THE CHANGE AGENCY
The Change Agency is a US-based, Stagwell-affiliated strategy-to-execution creative marketing consultancy serving enterprise brands and ambitious startups across automotive, healthcare, consumer goods, and emerging verticals through long-term agency-of-record partnerships.
- Company typePrivate
- Founded-
- HeadquartersFlorida, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What THE CHANGE AGENCY does
The Change Agency is a strategy-to-execution creative marketing consultancy that serves enterprise brands and ambitious startups across automotive, healthcare, consumer goods, and adjacent verticals. It is positioned as part of the Stagwell Global network (Nasdaq: STGW), giving it affiliation with 75 agencies and 12,000 specialists across 34 countries, while operating as a lean US-based senior leadership team of approximately 6 supported by a scalable offshore network of 60+ multidisciplinary talents. Service offerings span consumer and market understanding, go-to-market strategy, brand foundation and wrapping, creative storytelling and content development, and production of multi-media materials; engagements are delivered as long-term agency-of-record partnerships, with multi-year tenures documented across Toyota (7 years), Suzuki (7 years), Johnson & Johnson (7 years), LADA (5 years), SKODA (3 years), and Lexus (2 years).
The firm's core technology exposure is limited and partnership-driven. It co-developed a Dynamic Creative Optimization (DCO) platform with GroupM that has produced documented outcomes on Johnson & Johnson campaigns (37% performance increase, 45% engagement boost), and it built CINEFY.ai, an AI-assisted video storytelling platform branded as an 'AI co-director.' Execution is augmented through a partnership with Inhouse.pro, which handles CG, motion, and digital production. Notably, the agency's work has won a Gold Effie in the Automotive category (LADA Granta 'Keeping the Word' campaign), and multiple campaigns have produced measurable client outcomes, including LADA market share growth from 18% to 25% and brand health growth from 17% to 68%.
The revenue model is professional services-based, monetized through annual retainers and project fees under multi-year AOR and strategic creative partnerships. No public pricing is disclosed; engagement value is anchored to enterprise clients with large marketing budgets (Toyota, J&J, Shell, P&G, Samsung, Huawei, Haier, Heinz). Geographically, the firm is registered in Florida, USA, while serving global brands, which implies cross-border delivery capacity rather than US-only scope.
THE CHANGE AGENCY firmographics
Firmographics- Name
- THE CHANGE AGENCY
- Legal name
- The Change Agency
- Website
- https://thechange.agency
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- The Change Agency is a US-based, Stagwell-affiliated strategy-to-execution creative marketing consultancy serving enterprise brands and ambitious startups across automotive, healthcare, consumer goods, and emerging verticals through long-term agency-of-record partnerships.
- Ownership category
- akta.pro rank
THE CHANGE AGENCY industry classification
Industry- Product category
- Brand Marketing Consultancy
- NAICS
- Advertising Agencies (541810)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- Marketing Transformation & Change Management (MPAAAFAO)
- akta.pro secondary industry
- Integrated Full-Service Creative Agencies (MPAAAAAA)
Keywords
Where THE CHANGE AGENCY is headquartered
LocationHeadquarters
- HQ city
- Florida
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
THE CHANGE AGENCY business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Professional Services - Agency Fees: Strategy-to-execution consultancy providing brand development, creative services, marketing strategy, and campaign execution for enterprise clients under long-term agency partnerships and annual contracts.
Go-to-market motion2 records
Distribution channels2 records
Marketing channels7 records
THE CHANGE AGENCY product offering
Product offeringCore offering
The Change Agency is a strategy-to-execution creative marketing consultancy that transforms market challenges into brand and revenue opportunities for blue-chip brands and ambitious startups. It delivers integrated services spanning consumer and market understanding, go-to-market strategy, brand foundation and wrapping, creative storytelling and content development, and production of multimedia materials, supported by a proprietary DCO platform for precision marketing.
Product overview
The Change Agency is a strategy-to-execution creative consultancy, not a software product company. Their core offering is professional services spanning brand strategy, marketing communication, creative development, and digital production. Their work encompasses brand foundation development, go-to-market strategies, growth hacking, creative storytelling, content production (video, 3D/CG imagery, motion graphics), and digital/social media services. Specific projects mentioned include a proprietary DCO platform developed for Johnson & Johnson (37% performance increase, 45% engagement boost), and CINEFY.ai, an AI video storytelling tool created for a client. The agency operates through their 'inhouse.pro' creative execution subsidiary for digital and CG production work.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- LADA market share increased from 18% to 25%
- +14 more outcomes
Companies that use THE CHANGE AGENCY
Customer profileNamed customers27 records
Segments5 records
Ideal customer profiles3 records
THE CHANGE AGENCY technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability2 records
Feature1 record
THE CHANGE AGENCY partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- Stagwell GlobalcoreThe Change Agency is part of Stagwell Global family - a digital-first global marketing network. Stagwell has 12,000 specialists in 34 countries serving 4,000 clients with 75 agencies. Listed on Nasdaq (STGW) with 2024 GAAP Revenue of $2.84B. Mark Penn serves as Chairman & CEO.
- GroupMcoreStrategic partnership with GroupM to pioneer precision marketing campaigns through proprietary DCO (Dynamic Creative Optimization) platform, resulting in 37% performance increase and 45% engagement boost for Johnson & Johnson.
- Inhouse.procoreInhouse.pro serves as The Change Agency's creative execution and digital development agency, helping brands and agencies visually develop any creative, digital, CG and motion ideas from scratch to perfect and detailed execution, scaling them into whole ecosystem of communication materials.
Scale indicators20 records
Recent moves6 records
Expansion highlights5 records
THE CHANGE AGENCY competitors and assessment
Company assessmentDirect peers
- Droga5: Independent creative agency blending strategic consultancy with creative storytelling for global enterprise clients; matches The Change Agency's positioning as a boutique strategy-and-creative transformation shop.
- Mother: Independent creative agency with strategy-to-execution model serving global brands across verticals; comparable operating model and enterprise client focus to The Change Agency.
- R/GA: Digital-first creative agency combining brand strategy, technology, and product design; closely matches The Change Agency's brand-plus-precision-marketing positioning and enterprise transformation engagements.
- Wieden+Kennedy: Independent creative agency operating a collaborative strategy-to-execution model for blue-chip enterprise clients across automotive, CPG, and technology — closely mirrors The Change Agency's AOR-driven business model.
- 72andSunny: Independent full-service creative agency known for integrated brand campaigns and measurable cultural impact; comparable to The Change Agency's communications-platform-led approach (e.g., Toyota Push The Limit).
- The&Partnership: Integrated agency combining strategy, creative, and media under one P&L; closely mirrors The Change Agency's strategy-to-execution, single-accountable-partner positioning for enterprise brands.
- Assembly: Stagwell-owned media and creative agency and direct network sibling to The Change Agency; offers comparable strategy-to-execution services with overlap in modern marketing and brand-building capabilities.
- Anomaly: Independent creative and strategy agency operating a strategy-to-execution model for global brands; directly comparable to The Change Agency's integrated consulting-plus-creative offering and similar enterprise client base.
Broad incumbents
- Accenture Song: Global experience transformation arm of Accenture combining creative, technology, and consulting; comparable to The Change Agency's transformation-oriented positioning but at significantly larger scale and broader capability set.
- VMLY&R: Global full-service network agency offering brand strategy, creative, and digital transformation; comparable to The Change Agency's service breadth but operates as a larger incumbent with broader portfolio offerings.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
THE CHANGE AGENCY social profiles
Digital presenceTHE CHANGE AGENCY financial estimates
Financial estimateRevenue estimate
Valuation estimate
THE CHANGE AGENCY leadership team
Management profileNumber of profiles
Profiles6 records
THE CHANGE AGENCY funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
THE CHANGE AGENCY M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about THE CHANGE AGENCY
What does THE CHANGE AGENCY do?
The Change Agency is a strategy-to-execution creative marketing consultancy that transforms market challenges into brand and revenue opportunities for blue-chip brands and ambitious startups. It delivers integrated services spanning consumer and market understanding, go-to-market strategy, brand foundation and wrapping, creative storytelling and content development, and production of multimedia materials, supported by a proprietary DCO platform for precision marketing.
Is THE CHANGE AGENCY a public or private company?
THE CHANGE AGENCY is a private company. It is classified as corporate owned and is currently operating.
When was THE CHANGE AGENCY founded?
THE CHANGE AGENCY was founded in -1. It employs 1 to 10 people.
Where is THE CHANGE AGENCY based?
THE CHANGE AGENCY is headquartered in Florida, United States, in the North America region.
How does THE CHANGE AGENCY make money?
One revenue line is on record: professional Services - Agency Fees.
Who are THE CHANGE AGENCY's main competitors?
Direct peers on record are Droga5, Mother, R/GA, Wieden+Kennedy, 72andSunny, The&Partnership, Assembly and Anomaly. Broad incumbents are Accenture Song and VMLY&R.
Does THE CHANGE AGENCY have an API?
No public API is recorded for THE CHANGE AGENCY.
What industry is THE CHANGE AGENCY in?
THE CHANGE AGENCY's product category is Brand Marketing Consultancy. Its primary akta.pro industry code is MPAAAFAO, Marketing Transformation & Change Management, with a secondary code of MPAAAAAA, Integrated Full-Service Creative Agencies. Its NAICS code is 541810 and its SIC code is 7311.