The Dharma Store
The Dharma Store is a US-based, founder-owned direct-to-consumer e-commerce brand selling vegan-themed apparel — 20 organic cotton t-shirts and embroidered hats — priced at $29.99 each to conscious consumers seeking cruelty-free clothing, distributed via its Shopify storefront and Amazon Marketplace in eight countries.
- Company typePrivate
- Founded2015
- HeadquartersFrisco, United States
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What The Dharma Store does
The Dharma Store is a privately held, bootstrapped direct-to-consumer e-commerce brand that designs, sells, and ships vegan-themed apparel — primarily a 20-SKU line of 100% organic cotton t-shirts printed with water-based eco-friendly inks, plus an embroidered vegan hats collection — priced uniformly at $29.99 per t-shirt with free US shipping and tracking-enabled deliveries to Canada. The company is built on a Shopify storefront that handles payments, inventory, and customer data under Shopify's PCI-DSS compliant infrastructure; printing is performed to order, eliminating inventory holding, and GOTS and Organic Content Standard certifications back the organic-cotton sourcing claims. Distribution extends beyond the Shopify DTC channel through Amazon Marketplace listings in the United Kingdom, Germany, France, Italy, Spain, and Japan, providing international reach without a proportional operational footprint.
The business targets vegan and conscious consumers seeking cruelty-free, sustainable fashion that aligns with their values, and supports product sales with a content ecosystem that includes an extensive vegan blog covering city-level restaurant reviews and travel guides, plus a dedicated vegan recipe library used as a top-of-funnel acquisition channel alongside organic social and Shopify-driven email marketing. The company is headquartered operationally in Frisco, Texas, employs seven people, and was founded in 2015 by two co-founders after their personal transition to a vegan lifestyle; it remains fully founder-owned with no institutional funding, M&A, restructuring, or leadership-change events disclosed.
Monetization is anchored on a single revenue stream — one-time direct product sales at $29.99 per t-shirt — supplemented by Amazon Associates affiliate commissions. Revenue, headcount growth, and unit volume figures are not publicly disclosed, and the company has no app presence, no proprietary AI/ML capabilities, and no enterprise or wholesale customer relationships disclosed in the available data.
The Dharma Store firmographics
Firmographics- Name
- The Dharma Store
- Legal name
- The Dharma Store
- Website
- https://thedharmastore.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- The Dharma Store is a US-based, founder-owned direct-to-consumer e-commerce brand selling vegan-themed apparel — 20 organic cotton t-shirts and embroidered hats — priced at $29.99 each to conscious consumers seeking cruelty-free clothing, distributed via its Shopify storefront and Amazon Marketplace in eight countries.
- Ownership category
- akta.pro rank
The Dharma Store industry classification
Industry- Product category
- Vegan Apparel
- NAICS
- Clothing and Clothing Accessories Retailers (458110)
- SIC
- Retail-Apparel & Accessory Stores (5600)
- akta.pro primary industry
- Spiritual, Metaphysical & Inspirational Gifts Retail (CRALAJAJ)
Keywords
Where The Dharma Store is headquartered
LocationHeadquarters
- HQ city
- Frisco
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
The Dharma Store business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D
Revenue model
- Direct Product Sales: One-time purchase model selling vegan t-shirts and apparel directly to consumers through their e-commerce website. Products are printed to order. Revenue generated from product sales with pricing at $29.99 per t-shirt.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard pricing at $29.99 USD per vegan t-shirt |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
The Dharma Store product offering
Product offeringCore offering
The Dharma Store designs, prints, and sells vegan-themed apparel — primarily 100% organic cotton t-shirts featuring bold vegan/animal-rights messages and cruelty-free embroidered hats — direct to consumers through an owned Shopify e-commerce storefront, supplemented by an Amazon Marketplace presence in select international markets. The brand is rounded out by a free content layer of vegan recipes and lifestyle blog posts that reinforce its positioning as a vegan lifestyle destination.
Product overview
The Dharma Store is a small business vegan clothing brand based in the USA offering a focused portfolio of cruelty-free apparel and content. The core product line consists of 20 distinct vegan t-shirt designs (including A Happy Pig is Alive, Bunnies Before Beauty, Choose Kindness, Cooking Ninja, Cruelty Free, Eat Beets Not Meats, Eat More Veggies, Eat The Rainbow, Friends Not Food, Fueled by Green Energy, Herbivore Gorilla, Herbivore Heart, Herbivore Rabbit, Modern Vegan, Plant Powered, Runs on Veggies, Vegan For Life, Vegan is Love, Vegan Tarot, and Vegan State Of Mind), all priced at $29.99 USD and made from 100% organic cotton printed with water-based eco-friendly inks. The company also offers vegan hats (embroidered to order) as part of its apparel collection. Supporting the clothing line are content services including a vegan blog featuring restaurant reviews and lifestyle articles, and a vegan recipe section. The company emphasizes sustainability through Global Organic Textile Standard (GOTS) and Organic Content Standard (OCS) certifications, and provides free shipping within the USA.
Differentiator
Problem solved
Functional benefit
Products and services
- Vegan T-Shirts A line of 100% organic combed ring-spun cotton t-shirts carrying bold vegan and animal-rights messaging, certified to GOTS and OCS standards, printed to order with water-based eco-friendly inks, and available across 20 designs at a uniform price of $29.99 USD per shirt for individual consumers seeking ethical and animal-free everyday apparel.
- Vegan Hats Cruelty-free vegan hats embroidered to order as part of the brand's apparel collection, extending the vegan/fashion offering beyond t-shirts for consumers who want animal-free headwear aligned with their values.
Quantifiable outcome
- Multiple positive customer reviews praising print durability, fabric quality, true-to-size fit, and comfort
Companies that use The Dharma Store
Customer profileSegments1 record
Ideal customer profiles1 record
The Dharma Store technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
The Dharma Store partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Shopify Inc.coreE-commerce platform hosting their online store. Provides payment processing, inventory management, and customer data storage. Shopify handles PCI-DSS compliance for credit card data security.
Scale indicators2 records
Recent moves6 records
Expansion highlights4 records
The Dharma Store competitors and assessment
Company assessmentBroad incumbents
- Everlane: Direct-to-consumer basics brand built on transparency and ethical manufacturing. Comparable on DTC e-commerce model and values-based brand positioning, though broader and at larger scale.
- Patagonia: Large established outdoor/sustainable apparel incumbent with deep commitment to environmental ethics and organic materials. A scale and brand benchmark for sustainability-led apparel, though broader and outdoor-focused versus Dharma's vegan-niche.
- Allbirds: Sustainable consumer brand using natural materials with strong DTC presence and sustainability narrative. Comparable on values-based brand building and eco-conscious positioning, though focused on footwear.
Direct peers
- People Tree: Pioneer of ethical and sustainable fashion with certified organic cotton and fair-trade production. Comparable on sustainability certifications and values-led DTC apparel model.
- Matt & Nat: Vegan accessories and apparel brand using non-animal materials, targeting the same cruelty-free lifestyle consumer. Comparable on vegan product positioning and ethical materials commitment.
- Vaute Couture: Direct competitor in vegan apparel — a fashion label using non-animal materials and producing cruelty-free clothing targeted at the same vegan/ethical consumer segment as The Dharma Store.
- Threads 4 Thought: Sustainable apparel brand using organic and recycled materials, targeting conscious consumers. Similar DTC model and values-based positioning around sustainability and ethics.
- Alternative Apparel: Sustainable apparel basics brand using eco-friendly materials and soft fabrics. Comparable on ethical positioning, basic apparel category, and DTC distribution.
- Pact: Organic cotton basics brand offering GOTS-certified apparel with similar sustainability messaging and DTC e-commerce model. Comparable on materials and value proposition to conscious consumers.
- Herbivore Clothing Company: Vegan-focused apparel brand selling message-driven clothing with similar ethical positioning and DTC distribution. Closely comparable on target audience and product category.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
The Dharma Store social profiles
Digital presenceThe Dharma Store compliance and trust
Trust signalCompliance4 records
The Dharma Store financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Dharma Store leadership team
Management profileNumber of profiles
The Dharma Store funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Dharma Store M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Dharma Store
What does The Dharma Store do?
The Dharma Store designs, prints, and sells vegan-themed apparel — primarily 100% organic cotton t-shirts featuring bold vegan/animal-rights messages and cruelty-free embroidered hats — direct to consumers through an owned Shopify e-commerce storefront, supplemented by an Amazon Marketplace presence in select international markets. The brand is rounded out by a free content layer of vegan recipes and lifestyle blog posts that reinforce its positioning as a vegan lifestyle destination.
Is The Dharma Store a public or private company?
The Dharma Store is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was The Dharma Store founded?
The Dharma Store was founded in 2015. It employs 1 to 10 people.
Where is The Dharma Store based?
The Dharma Store is headquartered in Frisco, United States, in the North America region.
How does The Dharma Store make money?
One revenue line is on record: direct Product Sales.
Who are The Dharma Store's main competitors?
Broad incumbents on record are Everlane, Patagonia and Allbirds. Direct peers are People Tree, Matt & Nat, Vaute Couture, Threads 4 Thought, Alternative Apparel, Pact and Herbivore Clothing Company.
Does The Dharma Store have an API?
No public API is recorded for The Dharma Store.
What industry is The Dharma Store in?
The Dharma Store's product category is Vegan Apparel. Its primary akta.pro industry code is CRALAJAJ, Spiritual, Metaphysical & Inspirational Gifts Retail. Its NAICS code is 458110 and its SIC code is 5600.