What Biscuit Love does

Biscuit Love is a privately held, family-owned fast casual restaurant chain headquartered in Nashville, Tennessee, founded in 2012 by Karl, Sarah, and Gertie Worley. The company operates four brick-and-mortar locations — three in Tennessee (The Gulch and Hillsboro Village in Nashville, and Berry Farms in Franklin) and one in Cincinnati, Ohio — each open daily from 7:00 am to 3:00 pm and serving scratch-made Southern breakfast and lunch from locally-sourced ingredients. Core products include made-from-scratch biscuits, signature dishes (e.g., B-Rolls, Chronic Bacon, sausage gravy), and a curated menu differentiated by family recipes and a 'Breakfast for Good' community mission supported by a Staff Care Program for employees.

Beyond dine-in, Biscuit Love generates revenue across five distinct streams: (1) restaurant dine-in sales at the four locations, (2) online ordering for carryout via order.online, (3) catering pickup and delivery through EZCater and direct platforms, (4) nationwide shipping of frozen biscuits and B-Rolls via the Goldbelly marketplace, and (5) direct-to-consumer e-commerce merchandise (apparel, preserves, spice blends, mugs, kitchen accessories, and licensed collaborations such as the RoyToy Log Farm Set). Pricing across the merchandise line ranges roughly $12.95–$59.95 per item, with food products at $19.95 and preserves at $17.95–$46.95; all digital commerce is processed through Square. The go-to-market motion is direct-to-consumer across all channels, with no franchise, wholesale, or B2B contracts disclosed.

Operationally, the business is asset-light and family-operated with 51–100 employees, no disclosed outside funding, and no parent company. Technology is intentionally minimal — third-party platforms handle payments (Square), ordering (order.online), catering (EZCater), shipping (Goldbelly), and HR (Workstream) — and there is no proprietary software, data moat, or AI capability. The company's strategic posture emphasizes brand authenticity, employee welfare, and community over scale, with growth measured in single-digit new locations over more than a decade rather than aggressive unit expansion.

Name

Biscuit Love

Legal name

Biscuit Love

Website

https://biscuitlove.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

51–100 employees

Short description

Biscuit Love is a family-owned fast casual restaurant chain operating four locations in Tennessee and Ohio that serves scratch-made Southern breakfast and lunch, with ancillary revenue from catering, nationwide frozen-biscuit shipping via Goldbelly, and direct-to-consumer branded merchandise.

Ownership category

akta.pro rank

Product category

Breakfast and Brunch Restaurants

NAICS

Limited-Service Restaurants (722513), Bread and Bakery Product Manufacturing (31181), Commercial Bakeries (311812)

SIC

Retail-Eating Places (5812), Bakery Products (2050), Food And Kindred Products (2000)

akta.pro primary industry

Cafe-Bakeries (Bakery + Coffee/Foodservice) (THAFAFAG)

akta.pro secondary industries

Retail Bakeries (Bread & Daily Bakery) (THAFAFAA), Specialty Snack Foods Manufacturing (Ethnic/Regional, Gourmet, Functional) (AFAKAIAO)

Keywords

• Breakfast restaurant chain
• Scratch-made biscuits
• Fast casual dining
• Southern breakfast cuisine
• Catering services

Headquarters

HQ city

Nashville

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Restaurant dine-in sales: Revenue from breakfast and lunch service at 4 physical restaurant locations. Customers order at the register and are served at their tables.
2. E-commerce merchandise sales: Direct-to-consumer sales of branded merchandise including apparel (t-shirts, sweatshirts, hats, socks), preserves, spices, mugs, and kitchen accessories through the company's own e-commerce storefront. Free shipping on Continental US orders.
3. Goldbelly nationwide shipping: Nationwide shipping of frozen biscuits and food products through Goldbelly marketplace partnership.
4. Catering services: Catering orders for pickup and delivery at all 4 locations through EZCater and direct ordering platforms.
5. Charitable merchandise: Sale of 'Love Biscuits Love Others' t-shirts where proceeds support the Staff Care Program for employees.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels4 records

Core offering

Biscuit Love operates a small chain of fast casual breakfast and lunch restaurants serving scratch-made Southern biscuits and regionally sourced dishes at four physical locations in Tennessee and Ohio. The company extends beyond dine-in through nationwide shipping of frozen biscuit products via the Goldbelly marketplace, online carryout ordering, catering services delivered through its own channels and EZCater, and an e-commerce shop offering branded apparel, preserves, spices, kitchen accessories, and gift items.

Product overview

Biscuit Love is a locally-owned family restaurant business offering made-from-scratch Southern breakfast and lunch cuisine at 4 fast casual locations in Tennessee (Gulch, Hillsboro Village, Berry Farms) and Cincinnati, Ohio. The core product offering includes in-restaurant dining, online ordering for carryout and catering, and nationwide shipping of frozen items via Goldbelly. The retail merchandise portfolio spans multiple categories including: preserves and spices (Preserves Sampler, Mini Sampler, Chronic Spice Blend, Love Dust, Chai Mix, Granola); apparel (sweatshirts, hoodies, t-shirts, hats, socks); home goods (diner mugs, tea towels, stainless steel biscuit cutters); and specialty items (enamel ornaments, patches, cooling neck wraps, Log Farm Set collaboration). The company also operates social impact initiatives through its Staff Care Program for employee wellness and a Donation Program supporting food insecurity charities.

Differentiator

Problem solved

Functional benefit

Products and services

• In-Restaurant Dining Fast casual breakfast and lunch restaurant service featuring made-from-scratch Southern biscuits and regionally sourced dishes. Operates daily from 7:00 am to 3:00 pm at four locations: Nashville Gulch, Nashville Hillsboro Village, Berry Farms (Franklin, TN), and Cincinnati, OH. Customers order at the register and are seated by staff.
• Online Carryout and Catering Ordering Online ordering service for carryout meals and catering at all four Biscuit Love restaurant locations via the order.online platform. Catering orders can be arranged for pickup directly with the restaurants or for delivery through EZCater at the Berry Farms and Cincinnati locations.
• Goldbelly Nationwide Shipping Mail-order service shipping frozen Biscuit Love products — including biscuits and B-Rolls with baking instructions — to customers across the United States through the Goldbelly third-party marketplace.
• Staff Care Program Employee wellness initiative providing above-average wages, PTO, healthcare benefits, leadership coaching, mental health and recovery resources, and finance education to Biscuit Love team members ('Biscuits'), with bilingual support for English and Spanish-speaking employees.
• Donation Program Community donation program supporting 501(c)(3) organizations that fight food insecurity for children. Requires 60-day advance notice for event-based donation requests.

Segments2 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered core and minor.

• GoldbellycoreGTM or Marketing PartnerNationwide shipping partnership allowing customers to order frozen Biscuit Love products for home delivery across the United States through the Goldbelly platform.
• EZCatercoreChannel Partner/ Reseller/ DistributorCatering delivery partnership for Berry Farms and Cincinnati locations. EZCater handles delivery logistics for catering orders at these locations.
• Bear Creek FarmminorOthersLocal farm supplier providing ground pork for sausage gravy. Mentioned in recipes section as a trusted local purveyor.
• RoyToyminorStrategic or Co-development PartnerLicensed collaboration on the 'Biscuit Love x RoyToy Log Farm Set' - a 73-piece wooden toy set made in the USA for children ages 3+.
• Hatch Show PrintminorStrategic or Co-development PartnerNashville-based legendary show poster printer that created the 'We Believe in Breakfast' 2020 Hatch Show Print poster for Biscuit Love.
• SquareminorOthersSquare provides the gift card platform and online store payment infrastructure for Biscuit Love's e-commerce operations.
• WorkstreamminorOthersHR and recruiting platform used for job postings and employment applications at Biscuit Love locations.

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Waffle House: Iconic Southern breakfast chain with 1,900+ locations operating 24/7. Competes on breakfast daypart and Southern diner experience, and contrasts with Biscuit Love's limited hours and small footprint.
• First Watch: Large, publicly traded daytime cafe chain serving breakfast, brunch, and lunch with a similar focus on scratch cooking and locally-sourced ingredients. Much larger scale and broader menu make it a broad incumbent in the same breakfast/brunch daypart.
• Cracker Barrel: National Southern comfort-food chain famous for its all-day breakfast menu and country-store retail model. Overlaps with Biscuit Love on Southern breakfast fare and the in-store retail/gift merchandising strategy.

Others

• Goldbelly: National food marketplace that ships restaurant-made and artisanal foods nationwide. Biscuit Love already partners with Goldbelly for nationwide frozen-biscuit shipping, making Goldbelly both a channel partner and a comparable food-discovery platform.

Direct peers

• Another Broken Egg Cafe: Breakfast, brunch, and lunch franchise concept with Southern-inspired menus and a similar fast-casual-plus-full-service hybrid. Directly competes for the same biscuit-and-breakfast customer and has a meaningful franchise footprint.
• Maple Street Biscuit Company: Multi-unit Southern-style breakfast and biscuit concept with a similar scratch-made, comfort-food positioning and a comparable menu of biscuit-based dishes. Operates as a franchise model and is the closest direct competitor to Biscuit Love's biscuit-centric breakfast offering.
• The Original Pancake House: Specialty breakfast franchise focused on scratch-made pancakes and breakfast classics with a similar independent-operator feel. Directly comparable in menu focus and casual sit-down breakfast daypart.

Regional players

• Loveless Cafe: Iconic Nashville-area Southern breakfast and biscuit institution and a direct Nashville competitor. Operates as a destination restaurant in the same local market as Biscuit Love's three Tennessee locations.
• Pancake Pantry: Long-standing Nashville breakfast institution serving scratch-made breakfast and pancakes. Competes for the same Nashville breakfast customer base as Biscuit Love's Gulch and Hillsboro Village locations.

Emerging players

• Milktooth: Chef-driven breakfast and brunch restaurant in Indianapolis with a nationally recognized, scratch-made, locally-sourced program. A comparable independent-operator benchmark for premium breakfast/brunch positioning.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/biscuitlovenash
• Facebookfacebook.com/biscuitlove
• LinkedInlinkedin.com/company/biscuit-love-brunch

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Biscuit Love