The Cyclist Bike Shop

What The Cyclist Bike Shop does

The Cyclist Bike Shop is a Costa Mesa, California-based bicycle retail and service business that operates as a wholly owned, retained brand within Jax Bicycle Center following its acquisition. The store offers a full-line bicycle assortment spanning road, mountain, electric, cyclocross, commuter/urban, comfort, cruiser, fitness, hybrid, kids, and BMX categories, alongside components, accessories, apparel, helmets, shoes, and car racks. Premium and specialty offerings include Trek Project One custom bicycles, high-end Trek models (Madone SLR, Checkmate SLR, Fuel EXe), Electra Townie Go! e-bikes, and Surly hardtails, which suggests a positioning toward enthusiast and family segments rather than entry-level discount retail.

The Cyclist's service operation is a meaningful extension of the retail core, providing multi-brand repair and maintenance with tiered packages — Chem & Lube ($19.99), Basic Tune-Up ($99.99 standard / $179.99 e-bike), Peak Performance ($199.99 / $299.99), and Annual Overhaul ($399.99 road and hardtail / $599.99 full suspension) — with a 24-hour turnaround target on most repairs and a complimentary multipoint inspection. The Electric Bicycle Service Center services most e-bike brands and models (excluding electrical and motor systems on off-brand e-bikes), and the Jax Flatpack add-on delivers lifetime flat protection for the original owner. Additional programs include a used-bike trade-in and Trek Financing powered by Citizens Pay.

The business operates as a direct-to-consumer retailer with revenue split across one-time bicycle sales, accessories and apparel, and service revenue, supported by a multi-channel marketing stack (website, email newsletter, Facebook, Instagram, Pinterest, and community rides/events) and a regional distribution model combining seven physical retail locations across Orange County, Los Angeles, and Riverside counties with e-commerce and in-store pickup. The Cyclist is privately held under Jax Bicycle Center, with Dave Hanson as Owner/President; no venture or public ownership is disclosed, and no revenue is publicly reported.

Name

The Cyclist Bike Shop

Legal name

Jax Bicycle Center

Website

https://thecyclist.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

The Cyclist Bike Shop is a Costa Mesa, California bicycle retailer and service center, now part of Jax Bicycle Center's seven-store Southern California network, selling bikes, components, apparel, and accessories while offering multi-brand repair and e-bike servicing to individual consumers and families.

Ownership category

akta.pro rank

Product category

Bicycle Retail & Service

NAICS

Motorcycle, Bicycle, and Parts Manufacturing (336991)

SIC

Motorcycles, Bicycles & Parts (3751)

akta.pro primary industry

Cycling & Bike Retail (Sales, Service & Accessories) (CRAMABAH)

akta.pro secondary industries

Bike Service, Repair & Maintenance Shops (CRAMAHAH), Bicycle Retail (New Bikes) (CRAMAHAA), Bike Parts & Components Retail (CRAMAHAB), Bike Apparel, Helmets & Protective Gear Retail (CRAMAHAC)

Keywords

• Bicycle retail sales
• Bicycle service repair
• Cycling accessories apparel
• Electric bike sales
• Custom bike programs

Headquarters

HQ city

Costa Mesa

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Bicycle Sales: Sale of new bicycles including road bikes, mountain bikes, electric bikes, comfort bikes, fitness bikes, kids bikes, cruisers, BMX, and cyclocross bikes
2. Bicycle Service and Repair: Professional repair and maintenance services including tune-ups, overhauls, wheel truing, brake adjustments, and drivetrain maintenance with 24-hour turnaround available
3. Accessories and Apparel: Sale of cycling accessories, components, helmets, shoes, and apparel

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

The Cyclist Bike Shop is a bicycle retail storefront and service center selling new bicycles across road, mountain, electric, cyclocross, commuter/urban, comfort, cruiser, fitness, hybrid, kids, and BMX categories, along with components, accessories, apparel, helmets, shoes, and car racks. The store also provides professional bicycle repair and maintenance services including tune-ups, overhauls, and a specialized Electric Bicycle Service Center, complemented by custom bike programs, trade-in options, and financing.

Product overview

The Cyclist Bike Shop (now part of Jax Bicycle Center following the 2024 acquisition of The Cyclist Costa Mesa) operates as a bicycle retail and service business offering a comprehensive portfolio of products and services. The core offering centers on selling bicycles across multiple categories including Road, Mountain, Electric, Cyclocross, Commuter/Urban, Comfort, Cruisers, Fitness, Hybrid, Kids, and BMX. The business complements its retail operations with professional repair and maintenance services, including a specialized Electric Bicycle Service Center, and offers custom bike programs through Trek Project One. Additional services include trade-in programs, financing options (powered by Citizens Pay), and the Jax Flatpack lifetime flat protection add-on. The store operates 7 retail locations across Orange County, Los Angeles, and Riverside areas in Southern California.

Differentiator

Problem solved

Functional benefit

Products and services

• Bicycles

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Jax Bicycle CentercoreStrategic or Co-development PartnerJax Bicycle Center acquired The Cyclist Costa Mesa location. This partnership brought The Cyclist into the Jax Bicycle Center family of 7 retail locations across Southern California, combining the cycling expertise and customer service of both operations.

Scale indicators1 record

Recent moves7 records

Expansion highlights5 records

Emerging players

• Rapha: Premium cycling apparel and accessories brand with its own clubhouse retail locations and global e-commerce. Comparable as a premium-segment cycling lifestyle brand blending retail, apparel, and community events.
• Worldwide Cyclery: Southern California-based cycling retailer specializing in mountain bikes and e-bikes via online channels. Comparable on the SoCal market and growing focus on the e-bike/mountain bike segments The Cyclist also serves.
• Canyon Bicycles USA: Direct-to-consumer German premium bike brand with a growing U.S. presence, bypassing traditional retailers and pressuring specialty bike shop economics. Comparable as an emerging channel competitor reshaping premium bike distribution.

Direct peers

• Competitive Cyclist: Online specialty retailer focused on premium road, mountain, and gravel bikes, apparel, and components from high-end brands. Comparable as a premium-segment cycling specialist serving enthusiast customers.
• Trek Bicycle Stores: Trek's company-owned retail network plus authorized Trek dealers sell Trek bikes, offer Project One custom builds, and provide in-store service. Directly comparable as a premium-brand-authorized bicycle retailer with a service-led model.
• Mike's Bikes: Multi-store independent bicycle retailer in Northern and Southern California selling road, mountain, e-bikes, and apparel across its own service centers. Directly comparable on multi-location California bike retail, premium brand mix, and service-led differentiation.
• Bicycle Warehouse: Multi-store Southern California bicycle retailer offering road, mountain, e-bikes, and accessories with on-site service. Directly comparable on regional SoCal footprint, multi-category bike retail, and in-store service offerings.
• Jenson USA: Southern California-based cycling retailer combining an online store with a physical retail outlet, selling bikes, components, and apparel from major brands. Comparable on the dual online/retail channel and SoCal cycling market.

Broad incumbents

• Sun & Ski Sports: Multi-store outdoor and sporting goods retailer offering bikes alongside broader seasonal categories (ski, run, outdoor). Comparable as a multi-region specialty retail incumbent carrying cycling products.
• REI: Cooperative outdoor retailer with a national footprint selling bicycles, components, apparel, and accessories alongside broader outdoor gear. Comparable as a larger incumbent competing for the same cycling customer wallet, though not specialty-focused.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/jaxbicyclecenter
• Instagraminstagram.com/jaxbicyclecenter
• Pinterestpinterest.com/jaxbicycles
• LinkedInlinkedin.com/company/the-cyclist-bike-shop

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Cyclist Bike Shop