The Cliff

What The Cliff does

The Cliff is a premium country pub, bar, and restaurant operating from a single location at 6 Ravine Road, Poole, Dorset (BH13 7HX), near Sandbanks beaches in the United Kingdom. It serves local residents, tourists, business diners, and private event customers with all-day British dining, a Sunday roast menu, premium aged steaks (7oz fillet, 10oz rib-eye), burgers, stonebaked pizzas, an extensive drinks list including wines, real ales, and cocktails, and seasonal offerings such as Festive, Summer, and Graduation menus. Operating hours run 10am–11pm Monday–Thursday, 10am–12am Friday–Saturday, and 10am–10:30pm on Sunday, with a courtyard, garden, and a Semi-Private Dining Room accommodating up to 30 seated or 40 standing guests.

The venue is part of the Premium Country Pub Collection, a curated group of pubs owned and operated by Mitchells & Butlers Leisure Retail Limited (LSE: MAB), and runs on standard hospitality technology: an online booking system, e-commerce integrations with third-party delivery aggregators (Deliveroo, Uber Eats, Just Eat), the Cashstar gift card platform, and the cross-pub Premium Country Pub Collection Rewards Club mobile app for iOS and Android. No proprietary technology stack or AI/ML capabilities are disclosed.

The business generates revenue from dine-in food and beverage (all-day, lunch set, weeknight, Sunday, and children's menus), takeaway and home delivery (click-and-collect plus third-party platforms), gift card sales, a subscription-style loyalty programme (100 points per qualifying visit), private events and semi-private hire, and accommodation provided via the Innkeepers Collection partner. Pricing is unit-based across menus, ranging from £4.95 nibbles to £35.95 premium steaks, with fixed-price tiers such as the Lunch Set (£21.95/£25.95), Bottomless Bubbles (£34.95), and Sparkling Fridays offers. Marketing is conducted through the owned website, Facebook and Instagram organic social, loyalty email, the collection mobile app, third-party delivery platforms, and seasonal campaigns.

Name

The Cliff

Legal name

Mitchells & Butlers Leisure Retail Limited

Website

https://thecliffcanfordcliffs.co.uk

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

The Cliff is a premium country pub, bar, and restaurant in Poole, Dorset, UK, serving all-day British dining, takeaway and delivery, private events, and accommodation under Mitchells & Butlers' Premium Country Pub Collection brand.

Ownership category

akta.pro rank

Product category

Casual Dining Restaurant

NAICS

Full-Service Restaurants (722511)

SIC

Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Special Occasion & Destination Restaurants (THAFACAK)

Keywords

• Pub restaurant
• Private event hire
• Food takeaway delivery
• Customer loyalty program
• Gift card services

Headquarters

HQ city

Poole

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Dine-in Food & Beverage Sales: Core revenue from serving food and drinks to customers dining at the pub, including all-day menus, Sunday roasts, lunch sets, and premium steak cuts. Customers can book tables online or walk in.
2. Takeaway & Delivery: Dine at Home service offering collection and delivery of menu items. Orders placed online for collection at the venue, or delivered through third-party partners Deliveroo, Uber Eats, and Just Eat.
3. Gift Cards: Sale of gift cards through Cashstar platform. Gift cards can be used at any Premium Country Pubs collection venue.
4. Rewards & Loyalty Program: Customers earn points (100 per visit) through the Premium Country Pub Collection Rewards Club when spending minimum £15 and purchasing a main meal. Points can be redeemed for exclusive treats and benefits.
5. Special Events & Private Hire: Revenue from hosting private events, celebrations, Christmas parties, and semi-private dining room bookings for up to 40 guests standing or 30 seated.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

The Cliff is a premium country pub, bar, and restaurant in Poole, Dorset offering dine-in food and beverage service across all-day, Sunday, lunch, children's, dessert, and drinks menus. The venue supplements dine-in with takeaway and delivery through Deliveroo, Uber Eats, and Just Eat, private events and celebrations in a Semi-Private Dining Room, e-gift cards, accommodation via Innkeepers Collection, and the Premium Country Pub Collection Rewards Club loyalty programme, operating as a single venue within Mitchells & Butlers Leisure Retail Limited's Premium Country Pub Collection.

Product overview

The Cliff is a premium country pub, bar, and restaurant in Poole, Dorset operating as part of the Premium Country Pub Collection. The core offering centres on all-day dining with seasonal British menus, including the All Day Menu featuring premium steak cuts (7oz Fillet, 10oz Rib-Eye aged 21+ days), burgers and stonebaked pizzas, complemented by dedicated Sunday, Lunch Set, Children's, and Dessert menus. Additional products include Bottomless Bubbles (bottomless drinks packages), Weeknight Escape Menu, and Festive/Christmas seasonal offerings. Services extend to Dine at Home takeaway with collection and third-party delivery via Deliveroo, Uber Eats, and Just Eat; Events & Celebrations with private dining for up to 40 guests; Gift Cards through Cashstar; and Accommodation via Innkeepers Collection partner. The business operates a loyalty programme (Premium Country Pub Collection Rewards Club) with a companion mobile app for iOS and Android, offering points accumulation, exclusive offers, and promotions.

Differentiator

Problem solved

Functional benefit

Brands

• Premium Country Pub Collection Rewards Club: A loyalty rewards programme offering points for dining, with exclusive offers and complimentary drinks for members.

Products and services

• The Cliff Country Pub & Restaurant Premium country pub, bar, and restaurant located at 6 Ravine Road, Poole, Dorset BH13 7HX near Sandbanks beaches, offering all-day dining with seasonal British menus, Sunday roasts, premium steaks, burgers, stonebaked pizzas, a children's menu, desserts, an extensive drinks list, courtyard and garden seating, and online table booking for individuals, couples, families, and groups.
• Dine at Home (Takeaway & Delivery) Takeaway and home delivery service allowing customers to order The Cliff's pub menu items for collection at the venue or for home delivery through third-party partners Deliveroo, Uber Eats, and Just Eat. Designed for consumers who want pub-quality food at home.
• Gift Cards Digital e-gift cards sold online through the Cashstar platform, available in various designs with personalisation options and social sharing via WhatsApp, Facebook, and Instagram. Redeemable at The Cliff and across any venue within the Premium Country Pubs collection.
• Events & Celebrations (Private Hire) Private and semi-private event hire service featuring a Semi-Private Dining Room accommodating up to 30 seated or 40 standing guests, with Wi-Fi, projector, screen, and flip chart. Event packages include buffets, Celebration Menu, Gold Set Menu, Sunday Celebration Menu, Canape Menu, and drinks packages, targeted at birthdays, anniversaries, engagements, baby showers, corporate events, Christmas parties, and graduation celebrations.
• Premium Country Pub Collection Rewards Club Free loyalty programme under the Premium Country Pub Collection where members earn 100 points per visit when spending a minimum of £15 and purchasing a main meal. Points can be redeemed for exclusive treats and benefits, with points expiring after 24 months. Members receive exclusive offers, complimentary welcome drinks (e.g., complimentary Moët & Chandon on registration), and access to promotions; supported by a companion iOS/Android mobile app for digital loyalty card, offers, and table booking.
• Accommodation (Innkeepers Collection) Hotel rooms available at The Cliff through the Innkeepers Collection partner, allowing guests to book overnight stays alongside their dining experience at the venue.

Segments5 records

Ideal customer profiles2 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Premium Country Pub CollectioncoreStrategic or Co-development PartnerThe Cliff is part of the Premium Country Pub Collection, a curated group of unique pubs owned and operated by Mitchells & Butlers Leisure Retail Limited. Members benefit from the Rewards Club, shared booking systems, and collective marketing. The collection provides brand identity, operational standards, and cross-pub loyalty program.
• DeliveroominorChannel Partner/ Reseller/ DistributorThird-party food delivery partner enabling customers in Poole to order The Cliff's menu for home delivery through the Deliveroo platform.
• Uber EatsminorChannel Partner/ Reseller/ DistributorThird-party food delivery partner enabling customers in Poole to order The Cliff's menu for home delivery through the Uber Eats platform.
• Just EatminorChannel Partner/ Reseller/ DistributorThird-party food delivery partner enabling customers in Poole to order The Cliff's menu for home delivery through the Just Eat platform.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Market position

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/thecliffcanfordcliffs
• Instagraminstagram.com/thecliffsandbanks
• LinkedInlinkedin.com/company/the-cliff

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Cliff