Alternative Apparel
Alternative Apparel is a privately held, Norcross-based apparel brand founded in 1995 that designs and sells everyday clothing using eco-friendly materials, serving sustainability-conscious consumers primarily through its alternativeapparel.com direct-to-consumer e-commerce channel.
- Company typePrivate
- Founded1995
- HeadquartersNorcross, United States
- Headcount51–100
- GTM typeB2C
- OfferingHardware or Manufacturing
Alternative Apparel firmographics
Firmographics- Name
- Alternative Apparel
- Website
- https://alternativeapparel.com
- Company type
- Private
- Founded year
- 1995
- Headcount range
- 51–100 employees
- Short description
- Alternative Apparel is a privately held, Norcross-based apparel brand founded in 1995 that designs and sells everyday clothing using eco-friendly materials, serving sustainability-conscious consumers primarily through its alternativeapparel.com direct-to-consumer e-commerce channel.
- Ownership category
- akta.pro rank
Alternative Apparel industry classification
Industry- Product category
- Sustainable Apparel
- NAICS
- Clothing and Clothing Accessories Retailers (45811), Clothing and Clothing Accessories Retailers (458110)
- SIC
- Retail-Apparel & Accessory Stores (5600)
- akta.pro primary industry
- Streetwear & Contemporary Apparel Retail (CRAAABAM)
Keywords
Where Alternative Apparel is headquartered
LocationHeadquarters
- HQ city
- Norcross
- HQ country
- United States
- HQ region
- North America
Markets served
Alternative Apparel business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Marketing or Sales, Operations
Alternative Apparel product offering
Product offeringCore offering
Alternative Apparel designs and sells sustainable, eco-friendly everyday clothing for consumers. The brand focuses on longer-lasting garments produced from responsible-sourced and environmentally conscious materials, targeting consumers seeking durable alternatives to fast fashion. Products are offered through the company's own e-commerce site and presumably through wholesale/retail channels.
Differentiator
Problem solved
Functional benefit
Products and services
- Alternative Apparel sustainable everyday apparel line Brand of eco-friendly, sustainably sourced everyday clothing produced and sold under the Alternative Apparel label, targeting individual consumers seeking durable, environmentally responsible garments for daily wear.
Companies that use Alternative Apparel
Customer profileSegments1 record
Ideal customer profiles1 record
Alternative Apparel technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Alternative Apparel partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- NexcesssupportingNexcess provides managed hosting services for alternativeapparel.com, powering the e-commerce platform infrastructure.
Alternative Apparel competitors and assessment
Company assessmentDirect peers
- Everlane: Everlane is a direct-to-consumer apparel brand built around ethical sourcing, transparency, and sustainable everyday basics — the same core positioning as Alternative Apparel. Both target sustainability-conscious consumers with casual, wardrobe-essential apparel sold primarily through owned e-commerce.
- tentree: tentree is a Canadian DTC sustainable apparel brand selling casual everyday basics with a tree-planting impact model. Highly comparable to Alternative Apparel in product mix, distribution (DTC + select wholesale), and consumer positioning around sustainability.
- Toad & Co: Toad & Co produces sustainable everyday and travel casualwear (tees, hoodies, pants) sold through DTC and specialty wholesale. Overlaps directly with Alternative Apparel on casualwear assortment and sustainability-led value proposition.
- Threads For Thought: Threads For Thought makes sustainable casualwear (basics, dresses, activewear) sold DTC. Closely comparable on eco-friendly materials, casual everyday assortment, and DTC-first distribution.
- Pact: Pact makes organic cotton everyday basics (tees, hoodies, underwear) sold DTC and through wholesale — a near-identical model and category set to Alternative Apparel. Comparable target customer, sustainability hook (GOTS-certified organic cotton), and casualwear product mix.
Emerging players
- Reformation: Reformation is a sustainability-led apparel brand, but tilted to women's fashion-forward dresses and separates rather than unisex basics. Competes for the same eco-conscious consumer and has driven category expectations around sustainable fashion storytelling.
- United By Blue: United By Blue is a smaller DTC sustainable apparel and accessories brand built around a consumption-removal impact model. Comparable on sustainability positioning and casualwear basics.
Broad incumbents
- Hanesbrands: Hanesbrands is a mass-market apparel incumbent and historically a parent/strategic for value basics brands. Operates adjacent sustainable and basics lines at much larger scale, with overlapping basic apparel category.
- prAna: prAna (owned by Columbia Sportswear) makes sustainable casualwear and activewear — comparable to Alternative Apparel on materials ethos (organic cotton, recycled fibers) and casual/active crossover assortment.
- Patagonia: Patagonia is the dominant incumbent in sustainability-led apparel, with a longer heritage and far larger catalog spanning casualwear, outerwear, and outdoor categories. Competes with Alternative Apparel for the same eco-conscious consumer wallet, with materially broader assortment and brand pull.
Market position
Customer concentration
Alternative Apparel social profiles
Digital presenceAlternative Apparel financial estimates
Financial estimateRevenue estimate
Valuation estimate
Alternative Apparel leadership team
Management profileNumber of profiles
Alternative Apparel funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Alternative Apparel M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Alternative Apparel
What does Alternative Apparel do?
Alternative Apparel designs and sells sustainable, eco-friendly everyday clothing for consumers. The brand focuses on longer-lasting garments produced from responsible-sourced and environmentally conscious materials, targeting consumers seeking durable alternatives to fast fashion. Products are offered through the company's own e-commerce site and presumably through wholesale/retail channels.
When was Alternative Apparel founded?
Alternative Apparel was founded in 1995. It employs 51 to 100 people.
Where is Alternative Apparel based?
Alternative Apparel is headquartered in Norcross, United States, in the North America region.
Who are Alternative Apparel's main competitors?
Direct peers on record are Everlane, tentree, Toad & Co, Threads For Thought and Pact. Emerging players are Reformation and United By Blue. Broad incumbents are Hanesbrands, prAna and Patagonia.
Does Alternative Apparel have an API?
No public API is recorded for Alternative Apparel.
What industry is Alternative Apparel in?
Alternative Apparel's product category is Sustainable Apparel. Its primary akta.pro industry code is CRAAABAM, Streetwear & Contemporary Apparel Retail. Its NAICS code is 45811 and its SIC code is 5600.