The Coffee Potter

What The Coffee Potter does

The Coffee Potter is a privately held, single-location community coffee shop founded in 2016 by Dave and Geralyn Hickey in Long Valley, New Jersey. The café operates out of a historic 1958 red-brick building at 24 Schooley's Mountain Road that previously served as the Long Valley Post Office, a local bank, and the Washington Township Tax Assessor's Office. The business is currently run by Head Manager Leah Eckert alongside co-owners Wes and Kyle Jayne, operating on a 12-employee footprint with weekday hours from 6:00am to 5:00pm and weekend hours from 7:00am to 5:00pm.

The core product is hand-crafted coffee and specialty beverages built around a proprietary 5-bean medium roast drip blend, with espresso-based drinks (Americano, Cappuccino, Café Latte, Café Mocha), signature items (TCP Mocha, Dirty Chai), and seasonal offerings such as Pumpkin Spice Latte. Supporting products include gift cards and 1lb bags of coffee beans available for direct shipping arranged by phone. The café intentionally does not accept online orders and relies on walk-in traffic, with Instagram and Facebook as its only documented marketing channels.

The business model is a traditional direct-to-consumer café: beverage sales at the counter priced $2.50 for drip coffee up to $6.40 for a large Dirty Chai, with add-ons (alternative milk, espresso shots, flavor shots, whipped cream) at $0.75-$0.90 each. Ancillary revenue comes from gift cards sold online and 1lb bean shipments. Customer segments are exclusively local — Long Valley and Morris County residents plus community organizations the shop supports — and the value proposition is anchored in community gathering, local-maker partnerships (Linda's Biscottis, Ort Farms, 37 Candle Co.), pet-friendly outdoor seating, and a repurposed historic bank teller window rather than technology-enabled convenience.

Name

The Coffee Potter

Legal name

The Coffee Potter

Website

https://thecoffeepotter.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Specialty Coffee Shop

NAICS

Snack and Nonalcoholic Beverage Bars (722515)

SIC

Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Independent Neighborhood Cafes (THAFADAC)

akta.pro secondary industries

Espresso Bars & Coffee Bars (THAFADAD), Specialty Coffee & Tea Retail (Beans, Leaves, Accessories) (CRAHAGAI)

Keywords

• Specialty coffee shop
• Espresso beverage service
• Drip coffee retail
• Coffee bean sales
• Community café operations

Headquarters

HQ city

Long Valley

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales

Revenue model

1. In-store beverage sales: The primary revenue stream comes from selling hand-crafted coffee beverages, teas, and specialty drinks directly to customers at their retail location.
2. Gift cards: Gift cards are sold to customers as a way to give the gift of coffee to loved ones.
3. 1lb coffee bags (shipping): 1lb bags of coffee are available for purchase with direct shipping to customers.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels2 records

Core offering

The Coffee Potter is a single-location walk-in café in Long Valley, New Jersey, selling hand-crafted coffee and specialty beverages (drip coffee using a 5-bean medium roast, espresso, cappuccino, café latte, café mocha, Americano, hot chocolate, signature TCP Mocha, Dirty Chai, and seasonal lattes) directly to consumers at its physical store. Supporting offerings include gift cards and 1lb bags of its coffee beans available for direct shipping to remote customers.

Product overview

The Coffee Potter is a single-location community coffee shop offering hand-crafted coffee and specialty beverages. The core offering is their beverage menu featuring espresso-based drinks, drip coffee (using a proprietary 5-bean medium roast blend), and seasonal specialties. Supporting products include gift cards and 1lb bags of their coffee beans for at-home brewing. The shop operates from a historic building in Long Valley, NJ and emphasizes community connection over technology-enabled products.

Differentiator

Problem solved

Functional benefit

Products and services

• Hand-crafted coffee and specialty beverages Walk-in café beverage menu including drip coffee (5-bean medium roast), espresso, cappuccino, café latte, café mocha, Americano, hot chocolate, seasonal specialties such as Pumpkin Spice Latte and Seasonal Latte, with customization via alternative milk, espresso shots, flavor shots, and whipped cream.
• TCP Mocha (signature drink) Signature espresso drink combining espresso, sweet white chocolate, and caramel drizzle, topped with whipped cream, available in Small ($4.75), Medium ($5.25), and Large ($5.75).
• Dirty Chai (signature drink) Chai latte blended with a shot of espresso, available in Small ($5.40), Medium ($5.90), and Large ($6.40).
• Gift Cards Gift cards available for purchase online, marketed as "a great way to give your loved ones a hug in a mug," redeemable for in-store beverages and merchandise.
• 1lb Bags of Coffee Beans 1lb retail bags of The Coffee Potter's coffee beans available for purchase with direct shipping to customers; orders arranged by phone.

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered minor.

• Linda's BiscottisminorOthersLocal maker whose products are showcased at The Coffee Potter café, part of their commitment to featuring nearby makers
• Ort FarmsminorOthersLocal farm whose products are showcased at The Coffee Potter café, part of their commitment to featuring nearby makers
• 37 Candle Co.minorOthersLocal candle maker whose products are showcased at The Coffee Potter café, part of their commitment to featuring nearby makers

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Birch Coffee: New York-based specialty coffee café/roaster serving hand-crafted beverages with a neighborhood-café identity — comparable in scale and beverage-led community positioning.
• Gregorys Coffee: Specialty coffee chain with roots in the New York/New Jersey region offering espresso-driven, community-focused cafés — the closest direct analog in terms of geography, beverage focus, and neighborhood-café positioning.
• Joe Coffee: Independent specialty coffee company operating neighborhood cafés with a focus on quality espresso, drip, and community engagement — directly comparable as a small-batch, beverage-led café brand.
• Café Grumpy: Independent specialty coffee café/roaster with multiple neighborhood locations emphasizing hand-crafted espresso drinks and brand storytelling — directly comparable in café format and product mix.

Emerging players

• Devoción: Specialty coffee roaster/café with a strong experiential and origin-story brand — comparable as a beverage-led, narrative-driven independent café model, though operating at fewer but larger flagship locations.
• Black Rock Coffee Bar: Growing specialty coffee chain with drive-thru and café formats emphasizing hand-crafted drinks — a relevant comparable for an independent looking to scale beyond a single store, though operating at chain scale.

Broad incumbents

• Stumptown Coffee Roasters: Specialty coffee roaster with multiple café locations known for hand-crafted beverages and strong brand identity — comparable category with significantly broader scale and wholesale presence.
• La Colombe Coffee Roasters: Larger specialty coffee roaster and café operator with retail locations across the Northeast — comparable category and beverage menu but at meaningfully greater scale, providing a relevant larger peer benchmark.
• Blue Bottle Coffee: Established specialty coffee café/roaster emphasizing quality espresso and a distinctive brand experience — operates at a much larger scale but a strong reference point for the beverage-led, design-conscious café model.
• Intelligentsia Coffee: Specialty coffee roaster and café chain focused on direct-trade, high-quality espresso and brewed coffee — overlapping category with established brand presence across multiple US markets.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/top
• Instagraminstagram.com/thecoffeepotter
• LinkedInlinkedin.com/company/the-coffee-potter

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Coffee Potter