The Charred Oak Tavern

What The Charred Oak Tavern does

The Charred Oak Tavern is a privately held, single-location steak and seafood restaurant and whiskey bar operating at 57 Center Street in Middleboro, Massachusetts. Founded in 2017 by identical twin brothers Michael Menard and Matthew Menard and their wives, the restaurant operates Wednesday through Sunday with dinner service mid-week and lunch-and-dinner service on weekends; it is closed Monday and Tuesday. The seven-employee business serves the local Middleboro community and surrounding area with dine-in, take-out, and a multi-format catering program for private events.

The core offering pairs a lunch and dinner menu (steaks, seafood, slow-cooked meats) with an extensive bar program anchored by a whiskey and bourbon selection, whiskey flights, seasonal cocktails, bourbon barrel-aged wines, and a curated beer list. The physical concept is differentiated by a rustic tavern atmosphere featuring wagon wheel chandeliers, industrial lighting, leather sofas, custom wood doors, high-top tables made from whiskey barrels, and a horseshoe-shaped bar with library ladder access to higher-shelf spirits. The catering division, led by Executive Chef David Veronneau, offers curbside catering, brunch and dinner buffets, plated meals, stationary tables, and cocktail party formats.

Revenue is generated entirely through on-premises food and beverage sales, catering events, and digital gift cards sold through a SpotOn e-gift card integration. Distribution is direct-to-consumer via the physical location, phone reservations, take-out ordering, and the catering channel. Marketing relies on Google Reviews, the company website, and earned local media coverage (SouthCoast Today, Wicked Local, Boston Voyager, Fun107). There is no public listing, no institutional investment, no M&A activity, and no technology or AI capabilities disclosed.

Name

The Charred Oak Tavern

Legal name

The Charred Oak Tavern

Website

https://thecharredoaktavern.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

The Charred Oak Tavern is a privately held, single-location steak and seafood restaurant and whiskey bar in Middleboro, Massachusetts, founded in 2017 by twin brothers Michael and Matthew Menard. It serves local families and whiskey enthusiasts with dine-in, take-out, and multi-format catering.

Ownership category

akta.pro rank

Product category

Casual Dining Steakhouse and Whiskey Bar

NAICS

Full-Service Restaurants (722511)

SIC

Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Steakhouses & Seafood Restaurants (THAFACAE)

akta.pro secondary industry

Neighborhood Bars & Taverns (CRANACAA)

Keywords

• Steak and seafood restaurant
• Whiskey and bourbon bar
• Event catering services
• Casual dining tavern
• Craft bourbon tasting

Headquarters

HQ city

Middleboro

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Dine-in Restaurant Sales: Revenue from serving steaks, seafood, and slow-cooked meat dishes for lunch and dinner service in a rustic tavern setting.
2. Bar Sales: Revenue from craft bourbons, whiskey cocktails, bottled and draft beer, mixed drinks, and bourbon barrel-aged wine served at the horseshoe-shaped bar.
3. Catering Services: Revenue from catering events including cocktail parties, brunch buffets, dinner buffets, plated meals, and stationary table displays for private events.
4. Gift Cards: Revenue from e-gift cards sold through SpotOn platform for customer purchases.
5. Media Features: The restaurant has been featured in local media coverage including SouthCoast Today, Wicked Local, Boston Voyager, and Fun107, building brand awareness in the region.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

The Charred Oak Tavern is a single-location steak and seafood restaurant and whiskey bar in Middleboro, MA that serves fresh steaks, seafood, and slow-cooked meats for lunch and dinner alongside a craft bourbon and whiskey-focused bar program. It supplements dine-in service with take-out/curbside options, weekly food and drink specials, a full event catering division (buffets, plated meals, stationary tables, cocktail parties), and SpotOn-powered e-gift cards.

Product overview

The Charred Oak Tavern is a single-location steak and seafood restaurant and whiskey bar located in Middleboro, MA. The core offering consists of lunch and dinner dining service paired with an extensive bar program centered on craft bourbons, whiskeys, and cocktails. The dining experience features fresh steaks, seafood, and slow-cooked meats in a rustic tavern atmosphere with wagon wheel chandeliers and whiskey barrel tables. Beyond in-house dining, the restaurant offers a comprehensive catering division with multiple service formats (curbside catering, brunch/dinner/lunch buffets, plated dinners and lunches, stationary tables, and cocktail parties), all managed in coordination with executive chef David Veronneau. The bar program includes whiskey flights, a seasonal cocktail menu, an extensive wine list featuring bourbon barrel-aged wines, and a curated selection of bottled, craft, and draft beers. The restaurant integrates with SpotOn for e-gift card services.

Differentiator

Problem solved

Functional benefit

Products and services

• Lunch and Dinner Dining Service Full-service lunch and dinner dining featuring fresh steaks, seafood, and slow-cooked meats (including shrimp scampi, chicken Marsala, bison burgers, beef tacos) served in a rustic tavern atmosphere for individual diners, families, and groups in Middleboro, MA.
• Whiskey and Bourbon Bar Horseshoe-shaped bar service offering craft bourbons, whiskey cocktails, mixed drinks, signature drinks, bottled and draft beer, Moscow Mules, and bourbon barrel-aged wine, with library ladder access to higher-shelf spirits for adult patrons and whiskey enthusiasts.
• Whiskey Flights Whiskey flight tastings that allow customers to sample a variety of whiskey styles and brands from the bar's whiskey selection.
• Event Catering Services Full-service event catering for private functions and gatherings in multiple formats including curbside catering, brunch buffets, dinner buffets, lunch buffets, plated dinners and lunches, stationary table displays, and cocktail parties, coordinated through Executive Chef David Veronneau.
• E-Gift Cards Digital gift cards sold through the SpotOn e-gift card platform (https://egiftcards.spoton.com/5251/610c694424b4c40b1109f70a) that customers can purchase for use at the restaurant.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Scale indicators1 record

Recent moves4 records

Expansion highlights3 records

Regional players

• 99 Restaurants: New England-based casual-dining chain serving burgers, steak tips, and bar fare. Comparable as a regional competitor targeting the same local family/casual-dining occasions in the Massachusetts market.
• Not Your Average Joe's: Massachusetts-based casual-dining chain with a scratch kitchen and full bar. Comparable regional full-service competitor for the same family-dining and bar occasions.

Others

• SpotOn: Restaurant technology platform used by The Charred Oak Tavern for e-gift card processing and online ordering infrastructure. Relevant ecosystem participant rather than a direct competitor.

Broad incumbents

• Black Angus Steakhouse: Casual steakhouse chain with full bar service. Comparable as a competing casual steakhouse concept for value-oriented steak diners in the broader New England trade area.
• The Capital Grille: Upscale steakhouse chain with an award-winning wine and spirits program. Comparable on the steak-plus-whiskey/wine axis at a more upscale price point, providing aspirational peer context.
• Outback Steakhouse: Casual-dining steakhouse chain with full bar service. Comparable as a competing steak-and-bar concept for Middleboro diners, but with national scale and a broader value-oriented positioning.
• LongHorn Steakhouse: National full-service steakhouse chain offering steaks, seafood, and a broad bar program. Comparable as a competing steakhouse concept, though operating at vastly larger scale across many locations.
• Smokey Bones: Casual BBQ and steakhouse chain with a sizable bourbon-focused bar program. Comparable on the steak/meats-plus-bar axis with a whiskey-adjacent positioning.
• Texas Roadhouse: Large casual steakhouse chain with extensive bar offerings. Comparable menu overlap (steaks, bar service) and competes for the same family/casual-dining occasions in the broader market.
• Bonefish Grill: National casual-dining chain centered on seafood with a full bar. Comparable on the seafood-and-bar offering that is part of The Charred Oak Tavern's menu mix.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/the-charred-oak-tavern

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Charred Oak Tavern