The Crafted Scone

What The Crafted Scone does

The Crafted Scone is a privately held, founder-owned boutique café brand operating three physical retail locations in the Temecula and Murrieta submarket of Southwest California (Old Town Temecula/Bel Villaggio, Old Town Murrieta, and Temecula Promenade). The company was founded by Amber in January 2020, who transitioned from home-kitchen recipe development to commercial retail, and currently operates with approximately 7 employees. Its core product is handcrafted artisanal scones — including sweet, savory, gluten-free, and vegan varieties — extended into sconewiches, avocado toast, a coffee and espresso program, specialty teas, and pastry items such as scone pudding and bars.

The business generates revenue through four primary streams: in-person retail café sales across its three locations, online pickup orders placed through the Toasttab platform for next-day pickup, event catering (scone platters, birthday party tea, custom events), and a B2B wholesale channel selling bulk scones to restaurants and caterers with a 30-unit minimum order. Pricing is not publicly disclosed for menu items; wholesale orders carry a 3% credit card surcharge and delivery fees apply. The customer base is primarily individual local consumers, tourists, and visitors, with a secondary base of small commercial buyers in the foodservice channel. No institutional investors, parent companies, or funding rounds are disclosed; ownership is concentrated with the founder.

Distribution is omnichannel but local: three retail storefronts combined with the Toasttab e-commerce platform for pickup, plus a wholesale inquiry form on the company website. Marketing relies on organic social media (Instagram, Facebook, LinkedIn), Google Business presence for local SEO, an email newsletter, and direct website traffic. The company holds no patents, trademarks, or disclosed certifications, and reports no API, SDK, or AI/ML capabilities. Technology integrations are limited to the Toasttab online ordering platform. Notable stated future products include a house-roasted coffee program and a packaged Baker's Box line, both flagged as "coming soon" on the company website.

Name

The Crafted Scone

Legal name

The Crafted Scone

Website

https://thecraftedscone.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

The Crafted Scone is a privately held, founder-owned boutique café operating three retail locations in Temecula and Murrieta, California, serving handcrafted artisanal scones, sconewiches, coffee, tea, and catering to local consumers and small foodservice buyers.

Ownership category

akta.pro rank

Product category

Boutique Bakery & Cafe

NAICS

Retail Bakeries (311811), Limited-Service Restaurants (722513)

SIC

Retail-Eating & Drinking Places (5810), Food And Kindred Products (2000)

akta.pro primary industry

Patisseries & Viennoiserie (French-Style) (THAFAFAB)

akta.pro secondary industries

Prepared Foods & Catering-Focused Specialty Stores (CRAHAGAM), Brasseries, Bistros & Trattorias (THAFACAI)

Keywords

• Artisan bakery cafe
• Specialty coffee shop
• Gluten-free baked goods
• Event catering services
• Wholesale scone supplier

Headquarters

HQ city

Temecula

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Retail Café Sales: In-person sales of freshly baked scones, sconewiches, coffee, tea, lattes, and handcrafted beverages at three physical café locations.
2. Wholesale/Bulk Orders: B2B sales of scones in bulk quantities to restaurants, caterers, and other businesses. Minimum order of 30 units for bulk requests.
3. Online Pickup Orders: Digital ordering via Toasttab platform for next-day pickup at café locations.
4. Event Catering: Catering services for events including birthday party tea, scone platters, and party favorites.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

The Crafted Scone operates three boutique café locations in Temecula and Murrieta, California, handcrafting artisanal scones daily from the founder's original home-kitchen recipes. The menu centers on sweet and savory scones (including gluten-free and vegan varieties), sconewiches, specialty coffee and espresso drinks, hot and iced teas, handcrafted sodas, and avocado toast. The company also offers wholesale/bulk scone ordering for restaurants and caterers, plus event catering platters for parties and gatherings.

Product overview

The Crafted Scone is a boutique café operating as a single unified brand with multiple cafe locations in the Southwest Region of California (Temecula and Murrieta areas). The product portfolio centers on hand-crafted artisanal scones (sweet, savory, gluten-free, and vegan varieties) served as standalone items, sconewiches, and catering platters. Supporting the scone core are coffee and espresso beverages, hot and iced teas (including named varieties like Paris Tea, Earl Grey Supreme, and Chamomile), handcrafted sodas, and specialty lattes. The company also operates a B2B wholesale division for bulk scone orders to restaurants and caterers. Locations serve as both retail cafes and coffee bars, with one location positioning itself as a versatile gathering spot for brunch and creative culinary offerings.

Differentiator

Problem solved

Functional benefit

Products and services

• Handcrafted Scones Artisanal sweet and savory scones hand-baked daily, including varieties such as Vanilla Bean, Salted Brown Butter, Cranberry Orange, Maple Pecan, Chocolate Chip, Blueberry, and Cinnamon Crumb, with daily selections of gluten-free and vegan options.
• Sconewiches Sandwiches served on scone buns, available in savory options (Ham, Turkey, Caprese, Tuna, The Cristo) and sweet options (Strawberry Shortcake, Banana Nut, Blueberry Lemon) with various fillings and house-made toppings.
• Coffee & Espresso Beverages Coffee beverages including Americano, Espresso, Cappuccino, Latte, Cafe Au Lait, Mocha, Cold Brew, and Drip Coffee, plus specialty lattes such as 1885, French Lavender, Raspberry White Mocha, Honeybee, and Brown Butter Toffee.
• Specialty Teas (Hot and Iced) Curated hot and iced tea offerings including Paris, Earl Grey Supreme, English Breakfast, London Fog, Coconut Vanilla, Blueberry Green, Chamomile, Decaf, plus Chai and Matcha Lattes and signature teas like Birthday Party Tea, Peppermint Herbal, and Soho.
• Handcrafted Sodas & Lemonades Sparkling soda beverages including Sock Hop, Cream Soda, Refresher, Citrus Dream, and Peach Berry Fizz, alongside specialty lemonades.
• Avocado Toast Various avocado toast preparations including Classic, Basil & Pine Nut, Hot Honey, Honey Lavender & Goat, and Keto-friendly Avocado Bowl options.
• Scone Desserts & Bars Dessert items including Daily Scone Pudding, Scone Casserole, The Crafted Cookie, Lemon Bar, Berry Crumble Bar, Macaroon, and Sconish.
• Scone Platters (Event Catering) Party platters featuring scones in sweet and sconewich varieties for events and gatherings, including birthday party tea service.
• Wholesale/Bulk Scone Orders B2B bulk scone ordering for restaurants, caterers, and other commercial buyers with a minimum order of 30 units, custom flavor options available, and delivery fees for shipped orders.
• Baker's Box Pre-packaged scone selections available in dozen or half dozen quantities for retail purchase at café locations.

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

One partnership is on record.

• CMTC (California Manufacturing Technology Consulting)minorOthersCMTC is listed as a supporting organization for The Crafted Scone. CMTC provides manufacturing technology consulting services, potentially supporting the company's baking operations and business development.

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Starbucks: Starbucks is the dominant global coffee chain with an expanded bakery and food menu across thousands of locations. It overlaps with The Crafted Scone's café/beverage offering but at massive scale and with a different positioning focus.
• Peet's Coffee: Peet's Coffee is a national specialty coffee roaster and café chain with locations primarily on the West Coast. It competes with The Crafted Scone for the specialty coffee consumer in California but at significantly larger scale and without the scone-focused specialty concept.
• Panera Bread: Panera Bread is a large national bakery-café chain serving soups, sandwiches, salads, and baked goods. It is comparable to The Crafted Scone in combining a bakery and café offering, but operates at vastly greater scale across the U.S.

Direct peers

• Le Pain Quotidien: Le Pain Quotidien is an international bakery-café chain serving pastries, breads, sandwiches, and coffee in a communal café setting. It overlaps directly with The Crafted Scone's bakery + coffee + sconewich menu and café-style retail format.
• Sprinkles Cupcakes: Sprinkles is a specialty cupcake and dessert bakery with multiple café-style retail locations, founded in Los Angeles. Comparable to The Crafted Scone as a small California-originated boutique specialty dessert brand combining retail bakery and café experiences.
• Tatte Bakery & Café: Tatte Bakery & Café is a boutique bakery and café chain known for pastries, croissants, and specialty coffee in a refined café setting. It is comparable to The Crafted Scone as a multi-location boutique bakery/café concept focused on handcrafted baked goods and coffee beverages.
• SusieCakes: SusieCakes is a boutique American bakery chain operating company-owned retail locations selling cakes, cookies, cupcakes, and dessert bars. It is highly comparable to The Crafted Scone in being a small, founder-originated specialty dessert retail brand with multiple café-style locations in California and beyond.
• Magnolia Bakery: Magnolia Bakery is a boutique dessert bakery chain famous for cupcakes and banana pudding, operating café-style retail locations with both baked goods and beverage service. It mirrors The Crafted Scone's boutique specialty dessert retail format and multi-unit footprint.
• La Colombe Coffee Roasters: La Colombe is a specialty coffee roaster operating cafés serving handcrafted espresso drinks and light food offerings. It is comparable to The Crafted Scone as a boutique café concept centered on specialty coffee beverages with a curated food menu.
• Breadblok: Breadblok is a small boutique gluten-free bakery and café based in Southern California offering pastries, breads, and specialty coffee. It is closely comparable to The Crafted Scone in being a small California-based specialty bakery/café with a focus on dietary-inclusive offerings and café-format retail.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/thecraftedscone
• LinkedInlinkedin.com/company/the-crafted-scone
• Instagraminstagram.com/thecraftedscone/?hl=en

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Crafted Scone