The Drayman House
The Drayman House is a membership-based wine storage facility and private social club in Walla Walla, Washington, offering climate-controlled lockers, in-house sommelier services, a curated wine shop, and event spaces to collectors, enthusiasts, and wine industry members.
- Company typePrivate
- Founded2022
- HeadquartersWalla Walla, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What The Drayman House does
The Drayman House is a privately held, membership-based wine storage facility and private social club operating from a renovated 11,000-square-foot historic building (the former Inland Saxum Building, originally a Walla Walla Valley Railway freight house) at 10 North 7th Avenue in Walla Walla, Washington. The core offering is climate-controlled wine storage: members lease lockers ranging from 9-case units to walk-in cellars (3x5 to 7.5x15 feet), held at 55-58°F and 60-70% humidity, with 24/7 RFID-restricted access, video surveillance, and complimentary InVintory cellar management software. Storage is bundled with member amenities including two lounges, a conference room, a sensory room, and the Drayman Room event space, plus access to two Advanced Sommeliers (CMS) for consultation, guided tastings, and collection building.
The business monetizes across three streams. Subscription membership fees cover storage lockers, billed monthly or annually with a one-month discount for annual prepay. Transactional revenue comes from an on-site and Shopify-powered online wine shop offering curated Old World and New World selections (bottles priced $16 to $4,490, with allocated lots and a member 10% discount on purchases of 12+ bottles). Event space and professional services — the Sensory Room and Conference Room at $25/hour, the Drayman Room at $300/hour, and sommelier time at $50/hour — provide a third revenue layer for private events, corporate retreats, and hosted tastings.
The company was founded in 2022 by Tyler and Chelsea Tennyson, is structured as a Washington State LLC, employs five people, and is operating with no institutional funding disclosed. Go-to-market is hybrid: direct sales for memberships via email and tours, community-led programming (tasting events, educational sessions, member events), and direct-to-consumer retail through both the physical storefront (Wed-Sun staffed) and a global e-commerce channel. The venue is positioned as the first professionalized wine storage facility in the Walla Walla Valley, leveraging proximity to over 120 regional wineries and a five-minute walk to downtown Walla Walla as the primary location advantage.
The Drayman House firmographics
Firmographics- Name
- The Drayman House
- Legal name
- The Drayman House, LLC
- Website
- https://thedraymanhouse.com
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- The Drayman House is a membership-based wine storage facility and private social club in Walla Walla, Washington, offering climate-controlled lockers, in-house sommelier services, a curated wine shop, and event spaces to collectors, enthusiasts, and wine industry members.
- Ownership category
- akta.pro rank
The Drayman House industry classification
Industry- Product category
- Wine Storage Services
- NAICS
- Drinking Places (Alcoholic Beverages) (7224)
- SIC
- Services-Membership Sports & Recreation Clubs (7997)
- akta.pro primary industry
- Alcohol Subscription & Wine Clubs (Retail) (CRANABAF)
- akta.pro secondary industry
- Pubs & Gastropubs (THAFAEAB)
Keywords
Where The Drayman House is headquartered
LocationHeadquarters
- HQ city
- Walla Walla
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
The Drayman House business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Technology or R&D
Revenue model
- Membership Fees: Monthly or annual subscription fees for climate-controlled wine storage locker access and member space privileges. Locker options range from 9-case lockers to walk-in cellars. Annual prepayment includes one month free.
- Wine Retail Sales: Retail wine sales through the on-site wine shop and e-commerce platform. Offers curated Old World and New World selections. Members receive 10% discount on purchases of 12+ bottles.
- Event Space Rental: Revenue from renting private event spaces including the Sensory Room ($25/hr), Conference Room ($25/hr), and The Drayman Room ($300/hr). Additional services include sommelier consultations ($50/hour) and locker loading ($1/bottle).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | 9-Case Locker - Entry-level storage |
| Subscription | Annual | Walk-in Lockers - Large storage solutions |
| Transaction based/ take rate | Pay-as-you-go | Wine Shop - Retail purchases |
| Unit Pricing | Pay-as-you-go | Event Space Rental |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels5 records
The Drayman House product offering
Product offeringCore offering
The Drayman House is a membership-based climate-controlled wine storage facility and private social club in Walla Walla, Washington, offering locker rentals ranging from 9-case to walk-in cellars. Members gain 24/7 secure access, sommelier consultations, member lounges, event spaces, and a curated on-site wine shop with member discounts.
Product overview
The Drayman House is a single-service hospitality business offering a unified wine storage and community platform. The core offering is membership-based climate-controlled wine storage (Wine Storage Membership with Wine Lockers), complemented by physical gathering spaces (Member Spaces/Lounges and Event Venue Rental), curated retail (Wine Shop), sommelier services (Sommelier Services and Wine Tasting Events), and digital inventory management (InVintory). All offerings are integrated under one membership and operated from a single historic facility in Walla Walla, Washington.
Differentiator
Problem solved
Functional benefit
Products and services
- Wine Storage Membership Membership-based subscription granting access to climate-controlled wine storage lockers, 24/7 secure entry, member lounges, complimentary InVintory cellar management software, and 10% discounts on wine shop purchases of 12+ bottles. Designed for wine collectors and enthusiasts.
- Wine Lockers
- Wine Shop
- Event Venue Rental
- Wine Tasting Events
- Sommelier Services
Quantifiable outcome
- Temperature consistency maintained between 55-58°F
- +1 more outcomes
Companies that use The Drayman House
Customer profileSegments3 records
Ideal customer profiles4 records
The Drayman House technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature3 records
The Drayman House partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- InVintorycoreComplimentary InVintory cellar management software membership provided to all members for wine inventory cataloging and collection management. This partnership enables members to track their wine collections digitally.
- Insuremywine.comcoreRecommended insurance partner for members to acquire personal insurance policies for their stored wine collections. Special rates available through insuremywine.com/draymanhouse/.
- ShopifycoreE-commerce platform powering The Drayman House online wine shop and membership portal. Handles payment processing, inventory management, and order fulfillment.
- Paisley & Pine (Betsy Kornelis)minorInterior design firm that designed the venue spaces including the Reception Lounge, Members' Lounge, Sensory Room, and Conference Room with elevated, wine-appropriate aesthetics.
Scale indicators3 records
Recent moves7 records
Expansion highlights5 records
The Drayman House competitors and assessment
Company assessmentOthers
- VineSpring: VineSpring is a B2B wine club and e-commerce management platform used by many small wineries and wine clubs. It is thematically related to the Drayman House as the underlying technology for wine club/retail operations (analogous to its use of Shopify and Bloom.wine).
Broad incumbents
- Winc: Winc is a large, venture-backed direct-to-consumer wine subscription and retail platform. While it does not offer physical storage, it competes for the same consumer wallet share (recurring wine purchasing) and serves as an incumbent benchmark for D2C wine subscription economics.
- The California Wine Club: One of the longest-running U.S. wine clubs, offering curated monthly shipments and gift memberships. Comparable to the Drayman House on the curated-club / member-discount retail model, but operates at national scale without physical storage.
- Wine Access: Wine Access is a long-running curated wine retailer and club offering allocations and direct shipping. It is comparable on the curated-retail and member-discount dimensions of the Drayman House's wine shop.
Emerging players
- Bright Cellars: Bright Cellars is a D2C wine subscription club using a taste-profile quiz to match customers to wines. It is comparable to the Drayman House's subscription/club element, though it sells wine rather than storing it.
Direct peers
- Cellar 503: Cellar 503 is a Pacific Northwest-based wine club and storage-adjacent service focused exclusively on Oregon and Washington wines. It is a strong regional peer given the Drayman House's Walla Walla/Washington focus and membership-driven retail model.
- Underground Cellar: Underground Cellar combines wine retail, allocation, and bonded storage with a direct-to-consumer subscription model. It overlaps the Drayman House on wine e-commerce, retail curation, and storage-adjacent services.
- Cru Wine Storage: Cru operates premium, security-focused wine storage facilities in major U.S. cities, offering locker rentals, climate control, and inventory management. It is a direct comparable to the Drayman House on the core storage service, though at larger urban scale.
- IronGate Wine Storage (now Wine Ark): Wine Ark (formerly IronGate) is a private, climate-controlled wine storage and cellar management operator with multiple locations, offering a near-identical mix of locker storage, inventory tracking, and member services. It is the closest direct comparable for the Drayman House's storage-plus-management model.
- Napa Valley Reserve: A private, members-only wine and culinary club in Napa Valley that combines cellared wine storage, sommelier service, and exclusive events. It is comparable to the Drayman House on the membership-club-plus-storage-plus-events model in a premium wine region.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
The Drayman House social profiles
Digital presenceThe Drayman House financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Drayman House leadership team
Management profileNumber of profiles
Profiles5 records
The Drayman House funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Drayman House M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Drayman House
What does The Drayman House do?
The Drayman House is a membership-based climate-controlled wine storage facility and private social club in Walla Walla, Washington, offering locker rentals ranging from 9-case to walk-in cellars. Members gain 24/7 secure access, sommelier consultations, member lounges, event spaces, and a curated on-site wine shop with member discounts.
Is The Drayman House a public or private company?
The Drayman House is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was The Drayman House founded?
The Drayman House was founded in 2022. It employs 1 to 10 people.
Where is The Drayman House based?
The Drayman House is headquartered in Walla Walla, United States, in the North America region.
How does The Drayman House make money?
Three revenue lines are on record. Membership Fees are the primary driver. The others are wine Retail Sales and event Space Rental.
Who are The Drayman House's main competitors?
VineSpring is listed as an others. Broad incumbents are Winc, The California Wine Club and Wine Access. Bright Cellars is listed as an emerging player. Direct peers are Cellar 503, Underground Cellar, Cru Wine Storage, IronGate Wine Storage (now Wine Ark) and Napa Valley Reserve.
Does The Drayman House have an API?
No public API is recorded for The Drayman House.
What industry is The Drayman House in?
The Drayman House's product category is Wine Storage Services. Its primary akta.pro industry code is CRANABAF, Alcohol Subscription & Wine Clubs (Retail), with a secondary code of THAFAEAB, Pubs & Gastropubs. Its NAICS code is 7224 and its SIC code is 7997.