InVintory
InVintory is a tiered SaaS and mobile platform that helps wine collectors inventory, locate, and value bottles using 3D cellar visualization, computer-vision label scanning, and an AI sommelier (Vincent), serving individual collectors, wine clubs, hospitality venues, and luxury cellar builders.
- Company typePrivate
- Founded2021
- HeadquartersToronto, Canada
- Headcount11–50
- GTM typeB2B and B2C
- OfferingSoftware
What InVintory does
InVintory is a wine collection management platform that helps collectors inventory bottles, locate them physically, and receive expert guidance. The product is delivered through an iOS app (Apple App of the Day, 4.8 stars across 4,000+ ratings), a web app, and a Partner API, with 100k+ monthly active collectors tracking 10M+ bottles and $1B+ in wine value. Core technology includes a 3D visualization engine powering the proprietary VinLocate bottle-finding feature, computer-vision label scanning, NFC-enabled CellarStickers, and Vincent — a multimodal AI sommelier that combines NLP, recommendation, and CV capabilities against a sommelier-managed database of 1.5M+ wines.
The business is a tiered SaaS with a freemium consumer base (free tier with unlimited bottle tracking), a Premium subscription at $149.99/year or $14.95/month unlocking 3D visualization, VinLocate, Vincent, and market-value tracking, and an Elite tier with bespoke custom 3D cellar builds and white-glove onboarding. Enterprise revenue comes from wine clubs, hospitality venues (restaurants, hotels, golf clubs), custom cellar builders, and a Partner API for software platforms and retailers, with custom contract-based pricing. Distribution mixes product-led growth on the App Store, an international partner network of luxury cellar builders, and a consultative enterprise sales motion led by business development staff.
The company was founded by the Daiter family and is led by co-founder/CEO Josh Daiter (or Joshua Daiter per management roster) with co-founder Jeff Daiter. It has raised approximately $3.8M across two seed rounds — $1.5M in October 2022 led by NBA players JJ Redick and Josh Hart, and $2.3M in November 2024 to fund enterprise expansion. InVintory is privately held and operates across North America and Europe (USA, Canada, UK, France, Belgium) with a legal entity domiciled in Ontario, Canada and a US office presence in New York.
InVintory firmographics
Firmographics- Name
- InVintory
- Legal name
- Invintory Wines Incorporated
- Website
- https://invintory.com
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- InVintory is a tiered SaaS and mobile platform that helps wine collectors inventory, locate, and value bottles using 3D cellar visualization, computer-vision label scanning, and an AI sommelier (Vincent), serving individual collectors, wine clubs, hospitality venues, and luxury cellar builders.
- Ownership category
- akta.pro rank
InVintory industry classification
Industry- Product category
- Wine Cellar Management Software
- NAICS
- Wine and Distilled Alcoholic Beverage Merchant Wholesalers (42482), Wine and Distilled Alcoholic Beverage Merchant Wholesalers (424820)
- akta.pro primary industry
- Alcohol Subscription & Wine Clubs (Retail) (CRANABAF)
- akta.pro secondary industries
- Specialty Storage (Wine, Art, Document Vaults) (HSAKAGAF), Spirits Distillery Tours & Tastings (Whiskey, Rum, Gin, Vodka) (THAJAGAF)
Keywords
Where InVintory is headquartered
LocationHeadquarters
- HQ city
- Toronto
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
InVintory business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Subscription - Premium: Annual subscription ($149.99/year or $14.95/month) unlocking 3D cellar visualization, VinLocate bottle-finding, AI sommelier Vincent, collection analytics, cellar value tracking, delivery reminders, custom fields, critic reviews, and unlimited bottle tracking.
- Subscription - Elite: Top-tier bespoke solution for elite collectors with custom 3D cellar models, temperature/humidity sensor integration, white-glove onboarding, priority support, and advanced features. Contact-based pricing.
- Enterprise - Wine Clubs & Hospitality: Enterprise licensing for wine clubs, storage facilities, restaurants, hotels, and golf clubs. Includes branded dashboards, member management, POS integrations, and white-label options. Custom pricing based on volume and features.
- Partner API: API licensing for software platforms, hospitality groups, and retailers to integrate wine identification, database search, and inventory features. Tailored pricing based on volume and use case.
- Professional Services - Elite Onboarding: White-glove collection import service, in-person setup, and dedicated account management for Elite tier customers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Others | Free - Entry tier for collectors starting their journey with approximately 10-99 bottles |
| Subscription | Annual | Premium - Visual collection management with 3D cellars and AI assistant for 100-300+ bottles |
| Subscription | Multi-year contract | Elite - Bespoke luxury solution for elite collectors with 300+ bottles and multiple wine walls/cellars |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels6 records
InVintory product offering
Product offeringCore offering
InVintory is a wine collection management SaaS platform that lets individual collectors inventory, locate, and value bottles via an iOS app, web app, and 3D cellar visualization. It sells tiered subscriptions (Free, Premium at $149.99/year, bespoke Elite with custom 3D cellar builds), enterprise solutions for wine clubs and hospitality venues, and a Partner API for third-party integration of label scanning, wine database search, and inventory/POS sync.
Product overview
InVintory is a wine collection management platform providing a tiered SaaS offering: Free tier for casual collectors with core tracking and tasting notes; Premium ($149.99/year) with 3D cellar visualization via VinLocate, AI sommelier Vincent, market value tracking, and collection analytics; and Elite for high-value collectors with custom 3D cellar builds, sensor integration, and white-glove service. The platform spans iOS app (Apple App of the Day), web app, and Partner API for enterprise/hospitality integration. Enterprise solutions target wine clubs (branded dashboards, 3D locker rendering, member insights) and hospitality venues (3D cellar visualization, POS connectivity, team permissions). Proprietary technology includes VinLocate 3D bottle-finding and Vincent AI assistant. The platform manages over 10M bottles and $1B US in wine value tracked across 100k+ monthly active collectors.
Differentiator
Problem solved
Functional benefit
Products and services
- InVintory (Free Tier) Free wine collection management app for individual collectors building a collection of roughly 10-99 bottles. Includes unlimited bottle tracking, multiple storage locations, expert wine data, ideal drink windows, food pairings, tasting notes, and public/private reviews.
- InVintory Premium Subscription tier at $149.99/year or $14.95/month (14-day free trial) for collectors with 100-300+ bottles. Unlocks 3D cellar visualization, VinLocate bottle-finding, Vincent AI sommelier, collection analytics, cellar value tracking with Liv-ex and Wine Labs data, delivery reminders, custom fields, and critic reviews.
- InVintory Elite (formerly Opus) Bespoke top-tier subscription for elite collectors with 300+ bottles and multiple wine walls or cellars. Includes custom full 3D interactive rendering of the cellar, VinLocate, temperature/humidity sensor integration, white-glove collection import service, priority support, and iPad access for the cellar door. Contact-based custom pricing.
- InVintory Partner API API for hospitality groups, retailers, and software platforms to integrate wine collection management, computer-vision label scanning, wine database search (1.5M+ labels), inventory sync, and POS/reservation integrations. Includes scoped API keys, role-based permissions, and webhooks for operational workflows.
- InVintory for Wine Clubs Enterprise wine storage management solution for wine clubs and storage facilities. Features branded dashboards with personalized branding, member collection insights and consumption patterns, 3D virtual rendering of member lockers, shipment notifications, and session-only mode for club iPads.
- InVintory for Hospitality Enterprise wine inventory management for restaurants, hotels, golf clubs, and bars. Features 3D virtual cellar visualization, tailored removal types for tracking pours by glass/menu/event, customizable permissions with unlimited users, rich wine data, insightful reporting on inventory turnover and profitability, and POS connectivity via the Partner API.
- CellarStickers NFC stickers placed on wine bottles for instant identification. When tapped with an iPhone, the sticker scans the bottle into the InVintory app, enabling rapid identification and inventory management.
Quantifiable outcome
- 4.8 star App Store rating with 4,000+ reviews
- +2 more outcomes
Companies that use InVintory
Customer profileNamed customers4 records
Segments5 records
Ideal customer profiles6 records
InVintory technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
AI capability8 records
Feature7 records
InVintory partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered minor.
- Superyacht Bar and Superyacht Wine ClubminorStrategic partnership announced in June 2026 with The Wall Street Luxury Group's superyacht wine experiences. Integrates InVintory for collection management, curation, and experience sharing onboard.
- Precious Achiuwa (Toronto Raptors)minorNBA player and wine collector serving as brand ambassador for InVintory since October 2023. Promotes the app to fellow athletes and wine enthusiasts.
- Sorrells Custom CellarsminorLuxury custom cellar builder based in Essex, UK. Part of InVintory's partner network offering clients integrated cellar management solutions.
- Vineyard Wine CellarsminorCustom wine cellar builder based in Dallas, Texas. Partner network member offering InVintory integration to clients.
- Cellar MaisonminorLuxury cellar design firm based in London, UK. Part of the partner network bringing InVintory to European clients.
- Joseph & CurtisminorCustom wine cellar builder based in New Jersey, USA. Partner network member for InVintory integration.
- Nos Caves VinminorLuxury wine collection service based in Houston, Texas. Partner launching Opus tier integration for clients.
- QV PrivéeminorChampagne-focused wine collection service based in Champagne, France. European partner network member.
- Heritage VineminorCustom cellar builder based in Arizona, USA. Partner network member.
- ColonneminorLuxury cellar design firm based in Bruges, Belgium. European partner network member.
- Cell ArtminorLuxury cellar design firm based in Montreal, Canada. North American partner network member.
Scale indicators8 records
Recent moves6 records
Expansion highlights6 records
InVintory competitors and assessment
Company assessmentDirect peers
- Delectable: Was a wine tracking and professional-review app with label scanning and community reviews, directly overlapping InVintory's consumer offering. Status uncertain but historically a primary comparable in wine-tech.
- CellarTracker: The largest and longest-running wine collection tracking community for serious collectors, with cellar inventory management, tasting notes, and drinking windows. Closest direct competitor to InVintory's core consumer use case and primary import source.
- Vivino: Mass-market wine label scanning app with a large community, ratings, and purchase links. Overlaps directly with InVintory's label-scanning and consumer-tracking features at a larger but lower-ARPU scale.
Emerging players
- BinWise: Bar and restaurant inventory software specializing in beverage program management, including wine. Closest direct overlap with InVintory's hospitality product for restaurants, hotels, and clubs.
- Preferabli: AI-based wine, spirits, and food recommendation platform with a curated database. Similar technology positioning to Vincent, aimed at both consumer and hospitality use cases.
- MarketMan: Restaurant inventory and supplier management platform used by hospitality operators. Comparable on the enterprise/hospitality side of InVintory's offering where it serves restaurants and wine programs.
- Tastry: AI-driven wine recommendation engine that uses chemistry and consumer preference data to suggest wines. Comparable to InVintory's Vincent AI sommelier in applying machine learning to wine personalization, though Tastry is B2B-focused for retailers and producers.
Broad incumbents
- Wine-Searcher: Global wine price comparison and marketplace search engine. Comparable through its price/market value integration (similar to InVintory's Liv-ex/Wine Labs data) and through its collector audience.
- Wine Folly: Leading wine education and content platform with courses, maps, and tasting tools. Adjacent competitor that captures serious-collector attention upstream of where InVintory monetizes, and a likely SEO/content overlap.
Others
- BlueCart: Restaurant inventory and ordering platform. Adjacent rather than direct — competes for the same hospitality IT budget as InVintory's hospitality product but does not specialize in wine.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks7 records
Key highlights7 records
Customer concentration
InVintory social profiles
Digital presenceInVintory financial estimates
Financial estimateRevenue estimate
Valuation estimate
InVintory leadership team
Management profileNumber of profiles
Profiles13 records
InVintory funding detail
Funding detailFunding overview
Funding rounds2 records
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
InVintory M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about InVintory
What does InVintory do?
InVintory is a wine collection management SaaS platform that lets individual collectors inventory, locate, and value bottles via an iOS app, web app, and 3D cellar visualization. It sells tiered subscriptions (Free, Premium at $149.99/year, bespoke Elite with custom 3D cellar builds), enterprise solutions for wine clubs and hospitality venues, and a Partner API for third-party integration of label scanning, wine database search, and inventory/POS sync.
Is InVintory a public or private company?
InVintory is a private company. It is classified as venture growth investor backed and is currently operating.
When was InVintory founded?
InVintory was founded in 2021. It employs 11 to 50 people.
Where is InVintory based?
InVintory is headquartered in Toronto, Canada, in the North America region.
How does InVintory make money?
Five revenue lines are on record. Subscription - Premium is the primary driver. The others are subscription - Elite, enterprise - Wine Clubs & Hospitality, partner API and professional Services - Elite Onboarding.
Who are InVintory's main competitors?
Direct peers on record are Delectable, CellarTracker and Vivino. Emerging players are BinWise, Preferabli, MarketMan and Tastry. Broad incumbents are Wine-Searcher and Wine Folly. BlueCart is listed as an others.
Does InVintory have an API?
Yes. The InVintory Partner API provides programmatic access to collection management, wine scanning, database search, POS and system integrations, and operational workflows. Features include: collection management (programmatic access to cellars, bottles, locations, and movements), scan wines by image (computer-vision endpoint returning producer, vintage, region, and matched catalogue records), wine database & search (query a catalogue of 1.5M+ wine labels with rich metadata including producers, appellations, vintages, tasting notes, and provenance), POS & system integrations (connect inventory to point-of-sale, ERP, or reservation system; sync depletions, surface stock at the table, and close the loop on every pour), and operational workflows (custom flows for receiving, transfers, audits, and reporting with webhooks to keep systems in sync as bottles move). Built for hospitality groups, retailers, and software platforms with scoped API keys, role-based permissions, and dedicated partner success contact. Developer documentation is at api.invintorywines.com/partners/docs.
What industry is InVintory in?
InVintory's product category is Wine Cellar Management Software. Its primary akta.pro industry code is CRANABAF, Alcohol Subscription & Wine Clubs (Retail), with a secondary code of HSAKAGAF, Specialty Storage (Wine, Art, Document Vaults). Its NAICS code is 42482.