The Farm at South Mountain

What The Farm at South Mountain does

The Farm at South Mountain is a privately held, family-owned 10-acre agritourism destination located at 6106 S 32nd St in Phoenix, Arizona, owned by Pat Christofolo as part of the Seasonally Fresh Culinary Family since 2012. The operation centers on three on-site farm-to-table restaurants — Morning Glory Café (breakfast, Tuesday–Friday), The Farm Kitchen (casual lunch, daily), and Quiessence (AAA 4 Diamond fine dining, Tuesday–Saturday) — all of which source produce, herbs, and edible flowers from the on-site one-acre Soil & Seed Garden, which is planned by Executive Chef Dustin Christofolo. Supporting amenities include Botanica, a modern retail market for garden, patio, and kitchen goods, plus a robust calendar of classes, popup vendor markets, photography sessions, and picnic parties.

The property also functions as a major events venue, hosting weddings, corporate conferences (including Fortune 100 clients), and private celebrations across multiple outdoor spaces — The Canopy in the Grove (up to 250 guests), Stone Grove (up to 150), the Pecan Grove, Garden Ramada, and Fruit Orchard. All wedding and corporate catering is provided exclusively by sister company Artisan by Santa Barbara Catering, which is part of the same Seasonally Fresh Culinary Family umbrella. Event bookings are processed through the Tripleseat platform, gift cards through Square, and ticketed classes through Eventbrite; the underlying technology stack is otherwise standard hospitality SaaS on a WordPress-based website.

Revenue is generated through a mix of restaurant dining, venue rentals (picnic party spaces priced $350–$1,500 for 3-hour blocks, photography permits at $125 per session), gift card sales valid across all four Farm locations, and retail sales at Botanica. The business draws 100,000+ visitors and hosts 200+ events annually, supported by a 17-person core team. The company has earned the AAA 4 Diamond rating, the Wine Spectator Award of Excellence, recognition as "Best Wedding Venue in Arizona," and has been featured on Food Network, Travel + Leisure, the James Beard Foundation, and PBS's Samantha Brown's Places to Love.

Name

The Farm at South Mountain

Legal name

The Farm at South Mountain

Website

https://thefarmatsouthmountain.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

The Farm at South Mountain operates a 10-acre agritourism destination in Phoenix, Arizona, offering three farm-to-table restaurants, wedding and corporate event venues, and a retail market, serving over 100,000 visitors and 200+ events annually.

Ownership category

akta.pro rank

Product category

Farm-to-Table Hospitality & Event Venue

NAICS

Food Crops Grown Under Cover (11141), Other Food Crops Grown Under Cover (111419), Caterers (722320), Nursery and Tree Production (111421)

SIC

Services-Amusement & Recreation Services (7900), Agricultural Production-Crops (100), Retail-Building Materials, Hardware, Garden Supply (5200)

akta.pro primary industry

Farm-to-Table & Agritourism Dining Experiences (Farm Visits, Harvest Meals) (THAJAGAK)

akta.pro secondary industries

Agritourism Eco-Lodges & Farm Nature Stays (THAAAHAL), Greenhouse Herb & Microgreens Production (Culinary Herbs, Microgreens) (AFAGAHAC), Farmstead & Local Artisan Food Markets (Retail Shops) (CRAHAGAO)

Keywords

• Farm-to-table dining
• Agritourism destination
• Wedding venue rentals
• Corporate event hosting
• Specialty restaurants

Headquarters

HQ city

Phoenix

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Restaurant Dining: Three farm-to-table restaurants generating revenue from food and beverage sales. Morning Glory Café serves breakfast (Tuesday-Friday 8am-11am), The Farm Kitchen serves casual lunch (daily 10am-3pm), and Quiessence serves fine dining dinner (Tuesday-Saturday). All restaurants utilize produce from the on-site Soil & Seed Garden.
2. Venue Rental and Events: Revenue from hosting weddings, corporate events, and picnic parties across multiple outdoor venues including The Canopy in the Grove, Stone Grove, Garden Ramada, Pecan Grove areas, and Fruit Orchard. Catering exclusively through Artisan by Santa Barbara Catering.
3. Botanica Retail Market: Modern market offering fine products for garden, patio and kitchen - often locally sourced. Sells gift cards, hosts popup vendor markets featuring local makers, artists, and bakers. Offers classes from local artists and teachers.
4. Gift Cards: eGift Cards sold online via Square platform, usable at Morning Glory, Farm Kitchen, Botanica, and Quiessence. No expiration date.

Pricing tiers

Go-to-market motion2 records

Distribution channels7 records

Marketing channels10 records

Core offering

The Farm at South Mountain operates a 10-acre agritourism property in Phoenix featuring three farm-to-table restaurants (Morning Glory Café, The Farm Kitchen, Quiessence), all supplied by an on-site Soil & Seed Garden. It also rents multiple outdoor event venues for weddings, corporate events, and private celebrations, sells locally sourced goods through the Botanica retail market, and offers photography permits and gift cards. Catering is delivered exclusively by its sister brand, Artisan by Santa Barbara Catering.

Product overview

The Farm at South Mountain is a 10-acre agritourism destination in Phoenix, Arizona offering an integrated portfolio of farm-to-table dining, event venues, and retail experiences. The core offerings include three distinct restaurants: Morning Glory Café (breakfast, Tuesday–Friday), The Farm Kitchen (casual lunch, daily), and Quiessence (fine dining dinner, Tuesday–Saturday). The operation is anchored by the Soil & Seed Garden, an organic-style garden that supplies all three restaurants. Supporting services include a modern market (Botanica), wedding and corporate event venues (The Canopy in the Grove, Stone Grove), picnic party packages, and exclusive catering by Artisan by Santa Barbara Catering. The property hosts over 200 events and 100,000 visitors annually. All businesses fall under the Seasonally Fresh Culinary Family, owned by Pat Christofolo with co-ownership of Morning Glory Café and Quiessence by Chef Dustin Christofolo.

Differentiator

Problem solved

Functional benefit

Brands

• Seasonally Fresh Culinary Family: Parent culinary business umbrella including The Farm at South Mountain, The Farm Kitchen, Botanica Modern Market, Soil & Seed Garden, and Artisan by Santa Barbara Catering
• Artisan by Santa Barbara Catering

Products and services

• Morning Glory Café

Quantifiable outcome

• 100,000+ annual visitors
• +4 more outcomes

Named customers5 records

Segments7 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature1 record

Partnerships

One partnership is on record.

• Artisan by Santa Barbara CateringcoreStrategic or Co-development Partner · 1 January 2012Seasonally Fresh Culinary Family sister company providing exclusive catering services for all weddings and corporate events at The Farm at South Mountain. Creates menus including farmyard barbecues, food truck stations, taco bars, plated entrées, dinner buffets, and Italian menus featuring Stone Grove pizza oven.

Scale indicators6 records

Recent moves4 records

Expansion highlights5 records

Regional players

• Schnepf Farms: Large agritourism farm in Queen Creek, AZ hosting weddings, corporate events, a farm market, U-pick gardens, and on-site dining. Comparable as a multi-revenue Arizona agritourism destination with farm market, dining, and major event business.
• Under the Oaks (Bernardus Lodge estate events): California wine-country estate with farm-influenced dining and wedding/event venue programming on a single luxury property. Comparable destination-style hospitality concept, though operates primarily in Carmel Valley rather than Arizona.
• FnB Restaurant (Pavle Milic): James Beard-recognized farm-to-table restaurant in Scottsdale, AZ sourcing from local Arizona farms. Comparable as a high-credibility Arizona farm-to-table dining operator competing in the same regional ingredient-driven category as Quiessence.

Direct peers

• Moss Mountain Farm (P. Allen Smith): Heritage farm estate in Roland, AR with on-site gardens, event venue, retail garden shop, and culinary programming centered on seasonal Southern cuisine. Comparable for its single-estate integration of garden production, dining events, retail, and agritourism.
• Stone Hollow Farmstead: Multi-concept farm business in Harpersville, AL operating a creamery, farm store, café, and event venues on a working farm. Comparable multi-revenue-stream farm-to-table destination with on-site production, retail market, dining, and events under one estate.
• The Chef's Garden / Culinary Vegetable Institute: Specialty farm and culinary destination in Huron, OH that grows produce for fine-dining chefs and hosts on-site culinary events, dinners, and farm tours. Comparable for its farm-driven fine dining programming and event-based agritourism model.
• Blue Hill at Stone Barns: Farm-to-table destination restaurant in Pocantico Hills, NY, set on a working farm that supplies its kitchen. Comparable because it combines a single on-property fine dining venue, on-site agricultural production, and event programming at a multi-acre historic estate — directly analogous to The Farm at South Mountain's Soil & Seed Garden + Quiessence model.
• The Inn at Dos Brisas: Luxury Relais & Châteaux farm-to-table inn and restaurant in Washington, TX with on-site organic garden supplying its kitchen and extensive event programming. Comparable multi-concept farm estate combining fine dining, garden-driven cuisine, and weddings.
• Shelburne Farms: Historic 1,400-acre working farm and nonprofit in Shelburne, VT operating an inn, restaurant, education programs, and wedding venues. Comparable as a heritage farm property combining on-site food production, dining, weddings, and agritourism programming on a single estate.
• Blackberry Farm: Luxury 4,200-acre working farm resort in Walland, TN with on-site garden supplying restaurants, multiple dining concepts, a farm store, and extensive event/wedding programming. Comparable as a vertically integrated farm-to-table hospitality destination with multi-concept dining, retail, and high-end event revenue streams.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/thefarmarizona
• YouTubeyoutube.com/channel/UC2HNdwOxK013YSoiw1bHNWA
• Facebookfacebook.com/TheFarmAtSouthMountain
• Instagraminstagram.com/thefarmarizona
• Pinterestpinterest.com/farmatsouthmt
• LinkedInlinkedin.com/company/the-farm-at-south-mountain

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Farm at South Mountain