The cold magazine
The Cold Magazine is a London-based, digital-first cultural publication founded in 2024 that covers fashion, art, music, film, theatre, literature, and food for culturally engaged UK and international readers, monetizing via Substack subscriptions, advertising, and physical magazine sales.
- Company typePrivate
- Founded-
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
What The cold magazine does
The Cold Magazine is a London-headquartered, digital-first cultural media publication operating as The Cold Magazine Ltd, a UK private limited company founded in 2024. It produces editorial content across seven verticals — Fashion, Art & Photography, Film & TV, Music, Life & Culture, Theatre & Literature, and Food — with a particular editorial emphasis on London nightlife, underground music, emerging designers, and contemporary cultural commentary. The publication serves culturally engaged readers primarily in the UK while also covering international fashion and arts events, including Visa Fashion Week Almaty and Visa Fashion Week Tashkent in Central Asia.
The company's product surface is built on a standard content management system website (thecoldmagazine.co.uk), a Substack newsletter presence, social media distribution, and an online shop selling physical print issues of the magazine. No proprietary technology, app, API, or AI/ML systems were identified; the underlying platform is conventional web publishing infrastructure. The business generates revenue across three streams: recurring subscription income via Substack, one-time sales of physical magazine copies through the e-commerce shop, and advertising and sponsored content on the website. Pricing for subscriptions and advertising is not publicly disclosed.
Go-to-market is product-led and content-led: the publication distributes free and subscription content directly to consumers and monetizes through reader subscriptions, print sales, and brand sponsorships. The company is independently owned with no disclosed external investors, parent entity, or funding rounds, and operates with a small team of approximately 13 employees.
The cold magazine firmographics
Firmographics- Name
- The cold magazine
- Legal name
- The Cold Magazine Ltd
- Website
- https://thecoldmagazine.co.uk
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- The Cold Magazine is a London-based, digital-first cultural publication founded in 2024 that covers fashion, art, music, film, theatre, literature, and food for culturally engaged UK and international readers, monetizing via Substack subscriptions, advertising, and physical magazine sales.
- Ownership category
- akta.pro rank
The cold magazine industry classification
Industry- Product category
- Digital Culture & Arts Media
- NAICS
- Periodical Publishers (51312)
- SIC
- Periodicals: Publishing Or Publishing & Printing (2721)
- akta.pro primary industry
- Arts, Culture & Literary Magazines (MPAJAEAN)
Keywords
Where The cold magazine is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
The cold magazine business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Digital Content & Subscriptions: The magazine publishes content through its website and Substack newsletter platform. The Substack presence suggests a subscription-based model for premium content distribution.
- Magazine Sales: Physical magazine available for purchase through the online shop.
- Advertising & Sponsorships: The magazine generates revenue through display advertising and sponsored content opportunities on their platform.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels3 records
The cold magazine product offering
Product offeringCore offering
The Cold Magazine is an independent UK-based digital culture publication covering fashion, music, film, theatre, literature, art, and food through long-form editorial articles, interviews, and features. It distributes content via a self-hosted website and a Substack newsletter, and also sells physical print editions of the magazine directly to consumers through an online shop, combining free online editorial, paid newsletter access, and direct-to-consumer print sales as its core commercial activities.
Product overview
The Cold Magazine is a UK-based digital publication offering editorial coverage across culture, arts, music, film, fashion, theatre, literature, food, and life & culture. The primary offering is the online publication accessible at thecoldmagazine.co.uk, featuring articles, interviews, and features. A print/digital magazine edition is available through the shop. Content is also distributed via Substack.
Differentiator
Problem solved
Functional benefit
Products and services
- The Cold Magazine Online Publication
- COLD Magazine (Print Edition)
- The Cold Magazine Substack Newsletter
Companies that use The cold magazine
Customer profileSegments4 records
Ideal customer profiles1 record
The cold magazine technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
The cold magazine partnerships and signals
Strategic signalScale indicators1 record
Recent moves5 records
Expansion highlights4 records
The cold magazine competitors and assessment
Company assessmentDirect peers
- i-D Magazine: i-D is a long-running UK fashion and culture publication with multi-category editorial spanning fashion, music, art, and nightlife. Directly comparable in editorial scope, UK base, and emerging-talent focus.
- It's Nice That: It's Nice That is a UK publication championing creativity across design, art, illustration, photography, and fashion. Comparable in focus on emerging creative talent and multi-discipline cultural editorial.
- The Face: The Face is a UK culture and style magazine covering music, fashion, film and the arts. Highly comparable in editorial mix and target readership of culturally engaged young UK audiences.
- Dazed: Dazed is a London-based independent magazine covering fashion, culture, art, music and film with a youth-focused editorial stance. Closely comparable to The Cold Magazine in subject matter, geography, and audience positioning.
- Crack Magazine: Crack is a UK-based independent publication focused on music, culture, and fashion with strong nightlife and emerging-artist coverage. Comparable to The Cold's UK music/nightlife editorial and youth audience.
- AnOther Magazine: AnOther is a UK-published fashion and arts magazine with strong coverage of visual culture, film, and music. Directly comparable in editorial voice, premium positioning, and London-based cultural coverage.
Emerging players
- Varsity (student/cultural press): Varsity is an independent UK publication covering culture, arts, and lifestyle for a younger demographic. Partial overlap with The Cold's culture/lifestyle positioning but with narrower editorial scope.
Broad incumbents
- Vogue UK: Vogue UK is a dominant UK fashion, beauty and culture publication under Condé Nast. Operates in the same fashion and cultural editorial space but at vastly greater scale, with established luxury brand relationships that The Cold would compete against.
- Hypebeast: Hypebeast is a much larger global digital publisher covering fashion, culture, music and lifestyle with a youth audience. Overlaps in editorial categories but operates at significantly greater scale and breadth across multiple regions.
- Highsnobiety: Highsnobiety is an established global culture and lifestyle publication covering fashion, music, art, and youth culture. Comparable in audience and editorial categories but with far greater scale and international footprint than The Cold.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat2 records
Key risks6 records
Key highlights6 records
Customer concentration
The cold magazine social profiles
Digital presenceThe cold magazine financial estimates
Financial estimateRevenue estimate
Valuation estimate
The cold magazine leadership team
Management profileNumber of profiles
The cold magazine funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The cold magazine M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The cold magazine
What does The cold magazine do?
The Cold Magazine is an independent UK-based digital culture publication covering fashion, music, film, theatre, literature, art, and food through long-form editorial articles, interviews, and features. It distributes content via a self-hosted website and a Substack newsletter, and also sells physical print editions of the magazine directly to consumers through an online shop, combining free online editorial, paid newsletter access, and direct-to-consumer print sales as its core commercial activities.
Is The cold magazine a public or private company?
The cold magazine is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was The cold magazine founded?
The cold magazine was founded in -1. It employs 11 to 50 people.
Where is The cold magazine based?
The cold magazine is headquartered in London, United Kingdom, in the Europe region.
How does The cold magazine make money?
Three revenue lines are on record. Digital Content & Subscriptions are the primary driver. The others are magazine Sales and advertising & Sponsorships.
Who are The cold magazine's main competitors?
Direct peers on record are i-D Magazine, It's Nice That, The Face, Dazed, Crack Magazine and AnOther Magazine. Varsity (student/cultural press) is listed as an emerging player. Broad incumbents are Vogue UK, Hypebeast and Highsnobiety.
Does The cold magazine have an API?
No public API is recorded for The cold magazine.
What industry is The cold magazine in?
The cold magazine's product category is Digital Culture & Arts Media. Its primary akta.pro industry code is MPAJAEAN, Arts, Culture & Literary Magazines. Its NAICS code is 51312 and its SIC code is 2721.