The Clewer Initiative

Name

The Clewer Initiative

Legal name

The Clewer Initiative

Website

https://theclewerinitiative.org

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

The Clewer Initiative is a UK-based charity (No. 1186900) that mobilizes churches, schools, and community organizations to combat modern slavery through educational resources, training programs, and the Safe Car Wash App for citizen reporting.

Ownership category

akta.pro rank

Headquarters

HQ city

Poole

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Donations and Fundraising: The Clewer Initiative operates as a registered charity (number 1186900) relying on donations and fundraising activities to support operations. The website includes a dedicated fundraising page and accepts financial support from individuals and organizations.
2. Training and Course Delivery: The organization delivers training courses including Breaking County Lines and other educational programs. Courses are offered online and in-person, with Train the Trainer options to expand reach. Some training may be provided free while others may involve fees.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels7 records

Core offering

The Clewer Initiative is a UK-based charity that raises awareness of and mobilizes action against modern slavery through faith-based and community engagement. It produces educational courses, film-based training resources, downloadable toolkits, and the Safe Car Wash App for citizen reporting of suspected exploitation, distributing these free of charge to churches, schools, statutory agencies, and community organizations.

Product overview

The Clewer Initiative is a UK-based anti-slavery charity that offers a diverse portfolio of educational and awareness products including film-based courses, training programs, mobile applications, and downloadable resources. The portfolio includes flagship courses such as Women in the Shadows, Children in the Shadows Revisited, and Journeys (Lent resources), alongside practical tools like the Safe Car Wash App. Training offerings include Breaking County Lines courses with Train the Trainer options and sector-specific resources for schools, food banks, care sectors, and homeless services. The organisation also provides devotional resources for church use including Seven Letters to the Churches and True Freedom (developed with the World Council of Churches). All products are designed for churches, communities, and individuals to raise awareness, identify victims, and take action against modern slavery.

Differentiator

Problem solved

Functional benefit

Brands

• Safe Car Wash App: Mobile application enabling citizens to identify and report modern slavery at hand car washes
• Women in the Shadows
• Children in the Shadows Revisited
• Breaking County Lines
• Journeys
• True Freedom
• Seven Letters to the Churches

Products and services

• Safe Car Wash App Mobile and web application enabling citizens to identify indicators of modern slavery at hand car washes and submit reports to the Modern Slavery Helpline. Uses a questionnaire-based approach to assess exploitation likelihood and shares anonymised data with law enforcement agencies including the Gangmasters and Labour Abuse Authority.
• Women in the Shadows Film and resource series exploring exploitation of women and girls in the UK, covering sexual exploitation, labour exploitation, and county lines. Available in both secular and Lent course formats with five short films featuring survivor stories and expert interviews.
• Children in the Shadows Revisited Six-week Lent course for churches and individuals focusing on child exploitation in the UK and beyond. Features six short films exploring different aspects of exploitation, expert insights, discussion questions, prayers, and action points.
• Journeys Five-part film and resource series exploring modern slavery through victim stories and frontline volunteer interviews. Available in two formats: a faith-based Lent resource and a standard resource for secondary schools, businesses, charities, and community organisations.
• Breaking County Lines Two-module online training course on county lines drug smuggling as a form of modern slavery. Includes Train the Trainer option, Learning Forums, and adapted materials for both church groups and statutory organisations.
• County Lines Schools Resource Three one-hour lesson plans for KS3 and KS4 secondary schools on county lines awareness. Includes PowerPoint presentations, films, lesson plans, worksheets, and parent information resources.
• True Freedom Six-week international Lent resource developed with the World Council of Churches, drawing on themes from the book of Galatians. Available in six languages (English, French, German, Spanish, Dutch, Korean).
• Seven Letters to the Churches Devotional resource interpreting the seven letters from Revelation for a modern slavery context, designed for Anti-Slavery Week with prayer, reflection, and action identification.
• Protecting Children from Modern Slavery International safeguarding toolkit for leaders on protecting children from modern slavery.
• Tackling Modern Slavery in the Care Sector Resource for Parish Safeguarding Officers, chaplaincies, and church members involved in the care sector on identifying and responding to modern slavery.
• Modern Slavery and Homelessness Campaign and Resources Campaign and resources addressing modern slavery risks for homeless people, including Charlie's story and guidance for night shelters, food banks, and church projects.
• Food Banks Training Training package for food bank volunteers on identifying signs of modern slavery and appropriate responses.

Quantifiable outcome

• 40,000+ app downloads and nearly 9,000 reports submitted through Safe Car Wash App
• +3 more outcomes

Named customers10 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

19 partnerships are on record, tiered core and minor.

• World Council of ChurchescoreStrategic or Co-development Partner · 1 March 2020Ongoing collaboration since March 2020 focusing on ending child slavery. Created True Freedom, an international Lent resource available in six languages. The collaboration has a particular focus on mobilizing churches globally against modern slavery.
• ECPAT UKcoreStrategic or Co-development PartnerContributed expertise to Children in the Shadows Revisited course. Imogen Spencer Chapman (Head of Training & Practice Development) and Amira (Youth Advisory Group member) provided frontline insight on child exploitation.
• University of Nottingham Rights LabcoreStrategic or Co-development PartnerHolly Jones, Rights Lab Doctoral Research Fellow and frontline practitioner, contributed to Children in the Shadows Revisited. Rights Lab has also published reports on sports trafficking and county lines impact during COVID-19.
• Gangmasters and Labour Abuse Authority (GLAA)coreStrategic or Co-development PartnerJen Baines from GLAA featured in Women in the Shadows films. GLAA is a key partner providing expertise on labour exploitation and forced labour in the UK.
• It's a PenaltycoreGTM or Marketing PartnerFeatured organization working to raise awareness of modern slavery at sports tournaments. Sarah de Carvalho MBE, founder and CEO, has collaborated with The Clewer Initiative on awareness raising content.
• Caritas Bakhita HousecoreStrategic or Co-development PartnerKaren Anstiss, manager of Caritas Bakhita House safe house, contributed to Women in the Shadows. The organization provides accommodation and support for women escaping human trafficking.
• HestiacoreStrategic or Co-development PartnerAlison Logier from Hestia contributed to Women in the Shadows films. Hestia provides support for adult victims of modern slavery and trafficking.
• women@thewellcoreStrategic or Co-development PartnerSister Lynda Dearlove contributed to Women in the Shadows. The organization works with marginalized women in London.
• BelovedcoreStrategic or Co-development PartnerRosie Hopley from Beloved contributed to Women in the Shadows. Organization supporting women affected by exploitation.
• Medaille TrustcoreStrategic or Co-development PartnerAdditional materials provider for Women in the Shadows. Major UK charity providing safe houses and support for victims of modern slavery.
• Salvation ArmycoreStrategic or Co-development PartnerFrontline Responder holding government contract for safe house accommodation. Partnered with The Clewer Initiative on homelessness and modern slavery resources.
• Independent Anti-Slavery CommissionercoreStrategic or Co-development PartnerProvided additional materials for Women in the Shadows resource. Ongoing collaboration on policy and systems change.
• The PassagecoreStrategic or Co-development PartnerHomeless hostel and outreach service in Westminster. Shared case studies of modern slavery victims and published report on responding to exploitation in the homelessness sector.
• P3 Lincolnshire Street OutreachcoreStrategic or Co-development PartnerStreet outreach team that has encountered numerous modern slavery cases. Shared stories including Jorgen's story for the Let's Talk campaign on homelessness and modern slavery.
• Gangmasters and Labour Abuse Authority (GLAA)coreStrategic or Co-development PartnerGLAA is referenced as a key partner for reporting labour exploitation. Their 'Spot The Signs' campaign and expertise support The Clewer Initiative's work.
• National County Lines Coordination CentrecoreStrategic or Co-development PartnerDetective Inspector Anne Rannard presented at Breaking County Lines Learning Forum. Provides expertise on county lines patterns and enforcement.
• Stop the TraffikcoreStrategic or Co-development PartnerRuth Dearnley, founder of Stop the Traffik, contributed expertise to Children in the Shadows Revisited Week 6 on global perspective and technology in fighting trafficking.
• Illustro ConsultancyminorStrategic or Co-development PartnerTony Dunkerley, international law enforcement advisor and modern slavery trainer, contributed to Children in the Shadows Revisited.
• County Lines Educators (Sabrina Hewitt, Careena Thompson, Leo Powell)minorStrategic or Co-development PartnerCounty lines educators contributed expertise to Week 4 of Children in the Shadows Revisited focusing on county lines in 2026.

Scale indicators10 records

Direct peers

• Anti-Slavery International: The world's oldest international human rights organization, founded in 1839. Campaigns for the eradication of all forms of modern slavery and forced labor through advocacy, research, and litigation, with comparable UK-international focus and faith-community engagement.
• Medaille Trust: UK charity providing safe houses and support for victims of modern slavery. Listed as a direct partner and content contributor to The Clewer Initiative, with overlapping survivor-content development and front-line responder focus.
• Focus on Labour Exploitation (FLEX): UK charity focused on preventing and tackling labour exploitation. Provides training, advocacy, and policy work to address forced labour, with thematic overlap on labour exploitation content (a key strand of Clewer's Women in the Shadows and GLAA-linked work).
• Unseen: UK-based charity working to end modern slavery and human trafficking. Provides victim support, training, and awareness raising, with comparable UK-centric operations, training programs, and front-line identification focus.
• A21: Global nonprofit organization dedicated to fighting human trafficking through awareness, prevention, and survivor support. Operates in multiple countries with awareness campaigns, training programs, and school-based curricula that directly parallel Clewer's content portfolio.
• Hestia: UK charity providing support for adult victims of modern slavery and trafficking. Listed as a direct partner and content contributor to The Clewer Initiative, with overlapping victim-support and homelessness pathways.
• Stop the Traffik: UK-based charity focused on preventing human trafficking through awareness, education, and community mobilization. Operates globally and shares extensive partnership overlap with The Clewer Initiative, including faith-based engagement and survivor-led content development.
• Hope for Justice: International anti-trafficking organization operating in the UK, US, and other countries. Provides direct survivor support, restoration, and prevention programs, with comparable focus on victim identification, law enforcement collaboration, and training delivery.
• International Justice Mission: Global anti-trafficking organization working to combat slavery and violence through law enforcement training, victim rescue, and aftercare programs. Operates in multiple countries with a comparable awareness-and-training model, though with a greater law-enforcement and developing-world focus.

Broad incumbents

• Salvation Army: International Christian charitable organization with significant anti-trafficking work as part of broader social services. Holds a UK government contract for safe house accommodation and is a direct partner to The Clewer Initiative, but operates as a much larger incumbent spanning multiple service lines.

Market position

Strengths4 records

Weaknesses5 records

Key risks5 records

Key highlights5 records

Customer concentration

• YouTubeyoutube.com/@TheClewerInitiative/playlists
• LinkedInlinkedin.com/company/clewer-initiative

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Clewer Initiative