Ensure Agency

What Ensure Agency does

Ensure Agency, Inc is a privately held, founder-owned independent insurance agency headquartered in Ruston, Louisiana, founded in 2012. The firm operates through four physical office locations across Louisiana (Baton Rouge, Ruston, Monroe, and West Monroe) and earns revenue via commissions paid by insurance carriers on policies placed and renewed on behalf of customers. The agency does not operate a proprietary technology platform and explicitly does not allow coverage to be bound, changed, or confirmed online, voicemail, email, or fax — every transaction requires direct conversation with a licensed representative.

Ensure Agency offers a broad product portfolio organized into three core lines: Personal Insurance (homeowners, dwelling, mobile home, renters, auto, watercraft, umbrella, and flood); Life & Health Insurance (term, whole life, fixed annuities, individual and group health, bank-owned life, long-term care, and supplemental benefits); and Commercial Insurance (business owners, property, liability, workers' compensation, professional liability, inland marine, bond, aviation, agribusiness, and builder's risk). The customer base is a hybrid of individual consumers (primary segment), life and health policyholders, and commercial/SMB clients, with no named enterprise anchors.

The business model is sales-led and relationship-driven, relying on in-person consultations and phone-based service supplemented by organic social media presence on Facebook, Instagram, and LinkedIn. No funding rounds, M&A activity, or outside equity ownership are disclosed, and the original founders remain actively involved in the agency. The firm has received consecutive Big I Best Practices Agency recognition, most recently in 2025.

Name

Ensure Agency

Legal name

Ensure Agency, Inc

Website

https://theensureagency.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

Ensure Agency is a privately held independent insurance agency operating four Louisiana offices, offering personal, life/health, and commercial insurance products to individuals and businesses through licensed representatives on a commission-based model.

Ownership category

akta.pro rank

Headquarters

HQ city

Ruston, Louisiana

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Insurance Commission Revenue: Ensure Agency generates revenue through commissions paid by insurance carriers for policies placed on behalf of customers. As an independent insurance agency, they represent multiple insurance companies and earn commissions based on the premiums collected on policies sold and maintained by their customers.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Ensure Agency is an independent insurance agency that places personal, life and health, and commercial insurance policies on behalf of customers through multiple carrier relationships. Coverage is bound directly with a licensed representative; quotes and policy actions are not handled via voicemail, email, or online self-service. Service is delivered in-person across four Louisiana offices and via phone.

Product overview

Ensure Agency is an insurance agency providing a comprehensive portfolio of insurance products across three main categories: Personal Insurance (homeowners, auto, renters, umbrella, and specialty coverage), Life & Health Insurance (term and permanent life policies, annuities, health, and supplemental benefits), and Commercial Insurance (business owners policies, property, liability, workers compensation, and specialty commercial lines). The agency serves individual consumers, entrepreneurs, and business clients through multiple Louisiana locations, offering customized insurance solutions to meet personal and commercial protection needs.

Differentiator

Problem solved

Functional benefit

Products and services

• Personal Insurance Insurance coverage protecting individuals and families, including home, auto, and renters coverage for personal assets and liability.
• Life & Health Insurance Coverage protecting individuals and families including life insurance policies and health coverage options.
• Commercial Insurance Business coverage protecting companies against operational risks, property damage, and liability claims.
• Homeowners Insurance Coverage for private residences protecting against property damage, liability, and loss of personal belongings.
• Auto Insurance Vehicle coverage protecting against accidents, theft, and liability for owned or leased automobiles.
• Renters Insurance Coverage for tenants protecting personal belongings and providing liability coverage for rented residences.
• Umbrella Insurance Excess liability coverage providing additional protection beyond standard policy limits for personal risks.
• Flood Insurance Coverage for property damage caused by flooding events, often required in high-risk flood zones.
• Watercraft Insurance Coverage for boats and water vessels protecting against property damage, liability, and loss.
• Mobile Home Insurance Specialized coverage for mobile or manufactured homes protecting against property damage and personal liability.
• Dwelling Insurance Coverage specifically for residential dwelling structures, often used for landlord properties or older homes.
• Term Life Insurance Life insurance providing coverage for a specified term period at lower premium rates.
• Whole Life / Permanent Insurance Permanent life insurance providing lifetime coverage with cash value accumulation.
• Fixed Annuities Retirement savings product providing guaranteed fixed income payments over time.
• Individual and Group Health Insurance Health coverage options for individuals and employer-sponsored group plans.
• Long-Term Care Insurance Coverage for extended care services including nursing home, assisted living, and in-home care costs.
• Supplemental Benefits Additional insurance benefits supplementing primary health or life coverage.
• Bank-Owned Life Insurance (BOLI) Life insurance policy taken out by financial institutions on key individuals.
• Business Owners Insurance Combined coverage package for small businesses including property, liability, and business interruption protection.
• Commercial Property Insurance Coverage for commercial buildings and business equipment against damage or loss.
• Commercial Liability Insurance Protection against claims arising from bodily injury, property damage, or professional negligence.
• Worker's Compensation Insurance Coverage required by employers for workplace injuries and occupational diseases affecting employees.
• Professional Liability Insurance Errors and omissions coverage protecting professionals against claims of inadequate work or negligence.
• Inland Marine Insurance Coverage for goods and equipment while in transit over land, including courier and mobile equipment.
• Bond Insurance Surety bonds guaranteeing contract performance or payment obligations for commercial transactions.
• Aviation Insurance Coverage for aircraft operators, owners, and aviation businesses against aviation-specific risks.
• Agribusiness Insurance Specialized coverage for agricultural operations including farms, ranches, and related businesses.
• Builder's Risk Insurance Coverage for construction projects protecting against damage to buildings under construction.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves4 records

Expansion highlights3 records

Broad incumbents

• Marsh McLennan: Global professional services firm offering insurance brokerage, risk management, and advisory services through Marsh. Comparable to Ensure Agency in the insurance intermediation value chain but operates as a global incumbent focused on enterprise/commercial clients.
• HUB International: Large North American insurance brokerage offering personal, commercial, life, and benefits products through a network of regional offices. Comparable business model to Ensure Agency but at significantly greater scale and broader geographic footprint.
• Arthur J. Gallagher & Co. Global insurance brokerage and risk management firm serving commercial, personal, and specialty insurance markets. Overlaps with Ensure Agency across property & casualty and commercial lines but operates at vastly greater scale as a public incumbent.

Direct peers

• Alliant Insurance Services: National independent insurance brokerage providing property & casualty, employee benefits, and specialty lines through a network of regional offices. Directly comparable as a multi-line independent agency serving diverse customer segments across geographies.
• RPS (Risk Placement Services): Wholesale insurance brokerage and binding authority distributing specialty and standard personal/commercial products through retail agents. Compares to Ensure Agency as an insurance intermediary, though RPS operates primarily on the wholesale side rather than direct retail.
• World Insurance Associates: Fast-growing independent insurance brokerage built through acquisitions, providing personal, commercial, life, and benefits products across the U.S. Compares to Ensure Agency as a multi-line independent agency serving SMB and individual customers through regional offices.
• Burns & Wilcox: Specialty insurance brokerage and underwriting distributor serving retail agents and brokers with complex personal and commercial risks. Comparable as an independent insurance intermediary, though focused more on specialty and excess & surplus lines than Ensure Agency's mainstream personal/commercial book.
• Brown & Brown: Large independent insurance agency operating a multi-line retail brokerage model across personal, commercial, and specialty lines. Operates through decentralized local offices similar to Ensure Agency's branch model, though at vastly greater scale.
• The Hilb Group: Mid-sized independent insurance brokerage built largely through acquisitions of regional agencies, offering personal, commercial, and employee benefits coverage. Compares to Ensure Agency as a multi-line independent agency serving regional/SMB markets.

Regional players

• BXS Insurance: Insurance agency subsidiary of BancorpSouth Bank (now Cadence Bank) operating across the Southeast U.S., including Louisiana. Directly comparable to Ensure Agency as a regional independent insurance intermediary serving personal and commercial lines in overlapping Louisiana geography.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/EnsureAgency
• LinkedInlinkedin.com/company/ensure-agency
• Instagraminstagram.com/ensureagencyinc

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ensure Agency