The Built Group

What The Built Group does

The Built Group is a privately held, design-build construction firm headquartered in Scarborough, Ontario, serving the Greater Toronto Area (GTA). Founded in 2017 by CEO Darrell Gilbert, the firm operates four service lines: major renovations and additions (home additions, full-level and whole-home renovations, ADUs and secondary suites), custom home building, disaster restoration (water, fire, weather catastrophe, and environmental/mould/asbestos), and a standalone pre-construction planning service called the Construction Playbook. The Construction Playbook is the company's core intellectual property — a structured process that integrates architectural, structural, MEP, and interior design decisions into one coordinated, permit-ready plan before construction begins, with a stated less than 1% pricing deviation from agreed contract value.

The business model is project-based, with fixed-price contracts following the pre-construction planning phase. The Construction Playbook itself is sold as a separate fee of $50,000–$55,000 per project, providing an upfront revenue stream that is independent of whether the construction contract ultimately proceeds with The Built Group. Revenue is generated one-time per project across all four service lines, with disaster restoration work often coordinated through insurance providers via Contractor Connection and Disaster Services Network referral channels. The firm employs 12 people and relies on a lean in-house team (BCIN-certified designers, structural engineers, project managers) supplemented by subcontractors, with a core partnership with Christina McEntire of Foresite Planning & Design for permit-ready drawings on larger projects.

The go-to-market motion is a sales-led, consultative field sales process anchored by a free hour-long in-home consultation, supported by content marketing (blog), project portfolio showcases, and industry certifications (BILD GTA, Baeumler Approved, IICRC, RenoMark) for trust signals. The Built Group positions itself as a stress-reduction alternative to traditional contractors, targeting GTA homeowners with high expectations of transparency, reliable pricing, and integrated design-build execution. The company holds no external funding, is founder-owned, and operates as an independent family-owned business.

Name

The Built Group

Legal name

The Built Group

Website

https://thebuiltgroup.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

The Built Group is a privately held, design-build construction firm in Scarborough, Ontario, serving Greater Toronto Area homeowners with major renovations, custom home builds, and disaster restoration services, anchored by its proprietary Construction Playbook pre-construction planning methodology.

Ownership category

akta.pro rank

Product category

Residential Construction and Renovation Services

NAICS

Residential Building Construction (2361), Residential Building Construction (23611)

SIC

General Bldg Contractors - Residential Bldgs (1520)

akta.pro primary industry

Residential Design-Build & Renovation-Integrated Builders (IMAFABAE)

akta.pro secondary industries

Post-Disaster Whole-Home Rebuild (Fire/Water/Storm) (HSAPAEAH), Whole-Home Interior Renovation (Non-Structural) (HSAPAEAC), Design-Build / EPC General Contracting (IMAFAAAD)

Keywords

• Home renovation services
• Custom home building
• Disaster restoration services
• Pre-construction planning
• Residential construction contractor

Headquarters

HQ city

Scarborough

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D, Others

Revenue model

1. Major Home Renovations & Additions: Project-based revenue from major renovations, additions, full-level/whole-home renovations, ADUs, and secondary suites. Pricing is fixed (within <1% deviation) once the Construction Playbook is finalized. Revenue is one-time per project.
2. Custom Home Building: Full-scope custom home builds from concept through final walkthrough, managed end-to-end by The Built Group (and its Built Custom Homes division). Fixed-price contracts based on detailed pre-construction plans. Revenue is one-time per build.
3. Disaster Restoration Services: Fire, water, catastrophe (storm), and environmental (mould/asbestos) restoration services, including emergency response, cleanup, structural repairs, and smoke damage restoration. Services both residential and commercial properties. Revenue is one-time per restoration project, often coordinated with insurance companies.
4. Construction Playbook (Pre-Construction Planning): The Construction Playbook is sold as a separate pre-construction planning investment, distinct from the construction contract. The playbook fee ranges from $50,000 to $55,000 and includes all planning, design, 3D modeling, and coordination deliverables. This is a separate revenue stream before construction begins.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

The Built Group is a GTA-based residential renovation and construction contractor that delivers major home renovations, additions, custom home builds, and disaster restoration services under fixed-price contracts. Its core differentiator is the Construction Playbook, a structured pre-construction planning methodology that integrates architectural design, structural engineering, MEP coordination, interior design, material selections, and 3D modeling into one unified, permit-ready plan before any construction begins, supported by a less-than-1% pricing deviation guarantee.

Product overview

The Built Group is a home renovation and construction company offering integrated services through four main pillars: Major Renovations & Additions (covering home additions, full-level and whole-home renovations, and ADUs/secondary suites), the Construction Playbook (a structured pre-construction planning methodology), Custom Home Building, and Disaster Restoration services (water, fire, catastrophe, and environmental/mould/asbestos). The company positions itself as a one-stop solution with in-house design, engineering, and construction capabilities, emphasizing transparent pricing with less than 1% budget deviation.

Differentiator

Problem solved

Functional benefit

Brands

• Built Custom Homes: A division of The Built Group focused exclusively on custom home building services, offering dedicated expertise for homeowners seeking custom home builds.

Products and services

• Major Renovations & Additions Comprehensive renovation and addition services for Toronto homeowners who have outgrown their homes but want to stay in their neighborhood. Covers home additions (second-storey, rear, side extensions), full-level and whole-home renovations, and ADUs and secondary suites.
• Construction Playbook Structured pre-construction planning service that finalizes all design decisions, material selections, engineering, and pricing before construction begins. Sold separately from the construction contract at $50,000–$55,000, integrating architectural, structural, mechanical, electrical, plumbing, interior design, and 3D modeling into one coordinated, permit-ready plan.
• Custom Home Building Full-service custom home builds and remodeling delivered with clear planning, accurate pricing, and one integrated team guiding clients from first concept through final walkthrough. Delivered via the Built Custom Homes division under fixed-price contracts.
• Disaster Restoration Comprehensive disaster restoration services covering fire damage, water damage, weather catastrophe, and environmental damage (mould and asbestos remediation). Includes 24/7 emergency response, structural repairs, smoke damage cleanup, and full reconstruction for both residential and commercial properties.
• Home Additions Major home additions including second-storey additions, rear and side extensions, and multi-room expansions designed to feel seamless and integrated with existing structures.
• Full-Level & Whole-Home Renovations Complete reimagining of main floors, second levels, or entire homes with cohesive design, clear pricing, and defined schedules. Transforms dated, choppy spaces into modern cohesive homes under fixed-price contracts.
• ADUs & Secondary Suites Design and build of code-compliant accessory dwelling units and legal secondary suites, including basement suites, coach houses, over-garage units, and internal conversions for multi-generational living or rental income.
• Water Damage Restoration Professional water damage restoration services including water removal, damage mitigation, and restoration for clean water, grey water, and black water situations. Covers basement flooding, burst pipes, sump pump failures, and sewer backups.
• Fire Damage Restoration Comprehensive fire damage restoration including smoke damage cleanup, structural repairs, odor removal, and debris removal. Available 24/7 for emergency response.
• Weather Catastrophe Restoration Rapid response and recovery services for homes damaged by storms, lightning, wind, ice storms, and torrential downpours. Includes roof damage, structural damage, and fallen tree debris removal.
• Environmental Damage Restoration Certified mould and asbestos remediation services working with environmental hygienists to assess, manage, and safely remove contamination.

Quantifiable outcome

• Less than 1% pricing deviation from agreed contract price across all projects using the Construction Playbook
• +3 more outcomes

Named customers11 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Christina McEntire (Foresite Planning & Design)coreStrategic or Co-development PartnerChristina McEntire of Foresite Planning & Design is a BCIN-certified designer and interior designer who is fully aligned with The Built Group's process. She is described as working with the company on every step of the renovation, providing permit-ready drawings up to approximately 6,000 square feet. Her dual expertise in technical building code compliance and interior design brings complete design services that align with the Ontario Building Code and meet the company's planning standards. When site questions arise, she coordinates directly with the project manager.
• BILD GTA (Building Industry and Land Development Association)minorOthersBILD GTA is the official voice of the building and land development industry in the Greater Toronto Area. The Built Group displays the BILD GTA certification/logo on its homepage as a trust signal. This is a certification/membership relationship rather than a commercial partnership.
• Baeumler ApprovedminorOthersBaeumler Approved is a certification program operated by contractor consultant Bryan Baeumler. The Built Group holds this certification, displayed on its homepage as a quality and professionalism trust signal. This is a certification relationship, not a commercial partnership.
• IICRC (Institute of Inspection, Cleaning and Restoration Certification)minorOthersIICRC is a global certification body for the inspection, cleaning, and restoration industries. The Built Group's technicians are IICRC certified for disaster restoration services (water, fire, mould, asbestos). This is a certification/compliance relationship displayed as a trust signal.
• RenoMarkminorOthersRenoMark is a certification program for professional renovation contractors in Canada, operated by the Canadian Home Builders' Association. The Built Group holds this certification as a trust and professionalism signal on its homepage.
• Contractor ConnectionminorChannel Partner/ Reseller/ DistributorContractor Connection is a network of vetted restoration and renovation contractors, often connected to insurance industry referral programs. The Built Group is a member, suggesting insurance-related referral work flows through this channel.
• Disaster Services NetworkminorChannel Partner/ Reseller/ DistributorDisaster Services Network connects property owners with certified disaster restoration contractors for fire, water, storm, and environmental damage services. The Built Group is a member, suggesting referral-based work through this network for disaster restoration services.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Handyman Connection: Franchise network providing residential remodeling, renovation, and repair services. Comparable in targeting residential customers with renovation and addition work, though typically smaller in scope than The Built Group's premium full-home projects.
• Paul Davis Restoration: North American franchise network providing disaster restoration and residential reconstruction services. Directly comparable on The Built Group's fire/water/storm restoration and insurance-channel pillar.
• PuroClean: Franchise network specializing in residential and commercial disaster restoration, including fire, water, and mould. Direct overlap with The Built Group's environmental and catastrophe restoration services and insurance-driven lead flow.
• Refresh Renovations: Design-build home renovation franchise operating across multiple countries. Highly comparable because it sells an integrated design-and-build planning process to homeowners, mirroring The Built Group's Construction Playbook approach.
• CaseDesign Remodeling: Design-build remodeling firm offering integrated design and construction for residential renovations. Comparable to The Built Group's integrated designer/engineer/builder workflow and full-home renovation focus.
• Re-Bath: Franchise specializing in residential bathroom and kitchen remodeling with a structured design-to-install process. Comparable as a process-driven residential renovation franchise serving middle-to-upper market homeowners.

Broad incumbents

• ServiceMaster Restore: Large national franchise network for disaster restoration and reconstruction. Overlaps with The Built Group's disaster restoration services and insurance referral model, though operating as part of a broader services portfolio.
• Power Home Remodeling: Large U.S. residential exterior remodeling company offering an integrated, consultative sales process. Comparable on the playbook-driven, fixed-price residential renovation sales motion, though U.S.-only.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/thebuiltgroup

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Built Group