The Buttered Biscuit
The Buttered Biscuit is a founder-owned, Arkansas-based scratch-made Southern breakfast and brunch restaurant chain operating six dine-in locations across the state, serving families, University of Arkansas visitors, and local communities through in-house kitchens, catering, and Toast Tab-powered online ordering.
- Company typePrivate
- Founded2017
- HeadquartersBentonville, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What The Buttered Biscuit does
The Buttered Biscuit is a privately held, founder-operated Southern breakfast and brunch restaurant company founded in April 2017 by husband-and-wife team Anna and Sam Russell in Bentonville, Arkansas. The business operates six physical locations across Arkansas — two in Bentonville (Moberly and I-Street), one in Springdale, one in Fayetteville near the University of Arkansas campus, and two in Little Rock (Promenade at Chenal opened May 2024 and The Heights opened January 2025). The concept centers on a from-scratch kitchen producing biscuits, gravies, jams, jellies, hollandaise, and salsa verde in-house daily, supported by locally sourced ingredients including cage-free eggs from Berryville, honey from Billy, and a proprietary coffee blend developed with Onyx Coffee, plus a proprietary gluten-free batter that extends menu accessibility.
Revenue is generated through dine-in restaurant sales, full-service catering (with a complimentary gallon of sweet tea included per order), gift card sales, and an eClub email loyalty program, all of which are operationalized through the Toast Tab SaaS platform for online ordering, waitlist management, and gift card fulfillment. The company sells no subscriptions or contracted enterprise agreements; pricing is per menu item at point of sale and catering is order-based. Adjacent revenue-adjacent assets include the Project Biscuit charitable initiative (funded by $1 from every Eureka sandwich sale and managed via the Arkansas Community Foundation) and a planned branded merchandise shop. Distribution is exclusively direct-to-consumer through owned physical locations across a single state.
The company employs nearly 300 team members and is structured as The Buttered Biscuit, LLC, a founder-owned LLC with no disclosed institutional capital, private equity backing, or external shareholders. The technology stack is intentionally light, relying on Toast Tab for commerce, Google Analytics for web measurement, and OneTrust for privacy compliance — there is no proprietary AI/ML, no custom mobile app beyond Toast-provided ordering, and no API platform. Customer acquisition is driven by local press coverage, organic social (Facebook, Instagram), the eClub email newsletter, Google Maps/local SEO, and word-of-mouth, with multiple regional 'Best Breakfast' and 'Best Brunch' awards reinforcing brand credibility in the Arkansas market.
The Buttered Biscuit firmographics
Firmographics- Name
- The Buttered Biscuit
- Legal name
- The Buttered Biscuit, LLC
- Website
- https://thebutteredbiscuit.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- The Buttered Biscuit is a founder-owned, Arkansas-based scratch-made Southern breakfast and brunch restaurant chain operating six dine-in locations across the state, serving families, University of Arkansas visitors, and local communities through in-house kitchens, catering, and Toast Tab-powered online ordering.
- Ownership category
- akta.pro rank
The Buttered Biscuit industry classification
Industry- Product category
- Casual Dining Restaurants
- NAICS
- Baked Goods Retailers (445291)
- SIC
- Bakery Products (2050)
- akta.pro primary industry
- Cafe-Bakeries (Bakery + Coffee/Foodservice) (THAFAFAG)
- akta.pro secondary industry
- Ethnic & Regional Bakeries (e.g., Middle Eastern, Asian, Latin) (THAFAFAJ)
Keywords
Where The Buttered Biscuit is headquartered
LocationHeadquarters
- HQ city
- Bentonville
- HQ country
- United States
- HQ region
- North America
Offices6 records
Markets served
The Buttered Biscuit business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Dine-In Restaurant Sales: Traditional restaurant revenue from serving breakfast and brunch to dine-in customers at six physical locations across Arkansas. Customers pay per menu item at point of sale.
- Catering Services: Catering orders brought to customer locations for events, corporate breakfasts, and celebrations. Offers free gallon of sweet tea with any catering purchase.
- Gift Card Sales: Sale of gift cards through Toasttab platform, generating float revenue and encouraging future visits.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard menu pricing for dine-in breakfast and brunch |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
The Buttered Biscuit product offering
Product offeringCore offering
The Buttered Biscuit operates a chain of six scratch-made Southern breakfast and brunch restaurants across Arkansas, with a daily menu built on biscuits, gravies, signature biscuit sandwiches, chicken and waffles, scrambles, pancakes, and a custom Onyx Coffee blend. In addition to dine-in service and online pickup ordering through Toast Tab, the company provides full-service catering for corporate and private events and sells gift cards redeemable at all locations.
Product overview
The Buttered Biscuit is a scratch-made Southern breakfast and brunch restaurant chain operating six Arkansas locations. The core offering consists of dine-in breakfast and brunch service featuring fresh-baked biscuits, housemade gravies, signature biscuit sandwiches (Eureka, Razorback), chicken and waffles (Kickin' Chicken), scrambles, and specialty pancakes. Adjacent offerings include full-service catering, the eClub loyalty program, Project Biscuit charitable initiative, gift cards, and specialty ONYX Coffee. An online ordering and waitlist system enables digital ordering across all locations. A Shop for branded merchandise is listed as coming soon.
Differentiator
Problem solved
Functional benefit
Brands
- Project Biscuit: The charitable arm of The Buttered Biscuit that supports programs providing second chances to underestimated individuals. Focuses on skill-building, career training, mentorship, and scholarships. Manages charitable fund through Arkansas Community Foundation. $1 from every Eureka sandwich sale goes to this initiative.
Products and services
- Dine-In Breakfast and Brunch Service Scratch-made Southern-inspired breakfast and brunch served daily at all six Arkansas locations, featuring fresh-baked biscuits, housemade gravies, signature biscuit sandwiches (Eureka, Razorback), chicken and waffles (Kickin' Chicken), scrambles, pancakes, and seasonal specialties. Targeted at local Arkansas residents, families, University of Arkansas visitors, and walk-in diners.
- Catering Services Full-service catering that brings scratch-made Southern food to corporate events, team breakfasts, client meetings, and private celebrations, with complete menu accessibility including biscuits, housemade gravy, hand-breaded chicken, and specialty items. Targeted at Arkansas businesses, event organizers, and private hosts arranging group breakfasts.
- Gift Cards
Quantifiable outcome
- 220,000+ customers served in first two years
- +2 more outcomes
Companies that use The Buttered Biscuit
Customer profileNamed customers3 records
Segments5 records
Ideal customer profiles2 records
The Buttered Biscuit technology and API
TechnologyAPI detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature1 record
The Buttered Biscuit partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core and minor.
- Arkansas Community FoundationcoreManages the Project Biscuit Charitable Fund as a nonprofit organization that fosters smart giving by offering tools to help Arkansans build better communities through charitable dollars.
- Circles NWAcoreProject Biscuit donated $5,000 to Circles NWA to help fight poverty. Circles NWA provides mentorship, job training, and community connections for individuals working to move out of poverty.
- HavenwoodcoreProject Biscuit partner providing support programs for underestimated individuals within the company's footprint. Havenwood is one of the organizations that receives support through the charitable initiative.
- BrightwatercoreProject Biscuit partner providing skill-building and career training for individuals. Part of the charitable arm's mission to empower underestimated individuals.
- IgnitecoreProject Biscuit partner supporting individuals through mentorship and skill-building programs within the company's community footprint.
- UA Pulaski Tech (University of Arkansas - Pulaski Technical College)corePartnership with UA-PTC Culinary Arts and Hospitality Management Institute (CAHMI) including a $5,000 scholarship donation for culinary students. The scholarship supports students with exceptional promise and drive, lessening financial burden of higher education.
- Onyx CoffeecoreLocal Arkansas coffee roaster providing locally roasted coffee to all Buttered Biscuit locations. The company worked with Onyx to develop the specific coffee blend served at all locations.
- Billy (Local Honey Supplier)minorLocal honey supplier providing locally sourced honey for use in menu items and homemade jams.
- Berryville Egg FarmcoreSupplier of cage-free eggs from Berryville, Arkansas, supporting the company's commitment to high-quality, locally sourced ingredients.
- BoeltercoreKitchen equipment design and implementation partner for the Little Rock location expansion. Boelter's expertise in managing multiple projects, building systems and implementing single point of contact helps the company scale efficiently.
- Starr DesigncoreCollaborated with Boelter on kitchen design for The Buttered Biscuit's Little Rock location. Starr Design worked closely with the company to find the right equipment for consistent implementation at new locations.
Scale indicators8 records
Recent moves11 records
Expansion highlights5 records
The Buttered Biscuit competitors and assessment
Company assessmentDirect peers
- Another Broken Egg Cafe: Upscale breakfast, brunch and lunch franchise with ~80+ locations, heavily concentrated in the Southeast. Comparable Southern-leaning breakfast menu and scratch-cooking identity targeting similar family and weekend-brunch occasions.
- First Watch: Largest daytime café chain in the U.S. focused on breakfast, brunch and lunch. Same scratch-inspired menu positioning and Southern-adjacent geographies make it the closest publicly traded comparable for unit economics and brand-building strategy.
- Biscuit Love: Nashville-based Southern brunch restaurant famous for scratch-made biscuits. Highly comparable as a Southern, biscuit-centric, hospitality-driven concept with a growing multi-location footprint.
- Black Bear Diner: Family-friendly, scratch-cooking diner chain with strong Southern and heartland presence. Comparable in family/breakfast positioning, in-house preparation, and community-rooted brand identity.
- Original Pancake House: Long-established breakfast specialty chain with franchise locations across the U.S. Comparable in breakfast-specialty positioning and reliance on signature scratch items (pancakes/baked goods) as brand anchors.
- Maple Street Biscuit Company: Biscuit-focused breakfast concept with a community-giving mission ('Make It Right'), operating across the Southeast. Direct comparable given its biscuit-centric menu, scratch preparation, and charitable identity closely mirroring The Buttered Biscuit's Project Biscuit.
Broad incumbents
- Huddle House: Regional diner chain concentrated in the Southeast, focused on all-day breakfast. Comparable in Southern diner culture and breakfast focus but competes primarily on value and extended hours rather than scratch premium.
- Waffle House: Iconic ~1,900-location Southern breakfast chain operating 24/7. Overlaps in Southern breakfast occasion and diner culture but competes on value, hours, and ubiquity rather than scratch premium positioning.
- IHOP: National breakfast-and-beyond chain (~1,500+ U.S. locations). Overlaps heavily in family breakfast and pancakes but operates as a much broader, franchise-driven incumbent rather than a scratch-made regional concept.
- Cracker Barrel: National Southern comfort-food restaurant chain with ~650 locations. Overlaps in Southern comfort identity and family breakfast occasion but is a much broader, publicly traded incumbent with attached retail.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
The Buttered Biscuit social profiles
Digital presenceThe Buttered Biscuit financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Buttered Biscuit leadership team
Management profileNumber of profiles
Profiles3 records
The Buttered Biscuit funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Buttered Biscuit M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Buttered Biscuit
What does The Buttered Biscuit do?
The Buttered Biscuit operates a chain of six scratch-made Southern breakfast and brunch restaurants across Arkansas, with a daily menu built on biscuits, gravies, signature biscuit sandwiches, chicken and waffles, scrambles, pancakes, and a custom Onyx Coffee blend. In addition to dine-in service and online pickup ordering through Toast Tab, the company provides full-service catering for corporate and private events and sells gift cards redeemable at all locations.
Is The Buttered Biscuit a public or private company?
The Buttered Biscuit is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was The Buttered Biscuit founded?
The Buttered Biscuit was founded in 2017. It employs 11 to 50 people.
Where is The Buttered Biscuit based?
The Buttered Biscuit is headquartered in Bentonville, United States, in the North America region.
How does The Buttered Biscuit make money?
Three revenue lines are on record. Dine-In Restaurant Sales are the primary driver. The others are catering Services and gift Card Sales.
Who are The Buttered Biscuit's main competitors?
Direct peers on record are Another Broken Egg Cafe, First Watch, Biscuit Love, Black Bear Diner, Original Pancake House and Maple Street Biscuit Company. Broad incumbents are Huddle House, Waffle House, IHOP and Cracker Barrel.
Does The Buttered Biscuit have an API?
No public API is recorded for The Buttered Biscuit.
What industry is The Buttered Biscuit in?
The Buttered Biscuit's product category is Casual Dining Restaurants. Its primary akta.pro industry code is THAFAFAG, Cafe-Bakeries (Bakery + Coffee/Foodservice), with a secondary code of THAFAFAJ, Ethnic & Regional Bakeries (e.g., Middle Eastern, Asian, Latin). Its NAICS code is 445291 and its SIC code is 2050.