The Cheese Shoppe

What The Cheese Shoppe does

The Cheese Shoppe is a privately held, founder-operated specialty food retailer headquartered in Lake Park, Florida (West Palm Beach area), selling artisanal cheeses, charcuterie meats, and accompaniments such as crackers, jams, dried fruits, oils, vinegars, sauces, chocolate, nuts, and honey. Its core product is a curated selection of international cheeses organized by milk type (cow, goat, sheep, mixed), complemented by meats sourced from the United States, Italy, Spain, and other regions. The business reaches customers through four in-person distribution points in South Florida — a brick-and-mortar shop in Lake Park open three weekdays and three weekly farmers market booths across Fort Pierce, Palm Beach Gardens, and West Palm Beach — supplemented by online order pickup and phone/text-only local delivery from Jupiter to Boca Raton. Orders are captured manually via phone (561-646-6284) and text (561-846-1996), with no mobile app, e-commerce storefront automation, or digital checkout flow visible in the data.

The company makes money through four streams: retail product sales at the shop and market booths, customizable charcuterie boards for events and holidays (starting at $17.50 per person for groups of ten or more), private cheese and wine tastings delivered at customers' homes or businesses, and a subscription product for recurring deliveries. The go-to-market is event-driven: tasting events listed on Eventbrite, social media engagement through the personal brand @frankthecheeseguy on Instagram and Facebook, and an email newsletter are the primary customer-acquisition mechanisms. There are no enterprise customers, no B2B channels, no partnerships, no patents, no certifications, and no evidence of external capital — the business is bootstrapped and tightly local. Customer mix is entirely consumer-facing (individual buyers, event hosts, gift purchasers), with the segment split horizontally across farmers market shoppers and event-driven consumers rather than by persona tier.

Name

The Cheese Shoppe

Legal name

The Cheese Shoppe

Website

https://the-cheese-shoppe.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

The Cheese Shoppe is a privately held, founder-operated specialty cheese and charcuterie retailer serving South Florida consumers through one Lake Park shop, three weekly farmers market booths (Fort Pierce, Palm Beach Gardens, West Palm Beach), local phone/text delivery, subscriptions, and private tasting events.

Ownership category

akta.pro rank

Product category

Specialty Food Retail

NAICS

Specialty Food Retailers (4452)

SIC

Retail-Food Stores (5400)

akta.pro primary industry

Cheese Shops & Fromageries (CRAHAGAD)

Keywords

• Specialty cheese retail
• Charcuterie boards
• Artisanal food shop
• Cheese and wine tastings
• Farmers market foods

Headquarters

HQ city

Lake Park

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales

Revenue model

1. Retail Product Sales: The company sells specialty cheeses, meats, charcuterie, crackers, jams, dried fruits, chocolates, nuts, honey, oils, vinegars, and sauces through brick-and-mortar locations and green markets.
2. Private Events and Tastings: Offers cheese and wine tasting experiences at customers' homes or businesses, and private event catering services where the company brings the experience to the customer.
3. Charcuterie Boards: Customized charcuterie boards available for any holiday, special event, or occasion, ranging from small boards for one person to large boards for twenty people.
4. Subscriptions: Subscription service available for recurring product deliveries.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels3 records

Core offering

The Cheese Shoppe is a specialty food retailer that sells artisanal cheeses (by cow, goat, sheep, and mixed milk), specialty meats from the US, Italy, and Spain, and customizable charcuterie boards sized for individuals up to twenty-person events. It complements these with crackers, jams, dried fruits, oils, vinegars, sauces, chocolates, nuts, and honey, and offers cheese and wine tastings plus private event catering at customer homes or businesses. Distribution is through a Lake Park shop, three South Florida farmers market booths, online ordering with local delivery (Jupiter to Boca Raton), and subscriptions.

Product overview

The Cheese Shoppe is a specialty food retailer offering a curated selection of artisanal cheeses, charcuterie, and accompaniments. The business operates both as a brick-and-mortar shop in Lake Park, Florida and through multiple farmers market locations throughout Palm Beach County. The product portfolio centers on cheese organized by milk source (Cow, Goat, Sheep, and Mixed Milk varieties), complemented by specialty meats from US, Italian, Spanish, and international origins, charcuterie boards available for custom orders, and supporting items including crackers, jams, dried fruits, oils, vinegars, sauces, chocolate, nuts, and honey. Services include cheese and wine tasting experiences and private event catering.

Differentiator

Problem solved

Functional benefit

Products and services

• Cheese Specialty cheeses categorized by milk source including Cow's Milk, Goat's Milk, Sheep's Milk, and Mixed Milk varieties, sold through retail and market locations.
• Charcuterie Boards Customizable charcuterie boards for holidays, special events, and occasions. Sizes range from individual boards to boards serving up to twenty people, starting at $17.50 per person for quantities of 10 or more.
• Meats Specialty meats sourced from United States, Italy, Spain, and Rest of the World origins, sold to pair with cheese and charcuterie.
• Crackers, Jams, & Dried Fruits Accompaniments including crackers, jams, and dried fruits to pair with cheese and charcuterie.
• Oils, Vinegars, & Sauces Specialty oils, vinegars, and sauces to complement cheese and charcuterie offerings.
• Chocolate, Nuts & Honey Specialty confections including chocolate, nuts, and honey for pairing with cheese and charcuterie boards.
• Cheese and Wine Tasting Cheese and wine tasting service available at customers' homes or businesses, and tied to product selection at checkout for pickup orders.
• Private Events Private event catering service where the shop brings cheese and charcuterie offerings to customer locations for events.
• Subscriptions Subscription service for recurring product deliveries.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Zingerman's: Ann Arbor-based specialty food brand with a flagship deli, mail-order business, and educational experiences. Comparable as a multi-channel specialty food retailer with strong brand and event-driven engagement.
• Whole Foods Market: National premium grocer with extensive specialty cheese sections and in-store tastings. Comparable as a broad incumbent offering overlapping specialty cheese assortment and event services.

Direct peers

• Murray's Cheese: Iconic New York specialty cheese shop and fromagerie offering curated cheeses, charcuterie, and educational tastings. Most directly comparable as a single-category specialty cheese retailer with both retail and event/service revenue streams.
• Di Bruno Bros. Philadelphia-based specialty food retailer offering cheeses, charcuterie, and accompaniments across multiple locations. Directly comparable multi-outlet specialty food retailer with event catering and curated assortment.
• Cheese Board Collective: Berkeley cooperative offering specialty cheeses and bakery items, with strong local following and event-driven engagement. Comparable curated specialty cheese retail with community-driven brand.
• The Cheese Store of Beverly Hills: Long-standing specialty cheese shop offering curated cheeses, charcuterie, and event catering. Comparable as a single-category fromagerie serving a local affluent market with event services.
• Cowgirl Creamery: Specialty cheese producer and retailer with shops in the Bay Area, offering curated cheeses and accompaniments. Comparable curated cheese retail model with strong brand identity.
• Saxelby Cheesemongers: NYC-based specialty cheese retailer focused on American artisanal cheese, with retail and event experiences. Comparable as a small-scale, founder-driven cheese shop with curated assortment and tasting services.

Emerging players

• Formaticum: Direct-to-consumer cheese storage and accessories brand. Comparable as an emerging player adjacent to specialty cheese retail, serving the same enthusiast customer base with complementary products.
• Goldbelly: Online marketplace for artisanal and specialty foods from independent makers and shops. Comparable as an emerging channel partner that could extend The Cheese Shoppe's reach beyond South Florida.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/frankthecheeseguy
• Instagraminstagram.com/frankthecheeseguy
• LinkedInlinkedin.com/company/cheese-shoppe

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Cheese Shoppe