmentDirect peers
- Invitation Homes: Largest publicly traded single-family rental REIT, builds and operates SFR/BTR homes across Sun Belt markets. Direct peer on institutional BTR product serving similar renter demographics.
- Tricon Residential: Single-family rental and Build-to-Rent developer and operator (acquired by Blackstone in 2024). Direct peer as a vertically focused BTR/SFR developer serving institutional capital, comparable in product type and target renter.
- Progress Residential: Blackstone-affiliated single-family rental operator and developer. Direct peer in institutional SFR/BTR, comparable renter base and Sun Belt geographic overlap with BTR Group's pipeline.
- Center Creek Capital: Private equity firm focused exclusively on Build-to-Rent investments. Direct peer as a BTR-focused capital partner; current BTR Group JV buyer for Highline at Knoxville Phase I and II.
- American Homes 4 Rent (AMH): Publicly traded single-family rental REIT that develops, acquires, and operates BTR/SFR homes. Direct peer in the institutional BTR asset class with similar end-buyer (institutional capital) and rental product.
- Pretium Partners: Specialized investment manager focused on single-family rental and Build-to-Rent with multi-billion AUM. Direct peer as an institutional BTR-focused capital provider and developer partnering with operators.
Broad incumbents
- D.R. Horton: Largest US homebuilder with a dedicated rental division (D.R. Horton Rental Homes). Broad incumbent competing across BTR as part of a national for-sale + rental portfolio, with materially greater scale and capital access.
- Greystar: World's largest multifamily and student housing operator/developer. Already a BTR Group JV partner (Summerwell Parkway Village), broad incumbent with overlapping BTR development capabilities and substantially greater scale.
- Lennar: Top-3 US homebuilder actively expanding into single-family rental through Lennar Single Family Rental. Broad incumbent in BTR as part of a diversified national homebuilding platform.
Others
- Landmark Properties: Largest US student housing developer; existing BTR Group client (135+ units delivered in <12 months). Adjacent comparability as a high-volume residential developer with overlapping production-builder DNA, though focused on student housing rather than BTR.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
The BTR Group social profiles
Digital presenceThe BTR Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
The BTR Group leadership team
Management profileNumber of profiles
Profiles21 records
The BTR Group subsidiaries and ownership
Company hierarchySubsidiaries2 records
The BTR Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The BTR Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The BTR Group
What does The BTR Group do?
The BTR Group is a vertically integrated Build-to-Rent (BTR) real estate development and construction firm. It acquires land, handles zoning and civil design, and serves as both developer and general contractor for purpose-built rental communities. Through sister companies Multifamily Resources (MFR) and Multifamily Resources Supply (MFRS), it controls wholesale subcontractor labor and building material supply, enabling end-to-end control over construction costs, timelines, and quality.
Is The BTR Group a public or private company?
The BTR Group is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was The BTR Group founded?
The BTR Group was founded in 2022. It employs 11 to 50 people.
Where is The BTR Group based?
The BTR Group is headquartered in Athens, GA, United States, in the North America region.
How does The BTR Group make money?
Three revenue lines are on record. Development Services are the primary driver. The others are general Contractor Services and project Sales.
Who are The BTR Group's main competitors?
Direct peers on record are Invitation Homes, Tricon Residential, Progress Residential, Center Creek Capital, American Homes 4 Rent (AMH) and Pretium Partners. Broad incumbents are D.R. Horton, Greystar and Lennar. Landmark Properties is listed as an others.
Does The BTR Group have an API?
No public API is recorded for The BTR Group.
What industry is The BTR Group in?
The BTR Group's product category is Real Estate Development. Its primary akta.pro industry code is BPAJAFAC, Build-to-Rent (BTR) Community Management, with a secondary code of IMAFAAAB, Residential General Contracting (New Build). Its NAICS code is 236117 and its SIC code is 1520.